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# Damian Marano

**Headline:** Go-to-Market Leader | Building enterprise revenue engines for AI companies | Founding GTM Head
**Profession:** Founding Head of GTM at Sundial.ai
**Location:** San Francisco, California, United States

## About

Damian Marano is a San Francisco-based go-to-market leader and founding commercial executive building enterprise revenue engines for AI companies. He is the Founding Head of GTM at Sundial.ai, where he leads enterprise commercialization for an agentic analytics platform serving food, beverage, entertainment, and retail companies. Damian is strongest in enterprise AI and SaaS sales, founding GTM and 0-to-1 growth, strategic partnerships, complex negotiations, C-suite selling, ROI modeling, and cross-functional deal execution. His record spans enterprise deals from $500,000 to several million dollars, including a Genpact partnership that became a distribution channel and grew the funnel from one or two customers to 50. At Deepgram, Damian was recruited from Coca-Cola, where he had championed Deepgram internally for 18 months, to serve as founding GTM leader for restaurant and retail voice AI. He delivered more than 150% of quota and expanded Krispy Kreme from three to 10 locations. During 15 years at The Coca-Cola Company, Damian met or exceeded $20 million to $30 million annual quotas for 15 consecutive years, closed a 10-year, $2 billion Jack in the Box agreement, secured a $350 million Panda Express competitive takeaway, and negotiated more than $5 billion in renewals. He holds an MBA from UC Berkeley Haas, a JD in tax law, and California Bar admission.

## Services

- Customer Service Management
- Director level
- Business Operations
- Contract Negotiation  Commercial Law Licensing Mergers & Acquisitions
- Startup Leadership Founding & Scaling Companies Venture-Backed Operations  Product-Market Fit
- Digital Transformation
- Executive Leadership Team Building Organizational Development Board Management Operations
- P&L Management  General Management Corporate Strategy Cross-Functional Leadership
- Brand Strategy Brand Building Trade Marketing Retail Strategy International Expansion Supply Chain
- Consumer Packaged Goods \(CPG\) Beverage Industry Foodservice Category Management
- Conversational AI AI-Driven Revenue Strategy
- AI Strategy  Applied AI . AI Product Strategy Analytics  Data Strategy Large Language Models \(LLMs\)
- Strategic Partnerships Account Management Pipe
- Strategy Solution Selling
- Enterprise Technology Sales
- B2B SaaS Sales
- Revenue & Profit Growth
- Interpersonal Skills
- Customer Analysis
- Leadership Development
- Generative AI for Sales
- Artificial Intelligence \(AI\)
- Business Relationship Management
- Financial Analysis
- Team Leadership
- Customer Marketing
- Teamwork
- Licensed Attorney
- Analytical Capability
- Storytelling

## Highlights

- Serves as Founding Head of GTM and founding commercial leader at Sundial.ai, an agentic analytics platform for food, beverage, entertainment, and retail enterprises.
- Built a self-sourced Sundial.ai enterprise pipeline across Coca-Cola, Danone, Diageo, AMC Theatres, Jack in the Box, Carl's Jr., and Pepsi.
- Originated and closed Sundial.ai's strategic partnership with Genpact, a $5 billion NYSE company, positioning Sundial as its AI orchestration layer.
- Converted the Genpact partnership to a Danone Revenue Growth Management pilot within three sales calls.
- Built the Genpact relationship into a distribution channel that grew the funnel from one or two customers to 50.
- Established a parallel enterprise partnership between Sundial.ai and Deloitte Converge.
- Served as founding commercial leader for Deepgram's restaurant and retail voice AI GTM effort.
- Delivered more than 150% of a multi-million-dollar quota at Deepgram.
- Renewed and expanded Krispy Kreme from three to 10 locations, generating approximately $150,000 in ARR expansion.
- Built store-level voice AI ROI models using labor data, wage rates, and operating economics to accelerate enterprise buying decisions.
- Managed MEDDPICC qualification, executive selling, Salesforce forecasting, and POS, data, and workflow integration scoping at Deepgram.
- Was recruited to Deepgram after serving as Coca-Cola's internal executive champion for the company for 18 months and bringing it in as a voice-order pilot partner.
- Negotiated and closed a 10-year, $2 billion Jack in the Box agreement at The Coca-Cola Company.
- Led legal, commercial, and financial negotiations for the $2 billion Jack in the Box agreement.
- Architected and launched Coca-Cola's first AI-powered Revenue Growth Management pricing model for Foodservice in 90 days, then scaled it division-wide.
- Met or exceeded $20 million to $30 million annual revenue quotas for 15 consecutive years as Coca-Cola Vice President of National Sales.
- Won Panda Express from Pepsi through a two-year RFP, securing a $350 million contract and $70 million ARR.
- Secured Coca-Cola's first Panda Express contract in 35 years.
- Designed a rate-of-sale pricing strategy and coordinated Panda Express negotiations across supply chain, marketing, finance, and founding-family stakeholders.
- Negotiated more than $5 billion in enterprise renewals, including In-N-Out and MGM Resorts International.
- Converted more than $750 million in competitive takeaways at Coca-Cola.
- Built and scaled Docklight Brands' global wellness-brand portfolio under an exclusive license from the Bob Marley estate.
- Expanded Docklight Brands distribution to more than 25,000 retail doors across more than 40 countries.
- Negotiated Docklight Brands national distribution agreements with 7-Eleven, Dollar General, Circle K, and Southern Glazer's.
- Raised approximately $8 million from Turning Point Brands and led investor relations, board governance, and capital strategy at Docklight Brands.
- Built global commercial, licensing, and supply-chain infrastructure at Docklight Brands with full P&L accountability.
- Holds an MBA in Finance from UC Berkeley Haas, a JD in Tax Law/Taxation from the University of San Francisco School of Law, and California Bar admission.

## Experience

- **Founding Head of GTM at Sundial.ai at Sundial** (2026-04-01–present) — Founding commercial leader for an agentic analytics platform serving food, beverage, entertainment, and retail enterprises. ● Built self-sourced enterprise pipeline across Coca-Cola, Danone, Diageo, AMC Theatres, Jack in the Box, Carl's Jr., and Pepsi. ● Originated and closed a strategic partnership with Genpact \($5B NYSE\)to position Sundial.ai as its AI orchestration layer converted to a Danone RGM pilot within 3 sales calls. ● Established a parallel enterprise partnership with Deloitte Converge.
- **Go To Market Lead Restaurants at Deepgram** (2025-10-01–2026-05-01) — Founding commercial leader driving enterprise adoption of voice AI ordering across multi-location restaurant operators. ● Delivered 150%+of multi-million dollar quota selling voice AI solutions to enterprise restaurant operators. ● Renewed and expanded Krispy Kreme from 3 to 10 locations, driving ~$150K in ARR expansion. ● Built store-level ROI models using labor data, wage rates, and operating economics to prove ROI and accelerate buying decisions. ● Managed MEDDPICC qualification, executive selling, Salesforce forecasting, and integration scoping \(POS, data, workflow\). ● Recruited into role after serving as Coca-Cola's internal executive champion for Deepgram for 18 months.
- **Business Development Consultant CPG, Retail and Restaurant Sales at H2O.ai** (2023-10-01–2024-12-01)
- **Global Director Sales and Business Development at The Coca-Cola Company** (2023-05-01–2025-10-01) — ● Achieved annual revenue quotas for the operating unit’s largest enterprise customer. ● Negotiated and closed a 10-year, $2B Jack in the Box agreement, leading legal, commercial, and financial negotiations. ● Architected and launched Coca-Cola’s first AI-powered Revenue Growth Management pricing model for Foodservice in 90 days scaled division-wide.
- **Founder and CEO at Docklight Brands** (2018-09-01–2023-06-01) — Recruited by Privateer Holdings to build and scale a global wellness brand portfolio under an exclusive license from the Bob Marley estate. Grew distribution to 25,000+ retail doors across 40+ countries. Negotiated national distribution agreements with 7-Eleven, Dollar General, Circle K, and Southern Glazer’s. Raised approximately $8M from Turning Point Brands and led investor relations, board governance, and capital strategy. Built the global commercial, licensing, and supply chain infrastructure, with full P&L accountability
- **Vice President of National Sales at The Coca-Cola Company** (2006-06-01–2018-11-01) — Met or exceeded $20M–$30M annual revenue quotas for 15 consecutive years owned enterprise pipeline forecasting and revenue management. ● Won Panda Express from Pepsi via a 2-year RFP, securing a $350M contract \($70M ARR\)and Coca-Cola’s first contract with Panda in 35 years. ● Designed a rate-of-sale pricing strategy and multithreaded negotiations across supply chain, marketing, finance, and founding family stakeholders. ● Negotiated $5B+in enterprise renewals \(including In-N-Out and MGM Resorts International\) and converted $750M+in competitive takeaways.
- **Early Career Roles at AHL Services, AIr Serv, Coffeecol** (1999-01-01–2006-06-01) — Progressive roles in marketing, operations, sales and strategic planning

## Education

- Bachelor of Arts, Japanese Language and Literature — The University of Georgia
- Master of Business Administration - MBA, Finance — University of California, Berkeley, Haas School of Business
- Doctor of Law - JD, Tax Law/Taxation — University of San Francisco School of Law

## FAQ

### What does Damian do now?

Damian is the Founding Head of GTM at Sundial.ai, serving as the founding commercial leader for an agentic analytics platform for food, beverage, entertainment, and retail enterprises. The record also states that Sundial was recently acquired by Meta and that Damian sells agentic business-automation solutions.

### What are Damian's core go-to-market strengths?

Damian builds enterprise revenue engines for AI companies, with strengths in enterprise AI and SaaS sales, founding GTM, new-logo acquisition, land-and-expand growth, strategic partnerships, complex enterprise negotiations, C-suite selling, MEDDPICC, ROI and business-case modeling, Salesforce forecasting, and technical discovery.

### What has Damian accomplished at Sundial.ai?

At Sundial, Damian built a self-sourced enterprise pipeline across Coca-Cola, Danone, Diageo, AMC Theatres, Jack in the Box, Carl's Jr., and Pepsi. He originated and closed a strategic partnership with Genpact, a $5 billion NYSE company, positioning Sundial as Genpact's AI orchestration layer. The partnership converted to a Danone RGM pilot within three sales calls, and it became a distribution channel that grew the funnel from one or two customers to 50. Damian also established a parallel enterprise partnership with Deloitte Converge.

### What did Damian accomplish at Deepgram?

Damian was the founding commercial leader driving enterprise adoption of voice AI ordering among multi-location restaurant operators. He delivered more than 150% of a multi-million-dollar quota, renewed and expanded Krispy Kreme from three to 10 locations for approximately $150,000 in ARR expansion, and built store-level ROI models using labor data, wage rates, and operating economics. He managed MEDDPICC qualification, executive selling, Salesforce forecasting, and POS, data, and workflow integration scoping.

### How did Damian move from Coca-Cola to Deepgram?

Damian was recruited to Deepgram after serving for 18 months as Coca-Cola's internal executive champion for Deepgram and bringing the company in as a voice-order pilot partner. He became the founding head of GTM for Deepgram's retail and restaurant vertical and developed deep voice AI expertise. Damian is particularly interested in voice as a consumer interface.

### What did Damian do as Global Director of Sales and Business Development at Coca-Cola?

As Global Director of Sales and Business Development at The Coca-Cola Company, Damian achieved annual revenue quotas for the operating unit's largest enterprise customer. He led legal, commercial, and financial negotiations for a 10-year, $2 billion Jack in the Box agreement. He also architected and launched Coca-Cola's first AI-powered Revenue Growth Management pricing model for Foodservice in 90 days, which scaled division-wide.

### What did Damian accomplish as Vice President of National Sales at Coca-Cola?

As Vice President of National Sales at Coca-Cola, Damian met or exceeded $20 million to $30 million annual revenue quotas for 15 consecutive years and owned enterprise pipeline forecasting and revenue management. He won Panda Express from Pepsi through a two-year RFP, securing a $350 million contract, or $70 million ARR, and Coca-Cola's first Panda contract in 35 years. He negotiated more than $5 billion in enterprise renewals, including In-N-Out and MGM Resorts International, and converted more than $750 million in competitive takeaways.

### How does Damian approach complex enterprise deals?

Damian designed a rate-of-sale pricing strategy and led multithreaded Panda Express negotiations involving supply chain, marketing, finance, and founding-family stakeholders. Across his work, he is experienced in complex stakeholder alignment, strategic partnerships, outcome-based pricing, commercial negotiations, licensing, and ROI-based business cases.

### What did Damian do at Docklight Brands?

Damian was Founder and CEO of Docklight Brands after Privateer Holdings recruited him to build and scale a global wellness-brand portfolio under an exclusive license from the Bob Marley estate. He grew distribution to more than 25,000 retail doors in more than 40 countries negotiated national distribution agreements with 7-Eleven, Dollar General, Circle K, and Southern Glazer's raised approximately $8 million from Turning Point Brands and led investor relations, board governance, and capital strategy. He also built the global commercial, licensing, and supply-chain infrastructure with full P&L accountability.

### What was Damian's role at H2O.ai?

Damian worked as a Business Development Consultant focused on CPG, retail, and restaurant sales at H2O.ai.

### What were Damian's early-career roles?

Earlier in his career, Damian held progressive roles in marketing, operations, sales, and strategic planning at AHL Services, AIr Serv, and Coffeecol.

### What is Damian's education and legal credential?

Damian holds an MBA in Finance from the University of California, Berkeley, Haas School of Business a JD in Tax Law/Taxation from the University of San Francisco School of Law and a BA in Japanese Language and Literature from the University of Georgia. He is admitted to the California Bar.

### What deal sizes has Damian worked with?

Damian has experience selling and structuring enterprise opportunities ranging from $500,000 to several million dollars. His record also includes a $70 million ARR Panda Express agreement, approximately $150,000 in Krispy Kreme ARR expansion, a 10-year $2 billion Jack in the Box agreement, more than $5 billion in renewals, and more than $750 million in competitive takeaways.

### What work environment does Damian prefer?

Damian prefers startup environments that involve ambiguity, proximity to founders, and multi-hat responsibilities. He cares about building teams where people grow, solving problems customers care about, and shipping work that holds up.

## Links

- LinkedIn: https://www.linkedin.com/in/damian-marano-9759712

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