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# Laura Peré

**Headline:** Client Executive, Ascend Learning
**Profession:** Client Executive
**Location:** Greater New Orleans Region

## About

Laura Peré is a Client Executive at Ascend Learning, where she identifies client needs through research and analysis, forecasts territory opportunities, manages consultative client relationships, and delivers tailored presentations of ATI Nursing Education solutions\. Her strengths span solution selling, account management, customer service, territory strategy, business development, sales leadership, training, and relationship building across healthcare technology, advertising and marketing, education technology, SaaS, and retail\. Laura brings a record of persistent, multi\-channel outreach and long\-term account development, including recovering a lost account worth several hundred thousand dollars in annual contract value after years of engagement\. She is highly responsive across communication channels, known for exceptional customer service, and comfortable coordinating support resources while quarterbacking accounts\. Her experience includes regional new\-business development for CarePort at WellSky, hospice referral\-market sales at LHC Group, digital\-media advertising sales at NOLA Media Group, and sales leadership at Ramsey’s Diamond Jewelers\. Earlier work in music, theatre, event production, education, and Weight Watchers leadership further informs her presentation, coaching, client\-facing, and event\-coordination capabilities\.

## Services

- Microsoft Dynamics 365
- Business\-to\-Business \(B2B\)
- Solution Selling
- Direct Sales
- Management
- Account Management
- Sales
- Sales Management
- Leadership
- Entertainment
- Social Media
- Music
- Musical Theatre
- Singing
- Performing Arts
- Acting
- Stage
- Event Management
- Theatre
- Event Planning
- Arts Administration
- Teaching
- Musicians
- Improvisation
- Dance
- Recording
- Band
- Songs
- Research
- Film

## Highlights

- Recovered a lost account worth several hundred thousand dollars in annual contract value after years of persistent, multi\-channel outreach and relationship building\.
- Serves as Client Executive at Ascend Learning, managing consultative client relationships, forecasting territory opportunities, and delivering tailored ATI Nursing Education solution presentations\.
- Develops new business for the CarePort Network at WellSky by building partnerships with Health Information Exchanges and Hospital Associations and adapting regional strategies to state\-specific needs\.
- Exceeded established revenue goals as an Account Executive at NOLA Media Group while sourcing business through cold calling, networking, marketing, referrals, and lead databases\.
- Optimized and renewed NOLA Media Group campaigns, identified upsell opportunities, and provided marketing consultation grounded in industry trends\.
- Promoted from sales to Director of Sales at Ramsey’s Diamond Jewelers’ new location\.
- Trained, coached, and counseled Ramsey’s sales staff led weekly training meetings and collaborated on store events intended to drive traffic and increase profits\.
- Sold jewelry and engagement rings, customized pieces, diagnosed repairs, maintained showroom\-brand consistency, and achieved sales goals as a Certified Diamontologist at Ramsey’s Diamond Jewelers\.
- Built referral\-community relationships and key\-account strategies at LHC Group, coordinating hospice\-service education for community and medical groups\.
- Booked, sold, led, and performed with bands at Saenz Music, managing engagements from client interest and contracts through final event performance\.
- Performed the roles of “Liza” in Girls Night: The Musical and “Janice” in Girl Talk: The Musical in national and international tours and Off\-Broadway runs\.
- Led weekly Weight Watchers meetings across multiple territories and supported member rapport, inclusion, and goal\-weight maintenance\.
- Taught music from Pre\-K through grade 6 and Spanish in grades 7–8 at St\. Clare School while following New York State education standards\.
- Taught middle\-school students in varying subjects at NYC Department of Education Intermediate School 77 during spring 2009\.
- Performed as a singer, musician, and entertainer with Hank Lane Music and Productions on the New York private\-party scene\.
- Earned Google AdWords Certification in Fundamentals and Search through Google\.
- Earned Certified Diamontologist credential through the Diamond Council of America\.

## Experience

- **Client Executive at Ascend Learning** (2022\-11\-01–present) — \- Identify prospective and existing client needs and potential solutions through research and analysis \- Forecast sales opportunities for assigned territory \- Develop, manage and maintain a consultative relationship with clients \- Engage support resources effectively \- Demonstrate ATI solution functionality through tailored presentations to client organizations \- Territory management \- Maintain current knowledge of ATI Nursing Education solutions, the competitive landscape, and market drivers Ascend Learning a national leader in data driven, online educational solutions for learners, educators and employers in high\-growth, licensure\-driven professions spanning healthcare, fitness and wellness, skilled trades, insurance and financial services\. We are passionate about accelerating learning while impacting job readiness, employment success and employee retention with the belief that our work changes lives\. ATI Nursing Education \(atitesting\.com\) is the leading provider of online instr
- **Regional Account Executive at CarePort, powered by WellSky®** (2022\-01\-01–2022\-11\-01) — \- Responsible for growing new business for the Careport Network line of business in WellSky within a defined region \- Responsible for effectively creating and maintaining business partnerships with Health Information Exchanges and Hospital Associations to enhance Careport’s network \- Creatively solving problems and adapting strategies based on each states’ unique needs \- Tracking the status and activities of all assigned accounts in a CRM and generating periodic reports \- Utilizing strong communication skills to hunt, engage and develop long\-term partnerships WellSky is a technology company leading the movement for intelligent, coordinated care worldwide\. Our next\-generation software, analytics, and services power better outcomes and lower costs for stakeholders across the health and community care continuum\. In today’s value\-based care environment, WellSky helps providers, payers, health systems, and community organizations solve tough challenges, improve collaboration for growth, ha
- **Account Executive at LHC Group** (2019\-06\-01–2022\-01\-01) — \- Helping to build collaborative working relationships both internally and externally\. \- Responsible for being a good steward of the company's financial resources by projecting a return on monies spent and managing to a marketing expense budget\. \- Executing effective sales calls that identify and meet the needs of the referral community and clearly communicating the features and benefits of the LHC Group\. These include pre\- and post\-call planning, establishing rapport, effective questioning skills, proposing solutions, handling objections, and closing \- Successfully executing a weekly, monthly, and quarterly strategy to increase market share through key account development including prospecting/diversification and call frequency/routing\. Planning activity to maximize territory coverage of both existing and prospective accounts\. \- Participating in collaborative strategic planning and problem solving as it relates to marketing growth strategies and community education \- Responsible for a
- **Account Executive at NOLA Media Group** (2017\-02\-01–2019\-06\-01) — \- Proactively identify new business opportunities through cold calling, networking, marketing, referrals, and lead databases \- Exceed established revenue goals \- Ensure campaigns are appropriately optimized and renewed, and identify opportunities to up\-sell \- Serve as a marketing consultant by providing industry insights through up\-to\-date knowledge of industry trends \- Build relationships/partnerships through networking NOLA Media Group is a digitally\-focused news organization encompassing all content, marketing and sales operations for NOLA\.com and The Times\-Picayune\. By bringing together the quality journalism and in\-depth coverage of The Times\-Picayune with the up\-to\-the\-minute information of NOLA\.com, we are ensuring the communities we serve have 24/7 access to what’s happening locally and around the world\. The Times\-Picayune has won multiple Pulitzer Prizes, including two for its coverage of Hurricane Katrina, and most recently NOLA\.com \| The Times\-Picayune, together with WVUE\-T
- **Director of Sales at Ramseys Diamond Jewelers** (2016\-02\-01–2017\-02\-01) — Promoted from my previous position in Sales at our first location, I moved to our new location to act as Director of Sales\. In addition to the duties performed in my previous position, my responsibilites grew to include training, coaching, and counseling the Sales staff to meet their personal and professional goals\. I monitor and adjust the schedule, as well as compile and lead weekly training meetings for all staff members at my location\. I work with the CEO and Director of Operations to plan and promote store events, drive traffic, and increase profits and attend weekly management meetings\. I ensure customer service inquiries are handled in a positive, professional manner\. I work to develop business links within the local community while actively monitoring competitor activity, and monitor our traffic and store performance on a regular basis\.
- **Diamond Sales Consultant, Certified Diamontologist, Key Holder, Showroom Visual Captain at Ramsey's Diamond Jewelers** (2012\-04\-01–2016\-02\-01) — Selling a wide variety and price range of jewelry and engagement rings to a large customer base\. In addition to selling pre\-existing jewelry, I customized many pieces for several customers to their liking and specification\. I diagnosed repairs and made sure their quality was up to the standards of the company\. I was also responsible for opening and closing the store and safes several days a week\. Acted as liaison between buying department and showroom to ensure consistency between the company's Brand and the setup of the showcases\. Set and achieved consistent sales goals\.
- **Leader at Weight Watchers NA** (2011\-02\-01–2012\-04\-01) — Preparing, leading, and facilitating weekly meetings in multiple territories Building rapport with members and other service providers by demonstrating warmth, empathy, and understanding, and making them feel included Acting as a role model for goal weight maintenance, identifying and meeting members' varying needs, while being flexible, engaging, inspiring, cooperative, motivating, and organized Assuming responsibility for the meeting room experience as delivered by the meeting room team
- **Actress/Singer at Entertainment Events, Inc** (2009\-07\-01–2012\-03\-01) — Performed the role of "Liza" in "Girls Night: The Musical", and the role of "Janice" in "Girl Talk: The Musical" in the National and International Tours and Off\-Broadway runs of both shows Learning, memorizing, and teaching scripts, musical scores, and choreography in very short periods of time\. Regularly performing in varying venues with minimal pre\-show stage time\.
- **Substitute Teacher at NYC Department of Education** (2009\-02\-01–2009\-06\-01) — Intermediate School 77					Spring 2009 Consistently educating middle school students in varying subjects, while adhering to the New York State Standards for education in said subjects\. Continuously showing excellent classroom management skills, while ensuring students completed required work\.
- **Singer/Musician/Entertainer at Hank Lane Music and Productions** (2007\-11\-01–2012\-03\-01) — Entertainer for the most popular musical acts on the NY private party scene\.
- **Teacher at St\. Clare School, Diocese of Brooklyn** (2006\-09\-01–2007\-06\-01) — Music Teacher of grades Pre\-K through 6\. Spanish teacher of grades 7\-8\. Exhibiting excellent classroom management skills while adhering to the New York State Standards for Education\.
- **Sales Representative, Contractor, Band Leader, Musician at Saenz Music** (2006\-07\-01–2012\-04\-01) — Booking and selling my band and others from start to finish, from initial interest to contracts to performing the final song of the event\. Coordinating music requests between client and band members \- researching and providing recordings, sheet music, and lyrics to musicians to ensure ease of learning and memorization, as well as ultimate preparedness to perform requests for the client\. Leading and singing with band, as well as acting as emcee and liaison between maitre'd, event coordinator, client, and band, to ensure the smooth flow of special events Acting as liaison between our bands and the venues to coordinate time and location of load\-in of equipment, power sources, storage of equipment during event, safety of performers, and general event success
- **Diamond Sales Consultant, Certified Diamontologist, Key Holder, Showroom Visual Captain at Ramseys Diamond Jewelers** (2012–2016) — Selling a wide variety and price range of jewelry and engagement rings to a large customer base\. In addition to selling pre\-existing jewelry, I customized many pieces for several customers to their liking and specification\. I diagnosed repairs and made sure their quality was up to the standards of the company\. I was also responsible for opening and closing the store and safes several days a week\. Acted as liaison between buying department and showroom to ensure consistency between the company's Brand and the setup of the showcases\. Set and achieved consistent sales goals\.

## Education

- Bachelor of Music, Classical Vocal Performance — Boston Conservatory at Berklee
- High School Diploma with Music Endorsement, Vocal Music — Fiorello H\. LaGuardia High School of Music and Art and Performing Arts

## FAQ

### What does Laura do at Ascend Learning?

Laura is a Client Executive at Ascend Learning\. She researches prospective and existing client needs, forecasts sales opportunities within her assigned territory, develops consultative client relationships, engages support resources, and presents ATI Nursing Education solutions tailored to client organizations\. She maintains current knowledge of ATI solutions, competitors, and market drivers\.

### What are Laura’s professional strengths?

Laura’s strongest areas include B2B solution selling, direct sales, account management, sales management, territory management, key\-account development, business development, CRM, customer service, communication, coaching, training and development, presentation coaching, marketing, and event management\. Her background also includes healthcare technology, advertising and marketing, edtech, SaaS, retail sales, performing arts, music, and education\.

### What ATI Nursing Education solutions does Laura represent?

ATI Nursing Education is an Ascend Learning healthcare\-segment brand that provides online instruction, remediation, analytics, and consulting for nursing programs\. Founded in 1998, ATI works with more than 20,000 nurse educators, 2,500 nursing programs, and more than 225,000 students to support core\-content mastery, practice readiness, and NCLEX success\.

### What industries has Laura worked in?

Laura has sales experience across healthcare technology, advertising and marketing, edtech, SaaS, and retail\. She has also worked in healthcare sales, digital media, jewelry sales leadership, education, entertainment, event coordination, and music\.

### What notable account win has Laura achieved?

Laura recovered a lost account worth several hundred thousand dollars in annual contract value after years of persistent outreach\. Her approach involved building the relationship through consistent outreach across multiple channels and turning a competitor’s failure into a trusted partnership\.

### How does Laura approach client relationships and account management?

Laura is highly responsive across communication channels and emphasizes exceptional customer service\. She is comfortable working with team support, delegating when appropriate, and quarterbacking accounts she has also developed healthcare relationships, including in Louisiana, and is confident in face\-to\-face selling\.

### What did Laura do at CarePort, powered by WellSky?

As a Regional Account Executive at CarePort, powered by WellSky, Laura grew new business for the CarePort Network within a defined region\. She created and maintained partnerships with Health Information Exchanges and Hospital Associations, adapted strategies to state\-specific needs, tracked account activity in a CRM, generated reports, and developed long\-term partnerships through outreach and communication\.

### What did Laura do at LHC Group?

At LHC Group, Laura executed sales calls for the referral community, communicated the organization’s features and benefits, and used planning, questioning, solution proposals, objection handling, and closing\. She developed key accounts, planned territory coverage, participated in marketing\-growth and community\-education strategy, managed to a marketing\-expense budget, worked toward admission goals, and coordinated hospice\-service in\-services for community and medical groups\.

### What did Laura accomplish at NOLA Media Group?

As an Account Executive at NOLA Media Group, Laura identified new business through cold calling, networking, marketing, referrals, and lead databases\. She exceeded established revenue goals, optimized and renewed campaigns, identified upsell opportunities, provided industry\-informed marketing consultation, and built partnerships through networking\. NOLA Media Group encompasses content, marketing, and sales operations for NOLA\.com and The Times\-Picayune\.

### What did Laura do as Director of Sales at Ramsey’s Diamond Jewelers?

Laura was promoted from sales at Ramsey’s first location to Director of Sales at a new location\. She trained, coached, and counseled sales staff monitored and adjusted schedules compiled and led weekly staff training collaborated with the CEO and Director of Operations on store events, traffic, and profit growth attended weekly management meetings managed customer\-service inquiries developed community business links monitored competitors and reviewed traffic and store performance\.

### What was Laura’s earlier role at Ramsey’s Diamond Jewelers?

As a Diamond Sales Consultant, Certified Diamontologist, Key Holder, and Showroom Visual Captain at Ramsey’s Diamond Jewelers, Laura sold jewelry and engagement rings across price ranges, customized pieces, diagnosed repairs, and ensured repair quality\. She opened and closed the store and safes, coordinated between the buying department and showroom to maintain brand consistency in showcases, and set and achieved sales goals\.

### What did Laura do at Weight Watchers NA?

Laura prepared, led, and facilitated weekly Weight Watchers meetings in multiple territories\. She built rapport with members and service providers, served as a role model for goal\-weight maintenance, identified members’ varying needs, and took responsibility for the meeting\-room experience delivered by the team\.

### What did Laura do at Saenz Music?

At Saenz Music, Laura booked and sold her own band and other bands from initial interest through contracts and final event performances\. She coordinated client music requests and supplied recordings, sheet music, and lyrics to musicians led and sang with the band served as emcee and coordinated among clients, event personnel, venues, and performers to support smooth special events\.

### What was Laura’s experience with Entertainment Events, Inc\.?

Laura performed as “Liza” in Girls Night: The Musical and “Janice” in Girl Talk: The Musical in national and international tours and Off\-Broadway runs\. She learned, memorized, and taught scripts, musical scores, and choreography on short timelines and performed in varied venues with minimal pre\-show stage time\.

### What is Laura’s music and entertainment background?

Laura was a singer, musician, and entertainer for Hank Lane Music and Productions, performing with musical acts on the New York private\-party scene\. Her skills include singing, music, musical theatre, acting, stage performance, theatre, dance, choreography, improvisation, recording, bands, songs, film, and performing arts\.

### What did Laura do at St\. Clare School?

Laura taught music to Pre\-K through sixth\-grade students and Spanish to seventh\- and eighth\-grade students at St\. Clare School in the Diocese of Brooklyn\. She maintained classroom management while adhering to New York State Standards for Education\.

### What did Laura do for the NYC Department of Education?

Laura served as a substitute teacher at Intermediate School 77 in the NYC Department of Education during spring 2009\. She taught middle\-school students in varying subjects, adhered to New York State education standards, maintained classroom management, and ensured required work was completed\.

### What is Laura’s education?

Laura holds a Bachelor of Music in Classical Vocal Performance from Boston Conservatory at Berklee\. She also earned a High School Diploma with a Music Endorsement in Vocal Music from Fiorello H\. LaGuardia High School of Music and Art and Performing Arts\.

### What languages and certifications does Laura have?

Laura is Spanish\-speaking\. She is Google AdWords Certified in Fundamentals and Search through Google and is a Certified Diamontologist through the Diamond Council of America\.

### What tools and additional capabilities does Laura use?

Laura’s tools and functional experience include Microsoft Dynamics 365, Salesforce\.com, customer relationship management, cold calling, research, social media, sales and marketing, retail sales, merchandising, hospitals, physicians’ offices, education, employee training, leadership, management, and sales process execution\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/lauraspere

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