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# Laura Bang

**Headline:** Growth Marketing Lead
**Profession:** Growth Marketing Lead
**Location:** New York, NY, USA

## About

Laura Bang is the Growth Marketing Lead at Kynismos AI, where she is building the prelaunch marketing engine for a privacy-first platform that provides access to tools including ChatGPT, Claude, and Gemini without tracking or profiling users. Laura’s strengths span full-funnel growth strategy, brand positioning, lifecycle marketing, conversion-focused web experiences, paid and organic campaigns, influencer and partner marketing, and rigorous experimentation. She builds marketing and sales cycles end to end, using analytics, market insights, buyer signals, and performance data to guide strategy and improve outcomes. Across roles in technology, consumer platforms, media relations, lifestyle marketing, payments, and mission-driven organizations, Laura has created campaigns, automation programs, audience-segment strategies, and acquisition systems from the ground up. Her results include directing more than 700 influencer campaigns, increasing conversion rate by 350%, growing livestreaming revenue by 300% to a $1 million milestone, increasing user retention by 300%, and driving a 450% increase in customer engagement. Laura has also helped generate more than $85 million in annual contributed services and media time and space, secured $800,000 in pro-bono radio PSA placements, and closed a million-dollar theme-park deal through outreach. She is also the Owner and Growth Marketer of Bang! Blitz Marketing.

## Highlights

- Drives the prelaunch marketing engine at Kynismos AI, a privacy-first platform that provides access to ChatGPT, Claude, and Gemini without tracking or profiling users.
- Built Kynismos AI’s brand voice, messaging, web copy, campaign assets, and cross-channel positioning from the ground up.
- Directed Kynismos AI’s conversion-focused website redesign, including UX copy, feature storytelling, and user-journey-aligned page structure.
- Built acquisition, pre-sale nurturing, and post-purchase email automation at Kynismos AI.
- Created Kynismos AI’s go-to-market strategy, including blog and social content calendars, partner marketing, influencer outreach, video collaboration, and PR strategy.
- Integrated Mailchimp, Stripe, and Squarespace for list building, purchase tracking, and subscriber communication at Kynismos AI.
- Managed brand marketing campaigns across email, web messaging, social media, and SMS at American Dream to increase engagement and re-engage inactive customers.
- Developed audience-segment strategies, data-driven hypotheses, A/B testing processes, performance reporting, and performance-focused copy at American Dream.
- Developed end-to-end growth strategy at AEDIT across digital advertising, landing pages, social, email, adoption programs, and reactivation.
- Designed A/B tests across ad copy, bids, campaign structure, and landing pages at AEDIT refined KPIs and reporting and created paid-social, search, and email creative in copy, audio, and video formats.
- Directed more than 700 influencer campaigns at East Meet East, managing partnerships, budgets, schedules, and content creation.
- Achieved a 350% increase in conversion rate through TikTok marketing initiatives at East Meet East while meeting ROI goals.
- Created an affiliate marketing program at East Meet East that drove a 300% increase in livestreaming revenue and reached a $1 million milestone.
- Built a brand ambassador team of more than 200 members at East Meet East, increasing user retention by 300%.
- Increased customer lifetime value by 75% at East Meet East through email marketing, mobile push notifications, promotions, and loyalty programs.
- Partnered with product and engineering at East Meet East on feature development and optimization that drove a 450% increase in customer engagement.
- Worked with East Meet East founders on subscription and in-app-purchase pricing and used Google Sheets analysis of metrics, demographics, traffic, spend, and acquisition channels to improve ROI and conversion.
- Built strategic media relationships at Partnership to End Addiction with Time Inc., Disney, Hearst, and The New York Times, contributing to record annual revenue of more than $85 million in contributed services and media time and space.
- Pioneered radio advertising for Partnership to End Addiction and secured $800,000 in pro-bono PSA placements.
- Advanced Drugfree.org, Above the Influence, and the Meth Project through social strategy, newsletters, and landing-page optimization.
- Produced digital content, social copy, graphics, Above the Influence blog posts, National Above the Influence Week 2014 copy, and new Above the Influence logos during a Partnership to End Addiction internship.
- Developed full-journey marketing plans and analytics-led optimization at Skillr, including creative testing, targeting, bid strategy, market research, and demand capture.
- Led marketing strategy for the YELL Payment app launch, including brand identity, positioning, journey mapping, paid and organic campaigns, email automation, budgets, KPIs, projections, and overseas-team coordination.
- Owns Bang! Blitz Marketing, where Laura develops distinctive growth strategies and brand experiences.
- Builds sales cycles end to end, using analytics, market insights, and buyer signals to inform sales strategy.
- Closed a million-dollar theme-park deal through outreach.
- Has consistently exceeded expectations and broken performance records across her work.

## Experience

- **Growth Marketing Lead at Kynismos AI** (2025-03-01–present) — Driving the prelaunch marketing engine at Kynismos AI — a privacy-first platform that lets users access tools like ChatGPT, Claude, and Gemini without being tracked or profiled. Built our brand voice and messaging from the ground up, including web copy, campaign assets, and positioning across channels. Directed the redesign of the company website to drive conversion, including UX copy, feature storytelling, and page structure aligned with user journeys. Built and launched end-to-end email automation flows for acquisition, pre-sale nurturing, and post-purchase engagement. Developed our go-to-market strategy, including blog and social media content calendars, and partner marketing. Led strategy and outreach for influencer marketing, identifying aligned creators in AI, privacy, and tech to build awareness during prelaunch. Created landing pages, sign up forms, and lifecycle emails tailored to key audience segments. Integrated Mailchimp, Stripe, and Squarespace to streamline list bu
- **Marketing and PR Manager at YELL** (2023-10-01–2024-05-01) — Develop a holistic marketing strategy for the YELL Payment app launch, establishing brand identity and market positioning. Conduct product and customer journey mapping, optimizing user experience and service uptake. Manage and direct a diverse marketing portfolio, including paid ads, commercials, organic content, and email automation, for high impact full-funnel campaigns. Direct creative efforts to unify brand voice and aesthetics, to boost brand coherence and customer attraction. Establish marketing budgets across multiple channels, setting core KPIs and calculating projections. Lead overseas teams in synchronized marketing and business objectives, enhancing overall brand awareness and adoption.
- **Digital & Lifestyle Marketing Manager at American Dream** (2023-03-01–2023-05-01) — Manage planning and execution of brand marketing campaigns, including email, web messaging, social media, and SMS, to increase customer engagement and re-engage inactive customers. Craft engaging messaging and creative assets, advance brand strategy, and develop customized strategies for defined audience segments. Identify trends and opportunities in different market segments, generate data-driven hypotheses, and implement A/B testing processes for continuous campaign optimization. Communicate performance, insights, and new opportunities to cross-functional partners and leadership, fostering collaboration and strategic decision-making. Create precise and compelling, performance-driving copy for diverse marketing initiatives.
- **Growth Marketer at Skillr** (2022-05-01–2022-08-01) — Strategize comprehensive marketing plans encompassing the entire user journey, from acquisition to brand advocacy. Leverage advanced analytics to optimize digital marketing channels for maximum performance within the SKILLR portfolio, including creative testing, targeting, and bid strategy refinement. Introduce innovative initiatives based on data-driven insights to attract prospects and convert leads effectively. Stay at the forefront of market trends and consumer behavior, conducting thorough research to identify and capture existing demand intelligently.
- **Growth Marketing Manager at AEDIT** (2021-12-01–2022-05-01) — Develop the end-to-end marketing strategy by driving growth, demand and optimization across digital advertising, landing pages, social, email marketing, adoption programs and reactivation Design and implement A/B tests \(ad copy, bid/campaign structure, landing page, etc.\), conduct analysis to optimize campaigns and share learnings cross-functionally. Create Ad copy, audio, and video content to run successful paid social media, search, and email campaigns. Build performance measures: refine program KPIs, manage campaign performance and reporting using data and insights to improve customer onboarding initiatives. Collaborate cross functionally with customer success, sales, product, engineering and others to effectively set up processes to scale member marketing over time.
- **Owner & Growth Marketer at Bang! Blitz Marketing** (2018-04-01–2024-05-01) — At Bang! Blitz Marketing, we defy norms and ignite extraordinary marketing. With creativity as our compass, we craft unique strategies that captivate your audience and deliver exceptional results. We're not your average agency. Our out-of-the-box thinking sparks innovation, pushing boundaries to set your brand apart. From diving deep into your brand's essence to creating immersive experiences, we forge lasting connections that leave a profound impact. Choose Bang! Blitz Marketing for an extraordinary journey. Let's unleash your brand's potential and make an indelible mark together.
- **Growth Marketing Manager at East Meet East** (2017-09-01–2021-12-01) — Direct Influencer Marketing program, managing strategic partnerships, budgeting, scheduling, content creation, and over 700 campaigns. Spearhead marketing initiatives on platforms like TikTok, achieving a 350% increase in conversion rate and meeting ROI goals. Create Affiliate Marketing Program, driving revenue growth and customer acquisition, resulting in a 300% increase in livestreaming revenue and reaching $1M milestone. Develop Brand Ambassador team of 200+ members, increasing user retention by 300%. Innovate Customer Retention strategies through Email Marketing, Mobile Push Notifications, Sales Promotions, and Customer Loyalty programs, increasing Customer LTV by 75%. Collaborate with Product & Engineering Teams to develop, test, deploy, and optimize new product features, driving a 450% increase in customer engagement. Design promotions, emails, splash pages, app icons, and landing pages. Work with Founders to develop pricing strategies for subscriptions and in-app purchase
- **Advertising and Media Relations Manager at Partnership to End Addiction** (2015-01-01–2018-03-01) — Foster strategic alliances with renowned TV, Radio, Magazine, and Newspaper partners, including Time Inc., Disney, Hearst, and the NY Times, driving brand growth and exposure. Achieve record-breaking annual Revenue of over $85M through valued Contributed Services and Media Time and Space, establishing strong partnerships with key media entities. Pioneer foray into radio advertising, securing $800k worth of pro-bono PSA placements, expanding brand reach and impact. Collaborate closely with the Creative team to meticulously plan, review, and enhance new PSA Ads and Marketing assets, ensuring their effectiveness and resonance. Elevate the online presence of Drugfree.org, Above the Influence, and the Meth Project through a comprehensive social media strategy, newsletters, and targeted landing page optimizations.
- **Digital Content and Social Media Intern at Partnership to End Addiction** (2014-08-01–2015-01-01) — Coordinate and produce creative online content and graphics Write snappy and engaging marketing copy across social media platforms Plan and create copy for National Above the Influence Week 2014 Design and create new Above the Influence logos for National ATI Week 2014 Support Community Management, moderate social media comments Plan and execute engagement with teen demographic to foster positive thinking and choices Plan, implement, and maintain social media strategies that align with brand strategy Research and propose new strategies to increase brand reach and affinity Ensure consistency of tone, language, and branding across websites and social media Keep team abreast of development and market trends and make recommendation for improvement Work with Director of Digital Content Strategy to edit and publish content for website and blog Work with Director of Public Affairs to research and write internal and external communications Wrote brand-relevant blog posts for Abovetheinfluence

## FAQ

### What does Laura do at Kynismos AI?

Laura is the Growth Marketing Lead at Kynismos AI. She is driving the company’s prelaunch marketing engine for a privacy-first platform that lets users access tools such as ChatGPT, Claude, and Gemini without being tracked or profiled.

### What has Laura built for Kynismos AI’s brand and website?

Laura built Kynismos AI’s brand voice and messaging from the ground up, including web copy, campaign assets, and cross-channel positioning. She also directed a conversion-focused website redesign, shaping UX copy, feature storytelling, and page structure around user journeys.

### How has Laura developed lifecycle marketing at Kynismos AI?

Laura built and launched email automation for acquisition, pre-sale nurturing, and post-purchase engagement. She created segmented landing pages, sign-up forms, and lifecycle emails, and integrated Mailchimp, Stripe, and Squarespace to streamline list building, purchase tracking, and subscriber communication.

### How has Laura supported Kynismos AI’s go-to-market strategy?

Laura developed Kynismos AI’s go-to-market strategy, including blog and social content calendars and partner marketing. She led influencer strategy and outreach to identify creators aligned with AI, privacy, and technology, and collaborated cross-functionally on video production and PR strategy ahead of launch.

### What did Laura do at American Dream?

At American Dream, Laura manages planning and execution for brand marketing campaigns across email, web messaging, social media, and SMS. Her work is aimed at increasing customer engagement and re-engaging inactive customers.

### How did Laura approach optimization and collaboration at American Dream?

At American Dream, Laura created messaging and creative assets, advanced brand strategy, and developed customized approaches for defined audience segments. She identified segment trends and opportunities, developed data-driven hypotheses, implemented A/B testing, and communicated performance insights and opportunities to partners and leadership.

### What did Laura do at AEDIT?

At AEDIT, Laura developed end-to-end marketing strategy across digital advertising, landing pages, social, email marketing, adoption programs, and reactivation. She drove growth, demand, and optimization across these channels.

### How did Laura use testing and measurement at AEDIT?

Laura designed and analyzed A/B tests at AEDIT across ad copy, bid and campaign structure, and landing pages. She created ad copy plus audio and video content for paid social, search, and email campaigns refined program KPIs managed reporting improved onboarding initiatives and worked with customer success, sales, product, and engineering to scale member marketing processes.

### What did Laura accomplish in influencer, affiliate, and ambassador marketing at East Meet East?

At East Meet East, Laura directed an influencer marketing program covering strategic partnerships, budgets, schedules, and content creation across more than 700 campaigns. She also launched an affiliate marketing program and built a brand ambassador team of more than 200 members.

### What growth results did Laura achieve at East Meet East?

Laura spearheaded TikTok marketing initiatives at East Meet East that achieved a 350% increase in conversion rate while meeting ROI goals. The affiliate program drove a 300% increase in livestreaming revenue and reached a $1 million milestone, while the brand ambassador team increased user retention by 300%.

### How did Laura improve retention and engagement at East Meet East?

Laura developed retention strategies through email marketing, mobile push notifications, sales promotions, and customer loyalty programs, increasing customer lifetime value by 75%. She also partnered with product and engineering teams to develop, test, deploy, and optimize features that drove a 450% increase in customer engagement.

### What other marketing and product work did Laura lead at East Meet East?

At East Meet East, Laura designed promotions, emails, splash pages, app icons, and landing pages. She worked with founders on subscription and in-app-purchase pricing, analyzed metrics, demographics, and mobile-app traffic in Google Sheets, and evaluated acquisition channels, spend, and campaign results to improve ROI and conversion rate.

### What did Laura accomplish at Partnership to End Addiction as Advertising and Media Relations Manager?

As Advertising and Media Relations Manager at Partnership to End Addiction, Laura built strategic alliances with media partners including Time Inc., Disney, Hearst, and The New York Times. These partnerships helped achieve record annual revenue of more than $85 million through contributed services and media time and space.

### How did Laura expand media and digital reach at Partnership to End Addiction?

Laura pioneered Partnership to End Addiction’s move into radio advertising, securing $800,000 in pro-bono PSA placements. She worked with the creative team to plan, review, and improve PSA advertising and marketing assets, and strengthened the online presence of Drugfree.org, Above the Influence, and the Meth Project through social media, newsletters, and targeted landing-page optimization.

### What did Laura do as a Digital Content and Social Media Intern at Partnership to End Addiction?

As a Digital Content and Social Media Intern at Partnership to End Addiction, Laura produced online content and graphics wrote marketing copy and brand-relevant blog posts for Abovetheinfluence.com planned copy for National Above the Influence Week 2014 and designed new Above the Influence logos for that campaign.

### What additional digital and communications responsibilities did Laura have at Partnership to End Addiction?

Laura also supported community management and social-comment moderation, planned engagement for teen audiences, maintained social strategies aligned to brand strategy, researched reach and affinity opportunities, ensured consistent tone and branding across websites and social channels, and worked with digital content and public-affairs leaders on publishing and communications.

### What did Laura do at Skillr?

At Skillr, Laura created comprehensive marketing plans across the full user journey, from acquisition through brand advocacy. She used advanced analytics to optimize portfolio performance through creative testing, targeting, and bid-strategy refinement, and used research on market trends and consumer behavior to identify demand and convert leads.

### What did Laura do at YELL?

At YELL, Laura developed the holistic marketing strategy for the YELL Payment app launch, including brand identity and market positioning. She mapped the product and customer journey to improve user experience and service uptake, directed paid advertising, commercials, organic content, and email automation, set channel budgets and KPIs, calculated projections, and led overseas teams toward synchronized marketing and business goals.

### What is Laura’s role at Bang! Blitz Marketing?

Laura is the Owner and Growth Marketer of Bang! Blitz Marketing. Through the business, she develops distinctive marketing strategies, explores a brand’s core identity, and creates campaigns and experiences intended to help brands stand apart and build lasting audience connections.

### What are Laura’s sales and growth strengths?

Laura builds sales cycles from scratch and uses analytics, market insights, and buyer signals to guide sales strategy. Her experience spans multiple industries, and she has closed a million-dollar theme-park deal through outreach while consistently exceeding expectations and breaking performance records.

## Links

- LinkedIn: https://www.linkedin.com/in/lbang

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