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# Ryan Couch

**Headline:** Professional profile
**Location:** Overland Park, KS, USA

## About

Ryan Couch is a marketing and go\-to\-market leader with experience building growth programs for cybersecurity and network\-operations businesses\. Ryan’s strengths span BDR leadership, channel and partner programs, events, omnichannel marketing, customer marketing, and go\-to\-market strategy\. He is particularly effective at translating technical value into executive outcomes for CIOs and CSOs, creating new categories, repositioning companies for enterprise and upmarket segments, and aligning cross\-functional teams around a shared mission and KPIs\. Ryan works closely with C\-suite leaders on strategy and is known for breaking down silos between teams, including sales and marketing\. At Fish Tech Group, Ryan advanced from an early marketing hire to CMO over 3\.5 years, building the go\-to\-market approach for a cloud cybersecurity startup founded by an industry pioneer\. At NetBrain Technologies, he led marketing, BDR, and channel functions created the AgenTeq NetOps category and contributed to growth through the company’s acquisition by Blackstone Growth\. Ryan also maintains marketing execution and business momentum during M&A diligence, while building customer advocacy through conferences, customer wins, and referenceable omnichannel content\.

## Highlights

- Progressed from an early marketing hire to CMO at Fish Tech Group over 3\.5 years\.
- Built the go\-to\-market approach for Fish Tech Group, a cloud cybersecurity startup founded by an industry pioneer\.
- Led marketing, BDR, and channel at NetBrain Technologies\.
- Created the AgenTeq NetOps category at NetBrain Technologies\.
- Helped drive NetBrain Technologies’ growth through its acquisition by Blackstone Growth\.
- Repositioned companies for enterprise and upmarket segments\.
- Translated technical value into executive outcomes for CIOs and CSOs\.
- Aligned cross\-functional teams around a unified mission and KPIs by breaking down organizational silos\.
- Worked effectively with C\-suite leaders on strategy\.
- Maintained business momentum and executed marketing programs during M&A diligence processes\.
- Launched customer conferences to build customer advocacy\.
- Captured customer wins and developed referenceable content for omnichannel campaigns\.
- Built experience across BDR, channel and partner programs, events, omnichannel marketing, customer marketing, and go\-to\-market strategy\.

## FAQ

### What does Ryan do?

Ryan Couch is a marketing and go\-to\-market leader with experience across cybersecurity and network\-operations businesses\. His work includes BDR, channel and partner programs, events, omnichannel marketing, customer marketing, and go\-to\-market strategy\.

### What are Ryan’s core strengths?

Ryan is strongest at category creation, enterprise and upmarket repositioning, cross\-functional alignment, customer\-led growth, and translating technical value into executive outcomes for CIOs and CSOs\.

### What did Ryan accomplish at Fish Tech Group?

At Fish Tech Group, Ryan progressed from an early marketing hire to CMO over 3\.5 years\. He built the go\-to\-market approach for the cloud cybersecurity startup, which was founded by an industry pioneer\.

### What did Ryan accomplish at NetBrain Technologies?

At NetBrain Technologies, Ryan led marketing, BDR, and channel\. He created the AgenTeq NetOps category and helped drive growth through NetBrain Technologies’ acquisition by Blackstone Growth\.

### What category did Ryan create?

Ryan created the AgenTeq NetOps category at NetBrain Technologies as part of his leadership of marketing, BDR, and channel\.

### How does Ryan communicate technical value to executives?

Ryan translates technical value into executive outcomes that matter to CIOs and CSOs\. He also uses category creation and go\-to\-market positioning to make technical offerings understandable and relevant to senior business and technology leaders\.

### How does Ryan approach enterprise and upmarket positioning?

Ryan has proven experience repositioning companies for enterprise and upmarket segments\.

### How does Ryan lead cross\-functional teams?

Ryan breaks down silos and aligns cross\-functional teams around a unified mission and KPIs\. He also works effectively with C\-suite leaders on strategy and helps align sales and marketing\.

### What is Ryan’s experience during M&A processes?

Ryan has maintained business momentum and executed marketing programs during M&A diligence processes\. His work at NetBrain Technologies supported growth through the company’s acquisition by Blackstone Growth\.

### How does Ryan approach customer marketing and advocacy?

Ryan has launched customer conferences, captured customer wins, and created referenceable content for omnichannel campaigns\. These efforts build customer advocacy and support customer\-led growth\.

### What marketing functions has Ryan led?

Ryan’s marketing scope includes BDR leadership, channel and partner programs, events, omnichannel marketing, customer marketing, and go\-to\-market strategy\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ryanwcouch

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