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# Janya Ramachandran

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Janya Ramachandran is a strategy-focused marketing professional and dual-degree candidate who uses market-landscape analysis and research to inform advertising and brand decisions. Janya is strongest in backend strategy and development work: translating cultural trends, market research, and brand considerations into clear recommendations for senior leadership. Janya has experience developing marketing strategy and presenting to C-level executives, including work that recommended a shift in McDonald’s brand positioning inspired by luxury cues. In that work, Janya addressed brand pushback by shaping the recommendation into a more approachable solution. Janya is particularly drawn to big-picture campaign strategy, ownership, and opportunities to influence core business decisions, including at smaller companies. Janya is open to remote, hybrid, and in-person work arrangements and prefers strategic development over hands-on campaign implementation.

## Highlights

- Analyzed market landscapes and conducted research to inform advertising strategy.
- Developed marketing strategy and presented strategic recommendations to C-level executives.
- Built McDonald’s strategy from market research.
- Recommended a luxury-inspired shift in McDonald’s brand positioning based on cultural trends and market research.
- Turned brand pushback into a more approachable strategic solution.
- Focuses on big-picture campaign strategy and backend strategy development rather than hands-on campaign implementation.
- Seeks ownership and influence over core business decisions, including in smaller-company environments.
- Is a dual-degree candidate.

## FAQ

### What does Janya do?

Janya Ramachandran analyzes market landscapes and conducts research to inform advertising strategy. Janya develops marketing strategy, recommends brand-positioning approaches, and presents strategic recommendations to C-level executives.

### What is Janya strongest at?

Janya’s strengths include market research, cultural-trend analysis, advertising strategy, brand positioning, and translating research into recommendations for senior executives.

### What did Janya accomplish in McDonald’s strategy work?

Janya developed strategy for McDonald’s using market research and recommended a brand-positioning shift informed by luxury cues.

### How did Janya respond to brand pushback?

When there was pushback on the McDonald’s brand recommendation, Janya developed a more approachable solution rather than abandoning the strategic direction.

### What type of marketing work does Janya prefer?

Janya prefers backend strategy and development work over hands-on campaign implementation. Janya is especially interested in big-picture campaign strategy and work that can influence core business decisions.

### What kind of role is Janya seeking?

Janya seeks roles with ownership and meaningful influence on strategy and core business decisions, including opportunities at smaller companies.

### What work models is Janya open to?

Janya is open to remote, hybrid, and in-person work models.

### What is Janya’s educational background?

Janya is a dual-degree candidate and articulates the value of that academic path in relation to career goals.

## Links

- LinkedIn: https://www.linkedin.com/in/janya-ramachandran

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