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# Vanessa M\.

**Headline:** Director of Events and Operations
**Profession:** Director of Events and Operations
**Location:** Greater Tampa Bay Area

## About

Vanessa M\. is a Director of Events and Operations with more than 10 years of experience designing, launching, and scaling event portfolios, executive education programs, investor conferences, trade shows, and B2B and B2C business events\. At RADD Companies, Vanessa oversees live and virtual events, including experiential retreats for high\-end investors in local and international settings, while coordinating marketing, sales, investor relations, sponsors, speakers, vendors, and operational teams\. Vanessa’s strengths span end\-to\-end event strategy, logistics, budgets, contract negotiation, content and speaker development, stakeholder engagement, and cross\-functional execution\. Vanessa has directed more than 100 conferences, trade shows, investor events, and corporate experiences for audiences from hundreds to thousands, and has overseen marketing budgets exceeding $1 million\. Earlier roles combined business operations, client service, fundraising, commercial real estate education and transactions, nonprofit volunteer\-program development, compliance, and consulting\. Vanessa helped scale a RADD Companies organization to more than 250 employees, supported a crowdfunding firm’s assets under management past $200 million, led analysis and negotiation of more than 40 commercial real estate transactions, and grew a California volunteer program to more than 400 recruits and 175 active members\.

## Services

- Trade Shows
- Conferences
- Corporate Events
- Virtual Events
- Contract Negotiation
- Cvent
- Speaker Management
- Planning Budgeting & Forecasting
- Audio Visual Knowledge
- Vendor Negotiation
- Independence
- Easily Adaptable
- Problem Solving
- Servant Leadership
- Organization Skills
- Sponsorship Management
- Critical Thinking
- Professional Skills
- Customer Relationship Management \(CRM\)
- Customer Service
- Cross\-team Collaboration
- Oral Communication
- Written Communication
- Community Engagement
- Stakeholder Engagement
- Delegation
- Leadership Development
- Coaching & Mentoring
- Community Platforms
- Dropbox

## Highlights

- Directed and executed more than 100 conferences, trade shows, investor events, and corporate experiences for audiences ranging from hundreds to thousands of participants\.
- Overseen marketing budgets exceeding $1 million and supported campaign strategy, sponsorship initiatives, revenue growth, and market expansion through data\-driven event and marketing programs\.
- Oversees live and virtual events for RADD Companies, including experiential retreats for high\-end investors held locally and internationally\.
- Owned a Puerto Rico investor retreat from end to end\.
- Led strategic planning and execution for high\-impact company events to strengthen client engagement, brand positioning, and revenue growth\.
- Managed complex event timelines and multiple concurrent projects while delivering within established deadlines and operational objectives\.
- Negotiated contracts, pricing, and service agreements with vendors and suppliers, including audio/visual production teams, to secure favorable terms and seamless live and virtual experiences\.
- Directed cross\-functional teams supporting marketing, sales, investor relations, and event operations\.
- Built and maintained relationships with investors, sponsors, strategic partners, speakers, vendors, and industry leaders as a representative of RADD Companies\.
- Resolved a critical swag\-shipping crisis during event execution\.
- Used weekly accountability practices to keep cross\-functional teams aligned\.
- Used registration data to strengthen event marketing and recommended practical tactics when registrations lagged\.
- Spearheaded RADD Companies’ growth from startup phase to an organization with more than 250 employees as COO and Special Projects Lead\.
- Developed HR infrastructure, workforce\-planning strategies, and talent\-acquisition initiatives to support rapid expansion at RADD Companies\.
- Designed and institutionalized SOPs across multiple RADD Companies departments and leadership teams\.
- Architected core business systems, workflows, and operational frameworks, improving efficiency through automation, technology integration, and streamlined communication\.
- Led capital fundraising initiatives targeting institutional investors, family offices, endowment funds, and pensions\.
- Played a key leadership role in building a crowdfunding firm with assets under management exceeding $200 million\.
- Orchestrated multi\-million\-dollar live events with more than 1,000 attendees at The Seminar Solution\.
- Secured top\-tier speakers and managed end\-to\-end logistics, talent coordination, and onsite execution for large\-scale educational and training events\.
- Built and scaled high\-touch customer\-service operations at The Seminar Solution\.
- Established merchant\-services infrastructure and founded a compliance department addressing credit\-card transactions, disputes, and regulatory protocols\.
- Provided strategic consulting to entrepreneurs and small\-business owners in real estate, health, wellness, energy healing, tax lien investing, and digital marketing\.
- Designed and launched a hands\-on commercial real estate training ecosystem for investors\.
- Led analysis and negotiation of more than 40 commercial real estate transactions involving apartments, self\-storage facilities, and assisted\-living properties\.
- Developed SOPs for commercial underwriting, property tours, and risk assessment, and implemented real estate software to improve collaboration and deal analysis\.
- Created and scaled the Children’s Health Defense California remote volunteer program to more than 400 recruits and more than 175 active members\.
- Built volunteer application, screening, interview, vetting, onboarding, training, recruitment, engagement, SOP, and workflow systems for Children’s Health Defense California\.
- Co\-led inaugural fundraising events and supported Children’s Health Defense California membership growth from zero to more than 3,000 within 15 months\.
- Earned a Bachelor of Science in Business Administration from the University of La Verne in 2000\.

## Experience

- **Senior Client Relationship Manager at RADD Companies** (2022\-02\-01–2026\-02\-01) — As the Senior Client Relationship Manager at RADD Companies, I play a pivotal role in establishing and nurturing high\-level relationships with individuals and companies seeking collaboration with our organization\. My responsibilities encompass a diverse range of functions, including: 1\. Capital Fundraising: Lead capital fundraising initiatives targeting institutional investors, family offices, endowment funds, and pensions\. Develop and implement strategic fundraising campaigns to attract investment for the company's growth and expansion\. Played a key leadership role in building one of the industry’s largest crowdfunding firms, scaling assets under management to over $200 million\. 2\. Intermediary for Wealth Firms and Advisors: Serve as a crucial intermediary for wealth firms and wealth advisors, facilitating seamless communication and collaboration between parties\. Provide expert guidance on investment opportunities and aligning client interests with RADD Companies' objectives\. 3\.
- **COO \| Special Projects Lead at RADD Companies** (2022\-02\-01–2026\-02\-01) — As the Chief Operating Officer and Special Projects Lead at RADD Companies, I led enterprise\-wide initiatives that positioned the organization for scalable growth, operational excellence, and superior client delivery\. My responsibilities spanned across strategic planning, organizational development, and cross\-functional execution, including: 1\. Organizational Growth and Workforce Development: Spearheaded the company’s growth from startup phase to a thriving organization with over 250 employees\. Developed and implemented HR infrastructure, workforce planning strategies, and talent acquisition initiatives to support rapid expansion\. 2\. Operational Excellence and SOP Development: Designed and institutionalized Standard Operating Procedures \(SOPs\) across multiple departments and leadership teams\. Drove consistency, accountability, and scalability by establishing clear operational protocols aligned with strategic goals\. 3\. Business Systems and Process Architecture: Architected and implem
- **Director of Volunteers at Children's Health Defense** (2020\-10\-01–2022\-02\-01) — As Director of Volunteers for CHD\-CA, I led the design, launch, and growth of a remote volunteer program that scaled from inception to 400\+ recruits and a core team of 175\+ active members\. My work blended program creation, strategic advising, operations, and marketing to drive mission impact\. 1\. Volunteer Program Design and Development: Spearheaded the creation and implementation of the California volunteer program\. Built an end\-to\-end application, screening, and interview process to align volunteer skills with organizational needs\. Established strategic recruitment and engagement initiatives to strengthen program retention and effectiveness\. 2\. Operational Infrastructure and SOPs: Developed SOPs and operational workflows for team leads and volunteers, driving consistency and performance\. Built scalable training systems to support onboarding and team development\. Established a rigorous vetting process and structured onboarding aligned with organizational goals\. 3\. Strategic Leadersh
- **Director of Events and Operations at RADD Companies** (2017\-06\-01–2026\-06\-01) — 1\. Event and Conference Management: Oversaw and coordinated all live and virtual events for RADD Companies\. Organized Experiential Retreats for high end investors, local and internationally\. Ensure the successful execution of events, maximizing brand exposure and fostering valuable connections\. Led strategic planning and execution of high\-impact company events, strengthening client engagement, brand positioning, and revenue growth\. Managed complex event timelines, coordinated multiple concurrent projects, and consistently delivered initiatives within established deadlines and operational objectives\. Utilized Excel, PowerPoint, and event management software to support budgeting, logistics coordination, reporting, presentations, communication and operational execution\. Negotiated, Hired and collaborated with audio/visual production teams and vendors to coordinate technical event requirements, ensuring seamless live and virtual event experiences\. Maintained strong verbal and written commu
- **Executive \| Business Operations of Marketing and Events Agency at The Seminar Solution** (2013\-01\-01–2017\-01\-01) — As an Executive at The Seminar Solution, I led business operations and high\-impact event initiatives, contributing to strategic growth, client satisfaction, and operational excellence across a national portfolio of educational and training programs\. 1\. Cross\-Functional Leadership and Strategic Execution: Led cross\-functional management initiatives across senior project teams and departments, driving strategic planning and execution\. Directed sales operations and program fulfillment to improve client satisfaction, retention, and long\-term value\. 2\. Event Management and Logistics: Orchestrated large\-scale, multi\-million dollar live events with 1,000\+ attendees, managing end\-to\-end logistics, talent coordination, and onsite execution\. Secured top\-tier speakers and ensured delivery of transformational experiences aligned with brand goals\. 3\. Client Experience and Customer Service: Built and scaled customer service operations, implementing systems and processes that delivered seamless, h
- **Real Estate Training and Consulting at The Seminar Solution** (2010\-01\-01–2013\-01\-01) — As a Real Estate Consultant and Educator at The Seminar Solution, I designed and delivered high\-impact training programs while actively leading commercial real estate transactions\. My work bridged education, deal execution, and operational systems to accelerate client success and internal growth\. 1\. Real Estate Education and Program Development: Designed and launched a hands\-on training ecosystem for real estate investors, covering commercial property evaluation, acquisition strategies, negotiation techniques, and mentorship programs\. Built educational frameworks to empower clients with real\-world tools for sourcing, analyzing, and closing profitable deals\. 2\. Deal Execution and Transaction Management: Led the analysis and negotiation of 40\+ commercial real estate transactions, including apartments, self\-storage facilities, and assisted living properties\. Directed multidisciplinary deal teams through due diligence, financing, and acquisition phases, driving measurable portfolio growt

## Education

- BS, Business Administration — University of La Verne (1996\-01\-01–2000\-01\-01)

## FAQ

### What does Vanessa do?

Vanessa is a Director of Events and Operations who leads live and virtual event delivery, event strategy, operational coordination, stakeholder relationships, and cross\-functional execution\. Her background includes conferences, trade shows, investor events, corporate experiences, executive education programs, fundraising events, and large\-scale B2B and B2C business events\.

### What are Vanessa’s strongest professional capabilities?

Vanessa’s core strengths are event and conference management, business operations, strategic planning, budget oversight, vendor and contract negotiation, speaker management and recruitment, sponsorship management, investor relations, client relationships, and process development\. She also brings experience in event marketing, registration\-data analysis, community and stakeholder engagement, fundraising, volunteer operations, real estate consulting, and team leadership\.

### What does Vanessa do at RADD Companies?

At RADD Companies, Vanessa oversees and coordinates all live and virtual events, including local and international experiential retreats for high\-end investors\. She leads strategic planning and execution, manages timelines and concurrent projects, oversees budgets and expenses, negotiates vendor contracts and pricing, coordinates audio/visual production requirements, and works with clients, sponsors, investors, speakers, vendors, industry leaders, and internal teams\. Vanessa also directs cross\-functional support across marketing, sales, investor relations, and event operations to strengthen client engagement, brand positioning, and revenue growth\.

### What notable event\-execution work has Vanessa led?

Vanessa owned a Puerto Rico investor retreat from end to end\. Her event work also includes resolving a critical swag\-shipping issue, using weekly accountability practices to keep cross\-functional teams aligned, using registration data to strengthen event marketing, and recommending practical tactics when registrations are behind plan\.

### What did Vanessa accomplish as COO and Special Projects Lead at RADD Companies?

As COO and Special Projects Lead at RADD Companies, Vanessa spearheaded growth from the startup phase to an organization with more than 250 employees\. She developed HR infrastructure, workforce\-planning and talent\-acquisition initiatives established SOPs across departments and leadership teams architected business systems, workflows, and operational frameworks and improved efficiency through process automation, technology integration, and streamlined communication\. Vanessa also directed daily operations, project management, and client\-service functions\.

### What did Vanessa accomplish as Senior Client Relationship Manager at RADD Companies?

As Senior Client Relationship Manager at RADD Companies, Vanessa led capital fundraising initiatives aimed at institutional investors, family offices, endowment funds, and pensions\. She served as an intermediary for wealth firms and advisors, guided stakeholders on investment opportunities, developed strategic fundraising campaigns, and cultivated high\-value investor and business\-partnership relationships\. Vanessa played a key leadership role in building a crowdfunding firm that scaled assets under management to more than $200 million\.

### What did Vanessa do at The Seminar Solution as an events and business\-operations executive?

As an Executive in Business Operations at The Seminar Solution’s marketing and events agency, Vanessa led cross\-functional strategic initiatives, sales operations, and program fulfillment for a national portfolio of educational and training programs\. She orchestrated multi\-million\-dollar live events with more than 1,000 attendees, managed logistics, talent coordination, and onsite execution, and secured top\-tier speakers\. Vanessa built and scaled high\-touch customer\-service operations, managed accounting, revenue tracking, and executive reporting, established merchant\-services infrastructure, and founded a compliance department for credit\-card transactions, disputes, and regulatory protocols\. She also advised entrepreneurs and small\-business owners in real estate, health, wellness, energy healing, tax lien investing, and digital marketing\.

### What did Vanessa do in real estate training and consulting at The Seminar Solution?

In real estate training and consulting at The Seminar Solution, Vanessa designed and launched hands\-on education for investors covering commercial property evaluation, acquisition strategy, negotiation, and mentorship\. She led analysis and negotiation for more than 40 commercial transactions involving apartments, self\-storage facilities, and assisted\-living properties\. Vanessa directed deal teams through due diligence, financing, and acquisition developed SOPs for underwriting, property tours, and risk assessment and implemented a real estate software platform to improve collaboration, deal analysis, and decision\-making\.

### What did Vanessa accomplish at Children’s Health Defense?

As Director of Volunteers for Children’s Health Defense California, Vanessa created and scaled a remote volunteer program from inception to more than 400 recruits and a core team of more than 175 active members\. She developed application, screening, interview, vetting, onboarding, training, recruitment, engagement, SOP, and workflow systems\. Vanessa advised the Executive Director on operations, marketing, and scaling improved public\-facing platforms for marketing alignment and brand consistency helped form and operationalize donor relations co\-led inaugural fundraising events and supported membership growth from zero to more than 3,000 within 15 months\.

### What is the scale of Vanessa’s events and marketing experience?

Vanessa has directed and executed more than 100 conferences, trade shows, investor events, and corporate experiences, serving audiences ranging from hundreds to thousands of participants\. She has managed end\-to\-end strategy, logistics, vendor partnerships, content development, and attendee engagement, and has overseen marketing budgets exceeding $1 million while supporting campaign strategy, sponsorships, revenue growth, and market expansion\.

### What systems and technology does Vanessa use?

Vanessa uses event and business tools including Cvent, Eventbrite, Meetup, event\-management software, Microsoft Excel, PowerPoint, Google Workspace, Microsoft products, Zoom, Google Meet, Microsoft Teams, Salesforce, HubSpot, Keap, Zendesk, Autopilot, monday\.com, Asana, Dropbox, DocuSign, PandaDoc, Quicken, Notion, ChatGPT, Google Gemini, and password\-management tools\. She works across Mac and PC platforms and applies these tools to budgeting, forecasting, logistics, reporting, presentations, communications, CRM, collaboration, project management, and event execution\.

### What is Vanessa’s education?

Vanessa holds a Bachelor of Science in Business Administration from the University of La Verne, completed in 2000\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/vanessa\-m6

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