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# Daniel Lindsay

**Headline:** Corporate FP&A \| CFO \| P&L Ownership \| Capital Allocation
**Profession:** Corporate FP&A \| CFO \| P&L Ownership \| Capital Allocation
**Location:** Las Vegas, Nevada, United States

## About

Daniel Lindsay is a corporate finance executive focused on corporate FP&A, CFO leadership, P&L ownership, capital allocation, financial governance, and strategic planning\. As Vice President of Corporate Development and Chief Financial Officer at AXEL, Daniel has led SaaS KPI governance, enterprise\-wide P&L performance, capital allocation strategy, operating planning, forecasting, ERP modernization, and financial\-control oversight\. His strengths include connecting pricing, cost structure, liquidity, and performance metrics to executive decision\-making building rigorous forecasting and reporting processes and managing risk, compliance, and balance\-sheet integrity\. At AXEL, Daniel helped increase ACV by 30%, improve forecast accuracy by 10%, and reduce monthly close cycles by 20%\. Earlier, Daniel held treasury management responsibilities at Huntington National Bank, financial consulting responsibilities at PNC, and investment\-strategy and portfolio\-governance leadership as Managing Director at Prater Capital\. His background spans treasury operations, wealth management, portfolio construction, financial modeling, due diligence, revenue analytics, and regulated financial environments\. Daniel holds an MBA in Finance, an LLM in Tax Law/Taxation, a BA in Finance, and a JD focused on International Business, Trade, and Tax Law\.

## Services

- Interpersonal Skills
- Collaborative Problem Solving
- Auditing
- Sarbanes\-Oxley Act
- Generally Accepted Accounting Principles \(GAAP\)
- Analytical Skills
- Business Development
- Investments
- Management
- Financial Advisory
- Financial Reporting
- Cross\-functional Team Leadership
- KPI Implementation
- P&L Management
- Financial Statement Analysis
- Due Diligence
- Financial Modeling
- Negotiation
- Capital Management
- Conflict Resolution
- Risk Management
- Planning Budgeting & Forecasting
- ERP Software
- DCF Valuation
- Microsoft Excel
- Tableau
- SQL
- Microsoft Power BI
- Analytic Problem Solving
- Corporate Finance

## Highlights

- Serves as Vice President of Corporate Development at AXEL\.
- Serves as Chief Financial Officer at AXEL\.
- Architected SaaS KPI governance across ARR, MRR, NRR, churn, CAC, and LTV at AXEL, embedding accountability across leadership\.
- Governed enterprise\-wide P&L performance and capital\-allocation strategy at AXEL\.
- Aligned pricing and cost\-structure optimization initiatives that increased ACV by 30% while strengthening EBITDA performance\.
- Directed Annual Operating Planning, rolling forecasts, and long\-range planning at AXEL\.
- Improved forecast accuracy by 10% and enhanced multi\-quarter financial visibility for executive decision\-making at AXEL\.
- Modernized ERP and reporting architecture at AXEL, reducing monthly close cycles by 20%\.
- Elevated executive transparency into financial performance and liquidity trends at AXEL\.
- Oversaw US GAAP compliance, ASC 606 revenue recognition, internal controls, and external audit coordination at AXEL\.
- Supported enterprise treasury operations at Huntington National Bank within a federally regulated banking environment\.
- Contributed to liquidity management, internal controls, revenue analytics, capital planning, and balance\-sheet oversight at Huntington National Bank\.
- Led treasury\-service implementation, regulatory\-aligned due diligence, and internal\-control execution across cash\-management operations at Huntington National Bank\.
- Oversaw month\-end reconciliations and journal\-entry reviews with zero discrepancies at Huntington National Bank\.
- Directed treasury and liquidity reporting, cash\-flow forecasting, and variance analysis across revenue streams and pipeline metrics at Huntington National Bank\.
- Drove process improvements that increased new\-business revenue by 15% at Huntington National Bank\.
- Supported targeted initiatives generating 10% revenue growth at Huntington National Bank\.
- Served as a Financial Consultant at PNC, supporting retail banking customers, daily transactions, financial\-product recommendations, relationship development, branch performance goals, compliance, issue resolution, and team collaboration\.
- Served as Managing Director at Prater Capital, directing investment strategy and portfolio governance for high\-net\-worth and diversified client portfolios\.
- Oversaw capital allocation, risk\-framework implementation, performance analytics, and compliance\-aligned reporting in regulated advisory environments at Prater Capital\.
- Governed portfolio construction and strategic asset allocation across diversified mandates at Prater Capital\.
- Increased assets under management by 15% within the first year at Prater Capital through disciplined, risk\-adjusted capital optimization\.
- Led capital\-allocation modeling, scenario analysis, and stress testing to align liquidity, market\-volatility exposure, long\-term return objectives, fiduciary standards, and risk\-tolerance frameworks\.
- Directed performance analytics and variance analysis against benchmark targets, translating macroeconomic trends and risk exposure into rebalancing and capital\-deployment strategies\.
- Designed automated Excel\- and SQL\-based financial\-modeling frameworks for portfolio monitoring, cash\-flow forecasting, and executive\-ready reporting\.
- Formalized investment\-review processes and enhanced compliance\-aligned documentation at Prater Capital\.
- Advised on tax\-aware, multi\-year capital\-deployment and wealth\-preservation strategies\.

## Experience

- **Chief Financial Officer at AXEL** (2019\-10\-01–2026\-01\-01) — Architected SaaS KPI governance across ARR, MRR, NRR, churn, CAC, and LTV, embedding accountability across leadership\. Governed enterprise wide P&L performance and capital allocation strategy, aligning pricing and cost structure optimization initiatives to increase ACV by 30% while strengthening EBITDA performance\. Directed Annual Operating Planning, rolling forecasts, and long range planning, improving forecast accuracy by 10% and enhancing multi quarter financial visibility for executive decision making\. Modernized ERP and reporting architecture, reducing monthly close cycles by 20% and elevating executive transparency across financial performance and liquidity trends\. Oversaw US GAAP compliance, ASC 606 revenue recognition, internal controls, and external audit coordination, reinforcing balance sheet integrity and risk mitigation discipline\.
- **Vice President Corporate Development at AXEL** (2019\-02\-01–2019\-10\-01)
- **Managing Director at Prater Capital** (2015\-05\-01–2019\-02\-01) — Directed investment strategy and portfolio governance for high net worth and diversified client portfolios, overseeing capital allocation, risk framework implementation, performance analytics, and compliance aligned reporting within regulated advisory environments\. Governed portfolio construction and strategic asset allocation across diversified mandates, increasing assets under management by 15% within the first year through disciplined, risk adjusted capital optimization\. Led capital allocation modeling, scenario analysis, and stress testing to align liquidity planning, market volatility exposure, and long term return objectives with fiduciary standards and risk tolerance frameworks\. Directed performance analytics and variance analysis against benchmark targets, translating macroeconomic trends and risk exposure into structured rebalancing and capital deployment strategies\. Designed and institutionalized automated Excel and SQL based financial modeling frameworks to support portf
- **Treasury Management Officer at Huntington National Bank** (2014\-06\-01–2015\-05\-01) — Supported enterprise treasury operations within a federally regulated banking environment, contributing to liquidity management, internal controls, revenue analytics, capital planning, and balance sheet oversight in alignment with regulatory compliance standards\. Led treasury service implementation, regulatory aligned due diligence, and internal control execution across cash management operations, overseeing month end reconciliations and journal entry reviews with zero discrepancies while reinforcing balance sheet integrity, liquidity governance, and financial control discipline\. Directed treasury and liquidity reporting, cash flow forecasting, and variance analysis across revenue streams and pipeline metrics, informing working capital planning and capital deployment decisions while driving process improvements that increased new business revenue by 15% and supported targeted initiatives generating 10% revenue growth\.
- **Financial Consultant at PNC** (2011\-06\-01–2014\-06\-01) — Serve as the primary point of contact for retail banking customers, delivering a high level of personalized service and support Process daily transactions including deposits, withdrawals, transfers, and payments with accuracy and efficiency Identify customer financial needs and recommend appropriate products and services, including checking, savings, credit cards, and lending solutions Build and deepen client relationships through proactive engagement, referrals, and follow\-ups Support branch sales and performance goals by contributing to product growth and customer retention initiatives Ensure compliance with all banking regulations, policies, and security procedures Resolve customer inquiries and issues promptly, maintaining a positive and professional experience Collaborate with branch team members and partners to deliver a seamless and consistent customer experience

## Education

- Master of Laws \- LLM, Tax Law/Taxation — Western Michigan University Cooley Law School (2014\-01\-01–2015\-01\-01)
- Doctor of Law \- JD, International Business, Trade, and Tax Law — Western Michigan University Cooley Law School (2011\-01\-01–2014\-01\-01)
- Master of Business Administration \- MBA, Finance, General — University of Nevada Las Vegas Lee Business School (2008\-01\-01–2010\-01\-01)
- Bachelor of Arts \- BA, Finance, General — Michigan State University \- Eli Broad College of Business (2004\-01\-01–2008\-01\-01)

## FAQ

### What does Daniel do?

Daniel leads corporate finance work centered on FP&A, CFO leadership, P&L ownership, capital allocation, financial reporting, forecasting, financial controls, and strategic decision support\. His experience also includes corporate development, treasury management, investment strategy, portfolio management, wealth management, and financial advisory\.

### What are Daniel's roles at AXEL?

At AXEL, Daniel serves as Vice President of Corporate Development and Chief Financial Officer\. In these roles, he has led SaaS KPI governance, enterprise\-wide P&L performance, capital allocation strategy, planning and forecasting, ERP and reporting modernization, and financial compliance and audit coordination\.

### What did Daniel accomplish with SaaS KPIs at AXEL?

Daniel architected SaaS KPI governance across ARR, MRR, NRR, churn, CAC, and LTV\. He embedded accountability for these measures across leadership\.

### What did Daniel accomplish in P&L and capital allocation leadership at AXEL?

Daniel governed enterprise\-wide P&L performance and capital allocation strategy at AXEL\. He aligned pricing and cost\-structure optimization initiatives that increased ACV by 30% while strengthening EBITDA performance\.

### What did Daniel accomplish in planning and forecasting at AXEL?

Daniel directed Annual Operating Planning, rolling forecasts, and long\-range planning at AXEL\. This work improved forecast accuracy by 10% and enhanced multi\-quarter financial visibility for executive decision\-making\.

### What did Daniel accomplish with ERP and reporting at AXEL?

Daniel modernized AXEL's ERP and reporting architecture, reducing monthly close cycles by 20% and improving executive transparency into financial performance and liquidity trends\.

### What is Daniel's accounting, compliance, and audit experience?

Daniel oversaw US GAAP compliance, ASC 606 revenue recognition, internal controls, and external audit coordination at AXEL\. His work reinforced balance\-sheet integrity and risk\-mitigation discipline\.

### What did Daniel do at Huntington National Bank?

At Huntington National Bank, Daniel supported enterprise treasury operations in a federally regulated banking environment\. His work included liquidity management, internal controls, revenue analytics, capital planning, balance\-sheet oversight, and regulatory\-compliance alignment\.

### What were Daniel's treasury control responsibilities at Huntington National Bank?

Daniel led treasury\-service implementation, regulatory\-aligned due diligence, and internal\-control execution across cash\-management operations at Huntington National Bank\. He oversaw month\-end reconciliations and journal\-entry reviews with zero discrepancies, supporting balance\-sheet integrity, liquidity governance, and financial\-control discipline\.

### What results did Daniel deliver at Huntington National Bank?

Daniel directed treasury and liquidity reporting, cash\-flow forecasting, and variance analysis across revenue streams and pipeline metrics at Huntington National Bank\. His work informed working\-capital planning and capital\-deployment decisions, increased new\-business revenue by 15%, and supported targeted initiatives generating 10% revenue growth\.

### What did Daniel do at PNC?

At PNC, Daniel served as a primary contact for retail banking customers, providing personalized service and support\. He processed deposits, withdrawals, transfers, and payments identified customer financial needs recommended checking, savings, credit\-card, and lending solutions built client relationships through engagement, referrals, and follow\-ups supported branch sales, product growth, and retention ensured compliance with banking regulations and security procedures resolved customer issues and collaborated with branch teams and partners to provide a consistent customer experience\.

### What did Daniel do at Prater Capital?

As Managing Director at Prater Capital, Daniel directed investment strategy and portfolio governance for high\-net\-worth and diversified client portfolios\. He oversaw capital allocation, risk\-framework implementation, performance analytics, and compliance\-aligned reporting in regulated advisory environments\.

### What portfolio\-management result did Daniel achieve at Prater Capital?

Daniel governed portfolio construction and strategic asset allocation across diversified mandates at Prater Capital\. Through disciplined, risk\-adjusted capital optimization, he increased assets under management by 15% within the first year\.

### What are Daniel's investment modeling and risk\-management capabilities?

Daniel led capital\-allocation modeling, scenario analysis, and stress testing to align liquidity planning, market\-volatility exposure, and long\-term return objectives with fiduciary standards and risk\-tolerance frameworks\. He also directed performance and variance analysis against benchmarks, translating macroeconomic trends and risk exposure into rebalancing and capital\-deployment strategies\.

### What reporting and governance systems did Daniel build at Prater Capital?

Daniel designed and institutionalized automated Excel\- and SQL\-based financial\-modeling frameworks for portfolio monitoring, cash\-flow forecasting, and executive\-ready reporting\. He also formalized investment\-review processes, improved compliance\-aligned documentation, and advised on tax\-aware, multi\-year capital\-deployment and wealth\-preservation strategies\.

### What is Daniel's educational background?

Daniel earned a Master of Business Administration in Finance from the University of Nevada, Las Vegas Lee Business School a Master of Laws in Tax Law/Taxation and a Doctor of Law in International Business, Trade, and Tax Law from Western Michigan University Cooley Law School and a Bachelor of Arts in Finance from Michigan State University’s Eli Broad College of Business\.

### What are Daniel's core finance and leadership skills?

Daniel's finance and leadership skills include corporate finance, financial analysis, financial reporting, financial statement analysis, financial statements, financial forecasting, planning, budgeting and forecasting, P&L management, capital management, financial planning, financial modeling, DCF valuation, KPI implementation, financial audits, auditing, risk management, due diligence, business development, investments, management, financial advisory, wealth management, portfolio management, treasury management, and cross\-functional team leadership\.

### What are Daniel's governance, analytical, and collaboration skills?

Daniel's governance, analytical, and collaboration skills include Sarbanes\-Oxley Act knowledge, Generally Accepted Accounting Principles \(GAAP\), analytical skills, analytic problem solving, interpersonal skills, collaborative problem solving, negotiation, conflict resolution, and legal document preparation\. He also lists Certified Financial Planner among his skills\.

### What tools and technologies does Daniel use?

Daniel uses ERP software, Microsoft Excel, Tableau, SQL, and Microsoft Power BI\. He has applied Excel and SQL specifically to automated financial\-modeling frameworks supporting portfolio monitoring, cash\-flow forecasting, and executive reporting\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/danielklindsay

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