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# Jeremy Feit

**Headline:** Strategies that ship. Products that scale.
**Profession:** Product Strategy & Business Operations
**Location:** San Francisco, California, United States

## About

Jeremy Feit leads product strategy and business operations for two international growth pillars at Intuit, each targeting more than 20% year-over-year revenue growth across a $4B+ fintech platform. His work spans mid-market expansion, including higher-ARPU customer segmentation, routes to market, activation, retention, and net revenue retention above 100%, as well as international product strategy, region-specific use cases, acquisition channels, cross-sell, and compliance. Jeremy works directly with product, sales, finance, and marketing, using AI tools and agents as a default part of execution. Jeremy is strongest at turning strategy into operating systems, scalable products, growth channels, data platforms, and measurable commercial results. At Backer, where he was the first business hire and later VP of Product Strategy & Business Operations, he helped grow ARR from $0 to more than $3M and guided the company from early stage to acquisition. At Home Chef, he led product, growth, and analytics during growth from roughly $9M to $425M in annual revenue and Kroger’s $700M acquisition. His earlier background includes consulting, investment banking, financial modeling, transaction execution, and financial analysis.

## Services

- Business Operations
- Go-to-Market Strategy
- Startups
- General Management
- Networking
- Self Learning
- P&L Forecasting
- Sales Operations
- Revenue Management
- New Business Development
- Product Development
- Microsoft Office
- Sales
- Software as a Service \(SaaS\)
- Strategic Planning
- Team Leadership
- Pricing Strategy
- Product Strategy
- Analytics
- Startup Marketing
- Cross-functional Team Leadership
- Business Development
- Financial Modeling
- Investment Banking
- Analysis
- Financial Analysis
- Data Analysis
- End User Research
- Marketing
- Finance

## Highlights

- Leads two Intuit international growth pillars, each targeting more than 20% year-over-year revenue growth across a $4B+ fintech platform.
- Spearheads Intuit’s mid-market expansion through higher-ARPU customer segmentation, new routes to market, faster activation, retention levers, and a goal of net revenue retention above 100%.
- Leads Intuit’s international product strategy through region-specific use cases, go-to-market approaches, acquisition channels, cross-sell, and compliant solutions.
- Grew Backer ARR from $0 to more than $3M and increased ARPU by more than 300%.
- Diversified Backer from one SaaS revenue stream to five complementary channels, with new models reaching 40% of ARR within three quarters of launch.
- Drove approximately 75% revenue growth at Backer through B2B2C expansion and onboarded more than 75 financial-program partners in under three months.
- Built an AI-powered Backer financial chatbot using ChatGPT, Vertex AI, and proprietary data approximately 40% of site visitors engage with it.
- Rebuilt Backer onboarding to increase conversion rate by 30%, improved payments to reduce exit intent by 33%, and rebuilt the mobile app to increase monthly active users by 70%.
- Managed a three-year $xxM Backer P&L and led M&A execution end-to-end.
- Built Backer’s Mode Analytics infrastructure, reducing internal reporting cycles by more than 80%.
- Recruited and scaled Backer teams across sales, customer success, and revenue operations.
- Led Home Chef product, growth, and analytics through growth from approximately $9M to $425M in annual revenue and Kroger’s $700M acquisition.
- Built Home Chef’s Looker BI platform from scratch, centralized a 10-person team, saved approximately 140 development hours per week, and served more than 500 internal seats.
- Managed a $xxM annual budget across six Home Chef teams while maintaining a 4:1 LTV/CAC ratio and keeping revenue spend below 20%.
- Directed Home Chef’s mobile-app rebuild, meal-recommendation algorithm redesign, and lifecycle-marketing overhaul, increasing LTV by 8%.
- Ran Home Chef’s A/B testing program, generating approximately 5% annual revenue lift across the funnel.
- Expanded Home Chef gross margin by approximately 5.5% through a forecasting overhaul that improved planning accuracy and reduced waste.
- Built a Home Chef partnership portal that increased partner acquisition by 25%.
- Managed two three-person teams at Harbor across six client engagements, executing process improvements that saved more than $60M annually.
- Advised on Tokio Marine’s $2.7B acquisition of Delphi Financial while at Macquarie Group.
- Scaled a product from one to more than 80 plan integrations, enabling expansion into new customer segments and verticals.
- Continues to advise Backer post-acquisition on strategy and operations.
- Uses AI tools and agents as a default part of how he works.

## Experience

- **Product Strategy & Business Operations at Intuit** (2025-01-01–2026-09-01) — Mid-Market Expansion: Spearheading the company's push into higher-ARPU mid-market customers across our multi-product platform. This means operationalizing new routes to market, sharpening customer segmentation, and building the retention levers needed to drive NRR over 100%. Working cross-functionally to reduce time-to-value and ensure customers activate faster and stay longer. International Growth: Leading product strategy to accelerate growth beyond a maturing US market. Developing region-specific use cases and go-to-market approaches, opening new acquisition channels, and driving cross-sell across the product suite to position international as a core long-term growth engine and compliant solution. Across both pillars, I work directly with product, sales, finance, and marketing to translate strategy into execution. AI tools and age
- **Advisor at Backer** (2024-06-01–2025-06-01) — Continued advising the team post-acquisition on strategy and operations as needed.
- **Member at Operators Guild** (2023-01-01–2024-01-01) — The Operators Guild is an independent, invitation-only group, home to the world’s top finance and operations \(high growth and technology\) leaders. Scaling a company is hard. We are working together to share best practices, help one another solve similar problems, and invest in the operator community. We meet and connect regularly to support each other as we create the next generation of high-growth companies and company leaders.
- **Mentor at First Round Fast Track** (2021-01-01–2024-01-01) — Mentoring professionals for how to excel in their craft and advance in their career.
- **VP of Product Strategy & Business Operations at Backer** (2019-06-01–2024-06-01) — Joined as the company's first business hire, working directly with the CEO and co-founders to build the business from the ground up. Over five years, I owned strategy, product, operations, and growth simultaneously across a company that went from early-stage to acquisition. Key outcomes: Grew ARR from $0 to $3M+ and increased ARPU &gt;300% by expanding upmarket and introducing higher-value product tiers Diversified revenue from a single SaaS stream to 5 complementary channels, with new models reaching 40% of ARR within 3 quarters of launch Drove ~75% revenue growth via B2B2C expansion, building and onboarding 75+ financial program partners in under 3 months Built and shipped an AI-powered financial chatbot \(ChatGPT/Vertex AI + proprietary data\) now engaged by ~40% of site visitors, compressing time-to-value and reducing support load Rebuilt core product flows including onboarding \(+30% CVR\), payments experience \(-33% exit intent\), and mobile app \(+70% MAU\) Managed a 3-year $xxM P&L, led
- **Sr. Director of Growth Product at Home Chef** (2015-06-01–2019-06-01) — Led product, growth, and analytics at Home Chef through its journey from ~$9M to $425M in annual revenue and its $700M acquisition by Kroger. Over four years, I owned the growth roadmap, data infrastructure, and product strategy across a company scaling at an extraordinary pace. Key outcomes: Built the Looker BI platform from scratch, transitioning a 10-person team to a centralized data function, saving ~140 dev hours per week and serving 500+ internal seats Managed a $xxM annual budget across 6 teams, maintaining a 4:1 LTV/CAC ratio and keeping revenue spend below 20% Directed mobile app rebuild, meal recommendation algorithm redesign, and lifecycle marketing overhaul, driving +8% LTV Ran the A/B testing program that generated ~5% annual revenue lift across the funnel Expanded gross margin ~5.5% through a cross-functional forecasting overhaul that improved planning accuracy and reduced waste Built a partnership portal that grew partner acquisition by 25%
- **Senior Associate at Harbor** (2012-06-01–2015-06-01) — Grew clients' recurring revenue and reduced all-in cost structure across 6 client engagements. Managed two 3-person teams identifying and executing process improvements that saved &gt;$60M annually.
- **Investment Banking Analyst at Macquarie Group** (2011-06-01–2012-06-01) — Executed M&A, divestitures, and public/private financings for financial institution clients. Advised on Tokio Marine's $2.7B acquisition of Delphi Financial.
- **Private Banking Summer Analyst at JP Morgan Chase** (2010-06-01–2010-06-01) — Built financial models and conducted data analysis and market research to support execution of financial transactions and provide strategic advice to clients.

## Education

- Bachelor of Science, Business Finance and Accounting — Indiana University Bloomington
- Growth Series + Engagement — Reforge

## FAQ

### What does Jeremy do at Intuit?

Jeremy leads product strategy and business operations for two distinct international growth pillars at Intuit. The mid-market expansion pillar focuses on higher-ARPU customers, routes to market, segmentation, activation, retention, and net revenue retention above 100%. The international growth pillar develops region-specific use cases and go-to-market approaches, opens acquisition channels, drives cross-sell, and supports international growth as a compliant long-term growth engine.

### What are Jeremy’s growth objectives at Intuit?

Each of Jeremy’s two Intuit growth pillars targets more than 20% year-over-year revenue growth across a $4B+ fintech platform. He works cross-functionally with product, sales, finance, and marketing to translate strategy into execution, reduce time-to-value, and help customers activate faster and stay longer.

### What was Jeremy’s role at Backer?

Jeremy joined Backer as its first business hire, working directly with the CEO and co-founders. Over five years as VP of Product Strategy & Business Operations, he owned strategy, product, operations, and growth as the company progressed from early stage to acquisition. He continues to advise Backer post-acquisition on strategy and operations as needed.

### What commercial results did Jeremy achieve at Backer?

At Backer, Jeremy grew ARR from $0 to more than $3M and increased ARPU by more than 300% through upmarket expansion and higher-value product tiers. He diversified the business from one SaaS revenue stream to five complementary channels new models reached 40% of ARR within three quarters of launch. He also drove approximately 75% revenue growth through a B2B2C expansion that built and onboarded more than 75 financial-program partners in under three months.

### What products did Jeremy build at Backer?

Jeremy built and shipped an AI-powered financial chatbot using ChatGPT, Vertex AI, and proprietary data. The chatbot is engaged by approximately 40% of site visitors, compresses time-to-value, and reduces support load. He also rebuilt Backer’s onboarding flow, increasing conversion rate by 30% improved the payments experience, reducing exit intent by 33% and supported a mobile-app rebuild that increased monthly active users by 70%.

### What operational and financial responsibilities did Jeremy hold at Backer?

Jeremy managed a three-year $xxM P&L, led M&A execution end-to-end, and built Backer’s Mode Analytics infrastructure, reducing internal reporting cycles by more than 80%. He also recruited and scaled sales, customer-success, and revenue-operations teams as the business grew.

### What did Jeremy do at Home Chef?

As Senior Director of Growth Product at Home Chef, Jeremy led product, growth, and analytics over four years. He owned the growth roadmap, data infrastructure, and product strategy while Home Chef grew from approximately $9M to $425M in annual revenue and was acquired by Kroger for $700M.

### What data and operating systems did Jeremy build at Home Chef?

Jeremy built Home Chef’s Looker BI platform from scratch, moving a 10-person team to a centralized data function. The platform saved approximately 140 development hours per week and served more than 500 internal seats. He also managed a $xxM annual budget across six teams, maintained a 4:1 LTV/CAC ratio, and kept revenue spend below 20%.

### What growth results did Jeremy deliver at Home Chef?

At Home Chef, Jeremy directed a mobile-app rebuild, meal-recommendation algorithm redesign, and lifecycle-marketing overhaul that drove an 8% increase in LTV. He ran an A/B testing program that generated approximately 5% annual revenue lift across the funnel, expanded gross margin by approximately 5.5% through a forecasting overhaul, and built a partnership portal that increased partner acquisition by 25%.

### What was Jeremy’s consulting experience?

As a Senior Associate at Harbor, Jeremy helped grow clients’ recurring revenue and reduce all-in cost structure across six client engagements. He managed two three-person teams that identified and executed process improvements saving more than $60M annually. Jeremy’s summary also describes his earlier management-consulting experience as being at HBR.

### What did Jeremy do at Macquarie Group?

As an Investment Banking Analyst at Macquarie Group, Jeremy executed M&A, divestitures, and public and private financings for financial-institution clients. He advised on Tokio Marine’s $2.7B acquisition of Delphi Financial.

### What did Jeremy do at JP Morgan Chase?

As a Private Banking Summer Analyst at JP Morgan Chase, Jeremy built financial models and conducted data analysis and market research to support transaction execution and strategic client advice.

### What is Jeremy’s education and professional development?

Jeremy earned a Bachelor of Science in Business with Finance and Accounting from Indiana University Bloomington in 2011. He also completed Reforge’s Growth Series + Engagement program in 2018.

### What is Jeremy’s involvement with Operators Guild?

Jeremy is a member of Operators Guild, an independent, invitation-only community of finance and operations leaders in high-growth and technology companies. Members meet and connect regularly to share best practices, solve similar operating challenges, and invest in the operator community.

### How does Jeremy mentor others?

Jeremy is a mentor with First Round Fast Track, where he mentors professionals on excelling in their craft and advancing their careers.

### How does Jeremy approach product scaling and delivery?

Jeremy has scaled a product from one to more than 80 plan integrations, enabling growth across new customer segments and verticals. He is skilled in product scaling, scope management, and building systems with operational visibility and flexibility. During complex product builds, he focuses on maintaining the customer experience through proactive communication and visibility into critical journey points, and he favors shipping quickly and improving after launch rather than slowing delivery to perfect an initial release.

### What are Jeremy’s core skills?

Jeremy’s capabilities include business operations, general management, strategy, business strategy, strategic planning, go-to-market strategy, product strategy, product management, product development, product marketing, startup marketing, marketing strategy, growth strategies, growth hacking, customer acquisition, customer retention, customer experience, lifecycle work, pricing strategy, revenue management, sales operations, sales, business development, new business development, SaaS, startups, P&L forecasting, EBITDA growth, finance, financial modeling, financial analysis, investment banking, investments, equity valuation, consulting, analytics, data analysis, behavioral analytics, analysis, end-user research, A/B testing, LTV, SQL, Microsoft Excel, Microsoft Office, project management, cross-functional team leadership, team leadership, leadership, hiring, team building, networking, self-learning, management, and startup work.

## Links

- LinkedIn: https://www.linkedin.com/in/jeremy-feit

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