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# Allam Atif

**Headline:** Internal Audit & Risk  @ Geotab l Prev. @PwC l Western University
**Profession:** Internal Audit & Risk Associate
**Location:** Greater Toronto Area, Canada

## About

Allam Atif works at Geotab in Internal Audit & Risk and is also currently working in a sales enablement position. Allam’s work spans risk-based auditing, enterprise risk assessment, AI adoption, audit-process automation, and sales enablement. Allam is strongest in building structured processes, communicating across functions, and earning stakeholder buy-in through targeted, practical requests. At Geotab, Allam is revamping the FY2026 Enterprise Risk Assessment program, serving as an AI Advocate, developing an audit-lifecycle prompt library, and automating audit-workpaper roll-forwards with Google Apps Script. Allam also built a pricing playbook for the sales team to support faster turnaround and easier deal closing, then iterated on it using representative feedback. Previously, Allam worked at PwC Canada on engagement-compliance reviews, client due diligence, risk-control auditing, and taxable-income calculations. Allam has additional experience in human resources, business operations, social-media marketing, technology consulting, and community leadership. This includes building a complete nonprofit hiring process, securing $10,000 CAD in grant funding at RegenaLife, supporting $80,000 CAD in revenue through high-net-worth client services, and helping lead an Interact club with more than 400 members. Allam holds degrees from the University of Waterloo and Western University.

## Services

- Kanban
- Google BigQuery
- Jira
- Jira admin
- Google Gemini
- Notebook lm
- Google ADK
- Communication
- Relationship Building
- Teamwork
- Artificial Intelligence \(AI\)
- Business Development
- Grant Administration
- Salesforce.com Administration
- Microsoft Office
- Client Relations
- Kubermatic Kubernetes Platform \(KKP\)
- XML Schema Definition \(XSD\)
- XML
- Microsoft Access

## Highlights

- Conducts risk-based audits at Geotab with strict adherence to confidentiality, data governance, and audit integrity, providing objective assurance in executive-identified critical areas.
- Revamping Geotab's FY2026 Enterprise Risk Assessment program with new risk statements and matrices to improve risk visibility for Directors across global business functions.
- Serves as Geotab's appointed AI Advocate, hosting weekly seminars for Audit Managers on Gemini, Claude, and Google CLI.
- Integrates Microsoft D365 and Superset AI use cases to enhance data-driven audit assurance at Geotab.
- Leads Geotab's 2026 AI Training Plan by synthesizing IIA, CPA, and internal subject-matter-expert training and supporting progress reporting to Senior Leadership.
- Designed and implemented an AI prompt library across audit planning, testing, and reporting, including custom Gems and Notebook LM use cases.
- Automated the roll-forward of key Geotab audit workpapers using Google Apps Script, reducing administrative tasks for the audit team.
- Built a Geotab sales pricing playbook that supported quicker turnaround and easier deal closing, then iterated on the playbook using representative feedback.
- Led PwC Canada engagement kick-off calls with C-suite stakeholders to identify pain points, scope services, and provide delivery updates through Microsoft Suite and Salesforce.
- Audited internal risk controls during PwC Canada's FY2025 Engagement Compliance Review to mitigate reputational and litigation risk.
- Presented PwC audit outcomes weekly to the National ECR Partner to support risk management of noncompliant engagements.
- Performed PwC client due diligence by assessing unusual financial data and organizational structures and identifying Ultimate Beneficial Owners for compliance with PwC Global risk policies.
- Managed PwC's cloud-based account database, organizing confidential workpapers, contracts, and financial data.
- Supported PwC engagement teams with taxable-income calculations under Income Tax Act requirements, including Schedule 8, EIFEL, and PLOI.
- Developed Python scripts to record lead information for more than 100 entities, supporting Invittco's Niagara 420 Expo with more than 3,000 attendees, exhibitors, and manufacturers.
- Created more than 300 tailored social-media graphics for seven Invittco clients, including spas, entertainment venues, and restaurants.
- Designed an Invittco billboard in Adobe XD featuring the heading “This is a Sign,” placed at major intersections across the region.
- Led a multifunctional team of eight staff at a RegenaLife informational event in Niagara-on-the-Lake, managing 160 potential leads in a 250-capacity venue.
- Secured $10,000 CAD in grant funding for RegenaLife.
- Built a RegenaLife grant pipeline evaluating 11 programs with an explicit total potential value of $255,000 CAD, including AMS Healthcare and CABHI.
- Prepared and submitted RegenaLife investment proposals to 12 venture-capital firms.
- Delivered high-net-worth client services at RegenaLife that directly generated $80,000 CAD in revenue.
- Executed a six-post RegenaLife LinkedIn campaign that generated 523 organic impressions.
- Recruited for four Youth Opportunities Unlimited roles through 11 in-person interviews, 21 reference checks, and four employment contracts, helping establish an in-house facilities-management team and reduce costs by 13%.
- Generated 463 Indeed impressions and 134 applications for Youth Opportunities Unlimited facilities-management roles.
- Monitored AODA, WHMIS, and Crisis Prevention Institute learning and development for 24 Youth Opportunities Unlimited Shelter Relief Staff.
- Administered payroll documents for all 124 Youth Opportunities Unlimited staff in compliance with control procedures and the Canadian Privacy Act.
- Assigned Crisis Prevention Institute training appointments and materials for 42 Youth Opportunities Unlimited staff across offices.
- Digitized confidential passports, SIN numbers, and identification documents for 57 Youth Opportunities Unlimited shelter clients.
- Co-founded and served as Vice President of a Rotary-sponsored Interact club with more than 400 members, supporting volunteering events, unbiased executive selection, a commitment culture, and a structure for long-term autonomous operations.

## Experience

- **Internal Audit & Risk Associate at Geotab** (2025-09-01–present) — Conducting risk-based audits with strict adherence to confidentiality, data governance and audit integrity providing Geotab with objective assurance in critical areas identified by Executive Management • Revamping the Enterprise Risk Assessment \(ERA\) program for FY2026 with new risk statements and matrices, improving enterprise-wide risk visibility for Directors across all business functions globally • Spearheading AI adoption as the appointed AI Advocate by: • Hosting weekly team seminars on AI tools \(Gemini, Claude, Google CLI\) for Audit Managers and integrating use cases for MS D365 and Superset to enhance data-driven assurance • Leading the 2026 AI Training Plan by synthesizing trainings from IIA, CPA, and SMEs within Geotab and assisting the Manager in reporting the progress of AI adoption to Senior Leadership • Designing and implementing a comprehensive AI prompt library across the audit lifecycle \(planning, testing, reporting\), enabling a more efficient audit execution featuring
- **Business Operations Coordinator at RegenaLife** (2025-05-01–2025-08-01) — Spearheaded operational and logistical aspects of a high-profile informational event in NOTL, leading a multifunctional team of 8 staff members to optimize execution and manage 160 potential leads within a 250-capacity venue • Directed end-to-end event lifecycle management, leveraging platforms like Eventbrite to handle digital promotion, coordinate registration workflows, and streamline attendee communications. • Managed and updated front-facing digital assets utilizing Wix.com to ensure consistent online branding and clear event scheduling. • Secured $10,000 CAD in grant funding to support organizational growth through targeted research and strategic development. • Conducted rigorous market research and analysis using MS Excel to build a pipeline evaluating 11 distinct grant programs with a total explicit potential valuation of $255,000 CAD \(including AMS Healthcare and CABHI\). • Drove venture capital outreach by preparing and submitting comprehensive investment proposals to
- **Associate at PwC Canada** (2024-05-01–2025-05-01) — ● Communicating with C-Suite by leading Kick-off calls for engagements to identify pain points, scope of services and providing delivery updates via MS Suite and Salesforce ● Auditing internal risk controls during FY2025 Engagement Compliance Review \(ECR\) of engagements ensuring the mitigation of the firm’s reputational and litigation risk for the fiscal year ● Presenting Audit outcomes to the National ECR Partner weekly to allow for effective risk management of noncompliant engagements ● Performing Due Diligence of new clients by assessing unusual financial data, organizational structures and identifying Ultimate Beneficial Owners \(UBOs\) to comply PwC Global risk policies ● Managing PwC’s cloud-based database for accounts by organizing confidential Workpapers, Contracts and Financial Data ● Supported engagement teams in calculating Taxable Income in compliance with Income Tax Act legislation \(Sch 8, EIFEL, PLOI\) on engagements
- **Human Resources Coordinator at Youth Opportunities Unlimited \(YOU\)** (2023-07-01–2023-09-01) — ● Recruited for 4 new roles resulting in a fully in-house facilities management team \(11 in-person interviews, 21 reference checks and 4 employment contracts\) resulting in 13% reduction in costs ● Recruitment Advertising of Facilities Management roles on Indeed.com resulting in 463 impressions and 134 applications ● Monitored mandatory Learning & Development regarding the Disabilities Act \(AODA\), Workplace Safety \(WHMIS\) and Crisis Prevention Institute \(CPI\) for 24 Shelter Relief Staff ● Administered Payroll documents for all 124 staff in compliance with control procedures to ensure compliance with the Canadian Privacy Act ● Published Role Descriptions and Interview Guidelines, tailored for identifying cultural fit aiding in 7 interviews for relief staff resulting in the streamlined hiring of 14 new staff ●Assigned Crisis Prevention Institute training appointments and training material for 42 staff across offices. ●Digitized 57 Shelter Clients’ confidential documents such as pas
- **Social Media Marketing Specialist at Invittco** (2022-08-01–2022-09-01) — ● Developed Python scripts to record the lead information of 100+ entities, allowing Invittco to host the Niagara 420 Expo featuring over 3,000 attendees, exhibitors, and manufacturers ● Supported Team Members to allow timely delivery of unique Social Media Marketing by creating 300+ tailored graphics for 7 clients such as Spas, Entertainment Venues and Restaurants ● Designed a billboard using Adobe XD and featuring a thought-provoking heading “This is a Sign”, positioned at major intersections across the region https://www.invittco.com
- **Co-Founder and Vice President at Interact: Rotary Sponsored Club** (2018-09-01–2019-07-01) — \-over 400+ members and ongoing volunteering events -involved with unbiased selection of executives -creating a 'commitment culture' in the organization -creating club's structure to ensure long term autonomous operations
- **Technology Consultant at White Oaks Library, White Oaks Secondary School** (2018-09-01–2019-06-01) — \-worked with a diverse team of students to help library patrons with the usage of technology, such as with -the circulation of resources, solving technical and logistical issues -experience in crowd management
- **Student at White Oaks Secondary School** (2017-09-01–2021-04-01) — Class of 2021
- **Flight Corporal at Royal Canadian Air Cadets** (2014-09-01–2019-09-01) — \-100+ hours of marketing experience from Royal Canadian Legion Fundraising Campaigns -leadership, interpersonal skills and teamwork skills built through Toastmasters and Debate

## Education

- Bachelor of Arts - BA, Economics — University of Waterloo
- Bachelor's degree, Business Administration and Management, General — Western University

## FAQ

### What does Allam do at Geotab?

Allam works at Geotab in Internal Audit & Risk and is also currently working in a sales enablement position. The work includes risk-based audits, enterprise risk assessment, AI adoption, audit automation, and sales-enablement work.

### What are Allam's Internal Audit & Risk responsibilities at Geotab?

Allam conducts risk-based audits with strict attention to confidentiality, data governance, and audit integrity. These audits provide objective assurance in critical areas identified by Executive Management.

### What is Allam doing for Geotab's Enterprise Risk Assessment program?

Allam is revamping Geotab's FY2026 Enterprise Risk Assessment program by developing new risk statements and matrices. The work is intended to improve enterprise-wide risk visibility for Directors across global business functions.

### How is Allam advancing AI adoption at Geotab?

As Geotab's appointed AI Advocate, Allam hosts weekly seminars for Audit Managers on Gemini, Claude, and Google CLI. Allam is integrating use cases for Microsoft D365 and Superset to strengthen data-driven assurance.

### What is Allam's role in Geotab's 2026 AI Training Plan?

Allam is leading the 2026 AI Training Plan by synthesizing training from the IIA, CPA, and subject-matter experts within Geotab. Allam also assists the Manager in reporting AI-adoption progress to Senior Leadership.

### What AI tools and resources has Allam built for Geotab's audit team?

Allam designed and implemented a comprehensive AI prompt library across audit planning, testing, and reporting. It includes custom Gems and Notebook LM use cases, supports more efficient audit execution, and incorporates team feedback for continued optimization.

### What audit process has Allam automated at Geotab?

Allam automated the roll-forward process for key audit workpapers using Google Apps Script. This reduces administrative work and allows the team to focus more on high-impact audit work.

### What has Allam accomplished in sales enablement at Geotab?

Allam built a pricing playbook for Geotab's sales team, helping create quicker turnaround and easier deal closing. Allam gathered feedback from sales representatives and iterated on the playbook to improve pricing support.

### What are Allam's strengths in cross-functional work?

Allam is experienced in cross-functional communication, needs assessment, and gaining buy-in from busy stakeholders. This includes using targeted requests, incorporating feedback, and building practical processes that meet team needs.

### What did Allam do at PwC Canada?

At PwC Canada, Allam led engagement kick-off calls with C-suite stakeholders to identify pain points and define service scope. Allam also provided delivery updates through Microsoft Suite and Salesforce.

### What audit and compliance work did Allam perform at PwC Canada?

At PwC Canada, Allam audited internal risk controls during FY2025 Engagement Compliance Reviews to help mitigate the firm's reputational and litigation risk. Allam presented audit outcomes weekly to the National ECR Partner to support risk management of noncompliant engagements.

### What client-risk and data-management work did Allam perform at PwC Canada?

Allam performed due diligence on new PwC clients by assessing unusual financial data and organizational structures and identifying Ultimate Beneficial Owners. This work supported compliance with PwC Global risk policies. Allam also managed a cloud-based account database containing confidential workpapers, contracts, and financial data.

### What tax-related work did Allam support at PwC Canada?

Allam supported PwC engagement teams in calculating taxable income in accordance with Income Tax Act legislation, including Schedule 8, EIFEL, and PLOI considerations.

### What did Allam accomplish in human resources at Youth Opportunities Unlimited?

At Youth Opportunities Unlimited, Allam recruited for four roles to create a fully in-house facilities-management team. The process included 11 in-person interviews, 21 reference checks, and four employment contracts, contributing to a 13% cost reduction.

### What hiring-process experience does Allam have?

Allam built a complete nonprofit hiring process from scratch, including job descriptions, Indeed postings, hiring criteria, standardized interview questions, scorecards, and offer letters. Allam emphasizes structured, unbiased hiring processes designed to assess cultural fit fairly.

### How did Allam support recruitment advertising and relief-staff hiring at Youth Opportunities Unlimited?

At Youth Opportunities Unlimited, Allam advertised facilities-management roles on Indeed, producing 463 impressions and 134 applications. Allam published role descriptions and interview guidelines, supported seven relief-staff interviews, and helped streamline the hiring of 14 new staff.

### What compliance, training, payroll, and records work did Allam perform at Youth Opportunities Unlimited?

Allam monitored mandatory AODA, WHMIS, and Crisis Prevention Institute learning and development for 24 Shelter Relief Staff. Allam also assigned Crisis Prevention Institute appointments and training materials for 42 staff across offices, administered payroll documents for all 124 staff in accordance with control procedures and the Canadian Privacy Act, and digitized confidential documents for 57 shelter clients, including passports, SIN numbers, and identification.

### What event-operations work did Allam do at RegenaLife?

At RegenaLife, Allam led the operational and logistical work for a high-profile informational event in Niagara-on-the-Lake. Allam led a multifunctional team of eight staff, managed 160 potential leads in a 250-capacity venue, and directed the event lifecycle through Eventbrite for promotion, registration, and attendee communications.

### What digital marketing and web work did Allam do at RegenaLife?

Allam managed and updated RegenaLife's front-facing digital assets through Wix.com to maintain consistent branding and clear event scheduling. Allam also designed and executed a six-post LinkedIn campaign that generated 523 organic impressions.

### What funding and research work did Allam do at RegenaLife?

Allam secured $10,000 CAD in grant funding for RegenaLife through targeted research and strategic development. Allam also used Microsoft Excel to evaluate 11 grant programs with an explicit total potential value of $255,000 CAD, including AMS Healthcare and CABHI, and submitted investment proposals to 12 venture-capital firms.

## Links

- LinkedIn: https://www.linkedin.com/in/allam-atif

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