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# Ashley Lipford MBA

**Headline:** Client Development Manager \| Account Executive \| Recruiting & Operations Leader \| Driving Account Growth & Digital Marketing Strategies
**Profession:** Client Development Manager
**Location:** Greater Chicago Area

## About

Ashley Lipford MBA is a Client Development Manager at Randstad USA, where she leads client acquisition and business\-development efforts for staffing and workforce solutions across key industries\. Ashley specializes in account growth, full\-cycle recruiting, client retention and recovery, sales\-strategy execution, digital marketing, and operational improvement\. She expanded two major accounts by sourcing, screening, and placing more than 100 qualified candidates, while maintaining a 100% retention rate across five active client accounts through proactive relationship management and consistent service delivery\. Ashley has consistently achieved 100% of weekly sales\-activity, outreach, placement, and operational KPIs in fast\-paced corporate environments, and secured a permanent placement in March 2026 while managing daily account operations and high client\-satisfaction expectations\. Her experience also spans digital marketing for Spectrum News at Charter Communications, ticket\-sales and membership\-retention operations with the Carolina Panthers, and retail leadership roles with Nike and Finish Line\. Ashley holds an MBA in Sport Industry Management from Georgetown University and a BS in Sport Management from Johnson C\. Smith University\. She works in English and Spanish\.

## Services

- Recruiting
- Digital Marketing Media
- Sports Business
- Client Services Management
- Client Services
- Cold Calling
- Integrated Marketing
- Digital Strategy
- Search Engine Optimization \(SEO\)
- Support Management
- Spanish
- Retail Sales
- Merchandising
- Mentoring New Hires
- Sales Operations
- Office Administration
- Program Management
- Program Development
- Retail Marketing
- Community Engagement
- Project Coordination
- Customer Experience
- Account Management
- Customer Relationship Management \(CRM\)
- Project Management
- Broadcast Television
- Media Relations
- Microsoft Office
- Customer Service
- Sales

## Highlights

- At Randstad USA, expanded two major accounts by sourcing, screening, and placing more than 100 qualified candidates, directly supporting revenue growth\.
- Maintained a 100% retention rate across five active Randstad client accounts through proactive relationship management and consistent service delivery\.
- Achieved a 35% improvement in client recovery through personalized client re\-engagement strategies\.
- Consistently achieved 100% of weekly sales\-activity, outreach, placement, and operational KPIs in fast\-paced corporate environments\.
- Secured a permanent placement in March 2026 while maintaining high client\-satisfaction scores and managing daily account and operational responsibilities\.
- Leads client acquisition and business\-development initiatives for Randstad’s staffing and workforce\-solutions portfolio across key industries\.
- Onboards, mentors, and trains new hires to navigate dynamic market conditions\.
- At Charter Communications, supported mobile and Connected TV app growth for Spectrum News through targeted digital\-marketing campaigns and promotions\.
- Partnered with Creative, Editorial, Digital, Operations, and Sales teams at Charter Communications to streamline cross\-functional campaign execution\.
- Established campaign\-data tracking systems at Charter Communications, providing leadership with progress reporting on key goals and marketing ROI\.
- Managed state\- and region\-specific campaign adaptations for Spectrum News while maintaining brand standards\.
- At the Carolina Panthers, consistently met weekly sales and activity KPIs while handling customer service, relationship building, and daily account operations\.
- Partnered with Premium Service and Ticket Operations at the Carolina Panthers to resolve contract, invoicing, and renewal discrepancies and support full\-season member retention\.
- Supported Carolina Panthers enhancement programs designed to generate ticket sales and strengthen long\-term member loyalty\.
- At Nike, exceeded sales targets and customer\-satisfaction goals through product knowledge and premium brand\-experience delivery\.
- Supported Nike new\-hire training on product offerings, store procedures, and company values\.
- Optimized Nike daily operations across cash handling, inventory management, restocking, and visual merchandising to maximize floor sales\.
- At Finish Line, built and motivated a retail team through goal\-setting, targeted merchandising, and promotional execution to drive sales growth\.
- Managed Finish Line store budgets and analyzed sales data to control expenses, improve operational efficiency, and maximize profitability\.
- Executed Finish Line community\-marketing campaigns to expand local brand awareness, attract customers, and increase foot traffic\.
- Earned an MBA in Sport Industry Management from Georgetown University in 2018\.
- Earned a BS in Sport Management from Johnson C\. Smith University in 2016\.
- Works in English and Spanish\.
- Holds Randstad USA credentials including Gemini AI Skills Accelerator, Operational Talent Solutions Certified Advisory Expert, OTS CDM NHO Completion, OTS Essentials Playbook Branch Exam, Bluerfit, and Working Globally: Navigating Cultural Differences\.
- Holds CPR certification from Central Piedmont Community College\.

## Experience

- **Client Development Manager at Randstad USA** (2025\-08\-01–present) — Spearhead client acquisition and business development initiatives to grow Randstad’s staffing and workforce solutions portfolio across key industries\. • Expanded 2 major accounts by sourcing, screening, and placing over 100 qualified talent, directly driving revenue growth\. • Maintained a 100% retention rate across 5 active client accounts through proactive relationship management and consistent service delivery\. • Secured a permanent placement in March 2026, maintaining high client satisfaction scores while simultaneously managing daily operational and account duties\. • Consistently achieved 100% of weekly KPIs for sales activity, outreach, and placement metrics\.
- **Digital Marketing Specialist at Charter Communications** (2020\-02\-01–2025\-06\-01) — ● Accelerated mobile and Connected TV app growth for Spectrum News by executing targeted digital marketing campaigns and promotions ● Optimized cross\-functional marketing efforts by partnering with Creative, Editorial, Digital, Operations, and Sales teams to streamline campaign execution\. ● Established new tracking systems to consolidate campaign data, delivering regular progress reports on key performance goals and marketing ROI to leadership\. ● Managed local campaign adaptations, ensuring alignment with specific state and regional market needs while maintaining brand standards\.
- **Retail Operations Associate at Nike** (2018\-11\-01–2019\-10\-01) — ●Exceeded sales targets and customer satisfaction goals by leveraging deep product knowledge to deliver a premium brand experience\. ●Accelerated team onboarding by assisting managers in training new hires on product offerings, store procedures, and company values\. ●Optimized daily store operations across cash handling, inventory management, restocking, and visual merchandising to maximize floor sales\.
- **Account Executive at Carolina Panthers** (2018\-08\-01–2020\-02\-01) — ●Consistently met weekly sales and activity KPIs while delivering high\-level customer service, relationship building, and daily account operations\. ●Boosted full\-season member retention by collaborating with Premium Service and Ticket Operations teams to resolve contract, invoicing, and renewal discrepancies quickly\. ●Supported the execution of enhancement programs designed to drive new ticket sales and increase long\-term member loyalty\.
- **Assistant Retail Manager at Finish Line** (2014\-06\-01–2018\-07\-01) — ●Built and motivated a high\-performing retail team, driving sales growth through clear goal\-setting, targeted merchandising, and promotional execution\. ●Managed store budgets and analyzed sales data to control expenses, improve operational efficiency, and maximize profitability\. ●Expanded local brand awareness by executing community marketing campaigns to attract new customers and drive foot traffic\.

## Education

- Master of Business Administration \- MBA, Sport Industry Management — Georgetown University (2017\-01\-01–2018\-01\-01)
- Bachelor of Science \(B\.S\.\), Sport Management — Johnson C\. Smith University \- JCSU (2013\-01\-01–2016\-01\-01)

## FAQ

### What does Ashley do at Randstad USA?

Ashley is a Client Development Manager at Randstad USA\. She spearheads client acquisition and business\-development initiatives that grow Randstad’s staffing and workforce\-solutions portfolio across key industries\.

### What are Ashley’s core areas of expertise?

Ashley focuses on account management, full\-cycle recruiting, client retention and recovery, sales strategy, KPI execution, digital and sports marketing, team leadership and onboarding, and cross\-functional collaboration\.

### What account\-growth results has Ashley achieved at Randstad?

Ashley expanded two major Randstad accounts by sourcing, screening, and placing more than 100 qualified candidates\. The work directly supported revenue growth\.

### What client\-retention and recovery results has Ashley delivered?

Ashley maintained a 100% retention rate across five active client accounts through proactive relationship management and consistent service delivery\. Her client re\-engagement approach also produced a 35% improvement in client recovery through personalized service offerings\.

### What is Ashley’s record of KPI performance at Randstad?

Ashley has consistently achieved 100% of weekly KPIs for sales activity, outreach, placement metrics, and operational performance throughout her career in fast\-paced corporate environments\. At Randstad, she also secured a permanent placement in March 2026 while maintaining high client\-satisfaction scores and managing daily operational and account responsibilities\.

### How has Ashley contributed to team leadership and onboarding?

Ashley onboards, mentors, and trains new hires to help them navigate dynamic market conditions\. Earlier in her career, she also assisted managers with training Nike team members on product offerings, store procedures, and company values\.

### What did Ashley do at Charter Communications?

As a Digital Marketing Specialist at Charter Communications, Ashley supported mobile and Connected TV app growth for Spectrum News through targeted digital\-marketing campaigns and promotions\. She partnered with Creative, Editorial, Digital, Operations, and Sales teams to streamline campaign execution created tracking systems that consolidated campaign data and supported progress and marketing\-ROI reporting to leadership and managed local campaign adaptations for state and regional markets while preserving brand standards\.

### What did Ashley accomplish with the Carolina Panthers?

As an Account Executive at the Carolina Panthers, Ashley consistently met weekly sales and activity KPIs while providing customer service, building relationships, and managing daily account operations\. She worked with Premium Service and Ticket Operations to resolve contract, invoicing, and renewal discrepancies, supporting full\-season member retention, and helped execute enhancement programs intended to drive ticket sales and long\-term member loyalty\.

### What did Ashley do at Nike?

As a Retail Operations Associate at Nike, Ashley exceeded sales targets and customer\-satisfaction goals through product knowledge and a premium brand experience\. She supported onboarding, cash handling, inventory management, restocking, and visual merchandising to strengthen daily store operations and maximize floor sales\.

### What did Ashley do at Finish Line?

As an Assistant Retail Manager at Finish Line, Ashley built and motivated a retail team through goal\-setting, merchandising, and promotional execution to support sales growth\. She managed budgets, analyzed sales data to control expenses and improve profitability, and led community\-marketing campaigns that increased local brand awareness and foot traffic\.

### What is Ashley’s educational background?

Ashley earned a Master of Business Administration in Sport Industry Management from Georgetown University in 2018\. She earned a Bachelor of Science in Sport Management from Johnson C\. Smith University in 2016\.

### What languages does Ashley speak?

Ashley works in English and Spanish and lists bilingual communications and Spanish among her professional capabilities\.

### What client, sales, and business\-operations skills does Ashley have?

Ashley’s skills include recruiting, account management, client services management, client services, customer relationship management, customer experience, customer satisfaction, customer service, sales, cold calling, sales operations, support management, office administration, administrative assistance, and Microsoft Office, Excel, and PowerPoint\.

### What marketing, media, and community\-engagement skills does Ashley have?

Ashley’s marketing and media skills include digital marketing media, integrated marketing, digital strategy, search engine optimization, retail marketing, community engagement, community outreach, broadcast television, media relations, merchandising, and project coordination\.

### What additional professional skills does Ashley have?

Ashley also lists sports business, sports, athletics, program management, program development, project management, event planning, leadership, public speaking, mentoring new hires, team building, teamwork, interpersonal skills, time management, multitasking, retail sales, cashiering, and PowerPoint among her skills\.

### What certifications and professional credentials does Ashley hold?

Ashley holds the Randstad Gemini AI Skills Accelerator, Randstad Operational Talent Solutions Certified Advisory Expert, OTS CDM NHO Completion, OTS Essentials Playbook Branch Exam, Bluerfit, and Working Globally: Navigating Cultural Differences credentials from Randstad USA\. She also holds CPR certification from Central Piedmont Community College\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ashleylipford22

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