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# Vivek Vikram Singh

**Headline:** Professional profile
**Location:** Amherst, MA, USA

## About

Vivek Vikram Singh is a data analyst with project experience in insurance and ecommerce analytics\. He builds KPI dashboards and analytical models that turn customer, marketing, claims, and fraud data into actionable business insights\. Vivek is strongest in SQL\-based analysis, including complex queries that use joins, common table expressions, and window functions, as well as customer segmentation and performance measurement\. In a property and casualty insurance project, Vivek analyzed a seven\-table database to assess loss ratio, claim severity, settlement time, and fraud patterns\. He used time\-series analysis to examine claim\-filing delays and identified a relationship in which longer delays correlated with greater fraud likelihood\. In ecommerce analytics, he created a customer KPI dashboard using a year of data and RFM segmentation to distinguish customer value segments and support marketing\-budget decisions\. Vivek can calculate return on ad spend by channel and recommend reallocating spend toward channels with stronger revenue potential\. His work combines technical analysis with clear, business\-focused explanations of metrics and recommendations\.

## Highlights

- Completed a property and casualty insurance analytics project using a seven\-table database\.
- Analyzed insurance loss ratio, claim severity, settlement time, and fraud patterns\.
- Used time\-series analysis to evaluate delayed claim filing as a potential fraud signal\.
- Identified that longer claim\-filing delays correlated with higher fraud likelihood\.
- Created a customer KPI dashboard using one year of ecommerce data\.
- Applied RFM segmentation to analyze customer value and support marketing\-budget allocation\.
- Calculates return on ad spend by channel and recommends budget reallocations to improve revenue potential\.
- Writes complex SQL analytical queries using joins, common table expressions, and window functions\.
- Builds KPI dashboards that translate analysis into actionable business insights\.

## FAQ

### What does Vivek do?

Vivek is a data analyst with project experience in property and casualty insurance analytics and ecommerce customer analytics\. He uses SQL, KPI dashboards, RFM segmentation, time\-series analysis, and marketing\-performance measures to produce actionable business insights\.

### What are Vivek’s core strengths?

Vivek’s strengths include SQL analytics, dashboard development, customer segmentation, insurance metrics, fraud\-pattern analysis, and return\-on\-ad\-spend analysis\. He translates analytical findings into recommendations for marketing allocation and operational decision\-making\.

### What insurance analytics project did Vivek complete?

Vivek completed a property and casualty insurance analytics project using a seven\-table database\. The project examined loss ratio, claim severity, settlement time, and fraud patterns\.

### Which insurance metrics does Vivek work with?

Vivek is knowledgeable about loss ratio, claim severity, and settlement time\. He applied these metrics in his property and casualty insurance project to analyze claims performance and patterns\.

### How has Vivek approached fraud detection?

Vivek used time\-series analysis to test delayed claim filing as a fraud signal\. His analysis identified that longer delays in filing claims correlated with a higher likelihood of fraud\.

### What ecommerce dashboard did Vivek create?

Vivek created a customer KPI dashboard using a year of ecommerce data\. The dashboard used RFM segmentation to analyze customer value and inform marketing\-budget allocation\.

### How does Vivek use RFM segmentation?

Vivek uses RFM segmentation to distinguish customers by value and help determine where marketing spend can be allocated more effectively\.

### How does Vivek evaluate marketing\-channel performance?

Vivek can calculate return on ad spend by channel and use the results to recommend budget reallocation toward opportunities with stronger revenue potential\.

### What SQL skills does Vivek have?

Vivek writes complex analytical SQL queries using joins, common table expressions, and window functions\.

### How does Vivek communicate analytical findings?

Vivek builds KPI dashboards that convert data analysis into actionable business insights, including insights for customer segmentation, marketing\-spend allocation, claims analysis, and fraud patterns\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAADHhc3EBPM6mvWY9sPKSkqeOSujN9YhsYl0

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