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# Jessica Butkus

**Headline:** Professional profile
**Location:** Hartford, CT, USA

## About

Jessica Butkus leads product launches from strategy through execution, owning the full marketing process while reporting to the CEO for final-decision approval. She creates campaign strategy and copy, aligns messaging early, and directs a lean team of two part-time employees. Jessica is especially strong at structuring complex launches that involve multiple pricing packages, promotions, email sequences, and landing pages. By finalizing messaging upfront, she helps reduce disruptive changes during launch execution. Jessica combines strategic ownership with hands-on problem solving: she personally identifies and fixes issues in landing pages and email campaigns, while building detailed systems to support smooth delivery. Her working toolkit includes Asana, Airtable, Kajabi, Slack, Google Drive, and Google Sheets. With high autonomy across planning, strategy, copywriting, and execution, Jessica builds campaigns from scratch and carries them through to launch completion.

## Highlights

- Owns product launches from strategy through final execution, with CEO approval on final decisions.
- Creates all campaign marketing strategy and copy.
- Manages complex campaigns spanning multiple pricing packages, promotions, email sequences, and landing pages.
- Aligns and finalizes messaging upfront to reduce mid-launch changes during execution.
- Leads a lean team of 2 part-time employees, setting strategy and direction while reporting to the CEO.
- Personally identifies and fixes errors in landing pages and email campaigns.
- Builds detailed systems to support smooth, accurate launch execution.
- Works across Asana, Airtable, Kajabi, Slack, Google Drive, and Google Sheets.

## FAQ

### What does Jessica do?

Jessica Butkus owns product launches end to end. She develops the strategy and copy, coordinates execution, and brings launches through completion, with the CEO providing approval on final decisions.

### What is Jessica strongest at?

Jessica is strongest at aligning and finalizing campaign messaging before execution begins. This approach helps prevent changes that can disrupt a launch in progress.

### What kinds of campaigns does Jessica manage?

Jessica manages campaigns with multiple pricing packages, promotions, email sequences, and landing pages.

### What marketing work does Jessica own?

Jessica creates the marketing strategy and copy for campaigns, including the messaging used throughout a launch.

### How does Jessica lead her team?

Jessica leads a small team of two part-time employees. She sets the team’s strategy and direction and reports to the CEO.

### How autonomously does Jessica work?

Jessica works with high autonomy, owning work from strategy through execution. The CEO is involved for final-decision approval.

### How does Jessica handle campaign problems?

Jessica is hands-on during execution and personally finds and fixes errors in landing pages and email campaigns.

### What tools does Jessica use?

Jessica uses Asana, Airtable, Kajabi, Slack, Google Drive, and Google Sheets.

### How does Jessica approach launch operations?

Jessica builds detailed systems for launch execution and is motivated by building campaigns from scratch.

## Links

- LinkedIn: https://www.linkedin.com/in/jessicabutkus

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