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# Andrew VanTimmeren

**Headline:** Business Unit Director at GHSP
**Profession:** Business Unit Director
**Location:** Grand Rapids Metropolitan Area

## About

Andrew VanTimmeren is Business Unit Director at GHSP, responsible for Asia, GM, new customers, and markets and products. He combines mechanical-engineering expertise with extensive customer-facing business development, sales, program-management, and product-development experience in the automotive sector. Andrew’s strengths include technical selling, commercial negotiation, networking, value-proposition development, and navigating Japanese business culture and market relationships. At GHSP, he launched and grew the company’s Toyota business from zero to $30 million in revenue within a few years, while building business with Asian automotive OEMs and pursuing new customers, markets, and partnerships. His career also includes leadership of sales, account-management, sales-engineering, and program-management teams across North America and Japan. Before GHSP, Andrew held progressively responsible engineering, program, sales-engineering, account-management, and senior program-management roles at Gentex Corporation, supporting major OEMs including Honda, Toyota, Subaru, Mitsubishi, Suzuki, Nissan, Mazda, Chrysler, Hyundai/Kia, SsangYong, and Daewoo.

## Services

- Japanese business culture
- Sales
- Program Management
- Automotive
- Microsoft Excel
- PowerPoint
- MS Project
- International Sales
- Sales Management
- Engineering
- Product Development
- Project Management
- Electronics
- Lean Manufacturing
- Continuous Improvement
- Kaizen
- Process Improvement
- FMEA
- Manufacturing

## Highlights

- Leads GHSP's business unit responsibilities for Asia, GM, new customers, and markets and products as Business Unit Director.
- Launched and grew GHSP's Toyota business from zero to $30 million in revenue within a few years.
- Directed business development at GHSP for Asian automotive OEMs, new customers, new markets, and partnerships.
- Managed GHSP Account Managers and Sales Engineers across North America and Japan as Director of Sales.
- Managed Sales and Program Managers for Japanese OEMs as GHSP Business Unit Manager.
- Served as GHSP Program Manager for Honda, Nissan, and Toyota.
- Overcame entrenched competitor blocking tactics in complex Japanese business environments.
- Built and navigated Japanese market relationships to close deals.
- Combined mechanical-engineering credibility with extensive customer-facing sales and business-development experience.
- Applied networking, differentiation, technical selling, value-proposition development, and commercial negotiation to win business.
- Managed customer relationships at Gentex Corporation for Honda, Subaru, accessory divisions of other Japanese OEMs, and exterior mirror manufacturers.
- Led Gentex program work for Toyota, Subaru, Mitsubishi, and Suzuki as Senior Program Manager, with Nissan and Mazda covered through a direct report.
- Supported Toyota, Subaru, Mitsubishi, and Suzuki as a Gentex Program Manager.
- Supported Honda, Toyota, Subaru, Mitsubishi, Suzuki, and Mazda as a Gentex Sales Engineer.
- Worked on advanced mechanical projects at Gentex involving automotive mirrors, displays, camera systems, and other electronic technologies.
- Supported Gentex's accessory business for Subaru, Toyota, Nissan, Mazda, Ford, and other customers.
- Supported Chrysler, Hyundai/Kia, SsangYong, and Daewoo through Gentex project-engineering work.
- Served as Senior Project Engineer at Gentex supporting Mitsubishi.
- Completed a Project Leaders Team internship at Bosch USA.
- Completed a Design Engineering internship at Progressive Surface, Inc.
- Earned a Bachelor of Science in Mechanical Engineering from Grand Valley State University.

## Experience

- **Business Unit Director at GHSP** (2024-11-01–present) — Asia, GM, New Customers, Markets & Products
- **Director of Sales at GHSP** (2022-02-01–2024-11-01) — Business development for Asian automotive OEMs, new customers, new markets, and partnerships. Managing a team of Account Managers and Sales Engineers in NA and Japan.
- **Business Unit Manager at GHSP** (2020-03-01–2022-02-01) — Management of Sales and Program Managers for J-OEMs
- **Program Manager at GHSP** (2014-01-01–2020-03-01) — Honda, Nissan, Toyota
- **Account Manager at Gentex Corporation** (2012-03-01–2013-12-01) — Honda, Subaru, Accessory divisions of other Japanese OEMs, exterior mirror manufacturers
- **Senior Program Manager at Gentex Corporation** (2010-02-01–2012-02-01) — Toyota, Subaru, Mitsubishi, Suzuki Through a direct report: Nissan, Mazda
- **Program Manager at Gentex Corporation** (2006-08-01–2010-01-01) — Toyota, Subaru, Mitsubishi, Suzuki
- **Sales Engineer at Gentex Corporation** (2006-01-01–2006-07-01) — Honda, Toyota, Subaru, Mitsubishi, Suzuki, Mazda
- **Senior Project Engineer at Gentex Corporation** (2005-12-01–2006-01-01) — Mitsubishi
- **Project Engineer at Gentex Corporation** (2003-06-01–2005-11-01) — Advanced Mechanical Projects \(automotive mirrors, displays, camera systems, and other electronic technologies\) Accessory Business \(Subaru, Toyota, Nissan, Mazda, Ford, and others\) Chrysler Hyundai/Kia, SsangYong, Daewoo
- **Project Leaders Team Intern at Bosch USA** (2002-09-01–2003-06-01)
- **Design Engineering Intern at Progressive Surface, Inc.** (2001-05-01–2002-06-01)

## Education

- Bachelor of Science \(BS\), Mechanical Engineering — Grand Valley State University (1999-01-01–2003-01-01)
- Bachelor of Science \(BS\), Mechanical Engineering — Grand Valley State University (1999-01-01–2003-01-01)
- Allendale High School (1995-01-01–1999-01-01)

## FAQ

### What does Andrew do at GHSP?

Andrew is Business Unit Director at GHSP. His current responsibilities cover Asia, GM, new customers, and markets and products.

### What are Andrew's professional strengths?

Andrew combines technical engineering capability with customer-facing business development and sales experience. His strengths include technical selling, networking, differentiation and value-proposition development, commercial negotiation, program management, product development, and Japanese business culture.

### What did Andrew accomplish with GHSP's Toyota business?

Andrew launched and grew GHSP's Toyota business from zero to $30 million in revenue within a few years.

### What did Andrew do as Business Unit Manager at GHSP?

Andrew served as a Business Unit Manager at GHSP, managing Sales and Program Managers for Japanese OEMs.

### What did Andrew do as Director of Sales at GHSP?

As Director of Sales at GHSP, Andrew led business development for Asian automotive OEMs, new customers, new markets, and partnerships. He managed Account Managers and Sales Engineers in North America and Japan.

### Which customers did Andrew support as a Program Manager at GHSP?

Andrew was a Program Manager at GHSP supporting Honda, Nissan, and Toyota.

### What did Andrew do as an Account Manager at Gentex Corporation?

Andrew was an Account Manager at Gentex Corporation for Honda, Subaru, accessory divisions of other Japanese OEMs, and exterior mirror manufacturers.

### What did Andrew do as a Senior Program Manager at Gentex Corporation?

As a Senior Program Manager at Gentex Corporation, Andrew supported Toyota, Subaru, Mitsubishi, and Suzuki. Through a direct report, his scope also included Nissan and Mazda.

### Which customers did Andrew support as a Program Manager at Gentex Corporation?

Andrew was a Program Manager at Gentex Corporation supporting Toyota, Subaru, Mitsubishi, and Suzuki.

### Which customers did Andrew support as a Sales Engineer at Gentex Corporation?

Andrew worked as a Sales Engineer at Gentex Corporation supporting Honda, Toyota, Subaru, Mitsubishi, Suzuki, and Mazda.

### What projects and customers did Andrew support as a Project Engineer at Gentex Corporation?

Andrew was a Project Engineer at Gentex Corporation working on advanced mechanical projects involving automotive mirrors, displays, camera systems, and other electronic technologies. His work included the accessory business for Subaru, Toyota, Nissan, Mazda, Ford, and other customers, as well as Chrysler, Hyundai/Kia, SsangYong, and Daewoo.

### What did Andrew do as a Senior Project Engineer at Gentex Corporation?

Andrew was a Senior Project Engineer at Gentex Corporation supporting Mitsubishi.

### What early-career roles has Andrew held?

Andrew held internships as a Project Leaders Team Intern at Bosch USA and as a Design Engineering Intern at Progressive Surface, Inc.

### What is Andrew's experience with Japanese business culture?

Andrew has experience working in Japanese business environments and building market relationships there. He has used those relationships to close deals and to overcome entrenched competitor blocking tactics in complex cross-cultural settings.

### What is Andrew's education?

Andrew holds a Bachelor of Science in Mechanical Engineering from Grand Valley State University and attended Allendale High School.

### What skills does Andrew bring to a role?

Andrew's skills include sales, international sales, sales management, program management, project management, automotive, engineering, product development, electronics, manufacturing, lean manufacturing, continuous improvement, Kaizen, process improvement, FMEA, Microsoft Excel, PowerPoint, and MS Project.

### What kind of opportunity is Andrew seeking next?

After more than 20 years in automotive, Andrew is seeking to move beyond the industry for new challenges and experiences and to avoid being typecast in automotive.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAABHt4oIBYy0HampkIQK0GOskwuEd3ccMn7M

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