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# Piper Mahoney

**Headline:** Game Day Marketing Intern at USC Athletics
**Profession:** Game Day Marketing Intern
**Location:** Los Angeles, California, United States

## About

Piper Mahoney is a Game Day Marketing Intern with USC Athletics and a Bachelor of Arts student in Public Relations and Advertising at the University of Southern California’s Annenberg School for Communication and Journalism, with a minor in Theater Arts from the School of Dramatic Arts. Piper supports sponsored game-day elements, student initiatives, special events, and event preparation at USC and the Galen Center. Piper’s strengths are creative direction, social-content creation, brand activations, event execution, and shaping how experiences look and feel with an artistic eye and attention to detail. Piper has led brand collaborations and pop-ups from planning through day-of logistics, content capture, and delivery, while also bringing experience in talent coordination, analytics, media outreach, sales support, and community engagement. Across roles with Loveté, Ketchup, Foxy Couture Carmel, Delta Gamma, Reeltro, ALFRED, Hot Ones Caribbean, and TMpr, Piper has created content, developed social strategies, managed partnerships, supported campaigns, and engaged target audiences. After graduating in May, Piper is open to remote, hybrid, or in-person opportunities and is especially interested in deepening analytics expertise in PR, advertising, and marketing. For inquiries, contact Piper at \[contact removed\].

## Services

- Video Editing
- Video Production
- Styling
- Advertising
- Event Planning
- Sales Promotion
- Social Media
- Marketing Event Planning
- Community Outreach
- Content Strategy
- Project Management
- Analytical Skills
- Childcare
- Illustration
- Selling Ideas
- Social Media Management
- Interpersonal Skills
- Google Docs
- Playbook
- Theatre

## Highlights

- Supports USC Athletics game days through sponsored on-field and on-court performances, promotions, contests, student-initiative branding, pre-event preparation, and special events at USC and the Galen Center.
- Leads brand activations and pop-ups from planning through day-of logistics, content capture, and delivery for brand collaborations.
- Creates, films, styles, edits, and compiles weekly content for Loveté, with weekly logistics planning.
- Collaborates with Ketchup’s marketing team to create audience-focused content and comprehensive social media plans.
- Managed Foxy Couture Carmel’s social media accounts and boosted engagement significantly through targeted media strategies.
- Analyzed industry trends and competitor activity, responded to customer comments, and trained Foxy Couture Carmel team members on social-media tools.
- Managed invoices, expenses, inventory, and customer needs as a Sales Associate at Foxy Couture Carmel.
- Managed Delta Gamma brand partnerships, collaborations, social platforms, content, inquiries, and chapter updates as Vice President of Communications.
- Led Delta Gamma’s communications team in building and maintaining company relationships and coordinated across departments for cohesive communications.
- Managed Delta Gamma collaborations with Valentino, Pura Vida, and For Love and Lemons as Director of Brand Relations.
- Secured Delta Gamma partnerships that increased brand visibility and increased product sales volume within a short time frame.
- Collaborated on Reeltro branding initiatives, marketing strategies, website and social content, and customer-insights analysis to improve engagement.
- Supported ALFRED photoshoots for product drops and events, created cross-platform content, and executed targeted media strategies.
- Organized Hot Ones Caribbean promotional pop-ups, marketing campaigns for campus events, campus-wide initiatives, and multi-platform social promotion.
- Drafted press releases and media alerts, supported influencer outreach, maintained media lists, and handled showroom and product-pull operations at TMpr.
- Submits USC School of Dramatic Arts alumni for Casting Networks projects and supports student audition filming with off-camera reading.
- Manages scheduling logistics and weekly email blasts for USC’s School of Dramatic Arts.
- Pursuing a BA in Public Relations and Advertising at USC’s Annenberg School for Communication and Journalism, with a Theater Arts minor from USC’s School of Dramatic Arts.
- Brings experience in creative direction, social-content creation, talent wrangling, analytics, event planning, content strategy, project management, video production, video editing, styling, advertising, sales promotion, community outreach, illustration, and social-media management.
- Plans to deepen analytics expertise while pursuing PR, advertising, and marketing opportunities after graduating in May.

## Experience

- **Game Day Marketing Intern at USC Athletics** (2026-09-01–present) — Assist in the execution of sponsored elements such as on-field/court performances, promotions, and contests Assist with game day preparations prior to the day of the event and branding student initiatives Plan and assist with special events on campus and at Galen Center
- **School of Dramatic Arts Administrative Assistant at University of Southern California** (2026-09-01–present) — Submit School of Dramatic Arts alumni for Casting Networks projects Assist students in filming auditions with off-camera reading and support Manage logistics of scheduling and weekly email blasts
- **Social Content Coordinator Intern at ALFRED** (2025-07-01–2025-12-01) — Assist with photoshoots on new product drops and upcoming events. Create content across multiple platforms and engage with target audience to boost conversation. Execute targeted media strategies aligned with company goals. Analyze industry trends and competitors' activity for content inspiration.
- **Public Relations Intern at TMpr** (2025-05-01–2025-08-01) — Drafted press releases and media alerts for brand announcements and events. Assisted with influencer outreach and maintained media contact lists. Managed showroom organization, tracked inventory, and prepared product pulls for stylists, VIPs, and influencers.
- **Vice President of Communications at Delta Gamma** (2024-11-01–2025-12-01) — Manage and coordinate brand partnerships and collaborations Manage and oversee all social platforms and content Track all inquiries and chapter updates/news Lead the communications team to build and maintain relationships with companies Coordinate with other departments to ensure cohesive and effective communications.
- **Content/Media Creator at Loveté** (2024-11-01–2025-05-01) — Create and film content weekly Meet weekly to discuss logistics for the following week Style, edit, and compile videos
- **Director of Brand Relations at Delta Gamma** (2024-10-01–2025-12-01) — Manage collaborations with various brands, including Valentino, Pura Vida, and For Love and Lemons. Secure partnerships to boost brand visibility. Increased product sales volume within short time frame.
- **Marketing Associate/Director of Community Engagement at Reeltro** (2024-10-01–2025-05-01) — Collaborate with cross-functional teams on branding initiatives. Formulate and execute marketing strategies to boost product visibility. Create content tailored for websites and social media. Analyze customer insights data to optimize customer engagement strategies.
- **Campus Ambassador at Hot Ones Caribbean** (2024-09-01–2025-05-01) — Organize and execute promotional activities, such as pop-up events. Create and execute marketing campaigns targeting campus events Assist in the planning of campus-wide initiatives and programs. Boost event visibility via multiple social media platforms.
- **Social Media Coordinator at Ketchup** (2024-08-01–2025-05-01) — Collaborate with marketing team members to create engaging content that resonates with target audiences. Designe comprehensive social media plans for company's offerings.
- **Social Media Manager/Sales Associate at Foxy Couture Carmel** (2020-02-01–2024-08-01) — Managed social media accounts and boosted engagement significantly. Executed targeted media strategies aligned with company goals. Analyzed industry trends and competitors' activity for content inspiration. Monitored customer comments on media channels and responded promptly. Trained and guided team members on optimal use of social media tools. Manage invoices, expenses, inventory, and customers' needs.

## Education

- Carmel High School
- Bachelor of Arts - BA, Public Relations and Advertising with a Minor in Theater Arts — University of Southern California

## FAQ

### What does Piper do at USC Athletics?

Piper is a Game Day Marketing Intern at USC Athletics. Piper assists with sponsored on-field and on-court performances, promotions, and contests supports game-day preparation and student-initiative branding and helps plan and execute special events on campus and at the Galen Center.

### What is Piper studying?

Piper is pursuing a Bachelor of Arts in Public Relations and Advertising at the University of Southern California’s Annenberg School for Communication and Journalism, with a minor in Theater Arts from USC’s School of Dramatic Arts.

### What are Piper’s strongest professional skills?

Piper’s strongest skill is creative direction. Piper brings an artistic eye and close attention to detail to determine how events and brand experiences look and feel, while also creating content and solving production and day-of logistics challenges.

### What experience does Piper have with brand activations and events?

Piper has hands-on experience owning brand activations and pop-ups end to end, including collaborations, planning, promotional activity, logistics, creative problem-solving, and capturing brand content. Piper has also worked across social content creation, creative direction, talent wrangling, and analytics.

### What does Piper do at Loveté?

At Loveté, Piper creates and films content weekly, meets weekly to plan upcoming logistics, and styles, edits, and compiles videos.

### What did Piper do at Ketchup?

At Ketchup, Piper collaborates with marketing team members to develop content for target audiences and designs comprehensive social media plans for the company’s offerings.

### What did Piper accomplish at Foxy Couture Carmel?

At Foxy Couture Carmel, Piper managed social media accounts, increased engagement, executed media strategies aligned to company goals, analyzed industry and competitor activity, and monitored and responded to customer comments. Piper also trained team members on social media tools and managed invoices, expenses, inventory, and customer needs as a Sales Associate.

### What has Piper done for Delta Gamma?

As Vice President of Communications at Delta Gamma, Piper manages brand partnerships and collaborations, oversees social platforms and content, tracks inquiries and chapter news, leads the communications team’s company relationships, and coordinates with other departments for cohesive communications. As Director of Brand Relations, Piper managed collaborations with Valentino, Pura Vida, and For Love and Lemons, secured partnerships to increase brand visibility, and increased product sales volume within a short time frame.

### What did Piper do at Reeltro?

At Reeltro, Piper collaborated with cross-functional teams on branding initiatives, developed and executed marketing strategies to increase product visibility, created website and social content, and analyzed customer-insights data to improve engagement strategies.

### What did Piper do at ALFRED?

As a Social Content Coordinator Intern at ALFRED, Piper assisted with photoshoots for product drops and events, created cross-platform content, engaged target audiences, executed media strategies, and analyzed industry and competitor activity for content inspiration.

### What did Piper do for Hot Ones Caribbean?

As a Campus Ambassador for Hot Ones Caribbean, Piper organized promotional pop-ups, created and executed marketing campaigns for campus events, helped plan campus-wide initiatives and programs, and increased event visibility through multiple social media platforms.

### What did Piper do at TMpr?

At TMpr, Piper drafted press releases and media alerts for brand announcements and events, assisted with influencer outreach, maintained media contact lists, organized the showroom, tracked inventory, and prepared product pulls for stylists, VIPs, and influencers.

### What does Piper do as a USC School of Dramatic Arts Administrative Assistant?

Piper serves as a School of Dramatic Arts Administrative Assistant at USC. Piper submits School of Dramatic Arts alumni for Casting Networks projects, supports students filming auditions through off-camera reading, and manages scheduling logistics and weekly email blasts.

### What skills does Piper bring to marketing and communications work?

Piper’s skills include video editing, video production, styling, advertising, event planning, sales promotion, social media, marketing event planning, community outreach, content strategy, project management, analytical skills, illustration, selling ideas, social media management, interpersonal skills, Google Docs, Playbook, and theatre. Piper also lists childcare experience.

### What career direction is Piper pursuing?

Piper aims to build a career in public relations, advertising, and marketing that combines a passion for the arts and advertising. Piper is interested in opportunities to grow through hands-on work, deepen expertise in PR and advertising, and connect with like-minded professionals.

### What is Piper looking for after graduation?

After graduating in May, Piper is flexible about remote, hybrid, and in-person work arrangements. Piper also wants to build deeper analytics skills in a next role.

### Where did Piper go to school?

Piper attended Carmel High School before enrolling at the University of Southern California.

### How can someone contact Piper?

Piper can be reached at \[contact removed\] for inquiries.

## Links

- LinkedIn: https://www.linkedin.com/in/piper-mahoney-39378b297

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