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# Ashlynn Mordecai

**Headline:** Data Driven Mid\-Market Leader \| Sales and Strategy Execution Coach \| Developer of High Performing Teams
**Profession:** Sales Director
**Location:** Atlanta Metropolitan Area

## About

Ashlynn Mordecai is Sales Director at Heard, where she leads sales for a company building financial back\-office services for mental health professionals, including bookkeeping, payroll, and tax management\. Ashlynn is a data\-driven mid\-market sales leader, sales and strategy execution coach, and developer of high\-performing teams with experience leading regional teams of 24 or more employees and serving as a sales director for 10 years\. Her strengths include consultative and solution\-based B2B selling, account planning, customer relationship management, sales coaching, pipeline management, forecasting, contract negotiation, and revenue growth\. Ashlynn has led the full customer lifecycle, from closing through retention and expansion, and proactively builds relationships that make renewal discussions more productive\. She saved an at\-risk customer considering a vendor switch, identified the customer’s multi\-location needs through honest discovery, and expanded the account to five additional locations, representing $150K in ARR\. Her experience spans Heard, Aisera, Zendesk, Revel Systems, Netchex, Sales Partnerships, Inc\., Pure Water Technology, and Eagle’s Landing Family Practice\. At Sales Partnerships, Inc\., Ashlynn led 13 representatives in the Southeast, where the region averaged 110% of quota and led all 11 regions in quota attainment and quality\. She holds a Bachelor of Science in Communication and Media Studies from Kennesaw State University\.

## Services

- Sales Planning
- Managing Accounts \(Accounting\)
- Customer\-Focused Selling
- Account Planning
- Escalations Management
- Customer\-Focused Service
- Key Performance Indicators
- Communication Training
- Sales Pipeline Management
- Training Facilitation
- Executive Visibility
- Builds Relationships
- Business\-to\-Business \(B2B\)
- Enterprise Business
- Business Case Preparation
- Managing Partners
- Business Planning
- Sales Coaching
- Presentation Skills
- Account Management
- Business Reviews
- Relationship Building
- Customer Success
- CSM
- Sales Development
- Skill Development
- Relationship Development
- Analytical Skills
- Coaching & Mentoring
- Revenue Generation

## Highlights

- Serves as Sales Director at Heard, which provides bookkeeping, payroll, and tax\-management back\-office services for mental health professionals\.
- Led regional management responsibilities for 24 or more employees\.
- Served as a sales director for 10 years, leading her own teams\.
- Owned the full customer lifecycle from closing through retention and expansion\.
- Saved an at\-risk customer considering a vendor switch and expanded the account to five additional locations, representing $150K in ARR\.
- Coached sales representatives on customer retention and expansion through proactive relationship building\.
- Served as Sales Director / Mid\-Market at Aisera, an AI and automation company supporting enterprise customer and employee experiences\.
- Served as Sales Manager for Commercial/Mid\-Market Sales at Zendesk\.
- Managed customer relationships and sales teams as Sales Manager, Mid\-Market at Revel Systems\.
- Achieved 125% of quota year to date in 2015 as a SaaS AE Team Lead at Netchex\.
- Prospected Atlanta businesses for payroll, human resources, and benefits\-administration integration software at Netchex\.
- Led training sessions for CPAs and benefits brokerage firms at Netchex\.
- Maintained ongoing referral relationships with large Atlanta companies at Netchex\.
- Led 13 sales representatives throughout the Southeast as Enterprise Sales Manager for Brand Protection at Sales Partnerships, Inc\.
- Led a Southeast region that averaged 110% of quota and ranked first among the company’s 11 regions in quota attainment and quality at Sales Partnerships, Inc\.
- Developed and participated in 11 training classes averaging 65 representatives each at Sales Partnerships, Inc\.
- Worked as a Medical Device Sales Representative at Pure Water Technology, serving businesses with drinking\-water system solutions\.
- Served as Back Office Manager and Medical Assistant at Eagle’s Landing Family Practice\.
- Administered provider\-requested immunizations, conducted EKGs and stress tests, assisted with minor surgeries, and performed provider\-directed prescription and medication\-dispensing work at Eagle’s Landing Family Practice\.
- Managed schedules for doctors and medical assistants, led Monday morning meetings, booked pharmaceutical\-representative appointments, and maintained medical\-supply and pharmaceutical\-sample inventory at Eagle’s Landing Family Practice\.
- Earned a Bachelor of Science in Communication and Media Studies from Kennesaw State University\.

## Experience

- **Sales Director at Heard** (2024\-08\-01–present) — At Heard, we specialize in building the financial back\-office for mental health professionals, allowing therapists to concentrate on what they do best—providing exceptional care to their clients\. Our comprehensive services streamline the financial aspects of their practice, including bookkeeping, payroll, and tax management, ensuring that therapists have the support they need to thrive\.
- **Sales Director / Mid\-Market at Aisera** (2023\-01\-01–2024\-08\-01) — Aisera’s Generative AI capabilities are the enterprise equivalent of OpenAI's ChatGPT\. At our core, we’re an AI and Automation company that enables enterprises to dramatically improve their customer experience \(CX\) and employee experience \(EX\)\. Users are empowered to self\-serve and auto\-resolve inquiries in real\-time\. Aisera leverages Conversational AI and natural language processing \(NLP\) to provide real\-time and over 95% accurate response in any channel \(messaging, voice, web chat\) and language \(over 100 languages\) of choice\. Enterprises benefit by lower support costs, improve customer satisfaction and worker productivity\.
- **Sales Manager, Commerical/Mid\-Market Sales at Zendesk** (2021\-10\-01–2023\-01\-01)
- **Sales Manager, Mid\-Market at Revel Systems** (2019\-07\-01–2021\-10\-01)
- **Enterprise Sales Manager\(Brand Protection\) at Sales Partnerships, Inc\.** (2015\-01\-01–2020\-08\-01) — \* Successfully lead 13 sales representatives throughout the Southeast Region\. The Region attains 110% quota on average and leads the nation’s 11 regions in quota and quality\. \* Offer innovative marketing/sales solutions and answers to problems while growing the program and sales team\. \* Developed and participated in 11 training classes of 65 representatives each on average\.
- **SaaS AE Team Lead at Netchex** (2014\-02\-01–2015\-02\-01) — \*Active prospecting Atlanta businesses for Payroll, Human Resource, and Benefit Administration Integration software \*Computer Software Sales \*Lead training sessions for CPA's and Benefits brokerage firms \*Worked closely with Atlanta's largest companies and maintain ongoing referral relationships Accomplishments 2015 YTD\- 125% Quota
- **Medical Device Sales Representative at Pure Water Technology** (2013\-01\-01–2015\-01\-01) — Hydrate for Health with Pure Water Technology\!\!\! The nations \#1 provider of pure drinking water systems\. Our Patented 6\-Stage Purification Process provides the healthiest form of drinking water available for personal consumption\. We work with businesses to provide a solution to improve the health and wellness of their employees\. Our purification process is a cleaner, safer, and healthier alternative to the large 5\-gallon coolers, ineffective filtration systems, and the highly contaminated drinking fountains\. Health & Wellness along with water are hot topics among companies for 4 main reasons: Go Green Iniatives\! Promote Health & Wellness Programs\! Elliminate Hassels \(eliminate workers comp claims\)\! Economics \(Contain and/or Reduce Overhead\) Try us out for FREE\!\!\! Contact me: \[contact removed\]
- **Back office Manager/ Medical Assistant at Eagle's Landing Family Practice** (2007\-06\-01–2011\-08\-01) — Administered immunizations as requested from providers\. • Performed EKG and stress test on patients • Wrote prescriptions and performed medication dispensing as directed from providers\. • Assisted with minor surgeries\. • Strong communication skills \(written and verbal\) • Presentation skills • Strong public speaking and organizational skills • Interpersonal and networking skills • Ability to maintain and strengthen relationships • Proficient in Microsoft Office,  email, and Mac • Made schedule for doctors and medical assistants\. • Held Monday morning meetings\. • Booked appointments for pharmaceutical representatives\. • Kept inventory of all medical supplies including pharmaceutical samples\.

## Education

- Bachelor of Science \- BS, Communication and Media Studies — Kennesaw State University

## FAQ

### What does Ashlynn do now?

Ashlynn is the Sales Director at Heard\. Heard builds financial back\-office services for mental health professionals, including bookkeeping, payroll, and tax management, so therapists can focus on providing care to clients\.

### What are Ashlynn’s core professional strengths?

Ashlynn’s strengths include data\-driven mid\-market leadership, executive sales, business development and management, sales strategy execution, sales coaching, and building high\-performing teams\. She has experience in solution\-based and consultative selling, B2B strategy, account planning, customer service, contract negotiation, forecasting, sales enablement, and new\-business development\.

### What leadership experience does Ashlynn have?

Ashlynn has managed regional teams of 24 or more employees and was a sales director for 10 years, leading her own teams\. She also has experience as a team lead and in coaching and mentoring sales representatives\.

### How does Ashlynn approach customer retention and expansion?

Ashlynn has owned the complete customer relationship from closing through retention and expansion\. She emphasizes proactive relationship building to make retention conversations easier and coached sales representatives on retention and expansion through that approach\.

### What customer\-growth result has Ashlynn delivered?

Ashlynn saved an at\-risk customer that was considering switching vendors\. Through honest discovery and attention to the customer’s multi\-location needs, she retained and expanded the account to five additional locations, creating $150K in ARR\.

### What did Ashlynn do at Aisera?

Ashlynn served as a Sales Director / Mid\-Market at Aisera\. Aisera provides AI and automation capabilities for enterprise customer and employee experiences, using conversational AI and natural\-language processing to support real\-time self\-service and automated inquiry resolution across messaging, voice, and web chat\.

### What was Ashlynn’s role at Zendesk?

Ashlynn was a Sales Manager for Commercial/Mid\-Market Sales at Zendesk\.

### What did Ashlynn do at Revel Systems?

Ashlynn worked as Sales Manager, Mid\-Market at Revel Systems, managing customer relationships and sales teams\.

### What did Ashlynn accomplish at Netchex?

At Netchex, Ashlynn was a SaaS AE Team Lead\. She prospected Atlanta businesses for payroll, human resources, and benefits\-administration integration software led training sessions for CPAs and benefits brokerage firms and maintained referral relationships with large Atlanta companies\. She achieved 125% of quota year to date in 2015\.

### What did Ashlynn accomplish at Sales Partnerships, Inc\.?

At Sales Partnerships, Inc\., Ashlynn was Enterprise Sales Manager for brand protection\. She led 13 sales representatives across the Southeast the region averaged 110% of quota and led the company’s 11 regions in quota attainment and quality\. She also developed and participated in 11 training classes, with an average of 65 representatives per class\.

### What was Ashlynn’s role at Pure Water Technology?

Ashlynn worked as a Medical Device Sales Representative at Pure Water Technology, which provided businesses with pure drinking\-water systems and positioned those systems as support for workplace health and wellness, sustainability initiatives, operational simplicity, and overhead management\.

### What did Ashlynn do at Eagle’s Landing Family Practice?

At Eagle’s Landing Family Practice, Ashlynn served as Back Office Manager and Medical Assistant\. Her responsibilities included administering provider\-requested immunizations, conducting EKGs and stress tests, assisting with minor surgeries, preparing prescriptions and medication dispensing as directed by providers, scheduling doctors and medical assistants, running Monday morning meetings, booking pharmaceutical\-representative appointments, and maintaining medical\-supply and pharmaceutical\-sample inventory\.

### What is Ashlynn’s education?

Ashlynn earned a Bachelor of Science in Communication and Media Studies from Kennesaw State University\.

### What sales and account\-management capabilities does Ashlynn bring?

Ashlynn is experienced in managing accounts, customer\-focused selling and service, account planning, escalations management, key performance indicators, sales pipeline management, business\-case preparation, partner management, business reviews, Salesforce Sales Cloud, SaaS, sales presentations, commercial sales, and data analytics\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/johnsonashlynn

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