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# Mateo Leone

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Mateo Leone is a growth and commercial leader whose most recent role was Head of Growth at Nowsta, where he led a six-person commercial team spanning sales, sales operations, and marketing. Mateo is strongest at using CRM and customer data to identify high-potential segments, sharpen go-to-market strategy, and turn market insight into actionable commercial decisions. He combines quantitative analysis with direct customer conversations to develop faster, more grounded insights into customer needs and winning verticals. Mateo has experience cleaning and organizing CRM data, building reporting processes, developing budgets, and setting annual targets. He also develops targeted content strategies for key market segments and identifies distinct customer segments within verticals. At Nowsta, Mateo developed and launched a tiered pricing model that drove revenue growth within three to six months. His work includes repositioning products, pricing, and packaging based on segment insights, as well as developing go-to-market strategies that align commercial execution with the needs of priority customer groups.

## Highlights

- Most recently served as Head of Growth at Nowsta, leading a six-person commercial team across sales, sales operations, and marketing.
- Led commercial teams of approximately six people across sales, sales operations, and marketing.
- Developed and launched a tiered pricing model that drove revenue growth within three to six months.
- Cleaned and organized CRM data to generate actionable insights.
- Analyzed CRM and customer data to identify winning segments and inform strategy.
- Identified and targeted distinct customer segments within verticals.
- Developed targeted content strategies for key market segments.
- Repositioned product, pricing, and packaging based on segment insights.
- Developed go-to-market strategy, reporting, budgeting, and annual targets.
- Combined quantitative data analysis with direct customer conversations to develop faster insights.

## FAQ

### What does Mateo do?

Mateo Leone most recently served as Head of Growth at Nowsta. In that role, he led a six-person commercial team across sales, sales operations, and marketing.

### What leadership experience does Mateo have?

Mateo led a commercial team of approximately six people across sales, sales operations, and marketing. His most recent leadership role was Head of Growth at Nowsta.

### What did Mateo accomplish at Nowsta?

At Nowsta, Mateo served as Head of Growth and led a six-person commercial team. He developed and launched a tiered pricing model that drove revenue growth within three to six months.

### How does Mateo use CRM and customer data?

Mateo cleans and organizes CRM data so it can produce actionable insights. He analyzes CRM and customer data to identify winning segments and inform commercial strategy.

### How does Mateo approach customer segmentation?

Mateo identifies and targets distinct customer segments within verticals. He uses segment insights to inform go-to-market strategy, targeted content, and product, pricing, and packaging decisions.

### What is Mateo's experience with content strategy?

Mateo develops targeted content strategies for key market segments. His approach is informed by the needs and insights of distinct customer segments within priority verticals.

### What is Mateo's pricing and packaging experience?

Mateo developed and launched a tiered pricing model that drove revenue growth within three to six months. He also has experience repositioning product, pricing, and packaging based on segment insights.

### What is Mateo's go-to-market and commercial planning experience?

Mateo has experience developing go-to-market strategy, reporting, and budgets, as well as setting annual targets. He connects these planning activities to insights from CRM and customer data.

### How does Mateo develop market insights?

Mateo combines quantitative data analysis with direct customer conversations. This combination helps him develop faster insights into customer segments and use those insights to guide strategy.

## Links

- LinkedIn: https://www.linkedin.com/in/matthew-j-leone

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