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# Lawrence Lanzilli

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Lawrence Lanzilli is a commercial sales leader who most recently led a broad team spanning SDRs, inside and outside sales, and marketing, with a focus on regulated industries\. Lawrence is strongest at modernizing sales operations, combining AI\-powered systems and real\-time data visibility with personalized, one\-on\-one coaching for representatives\. He builds sophisticated lead\-scoring models across multiple channels to identify and prioritize the highest\-intent prospects, and he uses HubSpot dashboards to give teams clearer pipeline visibility\. Lawrence’s coaching philosophy centers on helping buyers succeed in their own roles, supported by precise, nuanced messaging for regulated buyers\. He has rebuilt an entire sales operation from scratch to reverse declining revenue, turning that decline into 2\.46x growth\. His commercial results include closing an $8 million bank deal that opened a Wall Street opportunity and making technology a direct top\-line growth story\. Across sales transformation work, Lawrence balances automation and data\-driven decision\-making with the human judgment and individualized development needed to help teams perform\.

## Highlights

- Most recently led a commercial team spanning SDRs, inside sales, outside sales, and marketing for regulated\-industry markets\.
- Built AI\-powered sales systems and HubSpot dashboards for real\-time pipeline visibility\.
- Designed a sophisticated multichannel lead\-scoring system to prioritize the highest\-intent prospects\.
- Modernized sales operations from old\-school processes to AI\-driven approaches\.
- Rebuilt an entire declining sales operation from scratch\.
- Turned declining revenue into 2\.46x growth\.
- Coached sales representatives one\-on\-one with a focus on helping buyers succeed in their own roles\.
- Balanced data\-driven automation with personalized human coaching\.
- Won regulated buyers through precise, nuanced messaging\.
- Closed an $8 million bank deal that opened a Wall Street opportunity\.
- Made technology a direct top\-line growth story\.

## FAQ

### What does Lawrence do?

Lawrence Lanzilli most recently led a broad commercial organization that included SDRs, inside sales, outside sales, and marketing\. The team targeted regulated industries\.

### What are Lawrence’s core strengths?

Lawrence is skilled at modernizing sales operations from old\-school approaches to AI\-driven systems\. He combines automation, real\-time pipeline visibility, lead prioritization, and personalized coaching\.

### How does Lawrence use HubSpot and AI in sales operations?

Lawrence builds AI\-powered sales systems and dashboards in HubSpot to provide real\-time visibility into the pipeline\.

### How does Lawrence prioritize sales prospects?

Lawrence designed a sophisticated lead\-scoring system across multiple channels to prioritize prospects with the highest intent\.

### What is Lawrence’s sales coaching philosophy?

Lawrence coaches representatives one\-on\-one and emphasizes helping buyers become successful in their own roles\. He balances data\-driven automation with individualized human coaching\.

### How does Lawrence approach regulated\-industry buyers?

Lawrence has experience winning regulated buyers through precise, nuanced messaging tailored to their context\.

### What did Lawrence accomplish in a revenue turnaround?

Lawrence rebuilt an entire declining sales operation from scratch and turned the revenue decline into 2\.46x growth\.

### What notable deal has Lawrence closed?

Lawrence closed an $8 million bank deal that opened a Wall Street opportunity\.

### How has Lawrence connected technology to revenue growth?

Lawrence made technology a direct top\-line growth story through his commercial and sales\-operations work\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/lanzilli

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