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# Baia Kusiani

**Headline:** Institutional Sales Manager @ Thieme Group | B2B Sales
**Profession:** Sales Manager
**Location:** New York City Metropolitan Area

## About

Baia Kusiani is an Institutional Sales Manager at Thieme Group, specializing in B2B content acquisition for medical institutions. Baia brings experience across institutional sales, sales support, and internships at Thieme Group, together with a strong background in administrative processes. Baia’s strengths include structuring multi-year subscription agreements with tiered pricing, helping convert one-time fees into subscriptions, and guiding long-term negotiations toward solutions that meet client needs while supporting business revenue. Baia uses value-based selling to communicate long-term savings, presents options to help secure client commitment, and advocates internally for client-focused solutions. Baia independently manages negotiations within established guidelines and escalates matters to a manager when appropriate. Baia is motivated by solving problems for clients and internal colleagues, supported by capabilities in account management, CRM, sales process development, forecasting, stakeholder engagement, data analysis, project coordination, and operational improvement. Baia studied at Baruch College and Nassau Community College and is open to remote, hybrid, and in-office work arrangements.

## Services

- Statistical Data Analysis
- Data Analytics
- Statistics
- Revenue Forecasting
- Project Management
- Project Coordination
- Project Scheduling
- Workflow Management
- Business Process Improvement
- Process Improvement Projects
- Operational Efficiency
- Stakeholder Management
- Stakeholder Engagement
- Resource Planning
- Strategic Planning
- Cross-functional Coordination
- Cross-functional Collaborations
- Cross Functional Relationships
- Problem Solving
- Attention to Detail
- Pivot Tables
- Account Management
- Client Relations
- Business-to-Business \(B2B\)
- CRM Databases
- Sales Processes
- Library Services
- Sales Management
- Institutional Sales
- Marketing Campaigns

## Highlights

- Currently serves as Institutional Sales Manager at Thieme Group, specializing in B2B content acquisition for medical institutions.
- Progressed through Institutional Sales Intern, Institutional Sales Assistant, and Sales Manager roles at Thieme Group.
- Structures multi-year subscription deals with tiered pricing.
- Has experience converting one-time fees into subscription arrangements.
- Uses value-based selling to emphasize long-term savings for clients.
- Finds common ground between client needs and business revenue in long-term negotiations.
- Advocates internally for client-focused solutions and uses creative problem-solving to address deal challenges.
- Independently manages negotiations within established guidelines and escalates to a manager when needed.
- Brings capabilities in account management, institutional sales, sales strategy, sales process development, sales negotiation, sales prospecting, CRM, revenue forecasting, and stakeholder management.
- Applies statistical data analysis, data analytics, statistics, qualitative and quantitative research, market research, and pivot-table skills.
- Supports project management, project coordination, project scheduling, workflow management, resource planning, business process improvement, and operational efficiency.
- Studied at Baruch College and Nassau Community College.

## Experience

- **Sales Manager at Thieme Group** (2023-01-01–present)
- **Institutional Sales Assistant at Thieme Group** (2019-01-01–2023-01-01)
- **Institutional Sales Intern at Thieme Group** (2018-02-01–2018-06-01)

## Education

- Nassau Community College
- Baruch College

## FAQ

### What does Baia do?

Baia is an Institutional Sales Manager at Thieme Group. Baia specializes in B2B content acquisition for medical institutions and works with institutional clients on sales and subscription solutions.

### What is Baia's experience at Thieme Group?

Baia has held three roles at Thieme Group: Sales Manager, Institutional Sales Assistant, and Institutional Sales Intern. Baia is currently a Sales Manager.

### What types of sales does Baia specialize in?

Baia specializes in content acquisition for medical institutions and institutional sales. Baia also has a strong background in administrative processes.

### What experience does Baia have with subscription deals?

Baia has experience structuring multi-year subscription deals with tiered pricing and converting one-time fees into subscriptions. Baia uses deal structures designed to address client needs and support sustainable revenue.

### How does Baia approach complex negotiations?

Baia focuses on finding common ground between client needs and business revenue, particularly in long-term and multi-year negotiations. Baia presents options, emphasizes long-term value and savings, and works to move stalled discussions forward.

### How does Baia approach client solutions?

Baia uses creative problem-solving and advocates internally for solutions that serve clients. Baia is motivated by helping people and solving problems for both clients and internal colleagues.

### How does Baia manage negotiations?

Baia works autonomously on negotiations within established guidelines and brings matters to a manager when escalation is needed.

### What sales challenges does Baia focus on?

Baia identifies gaining client commitment and presenting options as particularly challenging parts of sales. Baia addresses those challenges through value-based selling, long-term savings considerations, and mutually beneficial deal structures.

### What work arrangements is Baia open to?

Baia is open to remote, hybrid, and in-office work arrangements.

### Where did Baia study?

Baia studied at Baruch College and Nassau Community College. The record does not specify degrees or fields of study.

### What sales, account-management, and client-service skills does Baia have?

Baia’s sales and client-facing skills include sales management, institutional sales, B2B sales, account management, client relations, consultative selling, sales strategy, sales effectiveness, sales negotiation, sales process development, sales prospecting, sales processes, customer relationship management, CRM databases, Microsoft Dynamics CRM, Microsoft Dynamics, customer service, customer-focused service, client correspondence, relationship building, stakeholder management, stakeholder engagement, service orientation, and trade shows.

### What analytical, research, and operations skills does Baia have?

Baia’s analytical, research, and planning skills include statistical data analysis, data analytics, statistics, revenue forecasting, qualitative research, quantitative research, market research, research, online research, analytical skills, pivot tables, strategic planning, strategy, resource planning, project management, project coordination, project scheduling, project planning, workflow management, business process improvement, process improvement projects, operational efficiency, problem solving, attention to detail, and organizational skills.

### What collaboration, communication, and technology skills does Baia have?

Baia’s collaboration and communication capabilities include cross-functional coordination, cross-functional collaborations, cross-functional relationships, liaising, teamwork, interpersonal skills, communication, corporate communications, strategic communications, internal communications, marketing campaigns, email marketing, marketing, time management, multitasking, Microsoft Office, Microsoft Outlook, Microsoft Excel, Microsoft Word, Microsoft PowerPoint, publishing, library services, and soft skills.

## Links

- LinkedIn: https://www.linkedin.com/in/baia-kusiani-105b4b178

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