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# Will Butler

**Headline:** GTM \| Deal Origination \| Business Development
**Profession:** Managing Director
**Location:** Boston, Massachusetts, United States

## About

Will Butler is Managing Director and Head of GTM at Siro Holdings, focused on go\-to\-market strategy, deal origination, and business development\. Will brings experience across holding\-company portfolio development, technology SaaS sales, consulting, and B2B commercial strategy\. He is strongest in building full\-cycle sales motions: researching accounts for buying triggers, timing outreach, creating omnichannel outbound systems, maintaining disciplined CRM hygiene, forecasting pipeline, and leading team execution\. Will has managed sales representatives and developed team processes while retaining end\-to\-end ownership from prospecting through close\. His experience includes selling a CPaaS collaboration platform to communications and operations buyers, securing enterprise partnerships with top\-20 global litigation firms and major healthcare systems, and positioning services as strategic infrastructure for international court cases, cross\-border operations, and complex legal and healthcare needs\. He closed a $160,000 international deal involving legal, compliance, finance, and CFO stakeholders, tailoring the business case across those functions\. At State Farm, Will managed business\-development strategy for agents representing a portfolio with more than $8\.4 million in annual revenue\. He holds a bachelor’s degree in Aviation Management and Operations from Oklahoma State University\.

## Services

- Go\-to\-Market Strategy
- Business\-to\-Business \(B2B\)
- Consulting

## Highlights

- Serves as Managing Director and Head of GTM at Siro Holdings\.
- Managed business\-development strategy for State Farm agents across a portfolio totaling more than $8\.4 million in annual revenue\.
- Secured enterprise partnerships with top\-20 global litigation firms and major healthcare systems at Capital Linguists\.
- Positioned Capital Linguists as strategic infrastructure for international court cases and cross\-border operations\.
- Generated and advanced enterprise sales opportunities with top\-20 global litigation firms, enterprise corporations, and major healthcare systems in a Growth & Commercial Development role at Stealth\.
- Built commercial pipeline for cross\-border legal, healthcare, and operational needs at Stealth\.
- Closed a complex $160,000 international deal involving legal, compliance, finance, and CFO stakeholders\.
- Managed typical deal sizes of $40,000 to $60,000 with an average sales cycle of six weeks\.
- Sold a CPaaS collaboration platform to communications and operations buyers\.
- Built and managed omnichannel outbound prospecting systems and led team execution\.
- Managed sales representatives and built team processes\.
- Owned full\-cycle account executive responsibilities from prospecting through close\.
- Used account research and buying\-trigger analysis to time outreach strategically\.
- Maintained disciplined daily CRM hygiene and pipeline forecasting\.
- Managed complex stakeholder dynamics across finance, legal, and compliance\.
- Holds a bachelor’s degree in Aviation Management and Operations from Oklahoma State University\.

## Experience

- **Managing Director at Siro Holdings** (2024\-07\-01–present)
- **Head of GTM at Siro Holdings** (2024\-07\-01–present)
- **Sales Consultant at Capital Linguists** (2024\-08\-01–2026\-01\-01) — Secured enterprise partnerships with top\-20 global litigation firms and major healthcare systems, positioning Capital Linguist as strategic infrastructure for international court cases and cross\-border operations\.
- **Growth & Commercial Development at Stealth** (2024\-08\-01–2026\-01\-01) — Generated and advanced enterprise sales opportunities with top\-20 global litigation firms, enterprise corporations, and major healthcare systems, building commercial pipeline while positioning the company as a strategic infrastructure partner for cross\-border legal, healthcare, and operational needs\.
- **Business Development & Growth Strategy at State Farm** (2022\-11\-01–2024\-07\-01) — Managed business development strategy for State Farm agents across a portfolio totaling $8\.4M\+ in annual revenue\.
- **Growth Partner at State Farm** (2022\-11\-01–2024\-07\-01) — Managed business development strategy for State Farm agents across a portfolio totaling $8\.4M\+ in annual revenue\.

## Education

- Bachelor's degree, Aviation Management and Operations — Oklahoma State University (2019\-08\-01)

## FAQ

### What does Will do at Siro Holdings?

Will is Managing Director and Head of GTM at Siro Holdings\. His work centers on go\-to\-market strategy, deal origination, and business development\.

### What are Will’s strongest professional skills?

Will’s core strengths include go\-to\-market strategy, B2B business development, consulting, complex enterprise sales, account research, pipeline forecasting, and full\-cycle deal execution\.

### What is Will’s sales\-process experience?

Will has experience as a full\-cycle account executive, owning the sales process from prospecting through close\. He has built and managed omnichannel outbound prospecting systems and led team execution\.

### How does Will approach prospecting and pipeline management?

Will conducts thorough account research to identify buying triggers and time outreach strategically\. He is also disciplined about daily CRM hygiene and pipeline forecasting, practices that supported new\-business quota performance\.

### What leadership experience does Will have?

Will has experience managing sales representatives and building team processes\. He has also led execution of omnichannel outbound prospecting systems\.

### What deal sizes and sales cycles has Will managed?

Will typically worked on deals in the $40,000 to $60,000 range with an average sales cycle of about six weeks\.

### What complex deal has Will closed?

Will closed a complex $160,000 international deal involving multiple stakeholders, including legal, compliance, and CFO participants\. He tailored the case for finance, legal, and compliance stakeholders and used growth signals to help build an internal champion\.

### What technology product has Will sold?

Will sold a CPaaS collaboration platform to communications and operations buyers\.

### What did Will accomplish at Capital Linguists?

At Capital Linguists, Will secured enterprise partnerships with top\-20 global litigation firms and major healthcare systems\. He positioned Capital Linguists as strategic infrastructure for international court cases and cross\-border operations\.

### What was Will’s work at Stealth?

In a growth and commercial\-development role at Stealth, Will generated and advanced enterprise opportunities with top\-20 global litigation firms, enterprise corporations, and major healthcare systems\. He built commercial pipeline while positioning the company as a strategic infrastructure partner for cross\-border legal, healthcare, and operational needs\.

### What did Will do at State Farm?

At State Farm, Will managed business\-development strategy for State Farm agents across a portfolio totaling more than $8\.4 million in annual revenue\. His experience included both Business Development & Growth Strategy and Growth Partner roles\.

### Does Will have experience beyond a single industry?

Will has business\-development experience across a holding\-company portfolio as well as technology SaaS sales\.

### What is Will’s educational background?

Will earned a bachelor’s degree in Aviation Management and Operations from Oklahoma State University\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/willbutlergtm

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