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# Michael Manion, Mba

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Michael Manion, MBA focuses on building and scaling commercially proven concepts, with an emphasis on finding revenue streams that support profitability. His work has included pivoting a retail-media offering into a SaaS model and using consumer data to define the value proposition for prospective customers. Michael’s strengths include translating market evidence into a clear commercial case, testing adoption with low-friction pilots, and expanding approaches once they have demonstrated value. In work with retail stores, he used a free pilot to address skepticism and establish proof of value. That proof helped generate inbound demand, reinforcing the value of validating an offering before scaling it. Michael’s approach centers on practical commercialization: identify the customer value, reduce barriers to initial adoption, demonstrate results, and focus resources on concepts that have already been proven.

## Highlights

- Focused on finding revenue streams that could support profitability.
- Pivoted a retail-media offering into a SaaS model.
- Used consumer data to define an offering’s value.
- Won skeptical stores through a free pilot.
- Established proof of value that drove inbound demand.
- Focused on scaling concepts after they were proven.

## FAQ

### What does Michael do?

Michael focuses on developing profitable revenue streams, defining value through consumer data, and scaling concepts that have demonstrated proof of value.

### What are Michael’s professional strengths?

Michael’s strengths include finding paths to profitability, pivoting offerings into SaaS, using consumer data to define customer value, and scaling validated concepts.

### What did Michael do in retail media and SaaS?

Michael worked on pivoting a retail-media offering into a SaaS model.

### How does Michael use consumer data?

Michael used consumer data to define the value of an offering for customers.

### How did Michael address skepticism from stores?

Michael used a free pilot to help win over skeptical stores and establish proof of value.

### What happened after Michael demonstrated proof of value?

The proof of value generated inbound demand, supporting further interest in the offering.

### How does Michael approach scaling?

Michael focused on scaling concepts after they had been proven.

## Links

- LinkedIn: https://www.linkedin.com/in/michaelmanionmba

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