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# Sean Heiney

**Headline:** sean\.net  Parallel Entrepreneur  \|  Founder Periscan & SignalWire  \|  xBarracuda Networks \| Cyber CMO
**Profession:** Founder
**Location:** Greater Orlando

## About

Sean Heiney is Managing Director of Sean Ventures, where he runs a venture studio of more than 12 agent\-led, AI\-first or AI\-lean companies built largely on a proprietary, heavily autonomous workflow system that produces 1 million lines of code per week\. He is a Silicon Valley founder, executive, product builder, and marketing leader who turns technical infrastructure into products, brands, categories, and revenue\. Sean’s strengths span cybersecurity, telecom, CPaaS, enterprise infrastructure, SaaS, cloud, open source, and AI, particularly the early work of finding a market, defining a category, shaping positioning, building a brand, creating go\-to\-market motions, and translating technical depth into customer trust and commercial momentum\. In 2004, Sean founded Periscan and pioneered Continuous Security Validation through an always\-on autonomous penetration\-testing platform and early PCI compliance scanning capabilities\. At Barracuda Networks, he was the first product manager, launched and developed products that grew to more than $200 million in ARR, helped build IPO messaging, and established the Ann Arbor R&D center\. As SignalWire’s founder, CMO, and COO, Sean led product, marketing, and sales from zero to $20 million ARR, helped drive 70% year\-over\-year growth to more than $15 million ARR, and supported $42 million in Series B fundraising\. He has also led cybersecurity marketing work for Fudo Security in Poland and Picus Security in Turkey\.

## Services

- Wilderness EMT
- Media Strategy
- Multi\-Channel Marketing
- Creative Strategy
- Influencer Marketing
- Brand Marketing
- Budgeting
- Offline Marketing
- Management
- Customer Engagement
- People Management
- Marketing Campaign Management
- Thought Leadership
- Positioning \(Marketing\)
- Product Leadership
- Product Strategy
- B2B Marketing
- Cyber\-security
- Strategic Initiatives
- Edge Computing
- Contract Negotiation
- Search Engine Marketing \(SEM\)
- Marketing Budget Management
- Launches
- Key Performance Indicators
- Strategy Implementation
- Content Creation
- Online Advertising
- Online Marketing
- Marketing Technology

## Highlights

- Runs Sean Ventures, a venture studio of 12\+ agent\-led, AI\-first or AI\-lean companies supported by a proprietary, heavily autonomous workflow system producing 1 million lines of code per week\.
- Founded Periscan in 2004 and pioneered the Continuous Security Validation concept\.
- Built Periscan’s always\-on autonomous penetration\-testing platform before the market had language for continuous validation, exposure management, attack\-surface management, or automated offensive security\.
- Made Periscan an early PCI compliance scanning vendor for continuous external\-network and application assessment\.
- Periscan was acquired and reborn in 2026 Sean currently identifies it as a self\-service, open\-source security\-validation platform\.
- Founded SignalWire and served as its CMO and COO, leading product, marketing, sales, operations, positioning, PLG sales operations, and fundraising narrative\.
- Ran SignalWire product, marketing, and sales from $0 to $20 million ARR\.
- Built SignalWire’s initial go\-to\-market motion, producing 70% year\-over\-year growth to more than $15 million ARR\.
- Helped SignalWire raise more than $42 million through Series B from Sand Hill Road investors, Samsung, T\-Mobile, Deutsche Telekom, Jerry Yang, and Eric Yuan\.
- Spearheaded AyeAI’s development of AI enterprise middleware tools for AI adoption in small and medium\-sized enterprises\.
- Conducted AyeAI product\-development and market\-fit experiments across data, security, and AI orchestration before operations were wound down\.
- Serves as strategic advisor on business and strategy for the FreeSWITCH open\-source project\.
- Refreshed and built Fudo Security’s global marketing team, brand, messaging, UI, and top\-of\-funnel machinery\.
- Joined Picus Security as its first C\-level hire and second American executive to help position the company for the U\.S\. market\.
- Was Barracuda’s first product manager for the Barracuda Web Filter\.
- Launched, built, or acquired Barracuda Load Balancer, Link Balancer, SSL\-VPN, and CudaTel, including building sales and engineering teams and defining product capabilities\.
- Helped launch Barracuda products that grew to more than $200 million in ARR\.
- Built Barracuda’s Ann Arbor R&D center, which developed the Barracuda Message Archiver and Barracuda Backup Service and supported a substantial technical\-support workforce\.
- Built Barracuda’s social\-channel and content engine, generating 5 million original YouTube\-content views and 250,000 Facebook likes over 12 months\.
- Advised Barracuda executive teams on strategy and business development, supported IPO messaging, and worked to enhance shareholder value\.
- Founded Owosso Networks, a web\-hosting and network infrastructure/security company, and sold its IT consulting firm in 2000\.
- Led network\-security and infrastructure consulting for banks, universities, and businesses throughout the Midwest at age 18\.
- Helped build a community ISP that was sold to EarthLink\.
- Co\-developed an instant\-messaging client acquired by AOL\.
- Began building online communities with a BBS at age 12\.
- Volunteers as a remote wilderness EMT\-B on Drummond Island Township and holds state and national certifications\.

## Experience

- **Founder at Periscan** (2026\-06\-01–present) — Self\-service, open source security validation platform
- **Managing Director at Sean Ventures** (2026\-06\-01–present) — Running a venture studio of 12\+ Agent\-led, AI\-first/AI\-lean companies, mostly built on a proprietary and heavily autonomous workflow, system pumping 1M lines of code per week
- **CMO at Picus Security** (2026\-02\-01–2026\-05\-01) — Hired to re\-learn the market I started in 2004 for Turkey's premier cyber security startup\. Picus's first C\-level hire, second American executive\. Tasked with helping company position itself as a major brand and player in the US market\. Picus Security is a analyst recongised category leader in Breach & Attack Simulation and Automated Security Validation\. Operating at Series C scale, Picus is helping the handfuls of the largest of enterprises move from assumed security to continuously validated security\. With just 500 customers globally, but significant traction in Fortune 500 enterprises, Picus was positioned  as a potential major player in exposure validation\.
- **Chief Marketing Officer at Fudo Security** (2025\-03\-01–2026\-01\-01) — Refreshed/built out global marketing team, brand, messaging, UI, and built top end funnel machinery for largest cyber security company in Poland\.
- **AyeAI \- Playing with PMF at the intersection of data, security, and ai orchestration at Stealth Startup** (2023\-08\-01–2024\-10\-01) — Spearheaded the development of AI enterprise middleware tools to enable AI in SME, gaining insights into the state of the market and technical capabilities\. • Conducted product development and market fit experiments at the intersection of data, security, and AI orchestration\. • Wound down operations
- **Founder, Chief Marketing Officer, COO at SignalWire** (2017\-12\-01–2023\-03\-01) — Founder, SignalWire\. Ran Product, Marketing, Sales 0\-20M ARR COO/CMO SignalWire \(active\) Telecom 2\.0: Video, Voice, Messaging \-\- Built CPaaS startup from ground up\. Defined and built initial GTM that resulted in 70% y/y growth to &gt;$15M ARR, raised $42M through series B from Sand Hill Rd, Samsung, T\-Mobile, Deutsche Telecom, Jerry Yang, and Eric Yuan\. Served as business and GTM/product leader, operationally running marketing, sales, and product management\.
- **Strategic Advisor at FreeSWITCH Solutions LLC** (2017\-10\-01–2023\-03\-01) — Advise on business and strategy for the FreeSWITCH open source project\.
- **Wilderness EMT \- Volunteer at Drummond Island Twp** (2017\-04\-01–2020\-05\-01) — Volunteer Remote Wilderness Emergency Medical Technical \- \(EMT\-B\) on remote wilderness island near Michigan's Upper Peninsula \- state and national certifications
- **Vice President, Strategy at Barracuda** (2012\-01\-01–2014\-05\-01) — Sean built Barracuda's social channel and content engine \- building video, creative, and blogging staff \- which over 12 months drove 5M views to original YouTube content, 250k likes to Facebook, and a content strategy which gave regular presence to all social channels, widely respected as the most successful Tech B2B social effort of the year\. Reporting to company founder and CMO, I advised executive teams on strategy and business development, enhancing shareholder value\.
- **Director, New Products \(Product Management\) at Barracuda** (2006\-08\-01–2012\-01\-01) — Sean was Barracuda's first product manager for the Barracuda Web Filter, launched, built, or acquired the Barracuda Load Balancer, Link Balancer, SSL\-VPN, and CudaTel \- including building sales and engineering teams, defining product functions and features\. Sean also drove and built the Barracuda Ann Arbor R&D center, the development site for the Barracuda Message Archiver and Barracuda Backup Service and a large portion of the Barracuda technical support workforce \- which became a catalyst for Ann Arbor's tech corridor development\.
- **Founder, CEO/President at Periscan** (2003\-02\-01–2006\-08\-01) — In 2004, I founded Periscan, the first Continuous Security Validation company\. Periscan built an always\-on autonomous penetration testing platform years before the market had language for continuous validation, exposure management, attack surface management, or automated offensive security\. While Periscan was the first with continuous, autonomous exposure validation, it was also one of the earliest PCI compliance scanning vendors, helping organizations continuously assess external networks and applications, identify exposures, and prove security posture beyond manual, point\-in\-time testing\. Acquired  and reborn in 2026\.
- **Principal, Network Security at Andrews Hooper & Pavlik PLC** (2001\-04\-01–2004\-08\-01) — At age 18 and under the umbrella of a large regional accounting firm, led network security and infrastructure consulting for banks, universities, and businesses throughout the mid\-west\. While doing manual security assessments, formed idea for Periscan \-\- the concept of doing this continuously as a service\.
- **President at Owosso Networks** (1995\-05\-01–2001\-04\-01) — Founder, web hosting and network infrastructure/security company\. Consulted to regional enterprises in security and IT\. Sold in IT consulting firm in 2000\.
- **Strategic Advisor at FreeSWITCH** (2017–2023) — Advise on business and strategy for the FreeSWITCH open source project\.
- **Vice President, Strategy at Barracuda Networks** (2012–2014) — Sean built Barracuda's social channel and content engine \- building video, creative, and blogging staff \- which over 12 months drove 5M views to original YouTube content, 250k likes to Facebook, and a content strategy which gave regular presence to all social channels, widely respected as the most successful Tech B2B social effort of the year\. Reporting to company founder and CMO, I advised executive teams on strategy and business development, enhancing shareholder value\.
- **Director, New Products \(Product Management\) at Barracuda Networks** (2006–2012) — Sean was Barracuda's first product manager for the Barracuda Web Filter, launched, built, or acquired the Barracuda Load Balancer, Link Balancer, SSL\-VPN, and CudaTel \- including building sales and engineering teams, defining product functions and features\. Sean also drove and built the Barracuda Ann Arbor R&D center, the development site for the Barracuda Message Archiver and Barracuda Backup Service and a large portion of the Barracuda technical support workforce \- which became a catalyst for Ann Arbor's tech corridor development\.

## Education

- Michigan State University

## FAQ

### What does Sean do now?

Sean is Managing Director of Sean Ventures\. He runs a venture studio of more than 12 agent\-led, AI\-first or AI\-lean companies, largely built on a proprietary and heavily autonomous workflow system that produces 1 million lines of code per week\. He is also the founder of Periscan, a self\-service, open\-source security\-validation platform\.

### What are Sean’s core professional strengths?

Sean specializes in building products, brands, categories, and go\-to\-market motions for technical companies\. His experience includes cybersecurity, telecom, CPaaS, enterprise infrastructure, SaaS, cloud, open source, AI, product strategy, product marketing, positioning, brand strategy, demand generation, sales operations, and executive storytelling\.

### What did Sean build at Periscan?

Sean founded Periscan in 2004 and describes it as the first Continuous Security Validation company\. Periscan built an always\-on autonomous penetration\-testing platform before the market had terminology such as continuous validation, breach\-and\-attack simulation, exposure management, attack\-surface management, and automated offensive security\. It was also an early PCI compliance scanning vendor, helping organizations continuously assess external networks and applications, identify exposures, and demonstrate security posture beyond manual point\-in\-time testing\. Periscan was acquired and reborn in 2026\.

### What did Sean accomplish in product management at Barracuda Networks?

At Barracuda, Sean was the company’s first product manager for the Barracuda Web Filter\. As Director of New Products, he launched, built, or acquired the Barracuda Load Balancer, Link Balancer, SSL\-VPN, and CudaTel built associated sales and engineering teams and defined product functions and features\. The products he helped launch grew to more than $200 million in ARR\.

### What did Sean do as Vice President of Strategy at Barracuda Networks?

As Barracuda’s Vice President of Strategy, Sean built the company’s social\-channel and content engine, including video, creative, and blogging staff\. Over 12 months, the effort drove 5 million views to original YouTube content and 250,000 Facebook likes, while creating regular presence across social channels\. He also advised executive teams on strategy and business development, reported to the company founder and CMO, supported IPO messaging, and worked to enhance shareholder value\.

### What was Sean’s role in Barracuda’s Ann Arbor R&D center?

Sean drove and built Barracuda’s Ann Arbor R&D center\. The site developed the Barracuda Message Archiver and Barracuda Backup Service and housed a large portion of Barracuda’s technical\-support workforce it became a catalyst for Ann Arbor’s technology\-corridor development\.

### What did Sean do at SignalWire?

Sean founded SignalWire and served as CMO and COO, operating as the business, go\-to\-market, and product leader\. He ran product, marketing, and sales from zero to $20 million ARR shaped product strategy, positioning, marketing, PLG sales operations, product management, and the fundraising narrative and built the CPaaS company’s initial go\-to\-market motion for video, voice, and messaging\.

### What growth and fundraising results did Sean help achieve at SignalWire?

SignalWire’s initial go\-to\-market motion produced 70% year\-over\-year growth to more than $15 million ARR\. The company raised more than $42 million through Series B from investors including Sand Hill Road investors, Samsung, T\-Mobile, Deutsche Telekom, Jerry Yang, and Eric Yuan\.

### What was Sean’s work at AyeAI?

Sean founded AyeAI, an AI infrastructure company\. He spearheaded development of AI enterprise middleware tools intended to enable AI in small and medium\-sized enterprises, and conducted product\-development and market\-fit experiments at the intersection of data, security, and AI orchestration\. The work informed his perspective on AI infrastructure, developer adoption, technical capabilities, and real market pull\. AyeAI’s operations were wound down\.

### What did Sean do at Fudo Security?

Sean served as CMO for Fudo Security, where he refreshed and built out the global marketing team, brand, messaging, UI, and top\-of\-funnel machinery for what the record describes as Poland’s largest cybersecurity company\. He has focused on helping foreign\-founded network\-security startups understand the U\.S\. market and apply Silicon Valley go\-to\-market discipline, brand strategy, positioning, and executive storytelling internationally\.

### What did Sean do at Picus Security?

Sean was Picus Security’s first C\-level hire and second American executive\. He was hired to help Turkey’s premier cybersecurity startup position itself as a major brand and player in the U\.S\. market\. Picus is described as an analyst\-recognized category leader in Breach & Attack Simulation and Automated Security Validation, operating at Series C scale, serving about 500 customers globally, and gaining meaningful traction with Fortune 500 enterprises\.

### What is Sean’s connection to FreeSWITCH?

Sean is a strategic advisor to FreeSWITCH Solutions LLC and advises on business and strategy for the FreeSWITCH open\-source project\.

### What did Sean do at Owosso Networks?

Sean founded Owosso Networks, a web\-hosting and network infrastructure/security company\. He consulted regional enterprises on security and IT and sold the IT consulting firm in 2000\.

### What did Sean do at Andrews Hooper & Pavlik PLC?

At age 18, Sean led network\-security and infrastructure consulting for banks, universities, and businesses across the Midwest under the umbrella of Andrews Hooper & Pavlik PLC, a large regional accounting firm\. While performing manual security assessments, he formed the idea for Periscan: delivering security assessment continuously as a service\.

### What were Sean’s early technology ventures?

Earlier in his career, Sean helped build a community ISP that was sold to EarthLink and co\-developed an instant\-messaging client that was acquired by AOL\. He began building online communities with a BBS at age 12\.

### What emergency medical service work does Sean do?

Sean volunteers as a remote wilderness Emergency Medical Technician–Basic on Drummond Island Township, a remote wilderness island near Michigan’s Upper Peninsula\. He holds state and national certifications for this EMT work\.

### Where did Sean study?

Sean attended Michigan State University\.

### What skills does Sean list?

Sean’s listed skills include leadership, executive management, entrepreneurship, startup leadership, early\-stage startups, startup ventures, strategy, strategic planning, strategic initiatives, strategic thinking, strategy implementation, business development, strategic partnerships, contract negotiation, budgeting, and people and team management\. His product and technical skills include product leadership, product strategy, product management, software product management, product development, product design, product launches, technology product development, enterprise software, web applications, SaaS, cloud computing, edge computing, networking, network security, computer security, cybersecurity, telecommunications, VoIP, voice over IP, open source, AI, and UX\. His marketing skills include positioning, product messaging, go\-to\-market strategy, B2B marketing, marketing leadership, strategic marketing, marketing management, brand marketing, brand strategy, branding and identity, creative strategy, media strategy, content strategy, content marketing, content creation, video production, corporate communications, analyst relations, thought leadership, social media, social media marketing, social media communications, social marketing, influencer marketing, digital marketing, online marketing, online advertising, SEM, marketing technology, marketing automation, marketing analytics, lead generation, pipeline generation, demand generation, marketing campaigns, campaign management, customer engagement, digital engagement, brand awareness, offline marketing, digital signage, advertising, communication, and KPI and marketing\-budget management\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/heiney

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