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# Amie Lewis

**Headline:** Local SEO · CRM Strategy · HubSpot · Salesforce · Marketing Automation · Workflow Design · RevOps | Data Analytics | Helping Businesses Build Systems That Drive Measurable Growth
**Profession:** Core Member
**Location:** Huntington, Texas, United States

## About

Amie Lewis is a Core Member at 100 community and a self-employed digital marketer and system consultant with more than nine years of experience building measurable marketing, CRM, automation, and revenue-operations systems. Amie works across local SEO, Google Business Profile optimization, CRM strategy, HubSpot, Salesforce, marketing automation, workflow design, data analytics, and internal alignment consulting. She is strongest at finding process gaps between marketing, sales, account management, customer success, onboarding, and payroll mapping the underlying workflows and implementing practical automations and reporting that reduce friction and improve outcomes. Her work has supported organizations ranging from AutoDesk and Toyota to early-stage startups. Results cited across her work include 200%+ organic social-media growth across 15+ startups, search-ranking movement from the mid-40s to the teens in under 90 days, website-traffic increases of up to 40% through SEO and email strategy, and a 25% average increase in internal productivity through AI-driven automation. Amie has also improved customer retention through sales-to-onboarding handoffs, automated recycling of unconverted leads to marketing, and built hands-on no-code integrations using Zapier, HubSpot, MailChimp, and Salesforce.

## Services

- CRM Program Management
- Financial Statement Auditing
- Root Cause Analysis
- Chrome DevTools
- Revenue & Profit Growth
- CPI
- Digital Transformation
- Procurement Logistics
- IT Integration
- Training Analysis
- Operational Transformation
- Process Mapping
- Auditing
- Sales & Marketing Alignment
- Operational Planning
- System Integration Testing
- Compliance Program Management
- Operations Process Improvement
- User Analysis
- Operational Excellence
- Operational Process Analysis
- Third-Party Vendor Management
- Marketing Management
- Sales Audit
- Workflow Analysis
- Data Audit
- Azure Automation
- Campaign Performance Analysis
- Azure Databricks
- Discovery Process

## Highlights

- Delivered 200%+ organic social-media growth across more than 15 startups.
- Moved Google rankings from the mid-40s to the teens in under 90 days.
- Increased website traffic by up to 40% through SEO and email strategy.
- Achieved a 25% average increase in internal productivity through AI-driven workflow automation.
- Generated an average 50% increase in website traffic, engagement, and conversion rates for Web2 and Web3 digital-marketing clients.
- Improved clients’ search rankings by an average of 30% through keyword research and website optimization.
- Created 3D-model VR marketing environments that contributed to a 16% boost in brand awareness and loyalty.
- Mapped more than 20 cross-functional workflows across sales, account management, marketing, and payroll.
- Built Zapier, HubSpot, and MailChimp communication and technology integrations that increased client conversion ROI by 22% within 90 days.
- Saved organizations an average of more than 15 manual operational hours per week through continuous-improvement initiatives and standardized process documentation.
- Trained 16 agency team members on unified KPI frameworks and reduced customer time-to-value by 25%.
- Improved campaign performance from a 2.5:1 baseline to a 4.5:1 ratio through segmentation audits and lifecycle-path root-cause analysis.
- Audited and forecast an estimated $1,000,000 corporate product pipeline in Salesforce at MarketLeader.
- Conducted 80–100 daily stakeholder consultations at MarketLeader to identify operational inefficiencies, adoption barriers, and user requirements.
- Improved customer retention by optimizing the sales-to-onboarding handoff process.
- Automated recycling of unconverted leads back to marketing and improved lead-lifecycle management.
- Developed Tableau- and Google Analytics-informed marketing strategies at Illumatech that increased overall ROI by 30%.
- Managed regulated, multi-state project portfolios valued from $1.4 million to $2.9 million, with 20–50 concurrent corporate installations, at Illumatech Signs.
- Helped move Illumatech Signs from the number-three to the number-one ranked national program partner through market-whitespace analysis and geographic contact mapping.
- Established compliance checkpoints for site-specific square-footage, right-of-way, illumination, and wind-load calculations, reducing legal and financial exposure.

## Experience

- **Core Member at 100 community** (2023-08-01–present)
- **System Consultant at Self Employed** (2021-07-01–present) — Led structured discovery efforts and mapped 20+ cross-functional workflows across Sales, Account Management, Marketing, and Payroll departments to eliminate processing variations and friction. Architected multi-tier technology integrations and automated communication frameworks utilizing Zapier, HubSpot, and MailChimp, systematically boosting client conversion ROI by 22% within 90 days. Drove enterprise continuous improvement initiatives that saved organizations an average of 15+ manual operational hours per week while establishing a standardized repository of process documentation. Partnered with business teams on change management and system adoption planning, training 16 agency team members on unified KPI frameworks and decreasing customer time-to-value by 25%. Conducted database segmentation audits and root-cause analysis to resolve broken user lifecycle paths, optimizing campaign performance from a 2.5:1 baseline to a scaled 4.5:1 ratio.
- **Digital Marketer at Self Employed** (2021-07-01–present) — Successfully monitored and executed digital marketing campaigns for web 2 and web 3 clients, resulting in an average of 50% increase in website traffic, engagement, and conversion rates. Designed and created 3D model environments for VR marketing. Provided customers with a unique and immersive experience that amplified brand awareness and loyalty accounting for a 16% boost. Conducted in-depth keyword research and analysis to optimize clients' websites for search engines, resulting in an average of 30% higher search rankings and growing online visibility.
- **Business System Analyst at MarketLeader** (2025-06-01–2025-12-01) — Audited revenue cycle pipeline health utilizing Salesforce CRM infrastructure to actively track, analyze, and forecast an estimated $1,000,000 corporate product pipeline. Identified systemic pipeline bottlenecks and marketing-to-sales data misalignment, diagnosing a critical gap where unconverted sales leads missed automated re-engagement workflows. Advocated for data telemetry alignment to track client content engagement, reducing friction between cross-functional marketing data and frontline active sales follow-up loops. Facilitated 80–100 daily stakeholder consultation touchpoints to discover operational inefficiencies, isolate system adoption barriers, and align software features with user requirements.
- **Sales And Marketing Specialist at Traveling Independent Contractor** (2019-12-01–2021-10-01) — Travel throughout the United States as an independent contractor for various marketing companies. Primary role is to sell furniture at different business locations that are either going out of business, liquidating or having a grand opening. Also, responsible for social media marketing and other forms of advertisement.
- **Digital Marketing Manager at Illumatech** (2014-12-01–2019-11-01) — Composed data-driven marketing strategies that utilized Tableau & Google analytics to pinpoint areas of disconnect to optimize and improve resulting in a 30% boost in overall ROI Through effective communication, translation of complex data and insight -actionable, easy-to-grasp, innovative improvements were provided to business partners
- **Compliance Project Manager at Illumatech Signs** (2014-04-01–2019-06-01) — Orchestrated a highly regulated, multi-state operational logistics pipeline for active project portfolios valued between $1.4M and $2.9M, managing 20–50 concurrent corporate installations under strict regulatory oversight. Engineered a standardized compliance-auditing framework to analyze, interpret, and document local zoning ordinances and structural legal codes across multiple regional municipalities. Executed strategic market whitespace analysis using geographic contact mapping, leveraging enterprise relationships to scale corporate accounts and transform the organization from the #3 to the #1 ranked national program partner. Mitigated enterprise legal and financial liabilities by establishing a rigorous process checkpoint system for site-specific calculations, including square-footage variances, right-of-way boundaries, illumination levels, and wind-load thresholds. Optimized vendor ecosystem performance by tracking, auditing, and prioritizing third-party logistics partners based o

## Education

- Bachelor of Science, Data Analytics — Western Governors University (2026-05-01–2027-04-01)
- Bachelor of Science - BS, Marketing — University of New Orleans (2009-01-01–2013-01-01)

## FAQ

### What does Amie do now?

Amie is a Core Member at 100 community. She also works independently as a digital marketer and system consultant.

### What services does Amie provide?

Amie helps businesses build connected systems across local SEO, GBP optimization, CRM strategy, HubSpot, Salesforce, marketing automation, workflow design, data analytics, revenue operations, and internal alignment. She builds lead-nurture sequences, churn-prevention automations, CRM pipeline logic, and systems that connect marketing, sales, and customer success.

### What is Amie’s professional background?

Amie has more than nine years of experience turning disconnected marketing, sales, and operational processes into measurable-growth systems. Her background includes work with AutoDesk, Toyota, early-stage startups, Web2 and Web3 clients, and organizations in regulated multi-state operations.

### What are Amie’s CRM and automation strengths?

Amie builds and improves CRM architectures, workflow automations, technology integrations, lifecycle paths, lead nurture systems, pipeline logic, and KPI frameworks. She has hands-on experience with HubSpot CRM and Salesforce, including Salesforce automations, and uses no-code tools such as Zapier to implement solutions.

### How does Amie use analytics and data?

Amie analyzes attribution gaps, pipeline leakage, churn patterns, keyword opportunities, campaign performance, and customer-lifecycle breakdowns. She uses findings from data to guide operational decisions, communicates them through visual presentations and data-driven recommendations, and gains stakeholder buy-in for process improvements.

### What did Amie accomplish as a self-employed system consultant?

As a self-employed system consultant, Amie led discovery and mapped more than 20 cross-functional workflows spanning sales, account management, marketing, and payroll to reduce processing variation and friction. She created multi-tier integrations and automated communication frameworks with Zapier, HubSpot, and MailChimp, increasing client conversion ROI by 22% within 90 days. Her continuous-improvement work saved organizations an average of more than 15 manual operational hours per week, and she established standardized process documentation.

### How has Amie improved system adoption and campaign performance?

Amie trained 16 agency team members on unified KPI frameworks and partnered with business teams on change-management and system-adoption planning, reducing customer time-to-value by 25%. She also audited database segmentation and addressed broken lifecycle paths, improving campaign performance from a 2.5:1 baseline to a 4.5:1 ratio.

### What did Amie accomplish at MarketLeader?

At MarketLeader, Amie audited Salesforce revenue-cycle pipeline health to track, analyze, and forecast an estimated $1,000,000 corporate product pipeline. She identified pipeline bottlenecks and marketing-to-sales data misalignment, including unconverted leads that were not entering automated re-engagement workflows. Amie advocated for telemetry aligned with client content engagement and conducted 80–100 daily stakeholder consultations to identify inefficiencies, adoption barriers, and user requirements.

### How has Amie improved lead lifecycle, handoffs, and retention?

Amie has improved the sales-to-onboarding handoff to support customer retention and automated the recycling of unconverted leads back to marketing. She has automated cross-functional processes from marketing through customer onboarding, helping improve close rates and customer retention while reducing manual intervention.

### What did Amie accomplish as a self-employed digital marketer?

As a self-employed digital marketer, Amie monitored and executed campaigns for Web2 and Web3 clients that averaged a 50% increase in website traffic, engagement, and conversion rates. She conducted keyword research and optimization that produced an average 30% increase in search rankings. She also designed 3D-model environments for VR marketing, contributing to a 16% boost in brand awareness and loyalty.

### What measurable marketing results has Amie delivered?

Amie cites 200%+ organic social-media growth across more than 15 startups, Google-ranking improvements from the mid-40s to the teens in under 90 days, website-traffic growth of up to 40% through SEO and email strategy, and a 25% average increase in internal productivity through AI-driven workflow automation.

### What did Amie accomplish as Digital Marketing Manager at Illumatech?

At Illumatech, Amie developed data-driven marketing strategies using Tableau and Google Analytics to identify disconnects and improve performance, resulting in a 30% boost in overall ROI. She translated complex data and insights into actionable improvements for business partners.

### What did Amie accomplish as Compliance Project Manager at Illumatech Signs?

At Illumatech Signs, Amie managed highly regulated, multi-state operational logistics for project portfolios valued between $1.4 million and $2.9 million, with 20–50 concurrent corporate installations. She created a compliance-auditing framework for local zoning ordinances and structural legal codes established checkpoints for square-footage variance, right-of-way, illumination, and wind-load calculations and evaluated vendors by cost efficiency and delivery runtime. Her geographic contact mapping and market-whitespace analysis helped move the organization from the number-three to the number-one ranked national program partner.

### What was Amie’s work as a traveling independent contractor?

As a traveling independent contractor, Amie worked throughout the United States for marketing companies, selling furniture at locations that were liquidating, going out of business, or holding grand openings. She also handled social-media marketing and other advertising responsibilities.

### What education does Amie have?

Amie earned a Bachelor of Science in Marketing from the University of New Orleans in 2013. She is also pursuing a Bachelor of Science in Data Analytics at Western Governors University, listed for 2027.

### What certifications does Amie hold?

Amie holds IBM Data Fundamentals and Artificial Intelligence Fundamentals certifications, LinkedIn’s Certificate for LinkedIn Marketing Solutions Fundamentals Certification, Databricks Academy Accreditation in Lakehouse Fundamentals, and HubSpot Digital Marketing Certification. Her listed skills also include IBM Certified Database Associate and HubSpot Marketing Hub.

### What systems, operations, and data skills does Amie have?

Amie’s systems, operations, and analytics skills include CRM program management, business systems analysis, process mapping, process architecture, workflow analysis, discovery process, defining requirements, root-cause analysis, operational transformation, operations process improvement, continuous process improvement, operational excellence, operational process analysis, user analysis, system integration testing, IT integration, digital transformation, training analysis, operational planning, business planning, data audit, data tracking, data mining, data modeling, SQL, Azure Automation, Azure Databricks, machine learning, Salesforce CRM Analytics, financial statement auditing, auditing, sales audit, and standards compliance.

### What marketing, revenue, and content skills does Amie have?

Amie’s marketing and revenue skills include revenue and profit growth, sales and marketing alignment, marketing management, campaign performance analysis, digital strategy, digital project management, marketing automation, digital marketing, SEO, PPC, Google Analytics, Google Ads, Google Suite, LinkedIn Business Manager, social-media marketing, social-media optimization, social-media advertising, Instagram advertising, TikTok marketing, advertising, online advertising, advertising sales, market research, international marketing, marketing strategy, content strategy, content marketing, web-content writing, web-content creation, online-content creation, content management, copywriting, account management, business development, customer relationship management, and data analysis.

### What additional tools and professional skills does Amie have?

Amie’s additional tools and professional skills include procurement logistics, procurement management, logistics management, third-party vendor management, compliance program management, account mapping, CPI, PDF Creator, HTML Help, Chrome DevTools, Microsoft Office, Adobe Illustrator, Adobe InDesign, Canva, Hootsuite, MailChimp, Promo, presentations, research, analytical skills, business analysis, attention to detail, augmented reality, virtual reality, and IBM Certified credentials.

### How does Amie approach process improvement and stakeholder collaboration?

Amie has professional experience in both marketing and sales. She proactively identifies problems, spots gaps in sales processes, builds solutions without requiring close oversight, and uses clear visual and data-based communication to align stakeholders around improvements.

## Links

- LinkedIn: https://www.linkedin.com/in/lewisamie

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