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# Lisa Chyette

**Headline:** Enterprise Partnerships · Contract Strategy · Customer Growth | 15+ Years B2B | AI-Certified
**Profession:** Enterprise Account Executive
**Location:** Los Angeles, California, United States

## About

Lisa Chyette is an Enterprise Account Executive at Frontier Internet, part of Frontier Communications, now a Verizon company. With more than 15 years of B2B experience and a BA in Communication from Arizona State University, Lisa develops enterprise opportunities, conducts needs assessments, shapes tailored solutions, and partners with technical and implementation teams to support onboarding. Her strengths include enterprise partnerships, contract strategy, customer growth, consultative selling, account development, digital transformation, and AI-enabled research, analysis, planning, communication, and content workflows. Lisa’s technology and software-sales background includes Frontier, Spectrum Enterprise, SoundCommerce, Guidance, Edlio, GPS Insight, Citrix, and Republic Media/The Arizona Republic/azcentral.com. She has supported brands and retailers with data-driven customer-experience and digital-marketing solutions, including work associated with 15–30% conversion improvement in beauty, fashion, and wholesale. Her record includes exceeding quota at Edlio in 2019, increasing units and revenue by 30% at GPS Insight in 2017, and doubling booked appointments at Citrix. Lisa holds AI-focused credentials, including the Google AI Professional Certificate, and is passionate about helping businesses use Frontier’s solutions to grow while contributing to its goal of building Gigabit America.

## Services

- Business Communications
- Planning
- Machine Learning
- Presentations
- AI for research and insights
- Prompt Engineering
- AI for Data Analysis
- AI for content creation
- AI for brainstorming and planning
- Vibe Coding
- AI for writing and communicating
- AI Acumen
- Google Workspace
- Generative AI Studio
- Data Presentation
- Business Analytics
- Data Wrangling
- Performance Measurement
- Interactive Data Visualization
- Performance Analysis
- AI Workflows
- Analytics
- User Feedback
- AI Integrations
- Stakeholder Analysis
- Persona Creation
- Report Writing
- Decision Support
- Prompt Engineering Tools
- Generative AI Agents

## Highlights

- Serves as an Enterprise Account Executive at Frontier Internet, part of Frontier Communications, now a Verizon company.
- Identifies and develops new business opportunities within assigned Frontier modules to maintain a robust sales pipeline.
- Conducts needs assessments and crafts tailored Frontier solutions to improve customer engagement and satisfaction.
- Partners with technical and implementation teams to streamline customer onboarding at Frontier.
- Brings more than 15 years of B2B experience.
- Uses a BA in Communication from Arizona State University to communicate with diverse businesses and tailor client approaches.
- Applies a technology and leading-software-company background to digital transformation and business growth.
- Helped brands and retailers improve customer experience through data-driven insights and solutions.
- At Guidance, consulted on companies’ digital goals, desired outcomes, and e-commerce-system limitations.
- At Guidance, prospected beauty, fashion, and wholesale businesses with strategy, web-design, and creative-commerce experience associated with 15–30% conversion improvement.
- Partnered with Guidance marketing on trade-show preparation and follow-up sales outreach plans.
- At Edlio, managed the complete sales cycle from prospecting to new-business close.
- Exceeded quota at Edlio in 2019 while negotiating contracts and business terms.
- At Edlio, built pipeline, maintained Salesforce records, presented at vendor showcases, and prepared detailed proposals for complex RFPs.
- At GPS Insight, sold GPS fleet-tracking software nationwide to small and medium-sized enterprises using a consultative sales approach.
- Exceeded GPS Insight’s units and revenue goal by 30% in 2017 compared with the previous year.
- At GPS Insight, conducted discovery, proposed solutions, demonstrated products through Tell-Show-Tell, and monitored customer feedback.
- Held an Enterprise Account Executive role at Spectrum Enterprise.
- At SoundCommerce, prospected DTC retailers through phone, email, and LinkedIn and scheduled meetings to assess data-solution fit.
- At SoundCommerce, helped brands and retailers improve experiences for their most loyal and profitable customers.
- At SoundCommerce, explained profitability-focused marketing reporting and addressed Google Analytics and e-commerce-data discrepancies to support digital-marketing performance and team productivity.
- At Citrix, negotiated contracts and sold solutions using the SPIN selling model.
- Doubled booked appointments at Citrix and delivered online product demonstrations through GoToMeeting.
- At Citrix, explained compliance and efficiency use cases to financial-sector prospects and maintained CRM documentation of prospect touchpoints.
- At Republic Media, The Arizona Republic, and azcentral.com, developed print and digital advertising programs for the Scottsdale Republic and local businesses.
- At Republic Media, managed accounts, provided campaign-performance and market-trend feedback, supported high-profile client work, led cross-functional efforts, and trained coworkers on internal processes.
- Holds the Google AI Professional Certificate from Coursera and credentials in AI for App Building, Data Analysis, Brainstorming and Planning, Content Creation, Research and Insights, and Writing and Communicating.
- Holds ZoomInfo Certification for Sales and HubSpot Inbound Sales Certified credentials.
- Has skills spanning AI workflows, generative AI, machine learning, prompt engineering, business analytics, interactive data visualization, Salesforce, consultative selling, digital marketing, SEO, SEM, leadership, and strategic partnerships.

## Experience

- **Enterprise Account Executive at Frontier Internet** (2025-02-01–present) — Identified and developed new business opportunities within assigned modules, ensuring a robust sales pipeline. • Conducted needs assessments and crafted tailored solutions, enhancing customer engagement and satisfaction. • Collaborated cross-functionally with technical and implementation teams to streamline onboarding processes.
- **Enterprise Account Executive at Spectrum Enterprise** (2022-08-01–2025-01-01)
- **Senior Business Development Representative \(Leader, Coach, Mentor\) at SoundCommerce** (2022-01-01–2022-01-01) — Prospected DTC retail companies by reaching out via phone, email, and LinkedIn. • Scheduled meetings to share SoundCommerce and determine together if there was a fit with their data needs. • Helped brands and retailers improve the customer experience for their most loyal and profitable customers. • Informed marketing professionals at medium to large brands on how the retail and data platform would allow them to report on the profitability of marketing spend, and not just revenue. • Discussed solutions to solve data discrepancies among Google Analytics and e-commerce platform data which resulted in improving digital marketing performance and boosting the team’s productivity. • Teamed up with Sales Directors to strategize outreach on assigned target companies. • Arranged and participated in discovery calls with Sales Director to further explore needs by demonstrating solutions and analytics.
- **Business Development Representative at Guidance** (2020-01-01–2022-01-01) — Consulted with companies to discuss their digital goals and what results would be most impactful. • Discussed system limitations pertaining to their e-commerce ecosystem. • Prospected new businesses with strategy, and web design / creative commerce experience to increase conversions among the beauty, fashion, and wholesale industries by 15-30%. • Formulated a plan for sales outreach after teaming up with the marketing department on event preparation and follow-up for Trade Shows.
- **Sales Executive at Edlio, LLC** (2019-01-01–2019-01-01) — Managed full sales cycle from prospecting to closing new business • Negotiated contracts and business terms and exceeded quota in 2019 • Consistently built pipeline and maintained accurate records in Salesforce • Worked closely with senior management to review company mission and goals • Performed research in my multi-state territory to identify conferences and • significantly increase pipeline • Led presentations at vendor showcases during attended conferences • Teamed up with the companys’ Sales Development Representatives to create • comprehensive business strategies for my territory • Led online appointments consisting of discovery discussions and product demos • Reviewed components and requirements to complex RFP’s, and responded by • creating extensive detailed business proposals
- **Regional Sales Representative at GPS Insight** (2015-01-01–2018-10-01) — Utilized a consultative approach to sell GPS fleet-tracking software to small and • medium-sized enterprises nationwide • Self-generated and managed leads from the marketing department through • the full sales cycle • Qualified and performed in-depth discovery calls for all leads, confirmed • customer needs, and proposed comprehensive solutions • Demonstrated solutions by “Tell-Show-Tell” technique • Met and exceeded company’s goal of increased number of units and revenue by • 30% in 2017 from previous year • Provided a consistent track record of exceptional customer service to clients and • prospects in a fast-paced dynamic environment • Continually monitored customer feedback and promoted customer success stories
- **Corporate Sales Representative at Citrix** (2014-01-01–2015-01-01) — Negotiated contracts and sold solutions utilizing the “SPIN” selling model • Developed and applied an understanding of products and processes to the • nationwide customer base • Used consultative phone sales techniques to build relationships with customers • Overachieved my goal by doubling the number of booked appointments • Performed online product demonstrations through GoToMeeting • Conveyed to the Financial vertical how products were utilized to stay • compliant and work efficiently • Performed multiple touch-points with prospects and notated all notes in CRM • Set follow-up online meetings for additional team members
- **Territory Account Manager \(GANNETT\) at Republic Media / The Arizona Republic / azcentral.com** (2007-01-01–2014-01-01) — Developed advertising programs for the Scottsdale Republic and local businesses • for both print and digital campaigns • Effectively managed accounts and served as the primary contact for customers • Established and maintained strong customer relationships • Provided feedback on campaign performance and market trends to customers • Contributed to the development of client partnerships by researching leads • and providing pertinent collateral • Tracked and organized sales information and provided sales reps with clear • and easy access to data to help sell efficiently • Collaborated with senior reps with large account loads and high-profile clients • Provided cross-functional team leadership and demonstrated examples of • managing heavy workloads in a fast-paced environment • Trained co-workers on all internal processes and ensured effective • communication was present company-wide

## Education

- BA, Communication — Arizona State University

## FAQ

### What does Lisa do at Frontier Internet?

Lisa is an Enterprise Account Executive at Frontier Internet, part of Frontier Communications, now a Verizon company. She identifies and develops new business opportunities within assigned modules, conducts needs assessments, creates tailored solutions, and works with technical and implementation teams to streamline customer onboarding.

### What are Lisa’s core professional strengths?

Lisa brings more than 15 years of B2B experience in enterprise sales, business development, contract negotiation, customer growth, major-account development, consultative selling, software sales, digital transformation, and strategic partnerships. She uses communication and sales expertise to tailor her approach to diverse businesses and their needs.

### Why did Lisa join Frontier?

Lisa joined Frontier because of its commitment to building a connected digital society. She is focused on helping businesses harness Frontier’s solutions for growth and success, delivering client value, and contributing to Frontier Communications’ Gigabit America initiative.

### What did Lisa do at Guidance?

At Guidance, Lisa consulted with companies about their digital goals, the results that would be most impactful, and limitations in their e-commerce ecosystems. She prospected businesses using strategy, web-design, and creative-commerce experience to increase conversions in beauty, fashion, and wholesale by 15–30%, and partnered with marketing on trade-show preparation and follow-up outreach plans.

### What did Lisa accomplish at Edlio?

At Edlio, Lisa managed the full sales cycle from prospecting through closing new business, negotiated contracts and business terms, and exceeded quota in 2019. She maintained pipeline and Salesforce records, researched conferences across a multi-state territory to increase pipeline, presented at vendor showcases, led discovery and product-demo appointments, partnered with sales development representatives on territory strategies, and developed detailed proposals in response to complex RFP requirements.

### What did Lisa accomplish at GPS Insight?

As a Regional Sales Representative at GPS Insight, Lisa sold GPS fleet-tracking software nationwide to small and medium-sized enterprises through a consultative approach. She generated and managed leads, conducted in-depth discovery, confirmed needs, proposed solutions, and used the Tell-Show-Tell demonstration technique. She exceeded the company goal for units and revenue by 30% in 2017 versus the prior year, while monitoring feedback and promoting customer-success stories.

### What did Lisa accomplish at Citrix?

At Citrix, Lisa negotiated contracts and sold solutions using the SPIN selling model. She applied product and process knowledge to a nationwide customer base, used consultative phone selling and GoToMeeting demonstrations, and explained to financial-sector prospects how products could support compliance and efficient work. She doubled the number of booked appointments, documented prospect touchpoints in CRM, and arranged follow-up meetings for additional team members.

### What did Lisa do at SoundCommerce?

At SoundCommerce, Lisa was a Senior Business Development Representative, leader, coach, and mentor. She prospected DTC retailers by phone, email, and LinkedIn scheduled fit-focused meetings and helped brands and retailers improve experiences for their most loyal and profitable customers. She explained retail-data capabilities for measuring marketing-spend profitability rather than revenue alone, addressed discrepancies between Google Analytics and e-commerce data, partnered with Sales Directors on account outreach, and participated in discovery calls that demonstrated solutions and analytics.

### What did Lisa do at Republic Media, The Arizona Republic, and azcentral.com?

Lisa served as a Territory Account Manager for GANNETT at Republic Media, The Arizona Republic, and azcentral.com. She developed print and digital advertising programs for the Scottsdale Republic and local businesses managed accounts as the primary customer contact provided campaign-performance and market-trend feedback researched leads organized sales information supported senior representatives and high-profile accounts led cross-functional work and trained colleagues on internal processes and company-wide communication.

### Did Lisa work at Spectrum Enterprise?

Lisa has also held an Enterprise Account Executive role at Spectrum Enterprise. The record identifies the role but does not provide additional responsibilities or outcomes for that position.

### What is Lisa’s educational background?

Lisa earned a Bachelor of Arts in Communication from Arizona State University. She cites this education as a foundation for communicating effectively with diverse businesses and adapting her approach to client needs.

### What certifications does Lisa hold?

Lisa holds the Google AI Professional Certificate from Coursera, AI for App Building, AI for Data Analysis, AI Fundamentals, AI for Brainstorming and Planning, AI for Content Creation, AI for Research and Insights, and AI for Writing and Communicating credentials. She also holds ZoomInfo Certification for Sales from ZoomInfo and HubSpot Inbound Sales Certified from HubSpot.

### What AI and generative-AI skills does Lisa have?

Lisa’s AI capabilities include machine learning artificial intelligence and generative AI AI acumen and AI literacy responsible AI Google Gemini Generative AI Studio AI integrations and AI enablement AI workflows generative AI agents LLM application prompt engineering, prompt-engineering tools, prompt patterns, multimodal prompts, and AI personalization. Her applied AI work includes research and insights, data analysis, content creation, brainstorming and planning, writing and communicating, app building, vibe coding, AI-powered creativity, and climate-data synthesis.

### What data, analytics, and business-tools skills does Lisa have?

Lisa’s analytics and decision-support skills include business analytics, analytics, data wrangling, data presentation, interactive data visualization, performance measurement, performance analysis, stakeholder analysis, persona creation, user feedback, report writing, decision support, and product planning. She also uses Google Workspace, Microsoft Office, Microsoft Excel, Microsoft Word, Salesforce.com, CRM, and customer relationship management systems.

### What sales, marketing, and communication skills does Lisa have?

Lisa’s sales, marketing, and communication skills include business communications, strategic communications, planning, strategic planning, presentations, presentation skills, sales presentations, product demonstration, sales process, consultative selling, outside sales, cold calling, lead generation, qualifying prospects, qualifying opportunities, deal closure, closing, closing abilities, account management, commercial account management, territory account management, customer service, relationship building, new business development, business development, B2B, leadership, team leadership, training, project management, and strategic partnerships. Her marketing expertise includes online advertising, advertising sales, advertising, digital marketing, marketing, marketing strategy, marketing communications, media planning, email marketing, social media marketing, social media, social networking, Facebook, SEM, search engine optimization, creative design, and visual storytelling.

## Links

- LinkedIn: https://www.linkedin.com/in/lisachyette

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