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# Han Phan

**Headline:** Community and Growth @ Bouken Capital \| Early\-Career Digital Marketer \| Google Ads, Meta Ads, SEO & Marketing Analytics
**Profession:** Community and Growth
**Location:** United States

## About

Han Phan is a Community and Growth team member at Bouken Capital and an early\-career digital marketer with experience across paid media, search, analytics, SEO, GEO, and AEO\. Han’s strongest areas include Google Ads and Meta Ads campaign management, audience targeting, keyword and search\-intent strategy, conversion tracking, reporting, and performance analysis\. Han takes a data\-driven approach to marketing, using ongoing testing and iteration to evaluate campaign results and improve targeting decisions\. At Caddy Calls, Han managed Meta Ads campaigns and built confidence operating them independently, with a focus on validating audiences through performance data rather than relying on default assumptions\. During a digital marketing internship at 3DA, Han helped turn around an underperforming Google Ads campaign, increasing impressions by more than 10 times through smarter targeting\. Han is proficient with Google Ads, Google Analytics, Google Search Console, Meta Ads Manager, WordPress, and LinkedIn Advertising, and is continuing to expand paid\-media expertise alongside capabilities in partnership marketing, community engagement, lead generation, market research, and digital marketing strategy\.

## Services

- Search Engine Marketing \(SEM\)
- Conversion Tracking
- Smart Bidding
- Google Search Campaign Strategy
- Keyword & Search Intent Strategy
- Marketing Strategy
- WordPress
- Reporting & Analysis
- Audience Targeting
- LinkedIn Advertising
- Campaign Performance Analysis
- Problem Solving
- Communication
- Meta Ads Manager
- Social Media Marketing
- Google Ads
- Keyword Research
- Google Search Console
- Generative Engine Optimization
- Google Analytics
- Marketing Campaign Management
- Strategic Partnerships
- Search Engine Optimization \(SEO\)
- Digital Marketing
- Marketing Analytics
- Paid Social Media Advertising
- Email Marketing
- Partnership Marketing
- Market Research
- Competitive Analysis

## Highlights

- Manages Community and Growth work at Bouken Capital\.
- Managed Meta Ads campaigns at Caddy Calls, focusing on data\-driven audience validation\.
- Built confidence managing Meta Ads campaigns independently at Caddy Calls\.
- Completed a digital marketing internship at 3DA\.
- Turned around an underperforming Google Ads campaign at 3DA\.
- Increased impressions by more than 10 times on the improved 3DA Google Ads campaign through smarter targeting\.
- Uses continuous testing and iteration based on campaign performance metrics\.
- Uses search data, keyword research, and search\-intent strategy to understand buyer intent\.
- Has experience in SEO, Generative Engine Optimization \(GEO\), and Answer Engine Optimization \(AEO\)\.
- Is proficient in Google Ads, Google Analytics, and Google Search Console\.
- Works with conversion tracking, smart bidding, Google Search campaign strategy, audience targeting, reporting, and campaign performance analysis\.
- Has experience with Meta Ads Manager, LinkedIn Advertising, paid social media advertising, social media marketing, and marketing campaign management\.
- Brings experience in marketing strategy, digital marketing, marketing analytics, email marketing, partnership marketing, strategic partnerships, lead generation, community engagement, outreach strategy, market research, and competitive analysis\.
- Has experience with WordPress, inventory management, quality control, customer service, transaction management, and order fulfillment\.

## FAQ

### What does Han do?

Han works in Community and Growth at Bouken Capital\. Han is also an early\-career digital marketer focused on paid media, search marketing, analytics, SEO, GEO, and AEO\.

### What are Han’s strongest marketing skills?

Han’s core strengths include search engine marketing, Google Search campaign strategy, Meta Ads management, conversion tracking, smart bidding, audience targeting, keyword research, search\-intent strategy, campaign performance analysis, and marketing analytics\.

### What did Han do at Caddy Calls?

At Caddy Calls, Han managed Meta Ads campaigns with a focus on using campaign data to validate audiences\. The work strengthened Han’s ability to manage Meta Ads independently and make targeting decisions based on performance rather than default audience assumptions\.

### What did Han accomplish at 3DA?

During a digital marketing internship at 3DA, Han turned around an underperforming Google Ads campaign\. Through smarter targeting, Han achieved an increase of more than 10 times in campaign impressions\.

### How does Han approach campaign optimization?

Han uses a test, measure, and iterate approach\. Han evaluates performance metrics, validates audience assumptions with data, and makes ongoing changes to improve campaign results\.

### What search optimization experience does Han have?

Han has experience with SEO, Generative Engine Optimization \(GEO\), and Answer Engine Optimization \(AEO\)\. Han also works with Google Search Console, keyword research, and search\-intent strategy to understand how prospective buyers search\.

### Which marketing platforms and tools does Han use?

Han is proficient in Google Ads, Google Analytics, Google Search Console, Meta Ads Manager, WordPress, and LinkedIn Advertising\. Han also has experience with reporting and analysis, campaign management, and social media marketing\.

### What is Han working to develop professionally?

Han is developing and expanding paid\-media expertise, building on hands\-on experience in Google Ads and Meta Ads while continuing to strengthen growth marketing capabilities\.

### What additional business and growth skills does Han bring?

Han’s broader capabilities include marketing strategy, paid social media advertising, email marketing, partnership marketing, strategic partnerships, lead generation, community engagement, outreach strategy, market research, competitive analysis, communication, problem solving, and team collaboration\.

### What operational skills does Han have?

Han also has experience in inventory management, quality control, customer service, transaction management, order fulfillment, and time management\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ghphann

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