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# Paul Briggs

**Headline:** Professional profile
**Location:** Tampa, FL, USA

## About

Paul Briggs is a marketing professional focused on analytics, strategy, creative direction, and campaign development\. Paul’s strongest skill is working with data to identify actionable insights and shape marketing decisions\. He analyzes website traffic, social media performance, and event metrics to inform strategy, and has experience creating initial content, setting creative direction, and developing campaign concepts\. At Technic Swim Center, Paul led marketing analytics and strategy that used customer demand data to help shift the organization’s focus from competitive swimming to infant swim lessons\. His work combines analytical rigor with practical campaign thinking, enabling him to connect performance data with content and marketing direction\. Paul is continuing to build full\-stack marketing capabilities through certificates in Google Analytics, Google Ads, ThoughtHub, Meta, and Canva\. His career focus is marketing rather than sales, with particular strength in using data to support marketing strategy and campaign ownership\.

## Highlights

- Led marketing analytics and strategy for Technic Swim Center\.
- Used data to help shift Technic Swim Center’s marketing focus from competitive swimming to infant swim lessons\.
- Analyzed website traffic, social media data, and event metrics to inform marketing strategy\.
- Created initial content, set creative direction, and developed campaign concepts\.
- Currently working on certificates in Google Analytics, Google Ads, ThoughtHub, Meta, and Canva\.

## FAQ

### What does Paul do?

Paul works in marketing, with a focus on analytics, strategy, creative direction, content development, and campaign concepts\. His career focus is marketing rather than sales\.

### What is Paul’s strongest professional skill?

Paul’s strongest skill is analytics and working with data\. He uses website traffic, social media data, and event metrics to inform marketing strategy\.

### What did Paul accomplish at Technic Swim Center?

At Technic Swim Center, Paul led marketing analytics and strategy\. He used data to help pivot the marketing focus from competitive swimming to infant swim lessons\.

### What marketing data does Paul analyze?

Paul has experience analyzing website traffic, social media performance data, and event metrics to guide marketing decisions and strategy\.

### What creative and campaign experience does Paul have?

Paul has created initial content, set creative direction, and developed campaign concepts\.

### What certifications is Paul working on?

Paul is currently working on certificates in Google Analytics, Google Ads, ThoughtHub, Meta, and Canva\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/paul\-j\-briggs

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