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# Dave Kotfila, Mba

**Headline:** Professional profile
**Location:** Miami, FL, USA

## About

Dave Kotfila, Mba is an experienced sales and go-to-market leader who has continued working in sales after retirement. He is strongest in consultative selling, multi-state field-team leadership, franchise growth, and the rollout of new products. Dave develops go-to-market strategies, builds practical sales plays, trains teams, and uses field ride-alongs to demonstrate successful execution. His management approach combines clear structure with autonomy, giving representatives room to adapt proven plays to their individual strengths. He works collaboratively with leadership and values resourceful problem-solving and a strong internal brain trust. Dave has managed field teams across multiple states in both in-person and remote settings, and he maintains strong professional relationships with former leadership. His results include displacing a 20-year incumbent partner by helping prospects understand missed opportunities, winning 173 franchisees through go-to-market strategy, and rolling out an AI retention platform to 98% of franchisees while achieving 96% retention over four years. Earlier in his career, Dave worked at one of the largest marketing and PR firms.

## Highlights

- Displaced a 20-year incumbent partner through consultative selling centered on missed opportunities.
- Won 173 franchisees through go-to-market strategy.
- Rolled out an AI retention platform to 98% of franchisees.
- Achieved 96% retention over four years following the AI retention-platform rollout.
- Managed field teams across multiple states in both in-person and remote environments.
- Developed and executed go-to-market strategies for new products.
- Built sales plays, trained teams, and coached execution through field ride-alongs.
- Previously worked at one of the largest marketing and PR firms.

## FAQ

### What does Dave do?

Dave works in sales and go-to-market leadership, with experience in consultative selling, franchise growth, product rollout, and multi-state field-team management.

### What are Dave's core strengths?

Dave is particularly strong at consultative selling, developing go-to-market strategies, leading field teams, building sales plays, training representatives, and coaching through field ride-alongs.

### How did Dave displace a 20-year incumbent partner?

Dave used consultative selling focused on missed opportunities to displace a partner that had been the incumbent for 20 years. His approach was to educate prospects on opportunity rather than attack competitors.

### What franchise-growth result did Dave achieve?

Dave won 173 franchisees through go-to-market strategy.

### What did Dave accomplish with an AI retention platform?

Dave rolled out an AI retention platform to 98% of franchisees and achieved 96% retention over four years.

### What field-team leadership experience does Dave have?

Dave has managed field teams across multiple states, working with teams both in person and remotely.

### How does Dave develop and coach sales teams?

Dave enables teams by creating plays, delivering training, and demonstrating successful execution through field ride-alongs.

### What is Dave's management style?

Dave brings structure to team execution while allowing representatives to adapt plays to their own strengths.

### How does Dave collaborate with leadership?

Dave values partnership with leadership, collaborative problem-solving, and drawing on a strong internal brain trust.

### What is Dave's relationship with former leadership?

Dave maintains strong professional relationships with former leadership.

### What prior marketing and PR experience does Dave have?

Dave previously worked at one of the largest marketing and PR firms.

### Did Dave return to sales after retirement?

Dave continued working in sales after retirement.

## Links

- LinkedIn: https://www.linkedin.com/in/dave-kotfila-mba-162ba3287

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