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# Angela Generosa

**Headline:** VP \| Senior Director of Customer Success \| MBA
**Profession:** Customer Operations GTM
**Location:** New York, NY, USA

## About

Angela Generosa is a Customer Operations and GTM leader at Price Easy, a SaaS company\. She builds customer\-operating models, GTM processes, documentation, KPIs, and cross\-functional systems that improve accountability, predictability, productivity, and business growth\. Angela is strongest in complex, data\-oriented operational and technical implementation work, including customer onboarding, account management, service delivery, product strategy, support, and scalable team leadership across SMB, mid\-market, and enterprise customers\. Her record includes launching SlaveFreeTrade’s primary product within nine months building its Customer Operations organization from the ground up and hiring and training more than 20 team members within six months and expanding Zemsania into Brazil through more than 100 projects, reaching 300% growth in year one, 200% in year two, and more than $10 million in revenue\. At FCamara, Angela managed more than 130 staff and built a specialized Microsoft team that supported projects and generated 50% of company revenue\. She currently manages a team of six to seven people and has experience leading distributed and overseas employees\. Angela emphasizes people development, respectful leadership, customer partnership, and operational rigor in fast\-paced, high\-volume environments\.

## Services

- Financial Results
- Strategy Alignment
- Technical Proficiency
- New Business Opportunities
- Industry Training
- Expansion Strategies
- B2B Commerce
- Operational Excellence
- Technical Support
- Performance Management
- Account Management
- Consulting
- Customer Support
- Teamwork
- Strategy
- Service Delivery
- Global Delivery
- Professional Services
- Business Process Improvement
- Product Management

## Highlights

- Leads Customer Operations and GTM at Price Easy, a SaaS company\.
- Launched SlaveFreeTrade’s primary product within nine months\.
- Built SlaveFreeTrade’s Customer Operations team from the ground up, including KPIs, hiring, and training for more than 20 team members within six months\.
- Implemented a CRM and automation at Agent Legend that provided 100% visibility into the customer journey and actionable metrics\.
- Created an Agent Legend knowledge base with more than 100 articles, reducing customer\-support tickets by 20%\.
- Drove account growth across 100% of customer accounts at ComplyAdvantage by incorporating data analytics into the sales process to demonstrate customer value\.
- Partnered with Engineering at Springboard Retail to develop a customizable reporting feature integrating accounting tools, e\-commerce platforms, and other standard programs, achieving 95% customer satisfaction\.
- Expanded Springboard Retail’s Customer Operations function from two people to 18 people across three new teams focused on adoption, churn reduction, and cross\-selling\.
- Expanded Zemsania Global Group into Brazil through more than 100 projects\.
- Delivered 300% growth in Zemsania’s first year in Brazil, 200% growth in the second year, and more than $10 million in revenue\.
- Managed more than 130 staff across FCamara projects and clients\.
- Created a specialized Microsoft team at FCamara that supported account needs and projects and drove 50% of company revenue\.
- Led enterprise account management, technical\-team mentoring, change oversight, reporting, and performance presentations at IBM\.
- Taught English language courses to more than 500 students\.
- Managed distributed teams and overseas employees\.
- Currently manages a team of six to seven people\.
- Has worked across SMB, mid\-market, and enterprise customer segments\.
- Turned around a failing implementation by taking ownership, creating a dedicated team, establishing KPIs and documentation, and resetting customer expectations\.
- Builds operating models, processes, documentation, and KPIs to improve accountability and predictability\.
- Holds an MBA in Business with a minor in Psychology from Antonio Meneghetti Faculdade\.
- Earned an associate’s degree in Computer and Information Sciences from Universidade Paulista\.
- Earned a bachelor’s degree in English Language and Literature/Letters from Universidade Estadual de Campinas\.
- Holds ALMI, Certified Scrum Professional, ITIL Foundation, Scrum Master Certified, and Microsoft MCTS certifications\.

## Experience

- **Customer Operations GTM at Price Easy** (2025\-01\-01–present)
- **VP of Customer Operations and Product Strategy at SlaveFreeTrade** (2022\-01\-01–2025\-01\-01)
- **Senior Director of Customer Operations and Strategy at Agent Legend** (2020\-01\-01–2022\-01\-01)
- **Head of Implementation & Account Manager at ComplyAdvantage** (2019\-01\-01–2020\-01\-01)
- **Senior CSM, Onboarding & Account Manager at Springboard Retail** (2015\-01\-01–2020\-01\-01)
- **Managing Partner \| Business Unit Director at Zemsania People Tech Talent** (2013\-01\-01–2015\-01\-01)
- **Head of Customer Operations at FCamara** (2010\-01\-01–2013\-01\-01)
- **Account Manager/ Service Delivery Manager at IBM** (2005\-01\-01–2010\-01\-01)
- **Customer Operations and GTM at Price Easy \[SaaS\]** (2026–present)
- **VP Customer Operations & Product Strategy at SlaveFreeTrade \[SaaS\]** (2022–2025) — Oversee customer operations and product strategy while designing and implementing SaaS solutions that enhance workforce visibility and address labor issues\. Drive continuous growth through data collection, product enhancements, and customer processes\. &gt; Successfully launched the organization’s primary product within nine months\. &gt; Built the Customer Operations team from the ground up, including establishing KPIs, hiring, and training 20\+ team members within six months\.
- **Director, Customer Success & Support at Agent Legend \[SaaS\]** (2020–2023) — Strategically guided the Onboarding, Implementation, and Support units, streamlining cross\-department collaboration with Engineering, Product, and Sales teams while enhancing processes for scalable growth\. &gt; Implemented a CRM solution and configured automation to provide 100% visibility into the customer journey and actionable metrics\.x &gt; Created a knowledge base with over 100 articles to enable customers to maximize product usage and success, decreasing customer support tickets by 20%\.
- **Head of Implementation and Account Manager at ComplyAdvantage \[SaaS \| fintech\]** (2019–2020) — Directed software solution delivery and implementation while managing client accounts, providing ongoing support, and fostering long\-term relationships\. &gt; Drove account growth across 100% of customer accounts by enhancing the sales process with the inclusion of data analytics to demonstrate value to customers\.
- **Senior CSM \| Onboard and Account Manager at Springboard Retail \[SaaS\]** (2015–2020) — Led the full customer onboarding process, including coordinating system integrations and training clients on system use\. Collaborated with Development teams to improve product features based on customer feedback\. &gt; Partnered with the Engineering team to design and develop a customizable reporting feature able to integrate with accounting tools, e\-commerce platforms, and other standard programs, ultimately achieving a robust feature with 95% customer satisfaction\. &gt; Grew the Customer Operations function from two people to 18 across three new teams working to continually increase product adoption, decrease churn, and identify cross\-selling opportunities\.
- **Business Unit Director \| Managing Partner at Zemsania Global Group \[Outsourcing & Consulting\]** (2013–2015) — Orchestrated rapid company growth by directing business plans and commercial strategies while building a team and ensuring alignment with company goals\. &gt; Expanded into the Brazilian market, participating in 100\+ projects to achieve 300% growth in year one, 200% in year two, and growing to $10M\+ in revenue\.
- **Head of Customer Operations at FCamara Consulting & Training \[e\-commerce agency\]** (2010–2013) — Managed 130\+ staff across multiple projects and clients while overseeing business operations\. &gt; Fostered positive relations with Microsoft, creating a specialized “Microsoft team” to meet account needs and handle projects while driving 50% of the company’s revenue\.
- **Account Service Delivery Manager at IBM** (2005–2010) — &gt; Led enterprise account management, ensuring seamless communication and issue resolution\. &gt; Mentored technical team, developing innovative solutions to complex challenges\. &gt; Oversaw critical and scheduled changes, adhering to established processes and procedures\. &gt; Generated detailed reports and delivered presentations to management, driving performance improvements\.
- **English Tutor \| Teacher \| Professor at School** (2000–2010) — &gt; Taught diverse language courses to over 500 students, enhancing fluency and cultural understanding\. &gt; Developed and implemented curriculum improvements, leading to measurable student performance gains\. &gt; Collaborated with faculty to design interdisciplinary programs, fostering a holistic learning environment\. &gt; Volunteered for community language programs, increasing local engagement and language proficiency\.

## Education

- MBA, Business \(Major\), Psychology \(Minor\) — Antonio Meneghetti Faculdade
- Master of Business Administration \- MBA, Business \| Psychology — Antonio Meneghetti Faculdade (2011–2012)
- Associate's degree, Computer and Information Sciences — Universidade Paulista (2007–2008)
- Bachelor's degree, English Language and Literature/Letters — Universidade Estadual de Campinas (2000–2004)

## FAQ

### What does Angela do at Price Easy?

Angela leads Customer Operations and GTM at Price Easy, a SaaS company\. Her work centers on building scalable customer processes, operating models, documentation, KPIs, and systems that support growth and accountability\.

### What are Angela’s core professional strengths?

Angela’s strengths include financial results, strategy alignment, technical proficiency, new\-business opportunities, expansion strategies, B2B commerce, operational excellence, business\-process improvement, product management, account management, consulting, customer support, service delivery, global delivery, professional services, technical support, performance management, industry training, teamwork, and strategy\.

### What customer segments and team environments has Angela worked with?

Angela has worked with SMB, mid\-market, and enterprise customer segments\. She has also managed distributed teams and overseas employees, and she currently manages six to seven people\.

### What did Angela accomplish at SlaveFreeTrade?

At SlaveFreeTrade, Angela served as VP of Customer Operations and Product Strategy\. She oversaw customer operations and product strategy, designed and implemented SaaS solutions to enhance workforce visibility and address labor issues, and drove growth through data collection, product enhancements, and customer processes\. She launched the organization’s primary product within nine months and built the Customer Operations team from the ground up, establishing KPIs and hiring and training more than 20 team members within six months\.

### What did Angela accomplish at Agent Legend?

At Agent Legend, Angela is listed in the experience record as Senior Director of Customer Operations and Strategy and on LinkedIn as Director of Customer Success & Support\. She guided onboarding, implementation, and support streamlined collaboration with Engineering, Product, and Sales implemented a CRM and automation for 100% visibility into the customer journey and actionable metrics and created a knowledge base of more than 100 articles\. The knowledge base reduced customer\-support tickets by 20%\.

### What was Angela’s role at ComplyAdvantage?

At ComplyAdvantage, a SaaS fintech company, Angela was Head of Implementation and Account Manager\. She directed software\-solution delivery and implementation, managed client accounts, provided ongoing support, fostered long\-term relationships, and drove account growth across 100% of customer accounts by incorporating data analytics into the sales process to demonstrate customer value\.

### What did Angela accomplish at Springboard Retail?

At Springboard Retail, Angela was a Senior CSM, Onboarding and Account Manager\. She led the full onboarding process, coordinated system integrations, trained clients, and worked with Development on product improvements based on customer feedback\. She partnered with Engineering to create a customizable reporting feature that integrated with accounting tools, e\-commerce platforms, and other standard programs, achieving 95% customer satisfaction\. She also expanded Customer Operations from two people to 18 people across three new teams focused on adoption, churn reduction, and cross\-selling opportunities\.

### What did Angela accomplish at Zemsania Global Group?

At Zemsania Global Group, Angela was Business Unit Director and Managing Partner\. She directed business plans and commercial strategy, built a team, and aligned the organization with company goals\. She led expansion into Brazil through more than 100 projects, delivering 300% growth in the first year, 200% growth in the second year, and more than $10 million in revenue\.

### What did Angela accomplish at FCamara?

At FCamara Consulting & Training, an e\-commerce agency, Angela was Head of Customer Operations\. She managed more than 130 staff across multiple projects and clients, oversaw business operations, and developed positive relations with Microsoft\. She created a specialized Microsoft team to meet account needs and handle projects that team drove 50% of company revenue\.

### What was Angela’s work at IBM?

At IBM, Angela was an Account Service Delivery Manager\. She led enterprise account management, supported communication and issue resolution, mentored a technical team on solutions to complex challenges, oversaw critical and scheduled changes under established processes, and produced reports and management presentations to drive performance improvements\.

### What teaching experience does Angela have?

Angela taught English language courses to more than 500 students as an English Tutor, Teacher, and Professor\. She improved curriculum to support measurable student\-performance gains, collaborated with faculty on interdisciplinary programs, and volunteered in community language programs to increase local engagement and language proficiency\.

### How has Angela handled a delayed or failing implementation?

Angela has taken ownership of a failing implementation by building a dedicated team, establishing KPIs and documentation, resetting customer expectations, and creating a clearer owned process\. Her approach prioritizes predictable delivery rather than making an impossible promise\.

### What technology platforms does Angela use?

Angela works with Salesforce, Lattice, FUB, Traction Tools, Microsoft 365, Aha\!, ActiveCampaign, Bamboo, Trello, FinancialForce, Avalara, Miro, Freshworks, Zapier, Jira, Intercom, Monday, Notion, Productboard, Demio, Gong, Chargebee, HubSpot, Lever, Confluence, CloudM, Gusto, Help Scout, Postman, Zoho, Mailchimp, Shopify, GitBook, Magento, Power BI, GitHub, ProfitWell, Google Cloud Platform, Google Analytics, and Stripe\.

### What is Angela’s educational background?

Angela holds an MBA in Business with a minor in Psychology from Antonio Meneghetti Faculdade, completed in 2012\. She also earned an associate’s degree in Computer and Information Sciences from Universidade Paulista in 2008 and a bachelor’s degree in English Language and Literature/Letters from Universidade Estadual de Campinas in 2004\.

### What languages does Angela speak?

Angela speaks English, Italian, Latin, Portuguese, and Spanish\.

### What certifications does Angela hold?

Angela holds the Associate, Life Management Institute \(ALMI\) certification from Microsoft Certified Scrum Professional \(CSP\) from Scrum\.org ITIL Foundation Level certification Scrum Master Certified \(SMC\) from Scrum Alliance and Microsoft’s MCTS certification in Visual Studio Team Foundation Server 2010 Administration\.

### How does Angela approach customer operations leadership?

Angela is data\-oriented and enjoys complexity, analysis, and technical implementation challenges\. She builds KPIs, operating models, processes, and documentation to create accountability and predictability, while also emphasizing coaching, mentoring, people development, and respect for individual differences\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/agenerosa

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