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# Genta Lena

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Genta Lena is a relationship\-driven professional skilled in coordinating remote stakeholders, building boards with diverse and hard\-to\-reach members, and supporting small\-business growth\. As the first hire for the SSBCI program at Alaska SBDC, Genta launched the program, created its processes and boards, and contributed to a \#1 national ranking\. Genta is strongest in consultative, communication\-first work: understanding needs, building trust, and helping people reach practical solutions rather than relying on cold calling\. Genta also brings hands\-on sales support experience from a family business and is open to remote, hybrid, or in\-office work arrangements\. At REI, Genta helped develop processes and procedures for a busy footwear department, trained a teammate, and used product knowledge and empathy to help customers with complex needs\. A former REI teammate describes Genta as a highly motivated, collaborative, adaptable worker who communicates proactively, learns continuously, and earns a 5\-out\-of\-5 recommendation\.

## Highlights

- Served as the first hire for the SSBCI program at Alaska SBDC\.
- Launched the SSBCI program at Alaska SBDC\.
- Created processes and boards for the SSBCI program that led to a \#1 national ranking\.
- Coordinates remote stakeholders and builds boards with diverse, hard\-to\-reach members\.
- Uses a consultative, relationship\-driven sales approach rather than cold calling\.
- Provides hands\-on sales support for a family business\.
- Helped develop processes and procedures to keep REI’s busy footwear department running efficiently\.
- Trained a former REI department teammate\.
- Helped a REI customer with severe foot pain and upcoming high\-activity travel identify a shoe that met her needs and relieved her pain\.
- Received a 5/5 recommendation from former REI teammate Kailey Otten\.

## FAQ

### What does Genta do?

Genta Lena coordinates remote stakeholders, builds boards with diverse and hard\-to\-reach members, and takes a consultative, relationship\-driven approach to sales and customer support\. Genta is also passionate about helping small businesses grow\.

### What is Genta strongest at?

Genta’s strengths include remote stakeholder coordination, board development, relationship building, consultative sales, process creation, direct and proactive communication, and adapting to busy or stressful situations while maintaining a clear plan of action\.

### What did Genta accomplish at Alaska SBDC?

Genta was the first hire for the SSBCI program at Alaska SBDC\. Genta launched the program and created processes and boards that led to a \#1 national ranking\.

### How does Genta handle remote stakeholder coordination?

Genta coordinates remote stakeholders and builds boards that include diverse members, including people who may be difficult to reach\. This work relies on communication and relationship building across distributed groups\.

### What is Genta’s approach to sales?

Genta prefers a relationship\-driven, consultative sales approach centered on understanding needs and building trust rather than cold calling\.

### What family\-business experience does Genta have?

Genta has provided hands\-on sales support for a family business\.

### What work arrangements is Genta open to?

Genta is open to remote, hybrid, and in\-office work arrangements\.

### What did Genta do at REI?

At REI, Genta worked in the busy footwear department, helped develop processes and procedures that supported efficient operations, and trained a former department teammate\.

### How has Genta helped customers with complex needs?

A former REI teammate described an instance in which a customer with severe foot pain and upcoming high\-activity travel was overwhelmed after several unsuccessful shoe\-fitting attempts\. Genta calmly reset the conversation, identified the customer’s specific needs, and quickly found a shoe that fit those needs and relieved the customer’s pain\.

### What do references say about Genta?

Kailey Otten, a former REI department teammate whom Genta trained, describes Genta as a fantastic team player and relationship builder, an extremely hard worker, and someone committed to continuous learning and helping customers, coworkers, and friends\. Kailey says Genta is self\-motivated, determined, collaborative, independent, adaptable, and proactive in communication\. Kailey gives Genta an unqualified recommendation for future roles and rates that recommendation 5 out of 5, citing Genta’s care for work, drive, intelligence, inspiring work ethic, and joy as a colleague\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAACFlzGUB3X5hCWzGN\_yDcIczbBfxmJ6tNh4

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