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# Aya Lazhar

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Aya Lazhar is a marketing professional with experience building and executing data-informed campaigns across email, social media, paid advertising, events, websites, and search. Aya is strongest in marketing analytics and campaign execution, using performance data to guide decisions and improve lead engagement. Aya has generated more than $200,000 in revenue by marketing continuing education classes to brokers, increased click-through rates by 15% through Google and Meta advertising campaigns, and achieved a 20% increase in organic website traffic through SEO. Aya coordinates in-person events and manages the post-event marketing follow-up that helps nurture event leads. Aya also creates targeted email campaigns, uses Follow Up Boss CRM to automate personalized email follow-ups, and runs social media campaigns on Instagram and LinkedIn.

## Highlights

- Generated more than $200,000 in revenue by marketing continuing education classes to brokers.
- Managed Google and Meta ad campaigns that increased click-through rate by 15%.
- Achieved a 20% increase in organic website traffic through SEO.
- Coordinates in-person events and manages post-event marketing follow-up.
- Creates and manages targeted email marketing campaigns.
- Uses Follow Up Boss CRM for automated email follow-ups and lead nurturing.
- Runs social media campaigns on Instagram and LinkedIn.
- Built a website using WordPress.
- Applies marketing analytics and performance data to campaign decisions and execution.

## FAQ

### What does Aya do?

Aya Lazhar is a marketing professional who plans and executes data-informed campaigns across email, social media, paid advertising, events, websites, and SEO.

### What is Aya strongest at?

Aya is most confident in marketing analytics and views data as the most important aspect of marketing. Aya uses performance data to inform campaign decisions and execution.

### What revenue results has Aya generated?

Aya generated more than $200,000 in revenue by marketing continuing education classes to brokers.

### What did Aya accomplish with paid advertising?

Aya managed Google and Meta advertising campaigns that increased click-through rate by 15%.

### What SEO results has Aya achieved?

Aya achieved a 20% increase in organic website traffic through SEO work.

### How does Aya use email marketing and CRM automation?

Aya creates and manages targeted email marketing campaigns and uses Follow Up Boss CRM for automated email follow-ups.

### What is Aya's event-marketing experience?

Aya coordinates in-person events and manages post-event marketing follow-up to nurture event leads.

### Which social platforms does Aya use for campaigns?

Aya runs social media campaigns on Instagram and LinkedIn.

### What website platform has Aya used?

Aya built a website using WordPress.

## Links

- LinkedIn: https://www.linkedin.com/in/aya-lazhar

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