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# Benji Shepherd

**Headline:** Professional profile
**Location:** Saratoga Springs, UT, USA

## About

Benji Shepherd is an ecommerce and Amazon advertising leader with seven years of experience developing and executing marketplace strategy\. Benji leads end\-to\-end Amazon advertising campaigns, from strategy and client pitches through execution, reporting, and optimization\. Benji’s strengths include Amazon advertising, ecommerce strategy, data analysis, strategic testing, and aligning cross\-functional teams around consistent channel strategy and messaging\. Benji has led Premier Protein to the \#1 Amazon seller position during Prime Days from 2023 through 2025\. With three to four years of experience managing agency teams of one to five people, along with retail management experience, Benji combines hands\-on mentoring with autonomy that helps team members build independent judgment\. Benji teaches strategy fundamentals and data\-driven research, develops colleagues professionally, and works with teams and clients to adapt priorities as conditions change\. Benji also brings a consultative approach to client relationships, focusing on appropriate strategic recommendations rather than forced upsells\.

## Highlights

- Led Premier Protein to the \#1 Amazon seller position during Prime Days from 2023 through 2025\.
- Brings seven years of ecommerce experience\.
- Has deep expertise in Amazon advertising and ecommerce strategy\.
- Owns Amazon advertising campaigns end to end, from strategy and client pitches through execution and reporting\.
- Leads cross\-functional teams across channels to align strategy and messaging\.
- Has three to four years of experience managing agency teams of one to five people\.
- Brings retail management experience\.
- Teaches strategy fundamentals, data analysis, and strategic testing through data\-driven research\.
- Develops team members professionally through hands\-on mentoring and autonomy\.
- Uses a consultative selling approach focused on appropriate recommendations rather than forced upsells\.

## FAQ

### What does Benji do?

Benji Shepherd is an ecommerce and Amazon advertising leader with seven years of ecommerce experience\. Benji develops marketplace strategy and leads Amazon advertising campaigns from planning through reporting\.

### What are Benji's core strengths?

Benji is strongest in Amazon advertising, ecommerce strategy, data analysis, strategic testing, and cross\-functional alignment\. Benji also teaches strategy fundamentals and develops team members professionally\.

### What did Benji accomplish with Premier Protein during Prime Days?

Benji led Premier Protein to the \#1 Amazon seller position during Prime Days from 2023 through 2025\.

### How does Benji manage Amazon advertising campaigns?

Benji owns Amazon advertising campaigns end to end, including strategy, client pitches, execution, reporting, and optimization\.

### How does Benji align teams and clients?

Benji leads cross\-functional teams across channels to align strategy and messaging, including when priorities change\.

### What management experience does Benji have?

Benji has three to four years of experience managing agency teams of one to five people and also has retail management experience\.

### What is Benji's leadership style?

Benji balances hands\-on mentoring with autonomy, helping team members learn while building independent thinking and professional capability\.

### How does Benji use data and testing?

Benji teaches strategic testing through data\-driven research and data analysis, with an emphasis on strategy fundamentals\.

### How does Benji approach client recommendations?

Benji takes a consultative approach to selling and client relationships, emphasizing strategic recommendations rather than forced upsells\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/benji\-shepherd

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