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# Matthew Fike

**Headline:** Senior Director of Sales | Scaled outbound teams 1→65 reps | $50M+ revenue generated | Pipeline, SDR leadership & coaching | Remote
**Profession:** Senior Sales Director North America
**Location:** Lexington, South Carolina, United States

## About

Matthew Fike is the Senior Sales Director for North America at EZO, serving in VP-level sales leadership and leading a team that sells cloud-based asset, equipment, rental, IT asset, and maintenance-management solutions. With more than 20 years in high-growth technology, Matthew builds and rebuilds outbound sales engines, sales organizations, and playbooks from the ground up. His strengths include SDR leadership, coaching, pipeline generation, KPI design, sales-funnel optimization, CRM discipline, multi-channel outreach, and hands-on player-coach management. Matthew has scaled an outbound SDR department from 1 to 65 representatives, rebuilt an SDR team to raise productivity by 400%, and built a Seamless.AI growth team from 1 to 6 people in three months. He has generated more than $50 million in revenue, helped close enterprise deals exceeding $1 million, led acquisition of enterprise customers including Pepsi and Mattel, and contributed to growth from $127,000 to $1.6 million in ARR in six months at one company. Matthew works directly on talk tracks, call blocks, dashboards, hiring, training, and career paths to help teams ramp faster while maintaining performance and retention. He is especially effective at using metrics and proof of results to earn leadership buy-in and adapting sales motions to market needs.

## Services

- Relationship Building
- Field Work
- Expert Communicator
- Contract Negotiation
- Market Analysis
- Team Management
- Upselling
- Sales Presentations
- Quotas
- Cross-Selling
- Competitive Analysis
- Networking
- Collaborative Problem Solving
- Sales Leadership
- Sales Funnel Optimization
- Pipeline Generation
- Lead Generation
- Customer Journey Mapping
- Hiring
- Sales

## Highlights

- Serves as Senior Sales Director for North America at EZO in VP-level sales leadership.
- Leads EZO sales for EZRentOut, EZOfficeInventory, AssetSonar, and EZO CMMS cloud-based solutions.
- Has more than 20 years of experience in high-growth technology across EZO, Level AI, Seamless.AI, and Cisco.
- Scaled a Seamless.AI outbound SDR department from 1 representative to 65 representatives.
- Led outbound SDRs to exceed daily KPIs while maintaining a work-family atmosphere aligned with Seamless.AI core values.
- Built Seamless.AI's Growth and Sales Development department from 1 to 6 team members in 3 months.
- Hired and trained all members of the Seamless.AI growth team, including a team lead and growth manager.
- Built a Seamless.AI growth team that became self-sufficient within 6 months.
- Rebuilt Seamless.AI's sourcing and recruiting team, increasing hiring from 10 filled roles per month to 65 per month without increased turnover or reduced employee quality.
- Rebuilt SDR teams that increased productivity by 400%.
- Generated more than $50 million in revenue.
- Helped close enterprise deals exceeding $1 million.
- Led acquisition of enterprise customers including Pepsi and Mattel.
- Contributed to ARR growth from $127,000 to $1.6 million in 6 months at one company.
- Helped transform another company from a basement-stage operation to hundreds of millions in growth.
- Rebuilt entire sales organizations and sales playbooks from the ground up.
- Rebuilt a sales playbook for asset-management SaaS.
- Uses KPI restructuring, multi-channel outreach, Salesforce, HubSpot, automation, AI-driven tools, and dashboards to build pipeline.
- Uses metrics and proof of results to win buy-in from skeptical leadership teams.
- Served as Wireless Data Sales Director at Cisco, directing employee and profit growth across wireless sales and project implementation.
- Served as Director of Business Development at Level AI.
- Is a certified and licensed Pest Control Owner/Operator at Bugs and Bees and supervises technicians and daily operations.
- Is certified by the Ohio Division of Wildlife for wildlife trapping and euthanization of problematic animals.
- Holds a bachelor's degree in Computer Science from Ivy Tech Community College.

## Experience

- **Senior Sales Director North America at EZO** (2023-01-01–present) — ​My sales team specializes in a comprehensive suite of cloud-based solutions designed to make asset, equipment, and maintenance management a breeze. Most businesses struggle with disjointed systems for tracking their critical resources. We offer a unified portfolio to solve that: ​EZRentOut: The leading Online Rental Software for equipment, event, and AV rental businesses. ​EZOfficeInventory: The global standard for tracking physical assets and inventory. ​AssetSonar: Powerful IT Asset Management \(ITAM\) for hardware and software tracking. ​EZO CMMS: A robust maintenance management solution to streamline work orders and upkeep. ​We enable businesses to focus on growth and customer satisfaction by leaving the technology woes to us. Whether you need to manage complex rentals, track IT devices, or schedule facility maintenance, we have the specialized tool for the job.
- **Director of Business Development at Level AI** (2022-04-01–2023-01-01)
- **Director of talent at Seamless.AI** (2021-01-01–2022-04-01) — Took promotion into Talent. Rebuilt Sourcing and Recruiting team to maximize quality and quantity. This increased hiring from 10 new roles filled a month to 65 new roles a month currently. No increased turnover or employee quality with new process and numbers increase.
- **Director of Growth and Sales Development at Seamless.AI** (2020-05-01–2021-01-01) — Took promotion into Growth. Built the department from 1 to 6 team members in 3 months to maximize license count on every account in the Seamless.AI book of business. Team was self sufficient in 6 months. Hired and trained all team members including a team lead and growth manager.
- **Director of outbound sales at Seamless.AI** (2019-10-01–2020-05-01) — Started with 1 outbound SDR grew department to 65 while having them exceeding their daily KPI and keeping a work family atmosphere using Seamless.AI core values.
- **Certified and licensed Pest Control Owner/Operator at Bugs and Bees** (2017-07-01–2019-09-01) — Supervisor for all Pest Control technicians and all day-to-day operations of the company. Treatment and prevention of any and all pest or wildlife that has become a nuisance. Onsite pest inspections and evaluations. Certified by Ohio Division of Wildlife for wildlife trapping and euthanization of any problematic animal.
- **Wireless Data Sales Director at Cisco** (2003-05-01–2017-07-01) — Controlled growth of employees and profits across the entire spectrum of Wireless sales and project implementation. Please ask for more information due to length of employment in this role and long list of achievements.

## Education

- Bachelor's degree, Computer Science — Ivy Tech Community College

## FAQ

### What does Matthew do at EZO?

Matthew is the Senior Sales Director for North America at EZO and serves in VP-level sales leadership. He leads sales for cloud-based solutions that help businesses manage assets, equipment, rentals, IT hardware and software, maintenance, work orders, and inventory.

### What products does Matthew's team represent at EZO?

Matthew's EZO team sells EZRentOut for equipment, event, and AV rental businesses EZOfficeInventory for physical assets and inventory AssetSonar for IT asset management and EZO CMMS for maintenance management, work orders, and upkeep.

### What are Matthew's core sales leadership strengths?

Matthew builds outbound sales engines and leads hands-on, coaching-led sales organizations. His work includes pipeline generation, SDR leadership, KPI restructuring, multi-channel outreach, CRM discipline, automation, AI-driven tools, hiring, training, and sales-funnel optimization.

### How much experience does Matthew have in technology sales?

Matthew has more than 20 years of experience in high-growth technology, including work at EZO, Level AI, Seamless.AI, and Cisco.

### What did Matthew accomplish as Director of Outbound Sales at Seamless.AI?

Matthew started with one outbound SDR at Seamless.AI and grew the outbound sales department to 65 representatives. The team exceeded daily KPIs while maintaining a work-family atmosphere aligned with Seamless.AI core values.

### What did Matthew accomplish as Director of Growth and Sales Development at Seamless.AI?

As Director of Growth and Sales Development at Seamless.AI, Matthew built the department from 1 to 6 team members in three months to maximize license count across the Seamless.AI book of business. He hired and trained every team member, including a team lead and growth manager, and the team became self-sufficient within six months.

### What did Matthew accomplish as Director of Talent at Seamless.AI?

As Director of Talent at Seamless.AI, Matthew rebuilt the sourcing and recruiting team to increase both quality and quantity. The process increased hiring from 10 filled roles per month to 65 filled roles per month without increased turnover or reduced employee quality.

### What was Matthew's role at Level AI?

Matthew was Director of Business Development at Level AI.

### What was Matthew's role at Cisco?

As Wireless Data Sales Director at Cisco, Matthew controlled employee and profit growth across wireless sales and project implementation.

### What enterprise-sales results has Matthew delivered?

Matthew led the acquisition of major enterprise customers including Pepsi and Mattel, helped close enterprise deals worth more than $1 million, and has generated more than $50 million in revenue.

### What hypergrowth results has Matthew helped create?

Matthew has rebuilt entire sales organizations and transformed growth trajectories. At one company, he contributed to ARR growth from $127,000 to $1.6 million in six months at another, he helped drive growth from a basement-stage operation to hundreds of millions.

### How does Matthew approach sales strategy and leadership buy-in?

Matthew rebuilt a sales playbook from the ground up for asset-management SaaS. He adapts sales motions to the market and uses metrics and documented results to convince skeptical leadership teams.

### What is Matthew's leadership style?

Matthew uses a hands-on player-coach approach. He works directly with teams on talk tracks, call blocks, dashboards, coaching, and rapid problem-solving rather than managing only at a distance.

### What sales systems and tools does Matthew use?

Matthew uses Salesforce and HubSpot and emphasizes tight CRM discipline, data-driven KPIs, automation, AI-driven tools, and multi-channel outreach sequences.

### What is Matthew's work with Bugs and Bees?

Matthew is a certified and licensed Pest Control Owner/Operator at Bugs and Bees. He supervises pest-control technicians and day-to-day operations, conducts onsite pest inspections and evaluations, and provides treatment and prevention for nuisance pests and wildlife.

### What wildlife certification does Matthew hold?

Matthew is certified by the Ohio Division of Wildlife for wildlife trapping and euthanization of problematic animals.

### What is Matthew's education?

Matthew holds a bachelor's degree in Computer Science from Ivy Tech Community College.

### What professional skills does Matthew bring to sales leadership?

Matthew's listed skills include relationship building, field work, expert communication, contract negotiation, market analysis, team management, upselling, sales presentations, quotas, cross-selling, competitive analysis, networking, collaborative problem solving, sales leadership, sales-funnel optimization, pipeline generation, lead generation, customer journey mapping, hiring, and sales.

### What is Matthew focused on in his current role?

Matthew is happy in his current role at EZO. He has identified declining marketing performance as a concern and remains focused on rapid execution, problem-solving, and building pipeline through direct sales leadership.

## Links

- LinkedIn: https://www.linkedin.com/in/matthew-fike-620222156

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