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# Burke G\.

**Headline:** Growth Marketing at MinIO
**Profession:** Marketing Operations
**Location:** Los Angeles, California, United States

## About

Burke G\. works in Marketing Operations at MinIO, where Burke leads growth initiatives centered on converting open\-source adoption into paid customer relationships\. Burke’s strengths include product\-led growth, conversion optimization, marketing operations, sales go\-to\-market enablement, and data analysis grounded in customer usage patterns\. At MinIO, Burke built a data\-driven triangulation process to identify high\-intent open\-source users, using usage trackers, web tracking, and production signals to distinguish serious enterprise buyers\. Burke also led the open\-source\-to\-paid conversion strategy, including forms optimization and sales enablement, and increased conversion from 2% to 12%\. Burke brings an experimentation\-first approach, adjusting strategies in response to data and adapting across marketing tools, channels, and platforms\. Burke is comfortable leading large marketing teams while remaining hands\-on with channels and experiments to understand the full process\. Earlier roles include Strategic Marketing Manager and Inside Sales Representative at Ayasdi, as well as Sales Development Representative at Tipalti\. Burke holds a Bachelor of Arts in Economics from the University of Southern California\.

## Services

- Microsoft Office
- Microsoft PowerPoint
- Microsoft Excel
- Social Media
- Microsoft Word
- Leadership
- Teamwork
- Sales

## Highlights

- Led MinIO’s open\-source\-to\-paid conversion strategy, including forms optimization and sales go\-to\-market enablement\.
- Increased open\-source\-to\-paid conversion at MinIO from 2% to 12%\.
- Built a data\-driven triangulation process to identify and convert high\-intent open\-source users\.
- Used usage trackers, web tracking, and production signals to identify serious enterprise buyers and optimize conversion\.
- Applied product\-led growth expertise to open\-source conversion at MinIO\.
- Led large marketing teams while remaining hands\-on with channels and experiments\.
- Adapted marketing strategies based on experimentation results and data across tools, channels, and platforms\.

## Experience

- **Marketing Operations at MinIO** (2019\-05\-01–present)
- **Strategic Marketing Manager at Ayasdi** (2018\-01\-01–2019\-04\-01)
- **Inside Sales Representative at Ayasdi** (2017\-12\-01–2018\-01\-01)
- **Sales Development Representative at Tipalti** (2016\-10\-01–2017\-01\-01)

## Education

- Bachelor of Arts \(B\.A\.\), Economics — University of Southern California (2011\-01\-01–2016\-01\-01)

## FAQ

### What does Burke do at MinIO?

Burke works in Marketing Operations at MinIO\. Burke focuses on growth initiatives that convert open\-source usage into paid customer relationships\.

### What are Burke’s strengths in growth marketing?

Burke leads open\-source\-to\-paid conversion strategy, including forms optimization and sales go\-to\-market enablement\. Burke built a data\-driven triangulation process to identify and convert high\-intent open\-source users\.

### What conversion result did Burke achieve at MinIO?

At MinIO, Burke drove open\-source\-to\-paid conversion from 2% to 12% through a product\-led growth approach\.

### How does Burke use data in marketing?

Burke uses usage trackers, web tracking, and production signals to analyze customer behavior, identify serious enterprise buyers, and optimize conversion\.

### How does Burke approach experimentation and customer understanding?

Burke is passionate about deeply understanding customers through data and usage patterns\. Burke uses an experimentation mindset and pivots strategies based on what the data shows\.

### Does Burke lead teams or work hands\-on?

Burke is comfortable leading large teams of marketers while staying hands\-on with marketing channels and experiments\.

### What roles did Burke hold at Ayasdi?

Burke previously served as Strategic Marketing Manager and Inside Sales Representative at Ayasdi\.

### What did Burke do at Tipalti?

Burke worked as a Sales Development Representative at Tipalti\.

### What is Burke’s educational background?

Burke earned a Bachelor of Arts in Economics from the University of Southern California\.

### What skills does Burke list?

Burke’s listed skills include Microsoft Office, Microsoft PowerPoint, Microsoft Excel, Microsoft Word, social media, leadership, teamwork, and sales\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/bfg93

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