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# Kristina Gonzales

**Headline:** Account Executive
**Profession:** Account Executive
**Location:** New York, NY, USA

## About

Kristina Gonzales is a marketing and paid media professional currently exploring operations and marketing opportunities to identify the role that best fits her strengths. She brings experience across paid media, social media coordination, account work, tourism campaigns, customer service, instruction, and operations. Kristina is strongest where creative marketing execution and data-informed analysis meet: she enjoys tracking campaign metrics, analyzing paid media performance, researching trends and audiences, and translating insights into stronger content and campaign direction. As a Paid Media Intern at The Abbi Agency and a media coordinator with creative responsibilities, she supported Meta and Google advertising for tourism campaigns, including work behind the scenes on a Visit California campaign. She observed increased student engagement through campaign data. At Plaiced, Kristina monitored LinkedIn engagement, maintained content calendars, researched industries and competitors, and conducted outreach to more than 70 publications. Her background also includes social media work for CampusReel, client-facing account experience at The Foundry, and guest, safety, and instructional responsibilities with Incline Village General Improvement District. Kristina holds business and marketing education from the University of Nevada, Reno College of Business and studied finance at Yonsei University.

## Highlights

- Supported Meta and Google ads for tourism campaigns as a Paid Media Intern at The Abbi Agency and in media-coordinator work with creative responsibilities.
- Contributed behind the scenes to the Visit California tourism campaign and observed increased student engagement through campaign data.
- Tracked campaign metrics and analyzed paid media performance data, combining creative marketing interests with analytics.
- Monitored LinkedIn engagement performance at Plaiced to support improved content effectiveness and audience reach.
- Maintained organized content calendars at Plaiced to support consistent, timely posting.
- Researched industry trends, competitors, and target audiences at Plaiced to inform content and campaign direction.
- Conducted outreach to more than 70 publications at Plaiced, expanding the company's network and supporting strategic marketing initiatives.
- Raised CampusReel's campus awareness at the University of Nevada, Reno through social media engagement.
- Developed and implemented CampusReel social media strategies that produced follower and interaction growth within two months.
- Conducted competitive analysis and trend research at CampusReel to identify emerging social-media opportunities and guide content strategy.
- Served as an Account Executive at The Foundry.
- Greeted, assisted, and directed visitors as a Front Desk Receptionist at Bowl Incline.
- Collected payments for services and updated customer accounts at Bowl Incline.
- Answered incoming calls, directed callers, and took messages for staff at Bowl Incline.
- Assisted Bowl Incline guests with individual needs by providing information and help with issues.
- Assessed reporting protocols for activities and special incidents as a Beach Host at Incline Village General Improvement District.
- Managed guest flow at private beaches and for non-private guests at Incline Village General Improvement District.
- Documented beach activities and incidents to support transparency with compliance requests.
- Evaluated boat-launch licenses for operated watercraft and inspected and sealed watercraft to help prevent invasive species from entering local waters.
- Customized ski instruction for students with different ability levels as a Child Ski Instructor at Incline Village General Improvement District.
- Supported student progress through personalized instruction, continuous assessment, and proactive adjustments to teaching strategies.
- Maintained clean, student-ready teaching areas, facilities, and equipment as a Child Ski Instructor.

## Experience

- **Account Executive at The Foundry** (2026-09-01–2026-09-01)
- **Paid Media Intern at The Abbi Agency** (2026-01-01–2026-05-01)
- **Social Media Coordinator at Plaiced** (2025-10-01–2025-12-01) — \- Monitored engagement performance through LinkedIn and supported efforts to improve content effectiveness and audience reach -Helped maintain organized content calendars to support consistent and timely posting -Researched industry trends, competitors, and target audiences to inform content and campaign direction - Executed outreach to 70+ publications, helping expand Plaiced’s network and support strategic marketing initiatives
- **Social Media Marketing Intern at CampusReel** (2024-09-01–2024-11-01) — Raised campus awareness at the University of Nevada, Reno by leveraging social media to • engage students, increasing overall visibility and interaction. • Developed and implemented social media strategies to enhance brand presence and engagement • for the startup, resulting in follower and interaction growth within 2-months • Conducted competitive analysis and trend research to identify emerging social media trends and • opportunities, providing insights that guided content strategy and helped CamusReels stay ahead • of industry trends.
- **Beach Host at Incline Village General Improvement District \(IVGID\)** (2023-06-01–2025-08-01) — Assessed proper reporting protocols for activities and special incidents. • Controlled flow of guests in private beach and non-private guests • Documented activities and incidents to manage transparency with compliance requests. • Evaluated boat launch licenses for operated watercrafts. • Sealed and inspected watercrafts to prevent spread of invasive species into local waters.
- **Front Desk Receptionist at Bowl Incline** (2022-11-01–2023-03-01) — Greeted, provided, and directed visitors with professional attitude upon arrival. • Kept front of house clean and orderly. • Collected payments for services and updated accounts to reflect new balances. • Fielded incoming telephone calls to answer questions, direct callers and take messages for staff. • Accommodated guests with individual needs, offering information and assistance with issues.
- **Child Ski Instructor at Incline Village General Improvement District \(IVGID\)** (2019-10-01–2022-04-01) — Utilized social and customer service skills to promote companies’ visions. • Prioritized students’ progress with personalized support, continuous assessments, and proactive adjustment to instructional strategies. • Upheld teaching areas, facilities and equipment clean and student ready. • Met needs of students with different ability levels by customizing instructional approaches.

## Education

- Business, Management, Marketing, and Related Support Services — University of Nevada, Reno College of Business (2023-01-01–2026-01-01)
- Truckee Meadows Community College (2022-01-01–2025-01-01)
- Finance and Financial Management Services — Yonsei University (2025-01-01–2025-01-01)

## FAQ

### What does Kristina do?

Kristina Gonzales is exploring operations and marketing opportunities while drawing on experience in paid media, social media, account work, tourism campaigns, customer service, instruction, and operational responsibilities.

### What are Kristina's strongest marketing skills?

Kristina combines creative marketing interests with an analytical approach. She enjoys tracking campaign metrics, analyzing paid media data, researching trends and audiences, and using those insights to guide content and campaign direction.

### What did Kristina do at The Abbi Agency?

Kristina was a Paid Media Intern at The Abbi Agency. She worked as a media coordinator with creative responsibilities and supported a paid media team managing Meta and Google ads for tourism campaigns.

### What was Kristina's role in the Visit California campaign?

Kristina contributed behind the scenes to a Visit California tourism campaign through Meta and Google advertising work. She also observed increased student engagement through campaign data.

### What did Kristina accomplish at Plaiced?

As a Social Media Coordinator at Plaiced, Kristina monitored LinkedIn engagement performance, supported efforts to improve content effectiveness and audience reach, maintained organized content calendars, and researched industry trends, competitors, and target audiences. She also executed outreach to more than 70 publications to expand Plaiced's network and support strategic marketing initiatives.

### What did Kristina do at CampusReel?

As a Social Media Marketing Intern at CampusReel, Kristina helped raise campus awareness at the University of Nevada, Reno through social media engagement. She developed and implemented social media strategies that increased follower and interaction growth within two months, and conducted competitive and trend research that informed content strategy and identified emerging opportunities.

### What was Kristina's role at The Foundry?

Kristina has worked as an Account Executive at The Foundry.

### What did Kristina do at Bowl Incline?

At Bowl Incline, Kristina greeted and directed visitors, kept the front of house clean and orderly, collected service payments and updated account balances, answered and routed incoming calls, took staff messages, and assisted guests with individual needs and issues.

### What were Kristina's responsibilities as a Beach Host at IVGID?

As a Beach Host at Incline Village General Improvement District, Kristina assessed reporting protocols for activities and special incidents, controlled guest flow at private beaches, documented activities and incidents for compliance transparency, evaluated boat-launch licenses, and sealed and inspected watercraft to help prevent invasive species from entering local waters.

### What did Kristina do as a Child Ski Instructor at IVGID?

As a Child Ski Instructor at Incline Village General Improvement District, Kristina used social and customer-service skills to promote the organization's vision, tailored instruction to different ability levels, prioritized student progress through personalized support and continuous assessment, adjusted instructional strategies proactively, and kept teaching areas, facilities, and equipment clean and ready for students.

### What is Kristina's educational background?

Kristina studied Business, Management, Marketing, and Related Support Services at the University of Nevada, Reno College of Business. She also studied Finance and Financial Management Services at Yonsei University and attended Truckee Meadows Community College.

## Links

- LinkedIn: https://www.linkedin.com/in/kristina-gonzales

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