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# Riya S.

**Headline:** University of Iowa Alum | Tippie College of Business | Finance & Marketing
**Profession:** FIN3000 Teaching Assistant
**Location:** New York City Metropolitan Area

## About

Riya S. is a Hoboken, New Jersey-based business professional and University of Iowa alum with a Bachelor of Business Administration in Marketing and Finance from the Tippie College of Business. Riya currently works as a BDR at a fintech startup serving HVAC and agriculture businesses, where she focuses on outbound prospecting, researching accounts, tailoring outreach, and booking meetings with right-fit prospects. She is strongest at combining quantitative financial understanding with consultative sales communication, using research and authentic conversations to build relationships rather than relying on transactional outreach. Riya carved out a new agriculture vertical for her fintech startup and booked 11 meetings in one week by drawing on her Iowa background. Her prior experience spans sales and marketing, finance and accounting, financial-management instruction, retail, and beauty-brand promotion. At Collabera, she conducted 50–80 outbound calls per day and secured more than three meetings daily, while also supporting revenue, margin, budgeting, forecasting, and variance analysis. Riya’s longer-term goal is to master outbound BDR work before progressing into a full-cycle account executive or account management role.

## Services

- Automation
- Web Development
- Sales
- Retail Packaging
- Print Design
- Digital Printing
- Retail Sales
- Direct Sales
- Social Media Marketing
- Online Marketing
- Social Media Advertising

## Highlights

- Currently works as a BDR at a fintech startup serving HVAC and agriculture businesses.
- Carved out a new agriculture vertical for her fintech startup and booked 11 meetings in one week by leveraging her Iowa background.
- Conducted 50–80 outbound calls per day as a Sales and Marketing Intern at Collabera.
- Secured more than three meetings per day at Collabera through targeted outreach and consistent follow-up.
- Developed outbound-sales experience spanning prospect research, personalized outreach, meeting booking, and some smaller-deal closing.
- Builds prospect relationships through authentic, consultative conversations and research tailored to each business.
- Supported revenue and margin analysis at Collabera to evaluate opportunities and understand the financial impact of sales activity.
- Supported budgeting and forecasting at Collabera by organizing financial data and analyzing performance against planned targets.
- Assisted with variance analysis and financial reporting at Collabera.
- Used SQL and Power BI to support reporting, organize financial information, and make performance trends easier to interpret.
- Maintained a compliance tracker at Collabera to organize documentation, monitor outstanding items, and support follow-up.
- Supported University of Iowa FIN3000 students in time value of money, capital budgeting, valuation, and risk–return analysis.
- Guided students through quantitative finance problems and connected course concepts to practical business decisions.
- Explained financial calculations and analytical methods for different learning needs and provided feedback on finance fundamentals.
- Represented Summer Fridays through skincare and beauty-product promotion, audience engagement, and tailored product recommendations.
- Supported Summer Fridays promotional initiatives while maintaining a consistent brand voice and visual identity.
- Provided personalized apparel and accessory recommendations as a Style Consultant at Target.
- Supported Target visual merchandising, merchandise replenishment, product organization, and customer service during busy periods.
- Earned a Bachelor of Business Administration in Marketing and Finance from the University of Iowa Tippie College of Business.

## Experience

- **Sales And Marketing Intern at Collabera** (2025-05-01–2025-09-01) — Conducted 50–80 outbound calls daily to connect with prospective clients, identify business needs, and generate sales opportunities. • Secured 3+ meetings per day through targeted outreach and consistent follow-up, supporting the team’s business development efforts. • Maintained sales pipeline records and tracked prospect interactions to support organized follow-up and opportunity management. • Supported revenue and margin analysis to evaluate business opportunities and better understand the financial impact of sales activity. • Tailored outreach messaging to prospective clients’ needs, building experience in relationship development, objection handling, and consultative sales.
- **Brand Representative Intern at Summer Fridays** (2025-01-01–2025-06-01) — Represented Summer Fridays through brand promotion and audience engagement, helping introduce potential customers to its skincare and beauty products. • Communicated product features and benefits in an approachable way, tailoring recommendations to individual interests. • Supported promotional initiatives while maintaining a consistent brand voice and visual identity.
- **FIN3000 Teaching Assistant at The University of Iowa Tippie College of Business** (2024-08-01–2026-05-01) — Supported students in understanding financial management concepts, including time value of money, capital budgeting, valuation, and risk–return analysis. • Guided students through quantitative finance problems, helping them connect course concepts to practical business decisions. • Explained financial calculations and analytical methods clearly, adapting explanations to different learning needs. • Assisted with course activities and provided feedback to strengthen students’ understanding of finance fundamentals.
- **Finance Accounting Intern at Collabera** (2024-05-01–2024-08-01) — Supported budgeting and forecasting by organizing financial data and analyzing performance against planned targets. • Assisted with variance analysis to identify differences between actual and budgeted results and support financial reporting. • Used SQL and Power BI to support reporting, organize financial information, and make performance trends easier to interpret. • Maintained a compliance tracker to organize documentation, monitor outstanding items, and support follow-up.
- **Style Consultant at Target** (2021-11-01–2023-08-01) — Helped customers find apparel and accessories through personalized styling suggestions and product recommendations. • Supported visual merchandising by organizing displays and maintaining an inviting, easy-to-shop sales floor. • Replenished merchandise and maintained product organization to support availability and efficient daily operations. • Collaborated with team members to address customer needs and maintain service standards during busy periods.

## Education

- Bachelor of Business Administration, Marketing and Finance — The University of Iowa Tippie College of Business
- Johnston High School

## FAQ

### What does Riya do now?

Riya is a BDR at a fintech startup focused on HVAC and agriculture businesses. She conducts outbound prospecting, researches prospects, personalizes outreach, starts conversations from scratch, and books meetings with right-fit prospects. She also has some experience closing smaller deals.

### What is Riya strongest at?

Riya’s strengths include outbound prospecting, account research, personalized messaging, consultative sales, relationship development, and financial analysis. She works independently while seeking feedback early when it will improve the outcome, and uses her team as a sounding board.

### What has Riya accomplished in agriculture-focused fintech outreach?

Riya carved out a new agriculture vertical for her fintech startup by leveraging her Iowa background. She booked 11 meetings in one week in that vertical.

### What did Riya accomplish as a Sales and Marketing Intern at Collabera?

At Collabera, Riya made 50–80 outbound calls daily to identify prospective clients’ needs and generate sales opportunities. Through targeted outreach and follow-up, she secured more than three meetings per day, maintained pipeline records, tracked prospect interactions, and tailored messaging to client needs. She also supported revenue and margin analysis to assess business opportunities and the financial impact of sales activity.

### What did Riya do as a Finance Accounting Intern at Collabera?

As a Finance Accounting Intern at Collabera, Riya supported budgeting and forecasting by organizing financial data and analyzing results against planned targets. She assisted with variance analysis, used SQL and Power BI for reporting and trend interpretation, and maintained a compliance tracker for documentation and outstanding-item follow-up.

### What did Riya do as a FIN3000 Teaching Assistant?

As a FIN3000 Teaching Assistant at the University of Iowa Tippie College of Business, Riya supported students studying time value of money, capital budgeting, valuation, and risk–return analysis. She guided students through quantitative problems, explained calculations and analytical methods in ways adapted to different learning needs, assisted with course activities, and provided feedback on finance fundamentals.

### What did Riya do as a Brand Representative Intern at Summer Fridays?

At Summer Fridays, Riya represented the skincare and beauty brand through promotion and audience engagement. She explained product features and benefits, tailored recommendations to individual interests, and supported promotional initiatives while maintaining a consistent brand voice and visual identity.

### What did Riya do at Target?

As a Style Consultant at Target, Riya provided personalized apparel and accessory recommendations, supported visual merchandising, replenished and organized merchandise, and collaborated with teammates to meet customer needs and service standards during busy periods.

### What is Riya’s educational background?

Riya earned a Bachelor of Business Administration in Marketing and Finance from the University of Iowa Tippie College of Business. Her LinkedIn education listing gives 2026 for this degree, and she attended Johnston High School, listed with 2022.

### Where is Riya based?

Riya is based in Hoboken, New Jersey, and has Iowa roots through the University of Iowa and the Tippie College of Business.

### What languages and skills does Riya have?

Riya speaks Hindi. Her listed skills include automation, web development, sales, retail packaging, print design, digital printing, retail sales, direct sales, social media marketing, online marketing, and social media advertising.

### What are Riya’s career goals?

Riya aims to master outbound BDR work before growing into a full-cycle account executive or account management role.

## Links

- LinkedIn: https://www.linkedin.com/in/riya12sharma

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