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# Jake Ross

**Headline:** Professional profile
**Location:** New York, NY, USA

## About

Jake Ross is a growth marketing professional whose most recent role was Growth Marketing Manager at a direct\-to\-consumer ecommerce company\. Jake specializes in paid media optimization, measurement infrastructure, website analytics, creative testing, and channel strategy\. His strongest work has centered on rebuilding measurement infrastructure with multi\-touch attribution, giving the business full\-funnel visibility into the customer journey and a stronger basis for identifying incremental performance\. Using attribution data, Jake reallocated channel responsibilities strategically: Google focused on capturing existing demand, while paid social emphasized retargeting\. These measurement and channel\-strategy improvements were primarily attributed to a 70% year\-over\-year revenue increase\. Jake has worked on a lean team of eight people, where he held substantial ownership and direct decision\-making authority\. He is focused on continuing to grow and learn in a professional environment\.

## Highlights

- Most recently served as Growth Marketing Manager at a direct\-to\-consumer ecommerce company\.
- Contributed to a 70% year\-over\-year revenue increase, primarily through measurement and channel\-strategy improvements\.
- Rebuilt measurement infrastructure with multi\-touch attribution to provide full\-funnel customer\-journey visibility\.
- Used attribution data to make strategic channel reallocations\.
- Focused Google on demand capture and paid social on retargeting\.
- Brings capabilities in paid media optimization, measurement infrastructure, website analytics, and creative testing\.
- Worked on a lean team of eight people with high ownership and direct decision\-making authority\.

## FAQ

### What does Jake do?

Jake Ross most recently served as a Growth Marketing Manager at a direct\-to\-consumer ecommerce company\. He worked across paid media, measurement, analytics, creative testing, and channel strategy\.

### What are Jake's core strengths?

Jake is strongest in paid media optimization, measurement infrastructure, website analytics, creative testing, and using attribution insights to guide channel strategy\.

### What measurement work has Jake done?

Jake rebuilt measurement infrastructure using multi\-touch attribution\. This created full\-funnel visibility into the customer journey and improved the ability to evaluate performance across channels\.

### How did Jake approach channel strategy?

Jake used attribution data to reallocate channel responsibilities\. He focused Google on demand capture and paid social on retargeting\.

### What revenue impact did Jake achieve?

Measurement and channel\-strategy improvements were primarily attributed to a 70% year\-over\-year revenue increase during Jake's most recent role\.

### What kind of team environments has Jake worked in?

Jake has experience on a lean team of eight people, with high ownership and direct decision\-making authority\.

### What is Jake looking for in his career?

Jake's primary career goal is to continue growing and learning in a professional environment\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/jake\-ross\-growth

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