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# Alyssa Rito

**Headline:** Professional profile
**Location:** Los Angeles, CA, USA

## About

Alyssa Rito is an independent consultant with freelance experience and an interest in physical product design. Alyssa brings end-to-end product development experience spanning concept creation, user testing, prototyping, and business strategy. Alyssa is strongest at connecting user research with practical product development: creating app concepts from research through pitch, developing working prototypes in Figma, and using testing and surveys to inform product decisions. Alyssa has conducted user testing and Qualtrics surveys, including identifying sampling bias in research and balancing feedback from a target audience with broader input. Alyssa also pairs product validation with business strategy, helping ensure that product ideas are considered from both user and commercial perspectives. Alongside digital product work, Alyssa is learning CAD modeling and applying a hands-on design perspective to an interest in physical products. This combination of research, prototyping, validation, strategy, and developing CAD capability supports Alyssa’s flexible consulting approach to product development.

## Highlights

- Built an app concept from research through pitch.
- Brings end-to-end product development experience across concept creation, user testing, prototyping, and business strategy.
- Created working prototypes in Figma.
- Conducted user testing and surveys using Qualtrics.
- Identified sampling bias in user research.
- Balanced target-audience feedback with broader feedback in research.
- Paired product validation with business strategy.
- Is learning CAD modeling and is interested in physical product design.
- Works as an independent consultant with freelance experience.

## FAQ

### What does Alyssa do?

Alyssa is currently an independent consultant with freelance experience. Alyssa takes a flexible approach to product-development work.

### What are Alyssa’s product-development strengths?

Alyssa has end-to-end product development experience, including concept creation, user testing, prototyping, and business strategy.

### What app-concept work has Alyssa done?

Alyssa has created an app concept from research through pitch, connecting research insights to a product concept and presentation.

### What prototyping tools has Alyssa used?

Alyssa has created working prototypes in Figma.

### What user-research experience does Alyssa have?

Alyssa has conducted user testing and surveys using Qualtrics.

### How does Alyssa approach sampling bias in research?

Alyssa has identified sampling bias in user research and considered how it can affect findings.

### How does Alyssa balance target-user feedback with broader input?

Alyssa has balanced a target-audience focus with broader feedback when gathering and evaluating user input.

### How does Alyssa connect product validation and business strategy?

Alyssa pairs product validation with business strategy as part of product development.

### What is Alyssa learning in physical product design?

Alyssa is learning CAD modeling and is interested in physical product design.

## Links

- LinkedIn: https://www.linkedin.com/in/alyssarito

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