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# paul hudson mack, MSW

**Headline:** Turning ambiguity / chaos into learnings and lean, purposeful progress \| software & behavioral science \*nerd\* \| expert facilitator \| passionate Detroiter \| builder of the future
**Profession:** Founder, Coach, Product\+Tech Lead
**Location:** Detroit, Michigan, United States

## About

Paul Hudson Mack, MSW, is a product leader, founder, facilitator, and builder who turns ambiguity into focused, purposeful progress\. He currently leads Intertwined Detroit’s historic\-home restoration work and serves as founder, coach, and product\-and\-technology lead at Heart\(h\), where he combines behavioral science, somatics, lean management, coaching, workshops, and AI\-enabled tools to help people achieve less grind and more results in self\- and relationship\-work\. Paul’s strongest capabilities span the full product loop: user research, product judgment, behavioral design, AI product strategy, implementation, and go\-to\-market exploration\. He has led enterprise software programs involving AI integration, identity and access management, security, payments, e\-commerce, and fintech, including more than $10 million in global platform design and development\. His experience also includes organizational turnarounds, public\-sector and enterprise change management, Detroit education, nonprofit leadership, and community organizing\. Across his work, Paul has coached product and technology leaders, built software directly, improved adoption and operations at scale, raised resources for STEM and community initiatives, and delivered measurable outcomes for millions of users, customers, constituents, and learners\.

## Services

- Teaching
- Public Speaking
- Research
- Community Outreach
- Data Analysis
- Microsoft Office
- Nonprofits
- Social Media
- Curriculum Development
- Strategic Planning
- Statistics
- SPSS
- Customer Service
- PowerPoint
- Microsoft Excel
- Microsoft Word
- Higher Education
- Curriculum Design

## Highlights

- Led more than $10 million in design and development of global payments, IAM/security, e\-commerce, and fintech platforms at Integral\.
- Directed a global multi\-PSP payments platform serving millions of customers and dozens of merchants\.
- Directed multi\-tenant IAM and security systems serving thousands of tenants and millions of users\.
- Directed e\-commerce and fintech systems serving millions of users across dozens of countries\.
- Led enterprise and startup software delivery in AI integration, IAM/security, payments, e\-commerce, and fintech\.
- Coached dozens of product and technology leaders to embed lean startup, user\-centered design, and clean/XP coding practices in enterprise programs\.
- Spearheaded internal operations and development growth through sales and marketing, blogs and webinars, process playbooks, and organization\-wide culture and professional\-development work\.
- Transformed Detroit Experience Factory from a subsidiary into an independent 501\(c\)\(3\)\.
- Restructured significant debt and implemented modern accounting, HR, and operational systems at Detroit Experience Factory\.
- Moved Detroit Experience Factory from negative cash flow to stable revenue and modest P&L gains, while transitioning operations from founder\-led to team\-led\.
- Completed five historic\-home restoration projects through Intertwined Detroit, all appraised above invested cost and producing positive cash flow\.
- Invested approximately $450,000 in Intertwined Detroit projects, resulting in assets valued above $1 million and more than 30% cash\-on\-cash ROI\.
- Led change management for approximately 75,000\-employee HR and approximately 350,000\-supplier invoicing systems at Deloitte, reaching adoption targets at about 25% lower cost\.
- Resolved production issues in under one hour during hypercare for Deloitte change\-management work\.
- Designed a STEM social\-impact program and SaaS platform for an approximately $11 million foundation, managing roughly $1 million in annual spending across dozens of programs\.
- Unified HR operations and technology for an approximately $33 billion global\-services firm and reorganized and upskilled a 60\-person global mobility function\.
- Authored integration and governance guides for public\-sector systems serving 4\.5 million people\.
- Launched a consulting bootcamp for 500 consultants, led conference presence, and published Pathways to the Presidency\.
- Developed and maintained Auto\-Owners Insurance mainframe code handling tens of millions of dollars in insurance quotes and transactions\.
- Completed all coursework for CFP and ChFC and acquired multiple insurance and financial certifications\.
- Trained and led dozens of Clean Water Action field canvassers whose teams raised hundreds of thousands of dollars, engaged tens of thousands of constituents, and gathered thousands of political\-action letters\.
- Personally raised more than $20,000, engaged more than 2,000 members, and collected more than 700 political\-action letters at Clean Water Action\.
- Led Detroit Public Schools students to unprecedented AP exam pass rates and more than 30% average score growth\.
- Named a 2013 regional semifinalist for the Teach For America Sue Lehmann Award for Excellence in Teaching\.
- Won a $20,000 Motor City Match award for architectural design services for Intertwine’s planned family service center\.
- Purchased a 5,000\-square\-foot building and developed a renovation plan for an Intertwine family service center\.
- Unified University YES Academy recruitment, admissions, and enrollment into a single form and database founded and coached a FIRST Robotics team raised $15,000 for STEM programming and co\-led acquisition of $500,000 in general\-fund support\.
- Built TEND and EMBER, AI\-enabled behavioral\-science tools, and implemented products using JavaScript, TypeScript, Svelte, Node\.js, Express\.js, SQLite, Prisma, Tailwind, Fly\.io, and related web\-development tools\.

## Experience

- **Founder, Coach, Product\+Tech Lead at Heart\(h\)** (2024\-09\-01–present) — Help people experience less grind, more results in their self\- and relationship\-work through 1:1/group coaching & workshop facilitation using tools from behavioral science, somatics, and lean management Design, build, and deploy AI\-enabled tools based in these same approaches: \- TEND \(https://tend\.fly\.dev/\) \- input free\-flowing text get back useful lean narrative somatics tools \(relationship map, north star diagram, lean behavioral experiments\) \- EMBER \(https://ember\-hearth\.fly\.dev/\) \- think Tinder, but swiping left and right on activities, not people based in behavioral science finding healthy relationships are built on mutually beneficial activities \- Vibe coding all along the way \(Windsurf, chatGPT, Claude\) \- using JS & TS \(Svelte, Node\.js, vanilla JS\) Express\.js REST SQLite, Prisma HTML5 CSS/Tailwind Fly\.io Git/GitHub dotenv nodemailer
- **Founder & Owner/Operator at Intertwined Detroit** (2006\-08\-01–present) — Restore historic homes \- five projects completed, including my current home in Detroit, all appraised over costs invested and produce positive cash flow ~$450k invested, resulting in assets valued at over $1m, and 30%\+ cash\-on\-cash ROI
- **Senior Product Manager at Integral\.** (2020\-02\-01–2024\-06\-01) — Led enterprise and startup software delivery programs across domains \- including AI integration, IAM/security, payments, eComm, and fintech \- Directed over $10m in design and development of global multi\-PSP payments platform serving millions of customers and dozens of merchants, multi\-tenant IAM/security systems for thousands of tenants and millions of users, and eCommerce / Fintech systems serving millions of users in dozens of countries \- Player coached dozens of other tech/product leaders to embed lean startup, user\-centered design, and clean/XP coding practices in enterprise programs \- Spearheaded internal ops / dev growth \(sales / marketing, blogs / webinars, process playbooks, org\-wide culture / professional development\)
- **Executive Director at Detroit Experience Factory** (2018\-09\-01–2019\-06\-01) — Led DXF’s transformation from a subsidiary to an independent 501\(c\)\(3\), driving a financial and operational turnaround\. \- Restructured significant debt, implemented modern accounting, HR, and operational systems \- Returned the organization from negative cash flow to stable revenue and modest P&L gains \- Transitioned from founder\-led to team\-led operations
- **Founder and Board President at Intertwined Detroit** (2016\-08\-01–2021\-12\-01) — Created Intertwine to nurture and support young Detroit families by providing integrated services and spaces for making the transition to parenthood \- Purchased a 5000 sf building developed plan for renovation into family service center \- Won $20k Motor City Match award covering architectural design services \- Led business, program plan, and fund development \- coordinating with non\-profit board and other community leaders \- Launched co\-founder’s successful private practice in family well\-being counseling
- **Human Capital Senior Consultant at Deloitte** (2015\-07\-01–2018\-09\-01) — Served public sector, global services, financial, manufacturing, and higher education clients to deliver enterprise change management, digital transformation, and people system modernization initiatives\. \- Led change management for ~75k\-employee HR and ~350k\-supplier invoicing systems, hitting adoption targets at ~25% lower cost and resolving PROD issues in &lt;1hr during hypercare\. \- Designed a STEM social impact program and SaaS platform for a ~$11M foundation, managing ~$1M annual spend across dozens of programs\. \- Unified HR ops and tech for a ~$33B global services firm and reorganized / upskilled a 60\-person global mobility function \- Created secure file systems for executive comp, HR data, and merger terms in a multi\-billion\-dollar merger\. \- Authored integration/governance guides for public sector systems serving 4\.5M people, aligning developers and executives across business units\. \- Spearheaded higher ed initiatives—launching a consulting bootcamp \(500 consultants\), leading confe
- **Manager, Community Partnerships and Founding Biology Teacher at University YES Academy** (2013\-08\-01–2015\-06\-01) — Founding teacher and district administrator for a Detroit K\-12 charter school \- Taught biology and advisory courses \(college prep, academic & character skills\) \- Unified recruitment, admissions, and enrollment systems into a single enrollment form and database \- Developed college\-readiness curriculum and coordinated college rep & presenter visits \- Founded and coached FIRST Robotics team \- Raised $15,000 for STEM programming and co\-led acquiring $500,000 general fund support Planned and coordinated advisory curriculum focusing on
- **Teach for America \- AP Biology & Biology Teacher at Detroit Public Schools** (2011\-08\-01–2013\-06\-01) — TFA Corps Member at Western HS in DPSCD \- Taught AP Bio, Bio, Chemistry courses \- 2013 Regional Semi\-finalist for the Teach for America Sue Lehmann Award for Excellence in Teaching \- Led students to unprecedented AP exam pass test rates, 30\+% average score growth \- Led DEI trainings for TFA
- **Field Canvass Manager at Clean Water Action** (2010\-04\-01–2011\-02\-01) — \- Trained and led dozens of field canvassers, resulting in teams hundreds of thousands of dollars, engaging tens of thousands of constituents, and gathering thousands of political action letters \- Personally raised $20K\+, engaged 2,000\+ members, and collected 700\+ political action letters\.
- **Associate Programmer & Agency Tech Support at Auto\-Owners Insurance** (2007\-09\-01–2009\-09\-01) — \- Developed and maintained mainframe code handling tens of millions of Dollars of insurance quotes and transactions \- Acquired multiple insurance and financial certifications, including completing all coursework for CFP / ChFC

## Education

- Master of Social Work \(MSW\), Macro Practice — Wayne State University (2009\-01\-01–2011\-01\-01)
- B\.A\., Philosophy \(Bioethics, Humanity, and Society Specialization\) — Michigan State University (2002\-01\-01–2006\-01\-01)
- B\.S\., Human Biology — Michigan State University (2002\-01\-01–2006\-01\-01)

## FAQ

### What does Paul do?

Paul is a product leader, founder, coach, facilitator, and software builder\. He works across behavioral science, AI\-enabled product development, enterprise technology, organizational change, education, and Detroit\-focused community and real\-estate initiatives\.

### What is Paul doing at Heart\(h\)?

Paul is the founder, coach, and product\-and\-technology lead at Heart\(h\)\. Heart\(h\) provides one\-to\-one and group coaching and workshop facilitation using behavioral science, somatics, and lean management to help people experience less grind and more results in their self\- and relationship\-work\.

### What is Paul’s approach to AI product development?

Paul has been conducting customer discovery and exploring product\-market fit for a behavioral AI coaching tool\. He designs AI products to constrain models toward focused, actionable outputs rather than simply maximizing generated content, and he can own the work from research through implementation and go\-to\-market\.

### What AI\-enabled tools has Paul built?

Paul built TEND, available at https://tend\.fly\.dev/\. Users enter free\-flowing text and receive lean narrative and somatics tools, including a relationship map, north\-star diagram, and lean behavioral experiments\. He also built EMBER, available at https://ember\-hearth\.fly\.dev/, an activity\-swiping experience inspired by behavioral\-science findings that healthy relationships are built through mutually beneficial activities\.

### What technologies does Paul use to build products?

Paul codes product implementations, including AI features, using JavaScript and TypeScript Svelte Node\.js vanilla JavaScript Express\.js REST SQLite Prisma HTML5 CSS and Tailwind Fly\.io Git and GitHub dotenv and nodemailer\. He has used Windsurf, ChatGPT, and Claude while vibe coding these products\.

### What are Paul’s strengths in product management?

Paul brings product judgment centered on simplicity, customization, and behavioral design\. He conducts and analyzes user research to make product decisions, has pivoted a product from feature expansion to text\-based activation based on research, and works through activation friction, outreach rejection, and scope decisions to execute\.

### What did Paul accomplish at Integral?

As Senior Product Manager at Integral, Paul led enterprise and startup software delivery across AI integration, IAM and security, payments, e\-commerce, and fintech\. He directed more than $10 million in design and development for a global multi\-PSP payments platform serving millions of customers and dozens of merchants multi\-tenant IAM and security systems serving thousands of tenants and millions of users and e\-commerce and fintech systems serving millions of users in dozens of countries\. He also coached dozens of product and technology leaders in lean startup, user\-centered design, and clean and XP coding practices, and helped grow internal operations and development through sales and marketing, blogs and webinars, process playbooks, and organization\-wide culture and professional\-development work\.

### What did Paul accomplish at Detroit Experience Factory?

As Executive Director of Detroit Experience Factory, Paul led the organization’s transformation from a subsidiary into an independent 501\(c\)\(3\)\. He drove a financial and operational turnaround by restructuring significant debt, implementing modern accounting, HR, and operational systems, moving the organization from negative cash flow to stable revenue and modest P&L gains, and transitioning operations from founder\-led to team\-led\.

### What is Paul’s work with Intertwined Detroit?

Paul is the founder and owner/operator of Intertwined Detroit, where he restores historic homes\. He has completed five projects, including his current Detroit home\. The projects have all appraised above costs invested and produce positive cash flow approximately $450,000 invested has resulted in assets valued at more than $1 million and more than 30% cash\-on\-cash ROI\.

### What did Paul do as founder and board president of Intertwine?

Paul also founded Intertwine and served as its board president\. The organization was created to nurture and support young Detroit families through integrated services and spaces for the transition to parenthood\. Paul purchased a 5,000\-square\-foot building and developed a renovation plan for a family service center, won a $20,000 Motor City Match award for architectural design services, led business planning, program planning, and fund development with the nonprofit board and community leaders, and launched his co\-founder’s successful private family well\-being counseling practice\.

### What did Paul accomplish at Deloitte?

As a Human Capital Senior Consultant at Deloitte, Paul served public\-sector, global\-services, financial, manufacturing, and higher\-education clients on enterprise change management, digital transformation, and people\-system modernization\. He led change management for an approximately 75,000\-employee HR system and an approximately 350,000\-supplier invoicing system, achieving adoption targets at about 25% lower cost and resolving production issues in under one hour during hypercare\.

### What other projects did Paul lead at Deloitte?

At Deloitte, Paul designed a STEM social\-impact program and SaaS platform for an approximately $11 million foundation while managing roughly $1 million in annual spending across dozens of programs\. He also launched a consulting bootcamp for 500 consultants, led conference presence, and published Pathways to the Presidency\.

### What did Paul do at Auto\-Owners Insurance?

As an Associate Programmer and Agency Tech Support professional at Auto\-Owners Insurance, Paul developed and maintained mainframe code that handled tens of millions of dollars in insurance quotes and transactions\. He also acquired multiple insurance and financial certifications and completed all coursework for CFP and ChFC\.

### What did Paul accomplish at Clean Water Action?

As Field Canvass Manager at Clean Water Action, Paul trained and led dozens of field canvassers\. His teams raised hundreds of thousands of dollars, engaged tens of thousands of constituents, and gathered thousands of political\-action letters\. He personally raised more than $20,000, engaged more than 2,000 members, and collected more than 700 political\-action letters\.

### What was Paul’s experience with Teach For America and Detroit Public Schools?

Paul was a Teach For America corps member at Western High School in Detroit Public Schools Community District\. He taught AP Biology, Biology, and Chemistry led students to unprecedented AP exam pass rates and more than 30% average score growth led DEI trainings for Teach For America and was a 2013 regional semifinalist for the Teach For America Sue Lehmann Award for Excellence in Teaching\.

### What did Paul accomplish at University YES Academy?

As Manager of Community Partnerships and Founding Biology Teacher at University YES Academy, Paul was a founding teacher and district administrator for a Detroit K–12 charter school\. He taught biology and advisory courses focused on college preparation and academic and character skills unified recruitment, admissions, and enrollment into one form and database developed college\-readiness curriculum coordinated college representative and presenter visits founded and coached a FIRST Robotics team raised $15,000 for STEM programming co\-led acquisition of $500,000 in general\-fund support and planned and coordinated advisory curriculum\.

### What is Paul’s education?

Paul earned a Master of Social Work in Macro Practice from Wayne State University\. He also earned a B\.S\. in Human Biology and a B\.A\. in Philosophy, with a Bioethics, Humanity, and Society specialization, from Michigan State University\.

### What professional skills does Paul bring?

Paul’s listed skills include teaching, public speaking, research, community outreach, data analysis, nonprofits, social media, curriculum development and design, strategic planning, statistics, SPSS, customer service, higher education, Microsoft Office, PowerPoint, Excel, and Word\.

### How does Paul lead and work across teams?

Paul’s experience includes leading through honest debate and productive conflict, choosing impact and conviction over titles, and working across the entire customer\-to\-product loop\. His enterprise technology leadership predates his recent founder work, and his career also includes major work in behavioral design, facilitation, social impact, education, and Detroit community development\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/paulhudsonmack

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