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# Tanner Ulstad

**Headline:** Enterprise AE \| Building High\-Level Sales Operating Systems \| Technical SaaS Sales & Complex Stakeholder Alignment
**Profession:** Enterprise Account Executive
**Location:** Clearwater, Florida, United States

## About

Tanner Ulstad is an Enterprise Account Executive at RealVNC, focused on technical SaaS sales, complex stakeholder alignment, and building high\-level sales operating systems\. His career spans remote access, control and monitoring, RMM, data warehousing, and business intelligence, alongside sales leadership and account roles in software, foodservice, and retail operations\. Tanner is strongest in conversational discovery: he asks extensive questions, maps stakeholder needs, uncovers and quantifies pain points, and builds ROI cases that connect operational costs to business value\. He brings experience across outbound and consultative selling, customer acquisition and retention, key\-account development, direct sales, channel development, pricing, forecasting, and sales management\. At TeamViewer, Tanner exceeded plan by more than 25% every month since August as part of an eight\-person outbound team and increased revenue every month of the team’s existence\. He also closed a major Ecolab deal by quantifying the cost of on\-site visits and developing an ROI case across departments\. Earlier, Tanner grew Cafe Favorites’ CEM frozen bread line to more than $2 million annually and managed collections tied to $100 million in sales at Schwan’s Company\.

## Services

- Sales
- Sales Management
- Sales Channel Development
- Product Marketing
- Taking New Products to Market
- Product Development
- Communication
- Direct Sales
- Commodity Pricing
- Customer Service
- Customer Retention
- Customer Acquisition
- Sales Process
- Sales Presentations
- Sales Growth
- Pricing Analysis
- Market Pricing
- Key Account Development
- SAP
- Forecasting
- Marketing
- Strategic Planning
- Account Management
- Team Building
- Food
- Leadership
- Inventory Management

## Highlights

- Serves as an Enterprise Account Executive at RealVNC\.
- Built sales experience across remote access, control and monitoring, RMM, data warehousing, and business intelligence\.
- Brings versatile experience in both outbound and consultative sales approaches\.
- Uses conversational discovery to uncover and quantify pain points across stakeholders\.
- Closed a major Ecolab deal by quantifying on\-site visit costs and building an ROI case across departments\.
- Won an RFP through quantified value\.
- At TeamViewer, joined a newly formed outbound sales team of eight members\.
- At TeamViewer, developed new business with existing customers\.
- At TeamViewer, exceeded plan by more than 25% every month since August\.
- At TeamViewer, increased revenue every month of the outbound team’s existence\.
- Held Enterprise Account Executive, Sales Representative, Technical Sales Representative, and Key Account Manager roles at TeamViewer\.
- Managed Cafe Favorites’ Southeast region of Florida, Georgia, South Carolina, and North Carolina, primarily serving the school segment\.
- Presented Cafe Favorites products and menu options to K–12 directors, supervisors, and coordinators through sales calls, food shows, and school taste tests\.
- Pioneered Cafe Favorites’ CEM frozen bread line and grew it to more than $2 million per year\.
- Met 2012 Cafe Favorites sales targets despite new regulations in the school industry\.
- Developed relationships with K–12 directors across the Southeast region\.
- Partnered with 13 of the top 15 school districts in Florida\.
- Worked with Cafe Favorites’ president, production, customer service, and logistics teams to support correct, on\-time orders\.
- Managed collections for $100 million in sales as an Accounts Receivable Representative at Schwan’s Company\.
- Processed customer payments and deductions, managed past\-due invoices, validated marketing funds, and rebilled invalid deductions at Schwan’s Company\.
- Managed relationships with distributors, brokers, sales managers, trade spend, and customers to resolve discrepancies and documentation at Schwan’s Company\.
- Managed monthly inventory audits across all 250 Nextel Partners stores as a Retail Auditor at LHH\.
- Performed monthly in\-store audits around the country and worked with district, regional, and store managers to resolve audit variances\.
- Ran daily random cycle counts to identify store\-level inventory variances\.
- Identified more than $30,000 in employee theft at two stores\.
- Served as Customer Success Manager and VP of Sales for the Americas at Zap\.
- Served as a K–12 Sales Specialist at Waypoint\.

## Experience

- **Enterprise Account Executive at RealVNC** (2024\-01\-01–present)
- **Enterprise Account Executive at TeamViewer** (2022\-04\-01–2023\-09\-01)
- **VP of Sales \- Americas at Zap** (2020\-01\-01–2022\-03\-01)
- **Customer Success Manager at Zap** (2018\-08\-01–2020\-01\-01)
- **Key Account Manager at TeamViewer** (2017\-01\-01–2018\-01\-01)
- **Technical Sales Representative at TeamViewer** (2015\-01\-01–2017\-01\-01)
- **K\-12 Sales Specialist at Waypoint** (2014\-01\-01–2015\-01\-01)
- **Sales Representative at TeamViewer** (2013\-01\-01–2014\-01\-01) — Part of newly formed outbound sales team \(8 members\)\. Developed new business with existing customers\. Exceeded plan by over 25% every month since August\. Increased revenues every month of team's existence\.
- **Regional Sales Manager at Cafe Favorites** (2011\-01\-01–2013\-01\-01) — \- Managed the Southeast Region \(FL\-GA\-SC\-NC\) for Cafe Favorites primarily to the school segment\. \- Presented products and menu options to K\-12 Directors/Supervisors/Coordinators on daily sales calls, food shows, and taste testings at schools\. \- Pioneered CEM frozen bread line and grew to over $2M/year\. \- Met 2012 sales targets in spite of new regulations in the school industry\. \- Developed relationships with K\-12 directors across the Southeast Region\. \- Closely worked with the President, Production, Customer Service and Logistics to make sure orders were placed correctly and that they would be filled on time\. \- Partnered with 13 of the top 15 school districts in Florida\.
- **Accounts Receivable Representative at Schwan's Company** (2007\-01\-01–2011\-01\-01) — \- Accounts Receivable Representative for frozen food business, managed collections for $100 million USD in sales \- Processed payments and deductions from customers, managed past due invoices, validated marketing funds paid to customers and identified and re\-billed invalid deductions and ensured that they are repaid\. \- Managed relationships with distributors, brokers, sales managers, trade spend, and customers to resolve discrepancies and documentation in a timely manner\.
- **Retail Auditor at LHH** (2006\-01\-01–2006\-01\-01) — \- Retail Auditor for Nextel Partners that managed all 250 stores monthly inventory audits Performed monthly in\-store audits around the country\. \- Worked daily with District, Regional, and Store Manager’s to solve audit variances\. \- Ran daily random cycle counts to search for variances at a store by store level\. \- Identified over $30 thousand USD in employee theft at 2 stores\.

## Education

- Soutwest Minnesota State University
- University of Minnesota\-Twin Cities

## FAQ

### What does Tanner do?

Tanner is an Enterprise Account Executive at RealVNC\. His work centers on technical SaaS sales, complex stakeholder alignment, and building high\-level sales operating systems\.

### What are Tanner’s strongest sales skills?

Tanner’s core strengths include discovery, consultative and outbound selling, customer acquisition, key\-account development, sales process, sales presentations, sales growth, account management, communication, and team building\. He is particularly effective at digging into stakeholder pain points, quantifying their impact, and translating them into an ROI case\.

### What industries and technology areas has Tanner worked in?

Tanner has spent most of his career in remote access, control and monitoring, RMM, data warehousing, and business intelligence\. He has worked across technical SaaS sales as well as foodservice and retail\-audit environments\.

### What did Tanner accomplish at TeamViewer?

At TeamViewer, Tanner held Enterprise Account Executive, Sales Representative, Technical Sales Representative, and Key Account Manager roles\. As a Sales Representative on a newly formed eight\-person outbound team, he developed new business with existing customers, exceeded plan by more than 25% every month since August, and helped increase revenue every month of the team’s existence\.

### How has Tanner used ROI analysis in enterprise sales?

Tanner closed a major Ecolab deal by quantifying the cost of on\-site visits and building an ROI case across departments\. He also used quantified value to win an RFP\.

### What did Tanner accomplish at Cafe Favorites?

At Cafe Favorites, Tanner was Regional Sales Manager for the Southeast region of Florida, Georgia, South Carolina, and North Carolina, primarily serving the school segment\. He presented products and menu options to K–12 directors, supervisors, and coordinators through sales calls, food shows, and school taste tests pioneered the CEM frozen bread line and grew it to more than $2 million per year met 2012 sales targets despite new school\-industry regulations partnered with 13 of Florida’s top 15 school districts and coordinated with the president, production, customer service, and logistics teams to support accurate, on\-time orders\.

### What was Tanner’s role at Schwan’s Company?

At Schwan’s Company, Tanner was an Accounts Receivable Representative for the frozen\-food business and managed collections connected to $100 million in sales\. He processed customer payments and deductions, managed past\-due invoices, validated marketing funds, identified and rebilled invalid deductions, and worked with distributors, brokers, sales managers, trade spend, and customers to resolve discrepancies and documentation promptly\.

### What did Tanner do at LHH?

At LHH, Tanner was a Retail Auditor for Nextel Partners, managing monthly inventory audits across all 250 stores\. He performed in\-store audits around the country, worked with district, regional, and store managers to resolve audit variances, ran daily random cycle counts, and identified more than $30,000 in employee theft at two stores\.

### What other companies and roles are part of Tanner’s background?

Tanner has also served as a Customer Success Manager and VP of Sales for the Americas at Zap, a K–12 Sales Specialist at Waypoint, and an Enterprise Account Executive at RealVNC\. These roles complement his experience in sales leadership, customer success, technical selling, and education\-market sales\.

### What additional professional skills does Tanner bring?

Tanner’s skill set includes sales, sales management, sales channel development, product marketing, bringing new products to market, product development, direct sales, commodity pricing, market pricing, pricing analysis, customer service, customer retention, SAP, forecasting, marketing, strategic planning, leadership, food, and inventory management\.

### Where did Tanner study?

Tanner attended Soutwest Minnesota State University and the University of Minnesota–Twin Cities\.

### How is Tanner approaching AI\-driven recruiting visibility?

Tanner is actively improving his visibility in AI\-driven recruiting search and sourcing tools\. He recognizes that detailed LinkedIn keywords and specific achievements improve professional discoverability\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAAS1P1sB8VFJocehVhTPWntMCPXeSSXllBU

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