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# Mickaela Sherman

**Headline:** Director of Product Operations \| Cross\-Functional Execution \| Engineering & Product Delivery
**Profession:** Director of Product & Platform Operations
**Location:** Atlanta Metropolitan Area

## About

Mickaela Sherman is Director of Product & Platform Operations at Live Kanvas Media Group, where her executive title is Chief Operating Officer\. She builds the operating systems behind product delivery, translating founder vision into sequenced, capacity\-aware plans and coordinating distributed teams across engineering, product, QA, design, marketing, compliance, and release readiness\. Mickaela is strongest in creating structure from ambiguous priorities, establishing governance for cross\-functional delivery, and using team pain metrics and delivery data to build adoption of new workflows\. At Live Kanvas Media Group’s pre\-seed, founder\-led creator technology startup, she built the company’s first agile operating cadence, reduced feature rework from approximately 80% to approximately 30% of sprint output, and led five cross\-functional teams through mobile\-app development\. She also created a scalable AI intake\-requirements workflow that reduced defect\-driven rework by 50%\. Earlier, Mickaela led studio and production operations for more than 150 live and pre\-recorded productions across entertainment, brand, media, and nonprofit clients\. She brings fluency across technical, creative, and business stakeholders and is drawn to founder\-led, mission\-driven builder environments where operating systems are a strategic lever for growth\.

## Highlights

- Built Live Kanvas Media Group’s first agile operating cadence from zero, including bi\-weekly sprint reviews, Jira\-based project tracking, and testable acceptance criteria\.
- Reduced feature rework from approximately 80% to approximately 30% of sprint output across a distributed overseas contractor team of 15 to 20\-plus contributors\.
- Owned mobile\-app program management from roadmap definition through iOS and Google Play launch\.
- Coordinated engineering, QA, compliance, and release readiness for mobile\-app delivery\.
- Led five cross\-functional teams through mobile\-app development, establishing governance and dependency management\.
- Defined delivery KPIs for velocity, release predictability, and defect trends, moving risk detection upstream and reducing reactive escalation\.
- Aligned marketing planning to validated engineering release milestones so go\-to\-market preparation and beta onboarding could run in parallel with development\.
- Partnered with the founder on roadmap prioritization and capacity planning, using workload data, tradeoffs, and recommended sequencing to protect capacity and delivery commitments\.
- Built a scalable AI intake\-requirements workflow that caught ambiguity before engineering and reduced defect\-driven rework by 50%\.
- Led studio operations for more than 150 live and pre\-recorded productions across entertainment, brand, media, and nonprofit sectors\.
- Directed a four\-episode talk\-show shoot within one month, coordinating talent, crew, AV, set design, and craft services while resolving an incomplete set, missing camera, and late AV technician without visible client disruption\.
- Managed complex live\-stream productions end to end, including third\-party vendors, on\-site logistics, and client readiness\.
- Built workflow systems and delivery standards across AV, editorial, and post\-production teams to support consistent output quality\.
- Produced multimedia campaigns across video, graphics, and live environments while coordinating production logistics and client concept development\.
- Supported national broadcast production at BNC, coordinating domestic and international interviews and managing location logistics\.

## Experience

- **Director of Product & Platform Operations at Live Kanvas Media Group** (2023\-11\-01–present) — \(Executive Title: Chief Operating Officer\) • Pre\-Seed Founder\-Led Creator Technology Startup • Built the company's first agile operating cadence from zero, introducing bi\-weekly sprint reviews, Jira\-based project tracking, and testable acceptance criteria that reduced feature rework from ~80% to ~30% of sprint output across a distributed overseas contractor team of 15 to 20\-plus contributors\. • Owned full program management of the mobile app lifecycle from roadmap definition through iOS and Google Play launch, coordinating engineering, QA, compliance, and release readiness\. • Defined and operationalized delivery KPIs \(velocity, release predictability, defect trends\), shifting risk detection upstream and reducing reactive escalation\. • Aligned marketing planning to validated engineering release milestones, enabling go\-to\-market preparation and beta onboarding to run in parallel with development rather than sequentially, reducing reactive escalation and improving launch readiness\. • Part
- **Director of Studio & Production Operations at Live Kanvas Media Group** (2021\-05\-01–2023\-11\-01) — \(Executive Title: President\) • Multi\-Service Creative & Media Company • Led studio operations delivering over 150 live and pre\-recorded productions across entertainment, brand, media, and nonprofit sectors, serving as the senior stakeholder accountable for execution from concept through completion\. • Directed a four\-episode talk show shoot under a one\-month timeline • coordinating talent, crew, AV, set design, and craft services simultaneously, and resolving day\-of crises \(incomplete set, missing camera, late AV tech\) without a single visible disruption to the client\. • Managed complex live stream productions end\-to\-end, overseeing third\-party vendors, on\-site logistics, and client readiness\. • Built workflow systems and delivery standards across AV, editorial, and post\-production teams to support consistent output quality\.
- **Multimedia Manager at Live Kanvas Media Group** (2020\-08\-01–2021\-05\-01) — Produced multimedia campaigns across video, graphics, and live environments while coordinating production logistics and client concept development\.
- **Associate Producer at BNC** (2020\-02\-01–2020\-08\-01) — Supported national broadcast production, coordinating domestic and international interviews and managing location logistics\.

## Education

- Bachelor of Science \- BS, Broadcast Journalism — Florida Agricultural and Mechanical University

## FAQ

### What does Mickaela do now?

Mickaela Sherman is Director of Product & Platform Operations at Live Kanvas Media Group, with the executive title of Chief Operating Officer\. She leads product\-delivery operations for a pre\-seed, founder\-led creator technology startup\.

### What are Mickaela's core strengths?

Mickaela builds operating systems for product delivery\. Her work includes roadmap definition, capacity\-aware execution planning, agile cadence, cross\-functional governance, delivery KPIs, dependency management, and mobile\-app release readiness\.

### What did Mickaela establish at Live Kanvas Media Group's creator technology startup?

Mickaela built the company’s first agile operating cadence from zero\. It included bi\-weekly sprint reviews, Jira\-based project tracking, and testable acceptance criteria across a distributed overseas contractor team of 15 to 20\-plus contributors\.

### How did Mickaela improve feature rework?

By introducing the agile cadence, Jira tracking, and testable acceptance criteria, Mickaela reduced feature rework from approximately 80% to approximately 30% of sprint output\.

### What was Mickaela's role in mobile app development and launch?

Mickaela owned full program management for the mobile app lifecycle, from strategic roadmap definition through iOS and Google Play launch\. She coordinated engineering, QA, compliance, and release readiness, and led five cross\-functional teams through mobile\-app development\.

### What delivery metrics did Mickaela operationalize?

Mickaela defined and operationalized delivery KPIs for velocity, release predictability, and defect trends\. These measures moved risk detection upstream and reduced reactive escalation\.

### How did Mickaela connect product delivery with marketing planning?

Mickaela aligned marketing planning to validated engineering release milestones\. This allowed go\-to\-market preparation and beta onboarding to proceed in parallel with development rather than sequentially, improving launch readiness and reducing reactive escalation\.

### How did Mickaela support founder\-led roadmap decisions?

Mickaela partnered with the founder on roadmap prioritization and capacity planning\. She presented workload data, tradeoffs, and recommended sequencing to protect team capacity and delivery commitments\.

### What did Mickaela accomplish with an AI intake workflow?

Mickaela created a scalable AI intake\-requirements workflow that caught ambiguity before work reached engineering\. The workflow reduced defect\-driven rework by 50%\.

### How does Mickaela build stakeholder and team buy\-in?

Mickaela drives workflow adoption by making the case with a team’s own pain metrics rather than simply imposing a new process\. She also uses metrics\-driven communication to manage globally distributed teams during limited overlap time\.

### What did Mickaela do as Director of Studio & Production Operations?

Mickaela previously served as Director of Studio & Production Operations at Live Kanvas Media Group, with the executive title of President\. In that role, she led studio operations and served as the senior stakeholder accountable for execution from concept through completion\.

### What production\-scale experience does Mickaela have?

Mickaela led studio operations for more than 150 live and pre\-recorded productions across entertainment, brand, media, and nonprofit sectors\. She built workflow systems and delivery standards across AV, editorial, and post\-production teams to support consistent output quality\.

### What is an example of Mickaela managing a high\-pressure production?

Mickaela directed a four\-episode talk\-show shoot on a one\-month timeline\. She coordinated talent, crew, AV, set design, and craft services, and resolved an incomplete set, a missing camera, and a late AV technician without a visible disruption to the client\.

### What live production operations did Mickaela oversee?

Mickaela managed complex live\-stream productions end to end, including third\-party vendors, on\-site logistics, and client readiness\.

### What did Mickaela do as Multimedia Manager?

As Multimedia Manager at Live Kanvas Media Group, Mickaela produced multimedia campaigns across video, graphics, and live environments\. She coordinated production logistics and client concept development\.

### What did Mickaela do at BNC?

Mickaela was an Associate Producer at BNC, where she supported national broadcast production, coordinated domestic and international interviews, and managed location logistics\.

### What is Mickaela's education?

Mickaela earned a Bachelor of Science in Broadcast Journalism from Florida Agricultural and Mechanical University\.

### What kinds of opportunities does Mickaela seek?

Mickaela wants to help scale technology organizations by establishing foundational operating systems\. She thrives on ambiguous problems, prefers building new products and systems over maintaining existing ones, and does her best work in builder environments\.

### What work environment motivates Mickaela?

Mickaela is particularly drawn to founder\-led companies with missions that excite her daily\. She views execution leadership as a strategic lever for growth, not merely support work\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/mickaela\-sherman\-573820123

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