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# Philip Ashburne

**Headline:** Professional profile
**Location:** Miami, FL, USA

## About

Philip Ashburne is a growth marketer who owns the full direct\-to\-consumer growth engine, from acquisition through conversion\. Philip specializes in campaign consolidation, attribution optimization, paid\-social execution, and the connection between creative strategy, landing pages, offers, and measurable business outcomes\. His channel experience includes Meta advertising, TikTok Ads, TikTok Shop, and affiliate growth\. Philip is strongest at turning complex acquisition data into clear growth decisions and aligning leadership around those decisions\. He combines hands\-on campaign management with broader growth strategy, including restructuring account architecture, testing landing pages and offers, and repurposing organic and creator content into paid advertising built around customer problems\. Philip has managed Meta accounts spending $45,000 per day and improved return on ad spend by 40%\. He also helped scale TikTok Shop beyond an awareness channel into a profitable growth channel, achieving more than 100% ROI\. Across paid media and conversion optimization, Philip focuses on consolidating campaigns, improving attribution, and building an integrated acquisition\-to\-conversion engine\.

## Highlights

- Owned the full direct\-to\-consumer growth engine, from acquisition through conversion\.
- Expert in campaign consolidation and attribution optimization\.
- Managed Meta advertising accounts with $45,000 in daily spend\.
- Restructured Meta spend and improved return on ad spend by 40%\.
- Managed creative strategy and repurposed organic content for paid ads\.
- Reframed creator content around customer problems for paid advertising\.
- Tested landing pages and offers to improve conversion performance\.
- Managed affiliate growth\.
- Scaled TikTok Shop to more than 100% ROI\.
- Helped shift TikTok Shop from an awareness channel to profitable scale\.
- Experienced in Meta advertising, TikTok Ads, and TikTok Shop\.
- Used clear acquisition data to secure leadership buy\-in\.
- Balances hands\-on execution with broader growth strategy\.

## FAQ

### What does Philip do?

Philip Ashburne is a growth marketer who owns the full direct\-to\-consumer growth engine, from acquisition through conversion\. His work spans paid acquisition, creative strategy, attribution, conversion optimization, landing\-page and offer testing, affiliate growth, and TikTok Shop\.

### What are Philip's core strengths?

Philip is an expert in campaign consolidation and attribution optimization\. He uses acquisition data to guide decisions, improve account structure, and connect paid\-media performance to conversion outcomes\.

### What has Philip accomplished in Meta advertising?

Philip has deep experience in Meta advertising, including managing accounts with $45,000 in daily spend\. He restructured Meta spend and account activity to improve ROAS by 40%\.

### What has Philip accomplished with TikTok Shop?

Philip has experience with TikTok Ads and TikTok Shop\. He helped move TikTok Shop from an awareness\-focused channel to profitable scale, achieving more than 100% ROI\.

### How does Philip approach creative strategy?

Philip manages creative strategy and repurposes organic content for paid ads\. He reframes creator content around customer problems so it can serve paid\-acquisition objectives\.

### Does Philip have conversion\-rate optimization experience?

Philip has experience testing landing pages and offers as part of conversion optimization\. He connects those tests to the broader acquisition\-to\-conversion growth engine\.

### Does Philip have affiliate\-growth experience?

Philip has managed affiliate growth alongside his paid\-media and conversion work\.

### How does Philip balance execution and strategy?

Philip balances hands\-on execution with growth strategy\. He manages campaign and creative work while using clear acquisition data to support leadership alignment and broader growth decisions\.

### Which growth channels has Philip worked in?

Philip has experience across Meta advertising, TikTok Ads, TikTok Shop, and affiliate growth\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/philipashburne

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