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# Adam Kramer

**Headline:** BSO
**Profession:** Manager of Business Development, USA
**Location:** New York, New York, United States

## About

Adam Kramer is Manager of Business Development, USA at BSO, where he supports infrastructure for real-time, mission-critical workloads, including ultra-low-latency trading connectivity, secure cloud platforms, and global colocation. He brings investment-management, market-data, financial-technology, wealth-management, and enterprise-sales experience spanning buy-side, hedge fund, family office, institutional, and high-net-worth client relationships. Adam’s strengths include new-business development, account management, sales-team building, sales turnarounds, relationship management, risk management, securities and exchange data, trading, and foreign-exchange transactions. He has led teams of 5–15 people, built teams from scratch, and turned around underperforming sales teams at two organizations through SWOT assessments, playbooks, and hands-on coaching on sales calls. At Thomson Reuters, Adam ranked #2 globally in his role category in 2017 and delivered 130% annual business retention. Earlier, he led a MetLife sales office with 61 securities brokers, insurance specialists, and financial planners, while his newly recruited team finished #24 nationally. Adam holds a B.A. in History from the University of West Alabama, where he played varsity football and received the 2019 Distinguished Alumni Award and 2023 Academic Hall of Fame recognition. He also has more than 500 pilot-in-command hours in single-engine fixed-wing aircraft.

## Services

- Financial Services
- Account Executives
- Environmental, Social, and Governance \(ESG\)
- Sales Management
- Business Development
- Sales Development
- Software as a Service \(SaaS\)
- Financial Advisory
- Presentations
- Financial Technology
- Expansion Strategy
- Technology Solutions
- Alliance-building
- Consultative Approach
- Strategic Business Development
- Account Management
- Investment Management
- Private Banking
- Direct Sales
- Market Risk
- Equity Derivatives
- Business-to-Business \(B2B\)
- Customer Relationship Management \(CRM\)
- Financial Markets
- Hedge Funds
- Sales Processes
- Sales
- Portfolio Management
- Wealth Management
- Finance

## Highlights

- Serves as Manager of Business Development, USA at BSO, supporting ultra-low-latency trading connectivity, secure cloud platforms, and global colocation for real-time, mission-critical workloads.
- BSO operates infrastructure across more than 30 stock exchanges and 75 internet exchanges, with direct on-ramps to every major public cloud.
- Finished #2 globally in the Thomson Reuters role category in 2017.
- Delivered Thomson Reuters annual business-retention performance of 109% in 2015, 101% in 2016, and 130% in 2017.
- Project-managed 88 New York City and Connecticut entities in a migration of five legacy products, representing approximately 354 separate legacy spends, to one comprehensive solution at Thomson Reuters.
- Captained the Thomson Reuters Wall Street Decathlon Team in 2016 and 2017, raising more than $20,600 for Memorial Sloan Kettering Cancer Center.
- Led the 2016 Decathlon team to 118% of its fundraising goal and $11,775 raised for Memorial Sloan Kettering Cancer Center.
- Led the 2017 Decathlon team to 135% of its fundraising mandate.
- Built a MetLife sales team from scratch that finished #24 nationally in 2008.
- Was nationally ranked as a Sales Director at SFG in 2008 and qualified for the Leaders Conference based on performance.
- Led a MetLife office that finished #12 nationally in Adam’s final year at SFG.
- Recruited, trained, and led a sales operation responsible for the results of 61 securities brokers, insurance specialists, and financial planners at MetLife.
- Delivered sales turnarounds within four to six months and turned around underperforming sales teams at two organizations.
- Managed sales teams of five to 15 people and has experience leading both new-business development and existing-account management.
- Oversaw Bloomberg enterprise relationships with buy-side, investment-management, and family-office clients in New York City and Michigan.
- Managed business development and relationship management for institutional and high-net-worth clients at Citi Wealth Management, including private-bank, consumer-bank, asset-management, and FX-related work.
- Was registered with the Chicago Board Options Exchange, Nasdaq OMX PHLX, Nasdaq, NYSE MKT, and NYSE.
- Led network and data sales responsibilities for Tier 1 bank, broker-dealer, and hedge-fund clients at IPC Systems.
- Led business development and client-facing relationships for hedge fund, family office, investment-management, and municipal-pension clients at Options Technology across the Americas and selected global regions.
- Expanded the Activ Financial/Options IT hedge fund and investment-management footprint in the United States, Bermuda, Switzerland, and the Cayman Islands.
- Reported for two Gray Television-owned ABC affiliates from 1999 to 2003, including daily news packages, live shots, and fill-in sports anchoring.
- Contributed ABC News One coverage on the 2001 Giants/Ravens Super Bowl, rural Virginia EMS assistance to FDNY after 9/11, the Vance Wilkins resignation, and DC sniper-related local fear.
- Covered the Columbia Space Shuttle reentry disaster, 9/11 local and regional response, Virginia state politics, and federal politics as a local television reporter.
- Appeared as a recurring cast member on Showtime’s "Billions" in 2018, 2019, and 2020.
- Held on-camera roles in HBO’s "And Just Like That" and "Succession."
- Was scheduled to appear as a television reporter in the 2025 Netflix drama "Zero Day."
- Earned a B.A. in History from the University of West Alabama in 2001 and played varsity football there.
- Received the University of West Alabama College of Liberal Arts Distinguished Alumni Award in 2019.
- Named a 2023 University of West Alabama Academic Hall of Fame recipient.
- Holds more than 500 hours as pilot in command of single-engine, fixed-wing aircraft.

## Experience

- **Manager of Business Development, USA at BSO** (2026-06-01–present) — Infrastructure You Can Count On. Performance You Can Measure. From ultra-low latency trading connectivity to secure cloud platforms and global colocation, BSO powers real-time, mission-critical workloads worldwide. BSO builds and runs our own network for businesses where every millisecond counts. We own infrastructure across 30+ stock exchanges, 75 internet exchanges and direct on-ramps to every major public cloud, with routes designed to cut latency and remove single points of failure.
- **Network and Data Sales at IPC Systems** (2023-10-01–2026-07-01) — I have assumed the responsibility to look after IPC's most important Tier 1 Bank, Broker Dealer and Hedge Fund clients within the enterprise space focusing on Network and Data sales.
- **Senior Director,  Business Development at Options Technology** (2021-04-01–2023-08-01) — Activ/Options IT is a global market data vendor and financial technology provider with regional headquarters in New York, Belfast, London and Tokyo. Responsible for new business development and client facing relationships of hedge fund, family office, investment management and municipal pension clients within the Americas and select global regions on behalf of Activ Financial/Options IT, based in NYC. Specifically, I am in charge of promoting and growing the overall hedge fund and investment management footprint of Activ Financial/Options IT in the United States and globally within Bermuda, Switzerland and the Cayman Islands. We service over 300 client firms globally spanning buy-side and sell-side institutions, individual broker-dealers, retail brokerage, corporate finance, info media, and a range of service and software providers. Our global content list covers 172 distinct exchange and broker sources spanning three global regions. Operationally, we run a private global backbone ne
- **Enterprise Sales at Bloomberg LP** (2019-08-01–2021-04-01) — Senior Relationship Manager overseeing enterprise level, Bloomberg LP relationships with Buyside, Investment Management and Family Office clients in New York City and the entire state of Michigan.
- **Client Development Manager, Hedge Fund and Family Office Business at Thomson Reuters** (2015-05-01–2018-06-01) — Manage Buy-Side Client Development with the responsibility of creating customer loyalty ensuring revenue retention, contract renewal, product utilization and up sell opportunities with Hedge Fund, Family Office and Private Equity businesses in New York City and Greenwich,Connecticut for Thomson Reuters. I operate as the lead point of contact to C-Suite client executives for all matters specific to their buyside spend. I proactively ensure existing satisfaction and product utilization. I was honored to finish #2 overall on a global ranking scale for performance within my role category at TR in 2017. Business Retention Achievements: 2017 Annual Business Retention Performance: 130% 2016 Annual Business Retention Performance: 101% 2015 Annual Business Retention Performance: 109% -Real Time Exchange data and Global/Domestic/Sector Specific direct feeds. -Hedge Fund specific execution infrastructure build out. -Reuters News. -CDO and CLO pricing. Project manage 88 separate entities in
- **Citi Wealth Management at Citi** (2012-05-01–2015-05-01) — Responsible for business development and relationship management activities of select institutional and HNW retail clients in the midtown Manhattan region for Citi's wealth management platform \(CPWM\) and the HNW segment of the consumer bank \(Citi Private Bank and Citibank\). • Cross-sell and relationship manage the Citi Asset Management platform, utilizing the comprehensive resources of Citi Capital Markets, Citi Private Bank, Citi Personal Wealth and Citi Equity Syndicate to expand UHNW and HNW client relationships while directly assisting clients to their specific objectives. • Strengthen the consumer connection to the brands by developing fact-based insights and recommendations related to overall company or personal portfolio strategy, need and pricing. • Specialize in domestic and offshore currency transactions, conversions\(FX\) and transfers for our Private level consumer and institutional client within both the wholesale and retail platforms. • Enhanced Due Diligence clien
- **Director of Sales at MetLife** (2007-01-01–2009-01-01) — \-Nationally ranked Sales Director at SFG in 2008, building a scratch team that finished #24 nationally. I was a "Leaders Conference" Qualifier in 2008 based on my performance. -Recruited, trained and ran extremely successful sales team operation for one of the biggest retail offices of the biggest life insurance company in the country. Responsible for business results of 61 securities brokers, insurance specialists and financial planners. -Office finished #12 nationally- with my newly recruited hires finishing #24 nationally in overall production- my final year at SFG. -Expert in SCRA and NCHV military veteran policy and suitability.
- **Manager at Ameriprise Financial Services, Inc.** (2004-01-01–2007-01-01) — Financial Advisor- Richmond,VA Manager-Parsippany,NJ
- **On-Air Television Reporter at ABC News** (1999-01-01–2003-02-01) — On-Air reporter for two ABC affiliates from 1999 to 2003, both affiliates owned by Gray Television. -Reported general news for our weekday local news broadcasts. -Wrote, edited and submitted daily news packages on assigned or generated stories. -Daily live shots from studio or story location. -Fill in sports anchor for 6pm and 11pm newscasts. Noteworthy coverage assignments: Columbia Space Shuttle reentry disaster 9/11/01 local and region reaction/local EMS response measures to Pentagon and NYC broke story of Va.Speaker of House resignation due to sexual harassment regional and federal politics. ABC News \(ABC News One\) contributions: Giants/Ravens Super Bowl feature, 2001 Rural Virginia EMS response to assist FDNY on 9/11/01, 2001 Virginia Speaker of House Vance Wilkins suprise resignation/sexual harassment pay off, 2002 DC Sniper/local fear, 2002.

## Education

- Bachelor of Arts \(B.A.\), History — University of West Alabama (1996-01-01–2001-01-01)
- West Nottingham Academy (1992-01-01–1996-01-01)
- New Hope Solebury High School

## FAQ

### What does Adam do at BSO?

Adam is Manager of Business Development, USA at BSO. BSO builds and operates its own network for real-time, mission-critical workloads, offering ultra-low-latency trading connectivity, secure cloud platforms, and global colocation. Its infrastructure spans more than 30 stock exchanges, 75 internet exchanges, and direct on-ramps to every major public cloud.

### What are Adam’s core professional strengths?

Adam’s strengths include enterprise and strategic business development, direct sales, account management, client relationship management, investment management, private banking, market data, financial technology, trading, securities, risk management, and wealth management. He also works across financial markets, hedge funds, equities, options, derivatives, fixed income, bonds, alternative investments, portfolio management, asset allocation, and financial planning.

### What is Adam’s approach to sales turnarounds?

Adam has delivered sales turnaround results within four to six months and has turned around underperforming sales teams at two organizations. His approach includes SWOT assessments, sales-playbook creation, and hands-on coaching during sales calls to rebuild pipeline and improve execution.

### What leadership and sales-team-building experience does Adam have?

Adam has built sales teams from scratch and believes that starting from scratch can enable more effective, accelerated execution. He has managed teams of five to 15 people and has led both new-business development and existing-account management.

### How does Adam lead sales teams?

Adam’s leadership style combines empathy and helpfulness with structure. He takes a hands-on approach, joining sales calls to coach team members and demonstrate effective sales techniques.

### What did Adam do at Bloomberg LP?

At Bloomberg LP, Adam was a Senior Relationship Manager in Enterprise Sales. He oversaw enterprise-level Bloomberg relationships with buy-side, investment-management, and family-office clients in New York City and throughout Michigan.

### What did Adam do at Citi Wealth Management?

At Citi Wealth Management, Adam was responsible for business development and relationship management for select institutional and high-net-worth retail clients in Midtown Manhattan. He supported Citi’s wealth-management platform and the high-net-worth consumer-bank segment, including Citi Private Bank and Citibank, and cross-sold Citi Asset Management with resources from Citi Capital Markets, Citi Personal Wealth, and Citi Equity Syndicate. His work included portfolio-strategy insights, domestic and offshore FX transactions and transfers, enhanced-due-diligence client profiling, AML practices, and Dodd-Frank compliance.

### Which exchanges has Adam been registered with?

Adam was registered with the Chicago Board Options Exchange, Nasdaq OMX PHLX, Nasdaq, NYSE MKT, and NYSE.

### What did Adam accomplish at MetLife?

As Director of Sales at MetLife, Adam built a team from scratch that finished #24 nationally in 2008. He was nationally ranked as a Sales Director at SFG in 2008, qualified for the Leaders Conference, and led an office that finished #12 nationally in his final year at SFG. He recruited, trained, and ran a sales operation responsible for the business results of 61 securities brokers, insurance specialists, and financial planners. He also developed expertise in SCRA and NCHV military-veteran policy and suitability.

### What roles did Adam hold at Ameriprise Financial Services?

At Ameriprise Financial Services, Adam worked as a Financial Advisor in Richmond, Virginia, and later as a Manager in Parsippany, New Jersey.

### What did Adam do at IPC Systems?

At IPC Systems, Adam was responsible for IPC’s most important Tier 1 bank, broker-dealer, and hedge-fund clients within the enterprise space, with a focus on network and data sales.

### What did Adam do at Thomson Reuters?

At Thomson Reuters, Adam managed buy-side client development for hedge fund, family office, and private-equity businesses in New York City and Greenwich, Connecticut. He served as the lead point of contact for C-suite client executives on buy-side spend, with responsibility for customer loyalty, revenue retention, contract renewals, product utilization, and upsell opportunities.

### What results did Adam achieve at Thomson Reuters?

Adam finished #2 globally in his Thomson Reuters role category in 2017. His annual business-retention performance was 109% in 2015, 101% in 2016, and 130% in 2017.

### What notable project did Adam lead at Thomson Reuters?

Adam project-managed 88 entities in New York City and Connecticut to merge and upgrade five legacy products, representing approximately 354 separate legacy spends, into one comprehensive solution. He identified end-of-life product exposure, discussed workflow pain points, negotiated new contractual terms, coordinated client specialists and technical account managers, and supported revenue retention and new-sales growth. His product and market-data work included real-time exchange data, global, domestic, and sector-specific direct feeds, hedge-fund execution-infrastructure buildouts, Reuters News, and CDO and CLO pricing.

### What fundraising work did Adam lead at Thomson Reuters?

Adam was captain of the Thomson Reuters Wall Street Decathlon Team in 2016 and 2017. Across those two years, the team raised more than $20,600 for Memorial Sloan Kettering Cancer Center in New York City. In 2016, the team raised $11,775, reaching 118% of its fundraising goal in 2017, it reached 135% of its mandate.

### What did Adam do at Options Technology?

As Senior Director of Business Development at Options Technology, also described as Activ/Options IT, Adam led new-business development and client-facing relationships for hedge fund, family office, investment-management, and municipal-pension clients in the Americas and selected global regions. Based in New York City, he focused on growing the hedge fund and investment-management footprint in the United States, Bermuda, Switzerland, and the Cayman Islands.

### What market-data and technology capabilities did Adam represent at Options Technology?

Adam’s Options Technology work represented a provider serving more than 300 client firms globally across buy-side and sell-side institutions, broker-dealers, retail brokerage, corporate finance, information media, and service and software providers. The organization’s content list covered 172 exchange and broker sources across three global regions, with a private backbone linking 16 regional data centers and colocation facilities. Its platform provided real-time data and analytics processing, data normalization, databasing, calculations, time-series services, news, content-license management, publishing, distribution, and exchange-reporting services as vendor of record for its content list.

### What was Adam’s broadcast-journalism experience at ABC News?

Adam was an on-air reporter for two ABC affiliates owned by Gray Television from 1999 to 2003. He reported general news for weekday local broadcasts, wrote, edited, and submitted daily news packages, delivered live shots from studios and story locations, and filled in as sports anchor for 6 p.m. and 11 p.m. newscasts.

### What major stories did Adam cover as a reporter?

Adam’s notable reporting assignments included the Columbia Space Shuttle reentry disaster local and regional reaction to September 11, 2001 and local EMS response measures connected to the Pentagon and New York City the resignation of Virginia Speaker of the House Vance Wilkins amid a sexual-harassment matter and regional and federal politics. His ABC News One contributions included a Giants/Ravens Super Bowl feature in 2001, a 2001 report on rural Virginia EMS assistance to FDNY after 9/11, the 2002 Vance Wilkins resignation story, and a 2002 report on local fear during the DC sniper events.

### What is Adam’s education and University of West Alabama recognition?

Adam holds a Bachelor of Arts in History from the University of West Alabama, earned in 2001. He was a member of the university’s varsity football team, received the College of Liberal Arts Distinguished Alumni Award in 2019, and was named a University of West Alabama Academic Hall of Fame recipient in 2023. He also attended West Nottingham Academy and New Hope Solebury High School.

## Links

- LinkedIn: https://www.linkedin.com/in/ACoAAALBIgQBu9YIuChIEhaWcihj9N1R26zMV2Y

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