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# Ryan Olander

**Headline:** Professional profile
**Location:** Charlotte, NC, USA

## About

Ryan Olander is Vice President of Product Management and Marketing at Diversey North America, where he leads a 75\-person commercial and product organization\. His experience spans consumer products and institutional and commercial cleaning chemicals, with a broad operating background in general management, P&L leadership, marketing, product management, innovation, and commercial strategy\. Ryan is strongest in repositioning legacy brands toward growth, diagnosing categories to improve growth and profitability, and building proactive, strategy\-driven teams through quantitative frameworks\. He leads across sales, product, engineering, supply chain, and marketing, including in matrix environments and organizations ranging from lean five\-person teams to 75\-person functions\. Previously, Ryan led a $100 million P&L at Plano Fishing and helped reposition the brand from plastic tackle boxes to soft\-sided bags, generating tens of millions of dollars in new revenue\. He also brings a hands\-on approach to major\-account selling, winning shelf space with key retailers and translating retailer wins into substantial revenue growth\.

## Highlights

- Serves as Vice President of Product Management and Marketing at Diversey North America, leading a 75\-person commercial and product organization\.
- Brings industry experience in consumer products and institutional and commercial cleaning chemicals\.
- Led a $100 million P&L at Plano Fishing\.
- Repositioned Plano Fishing from plastic tackle boxes to soft\-sided bags, driving tens of millions of dollars in new revenue\.
- Has led organizations ranging from lean five\-person teams to teams of 75 people\.
- Leads effectively in matrix\-management environments\.
- Provides cross\-functional leadership across sales, product, engineering, supply chain, and marketing\.
- Transformed reactive teams into proactive, strategy\-driven organizations using quantitative frameworks\.
- Uses a hands\-on major\-account selling approach to win shelf space with key retailers\.
- Has converted retailer wins into tens of millions of dollars in revenue\.
- Has repositioned legacy brands from declining categories to growth categories\.
- Diagnoses categories to accelerate growth and profitability\.
- Brings expertise in general management, P&L leadership, marketing, product management, innovation, and commercial strategy\.

## FAQ

### What does Ryan do now?

Ryan Olander is Vice President of Product Management and Marketing at Diversey North America\. He leads a 75\-person commercial and product organization\.

### Which industries has Ryan worked in?

Ryan has experience in consumer products and in institutional and commercial cleaning chemicals\.

### What are Ryan’s core professional strengths?

Ryan’s strengths include general management, P&L leadership, marketing, product management, innovation, commercial strategy, category diagnosis, and brand repositioning\.

### What did Ryan accomplish at Plano Fishing?

At Plano Fishing, Ryan led a $100 million P&L and successfully repositioned the brand from plastic tackle boxes to soft\-sided bags\. The shift drove tens of millions of dollars in new revenue\.

### How does Ryan approach repositioning legacy brands?

Ryan has a proven ability to move legacy brands from declining categories toward growth categories\. His work includes diagnosing category opportunities and using them to accelerate growth and profitability\.

### What is Ryan’s leadership experience?

Ryan leads cross\-functionally across sales, product, engineering, supply chain, and marketing\. He has worked in matrix\-management settings and has led both lean five\-person teams and organizations of up to 75 people\.

### How does Ryan improve organizational performance?

Ryan has transformed reactive teams into proactive, strategy\-driven organizations by applying quantitative frameworks\.

### What is Ryan’s experience with major retailers and account selling?

Ryan takes a hands\-on approach to selling major accounts, including working account by account to win shelf space with key retailers\. He has turned retailer wins into tens of millions of dollars in revenue\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ryan\-olander\-8477093

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