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# Skip Petrovich

**Headline:** Strategic Account Manager \| Trusted Security Expert \|  ISC2 Cybersecurity Certified \| Problem Solver & People Connector \| Your Go\-To Resource for Integrated Security Solutions
**Profession:** Strategic Account Manager
**Location:** Grand Rapids, Michigan, United States

## About

Skip Petrovich is a Strategic Account Manager at SecurAlarm Systems Inc\. and a current independent Real Estate Broker, serving residential, commercial, and industrial real estate clients\. In security, Skip partners with organizations to assess security measures proactively and align technology, procedures, and training into integrated solutions\. Skip is strongest in consultative, enterprise\-level account management: building consensus from end users through C\-suite leaders, analyzing customer needs, developing roadmaps, and addressing the distinct concerns of multiple stakeholder groups before executive presentations\. Skip has managed long, complex sales cycles lasting three to four years and major accounts including Meijer, Dematic, and casinos\. Skip combines account\-growth work with new\-logo business development and values direct ownership of customer relationships\. Previously, Skip managed cybersecurity client relationships at VDA Labs and provided Motorola\-certified communications consulting at Tele\-Rad Inc\., including public\-safety radio, FCC licensing, and narrowbanding guidance\. Skip is an ISC2 Cybersecurity Certified professional, holds a Bachelor of Applied Science in Psychology from Purdue University, and completed Introduction to Cyber Security at Purdue Global\. Skip is also a U\.S\. Army veteran and has served Crash's Landing Cat Rescue and Placement Center as co\-founder, board member, and president\.

## Services

- Corporate Security
- Partner Relationship Management
- Communication
- Presentation Skills
- Sales Management
- Sales Presentations
- Negotiation
- Creative Problem Solving
- Customer Service
- Communication Solutions
- West Michigan
- Digital Radio
- Commercial Business 2 way radio solutions
- Public Safety
- Sales Process
- Selling
- Sales
- Direct Sales
- Wireless
- B2B

## Highlights

- Partners with organizations at SecurAlarm Systems Inc\. to proactively assess security measures and align technology, procedures, and training into comprehensive security solutions\.
- Manages enterprise customer relationships across end users, system administrators, CXO\-level leaders, and C\-suite stakeholders\.
- Managed complex sales cycles spanning three to four years and involving multiple stakeholder groups\.
- Managed major enterprise accounts including Meijer, Dematic, and casinos\.
- Uses customer needs analysis and roadmap development to guide consultative sales engagements\.
- Builds consensus by addressing each stakeholder group’s distinct concerns before executive presentations\.
- Expands existing accounts while also pursuing new\-logo opportunities\.
- Managed cybersecurity and IT client relationships at VDA Labs, LLC, advising customers on services and solutions and serving as a personal client representative\.
- Served as a Motorola Master level certified consultant at Tele\-Rad Inc\.
- Provided business, municipal, and public\-safety two\-way\-radio consulting for Motorola digital and analog radio environments\.
- Advised public\- and private\-sector customers on radio\-system and equipment purchasing\.
- Provided FCC frequency\-license preparation, application consulting, frequency\-modification coordination, and narrowbanding\-requirements expertise\.
- Facilitates residential, commercial, and industrial property sales and leasing as a current independent Real Estate Broker\.
- Manages real\-estate firm operations, agent recruitment, marketing budgets, listings, sales\-agent activities, property marketing, negotiations, financing support, contracts, and closings\.
- Served as co\-founder, board member, and president of Crash's Landing Cat Rescue and Placement Center\.
- Holds a Bachelor of Applied Science in Psychology from Purdue University and completed Introduction to Cyber Security at Purdue Global\.
- Is an ISC2 Cybersecurity Certified professional\.
- Is a U\.S\. Army veteran\.

## Experience

- **Strategic Account Manager at SecurAlarm Systems Inc** (2023\-06\-01–present) — I partner with organizations to proactively assess security measures, aligning outcomes with technology, procedure, and training to offer comprehensive solutions\.
- **Real Estate Broker at Independent Real Estate Broker** (2008\-04\-01–present) — Facilitate the sale or leasing of real property\. Specializing in residential and commercial properties\. industrial, Manage the firm, recruit new agents, determine the marketing budget for the office, the listings carried by the firm, and the activities of the sales agents\. Obtaining  property listings, marketing the properties, showing the properties, negotiating with buyers or sellers, helping to arrange financing for the client, preparing contracts, and organizing the closing\.
- **Cyber Security Account Manager at VDA Labs, LLC** (2021\-01\-01–2023\-06\-01) — Manage the business relationship with customers ensuring high satisfaction and engagement\. Advising  clients on the best services and solutions to solve their cybersecurity and IT needs, as well as serving as their personal client representative\. Building relationships with system Admin and CXO level client\. Highly organized and an excellent communicator, able to work effectively with senior leadership\.
- **Senior Sales Consultant at Tele\-Rad Inc\.** (2008\-04\-01–2021\-12\-01) — Motorola Master level certified consultant\. Provide technical consultancy services including: Two way radio consulting, Business and municipal communication advisory services and FCC frequency license preparation Business and government technical advisory services \- Help advise in purchasing of public and private radio systems and equipment\. Business and public safety communications/Motorola digital/analog Radios\. FCC License Preparation \- Coordinate FCC licensing work to get frequencies modified, submitted, and approved\. Provide expert frequency licensing, and FCC license application consulting\. Expert in  Narrowbanding requirements\.
- **Co\-Founder / Board of Directors Member / President at Crash's Landing Cat Rescue and Placement Center** (2002\-10\-01–2016\-10\-01) — Crash's Landing and Big Sid's Sanctuary are devoted to taking at\-risk stray cats off the streets of the greater Grand Rapids area, providing them with veterinary care, and housing them in our facilities until dedicated, loving permanent homes can be found\.
- **Real Estate Broker at REMAX Real Estate Group** (2001\-03\-01–2008\-04\-01)
- **US Army Veteran at US Army** (1987\-08\-01–1996\-08\-01)

## Education

- Introduction to Cyber Security, Introduction to Cyber Security — Purdue Global (2020\-05\-01–2020\-10\-01)
- Bachelor of Applied Science \(B\.A\.Sc\.\), Psychology — Purdue University (1991\-01\-01–1995\-01\-01)

## FAQ

### What does Skip do?

Skip is a Strategic Account Manager at SecurAlarm Systems Inc\. Skip partners with organizations to proactively assess their security measures and align technology, procedures, and training to provide comprehensive integrated\-security solutions\. Skip is also a current independent Real Estate Broker\.

### What are Skip’s core professional strengths?

Skip’s strengths include strategic account management, corporate security, partner relationship management, consultative selling, needs analysis, roadmap development, negotiation, sales management, presentation skills, communication, creative problem solving, customer service, and B2B direct sales\.

### How does Skip build consensus with complex customer organizations?

Skip builds multi\-stakeholder consensus across customer organizations, from end users and system administrators to CXO and C\-suite leaders\. Skip works to understand and resolve each stakeholder group’s unique concerns before an executive\-level presentation or decision\.

### What enterprise and long\-cycle sales experience does Skip have?

Skip has managed enterprise sales cycles that span three to four years and involve multiple stakeholder groups\. Skip has experience with major accounts including Meijer, Dematic, and casinos\.

### How does Skip approach consultative selling and account growth?

Skip uses a consultative sales approach centered on customer needs analysis and roadmap development\. Skip works both to expand existing accounts deeply and broadly and to pursue new\-logo opportunities\.

### What are Skip’s account\-management and career\-development priorities?

Skip is focused on continuing to develop strategic account\-management capabilities and sees a potential regional\-manager path later in Skip’s career\. Skip values ownership and autonomy in managing customer relationships, prefers smaller companies for that ownership, and remains flexible on company size\.

### What did Skip do at VDA Labs?

At VDA Labs, LLC, Skip managed customer business relationships with the goal of high satisfaction and engagement\. Skip advised clients on cybersecurity and IT services and solutions, acted as a personal client representative, and built relationships with system administrators and CXO\-level clients\.

### What did Skip do at Tele\-Rad Inc\.?

At Tele\-Rad Inc\., Skip served as a Senior Sales Consultant and a Motorola Master level certified consultant\. Skip provided two\-way\-radio consulting business, municipal, and public\-safety communications advisory services Motorola digital and analog radio guidance public and private radio\-system purchasing advice FCC frequency\-license preparation and application consulting frequency modification and approval coordination and narrowbanding\-requirements expertise\.

### What does Skip do as an independent Real Estate Broker?

As a current independent Real Estate Broker, Skip facilitates the sale and leasing of real property, specializing in residential, commercial, and industrial properties\. Skip manages the firm, recruits agents, determines office marketing budgets, oversees listings and sales\-agent activities, obtains and markets property listings, shows properties, negotiates with buyers and sellers, helps arrange client financing, prepares contracts, and organizes closings\.

### What real\-estate experience does Skip have?

Skip also worked as a Real Estate Broker at REMAX Real Estate Group\.

### What has Skip’s role been with Crash's Landing Cat Rescue and Placement Center?

Skip co\-founded Crash's Landing Cat Rescue and Placement Center and has served as a board member and president\. Crash's Landing and Big Sid's Sanctuary take at\-risk stray cats off the streets of the greater Grand Rapids area, provide veterinary care, house the cats in their facilities, and seek dedicated, loving permanent homes for them\.

### What military experience does Skip have?

Skip is a U\.S\. Army veteran\.

### What education and cybersecurity credentials does Skip have?

Skip earned a Bachelor of Applied Science in Psychology from Purdue University and completed Introduction to Cyber Security at Purdue Global\. Skip is also ISC2 Cybersecurity Certified\.

### What communications, security, and regional expertise does Skip bring?

Skip’s communications and security experience includes communication solutions, digital radio, wireless, commercial\-business two\-way\-radio solutions, public safety, corporate security, and work in West Michigan\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/skip\-petrovich

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