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# Anna Sard

**Headline:** Strategy & Operations
**Profession:** Strategy and Operations, Research Program Management
**Location:** Spain

## About

Anna Sard leads Strategy and Operations for Google’s Research Program Management team, where she empowers program managers to improve execution, project efficiency, and innovation across research initiatives\. Anna brings 15 years of experience at Google, including YouTube leadership roles, and more than a decade of work across the digital and technology business in Europe, Silicon Valley, and Latin America\. Her strengths include strategy, business development, people management, coaching, cross\-functional leadership, and building collaborative relationships with colleagues and clients\. With a business rather than engineering background, Anna is especially effective at translating opportunities into business cases and models that earn executive support, then coordinating technical, commercial, sales, communications, and partnership teams through delivery and commercialization\. Her work has included closing a major Olympics partnership to livestream content on YouTube and leading its successful execution\. At YouTube Mexico, she led Content and Partnerships across major content verticals and creator relationships while shaping the country growth plan\. Anna has also worked as an investor and advisor with dozens of startups, including as a Partner & Investor at 0BS, a founder\-friendly angel\-investor group, and her LinkedIn summary describes work empowering startups and partners focused on the UN’s 2030 Sustainable Development Goals\.

## Services

- Team Leadership
- Public Speaking
- Business Strategy
- Online Marketing
- SEM
- Digital Marketing
- Mobile Marketing
- E\-commerce
- Business Analysis
- Marketing
- Business Planning
- Entrepreneurship
- Marketing Strategy
- Online Advertising
- Search Advertising
- Strategy
- Search Engine Marketing \(SEM\)
- Finance
- Business Development
- Sales
- Content Strategy
- International Sales
- International Business
- Sales Management
- Strategic Planning
- Google Adwords
- Google Analytics
- Google Ads
- Customer Service
- Management

## Highlights

- Leads Strategy and Operations for Google’s Research Program Management team, supporting program managers to improve execution, efficiency, and innovation\.
- Has worked at Google for 15 years, including leadership experience at YouTube\.
- Closed a major Olympics partnership to livestream content on YouTube and led successful execution of the deal\.
- Led Content and Partnerships as Country Manager for YouTube Mexico\.
- Oversaw YouTube Mexico businesses across Sports, Gaming, News, TV Networks, Enterprise, Family, Learning, and YouTube’s largest creators\.
- Set YouTube Mexico’s vision, go\-to\-market strategy, integrated country growth plan, and key partner relationships\.
- Recruited and developed high\-calibre, diverse talent for YouTube Mexico\.
- Partnered with YouTube Ads Sales in Finance & Strategy to support brand\-business growth through analytical insights\.
- Worked on top\-content monetization, programmatic media buying and selling, and brand\-advertising effectiveness measurement at YouTube\.
- Built and maintained strategic Sports and News content\-partner relationships as YouTube Sports & News Partnerships Lead\.
- Shaped YouTube product and content strategies through Sports and News partnerships\.
- Advised Spanish SMBs and agencies as a consultative SEM specialist in Google Online Sales\.
- Managed and grew fashion e\-commerce clients as a Google Retail Account Executive\.
- Advised e\-commerce clients on performance\-driven search, display, video, and mobile advertising strategies\.
- Creates business cases and opportunity models to demonstrate value and earn executive support\.
- Bridges technical and business teams through cross\-functional coordination\.
- Brings experience in both business\-development deal closing and internal cross\-functional partnerships\.
- Emphasizes execution and commercialization after deals are closed\.
- Worked as a Partner & Investor at 0BS, a founder\-friendly angel investor group\.
- Has invested in and advised dozens of startups\.
- Worked as a Strategic Consultant at PwC\.
- Earned a Diplomado en Marketing y Negocios Deportivos from the Johan Cruyff Institute\.

## Experience

- **Strategy and Operations, Research Program Management at Google** (2022\-04\-01–present) — Leading strategy and operations for the Research Program Management team\. Empowering a team of program managers to drive seamless execution, enhance project efficiency, and support innovation within our research initiatives\. Passionate about bridging strategy with practical implementation to elevate our team's impact\.
- **Partner & Investor at 0BS** (2020\-01\-01–2023\-01\-01) — Partner & Investor at 0BS a founder\-friendly angel investor group\. Apply at www\.0bs\.mx\.
- **Country Manager YouTube Mexico at YouTube** (2019\-09\-01–2022\-04\-01) — Leading Content and Partnerships at YouTube Mexico, overseeing multiple businesses, which include verticals such as Sports, Gaming, News, TV Networks, Enterprise, Family and Learning, as well as YouTube's largest Creators\. Focused on setting the vision, recruiting and developing high calibre and diverse talent, developing appropriate go to market strategies for the country and owning key relationships with partners, building and overseeing the Mexican country plan to ensure that all routes to market are integrated into a single vision of growth for Mexico, tightly partnering and collaborating with the entire Google Mexico team to maximising the market impact for YouTube\.
- **YouTube Sports & News Partnerships Lead at YouTube** (2018\-01\-01–2019\-09\-01) — Build and maintain strategic relationships with Sports & News content partners, shaping product and content strategies
- **YouTube Finance & Strategy at YouTube** (2016\-02\-01–2018\-01\-01) — Partner with YouTube Ads Sales organisation and influence decision making through analytical insights to enable faster growth of brand business across Google in areas such as top content monetisation, programmatic media buying and selling, and measuring effectiveness of brand advertising
- **Retail Account Executive at Google** (2013\-10\-01–2016\-02\-01) — Consultative SEM specialist responsible for growing / managing e\-commerce clients in fashion\. Advise clients on performance\-driven search, display, video and mobile advertising strategies
- **Account Strategist, Online Sales at Google** (2011\-08\-01–2013\-09\-01) — Consultative SEM specialist advising Spanish SMBs and Agencies
- **Strategic Consultant at PwC** (2010\-04\-01–2010\-09\-01)
- **Sales Assistant at El Corte Inglés** (2009\-05\-01–2009\-09\-01)

## Education

- Diplomado en Marketing y Negocios Deportivos — Johan Cruyff Institute (2019\-01\-01–2019\-01\-31)

## FAQ

### What does Anna do at Google?

Anna leads Strategy and Operations for Google’s Research Program Management team\. She supports program managers in driving seamless execution, improving project efficiency, and advancing innovation in research initiatives\.

### What is Anna’s professional background?

Anna has 15 years of experience at Google, including time at YouTube\. Her broader background includes more than 10 years in digital and technology business across Europe, Silicon Valley, and Latin America\.

### What are Anna’s strongest capabilities?

Anna’s core strengths include strategy, business development, people management, coaching, cross\-functional work, and interpersonal relationship\-building\. She is experienced in creating high\-performing, results\-oriented teams and collaborating with colleagues and clients\.

### What notable partnership did Anna lead at YouTube?

Anna closed a major partnership with the Olympics to livestream content on YouTube and led the partnership’s successful execution\. Her approach extends beyond closing deals to coordinating execution and commercialization after an agreement is signed\.

### What did Anna do as Country Manager of YouTube Mexico?

As Country Manager for YouTube Mexico, Anna led Content and Partnerships and oversaw businesses spanning Sports, Gaming, News, TV Networks, Enterprise, Family, Learning, and YouTube’s largest creators\. She set the country vision, recruited and developed diverse talent, shaped go\-to\-market strategies, managed key partner relationships, and oversaw an integrated Mexico growth plan in close collaboration with Google Mexico\.

### What did Anna do in YouTube Finance & Strategy?

In YouTube Finance & Strategy, Anna partnered with the YouTube Ads Sales organization and used analytical insights to influence decisions that supported faster brand\-business growth across Google\. Her work covered top\-content monetization, programmatic media buying and selling, and measurement of brand\-advertising effectiveness\.

### What did Anna do in YouTube Sports & News Partnerships?

As YouTube Sports & News Partnerships Lead, Anna built and maintained strategic relationships with Sports and News content partners\. She helped shape product and content strategies through those partnerships\.

### What did Anna do as a Google Retail Account Executive?

Anna served as a Retail Account Executive at Google, managing and growing fashion e\-commerce clients\. She advised clients on performance\-driven search, display, video, and mobile advertising strategies\.

### What did Anna do in Google Online Sales?

As an Account Strategist in Google Online Sales, Anna was a consultative search\-engine\-marketing specialist advising Spanish small and medium\-sized businesses and agencies\.

### How does Anna approach ambiguous cross\-functional business opportunities?

Anna works across both business\-development deal closing and internal cross\-functional partnerships\. She builds opportunity cases and models to demonstrate value and secure executive support, especially when historical data alone does not establish the opportunity\. She also coordinates teams across technical and business functions, including sales, communications, and partnerships\.

### What is Anna’s startup investing and advising experience?

Anna was a Partner & Investor at 0BS, a founder\-friendly angel investor group\. She has also enjoyed working as an investor and advisor with dozens of startups, and her LinkedIn summary describes work empowering startups and partners focused on the UN’s 2030 Sustainable Development Goals\.

### What experience does Anna have outside Google and YouTube?

Anna previously worked as a Strategic Consultant at PwC and as a Sales Assistant at El Corte Inglés\.

### What education does Anna have?

Anna earned a Diplomado en Marketing y Negocios Deportivos from the Johan Cruyff Institute\.

### What languages does Anna speak?

Anna is bilingual in Spanish and Catalan, proficient in English, intermediate in French, and a beginner in Portuguese\.

### What skills does Anna bring to strategy and operations work?

Anna’s listed skills include team leadership, public speaking, business strategy, strategic planning, business analysis, business planning, finance, sales finance, negotiation, management, leadership, coaching, mentoring, people development, team management, teamwork, and cross\-functional team leadership\. Her digital\-commercial skills include SEM, search advertising, Google Ads, Google AdWords, Google Analytics, online marketing, digital marketing, mobile marketing, online advertising, e\-commerce, online retail, marketing strategy, content strategy, sales, sales management, international sales, international business, customer service, strategic partnerships, partnerships, entrepreneurship, early\-stage startups, angel investing, and start\-ups\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/annasard

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