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# Jonathan Bird

**Headline:** SVP of Sales \| Scaler of Revenue & Teams \| B2B SaaS & Tech Leader \| Pipeline Growth & GTM Strategist \| Building Profitable Sales Engines
**Profession:** SVP Payer and Provider
**Location:** Dallas\-Fort Worth Metroplex

## About

Jonathan Bird is SVP of Payer and Provider at Redox, where he leads the enterprise expansion team serving Redox’s largest payer and provider customers\. He focuses on helping enterprise partners realize long\-term value from the healthcare integration platform while identifying sustainable opportunities for expansion\. Jonathan works across sales, customer success, product, and leadership on executive engagement, renewal strategy, expansion planning, and complex multi\-stakeholder healthcare environments\. With more than 15 years of experience across B2B, SaaS, healthcare technology, document\-management automation, professional AV, and enterprise data storage, Jonathan builds profitable sales engines, scalable teams, and go\-to\-market strategies\. His strengths include data\-informed forecasting, consultative selling, pipeline development, sales operations, customer retention, and coaching high\-performing teams with a high\-accountability, high\-support approach grounded in integrity\. His results include 20% year\-over\-year sales growth and 4x pipeline generation while leading 18 representatives across three Redox sales teams consistent 15% year\-over\-year sales growth and a President’s Club award at DocuNav Solutions a 20% increase in lead generation at DocuNav a 10% annual\-revenue increase and 15% shorter sales cycle at Exertis Pro AV Österreich and a multimillion\-dollar enterprise\-storage pipeline at Horizon Technology\. Jonathan also founded JLB Business Services LLC, which supports organizations in operational and sales strategy, enablement, team development, HR optimization, and financial performance\.

## Services

- Analytics
- Customer Acquisition
- Decision\-Making
- Performance Metrics
- Amazon Web Services \(AWS\)
- Provider Relations
- Generative AI
- Life Sciences
- Business Process Improvement
- Healthcare Consulting
- Artificial Intelligence \(AI\)
- Cybersecurity
- Market Penetration
- Sales Analysis
- Revenue Generation
- Customer Engagement
- Healthcare
- Client Presentation
- Sales Pipeline Development
- Presentations
- Lead Generation
- Analytical Skills
- Record Of Success
- Key Performance Indicators
- Strategic Thinking
- Sales Planning
- Persuasion
- Problem Solving
- Experienced Sales Professional
- Relationship Development

## Highlights

- Leads Redox’s enterprise payer and provider expansion team, serving the company’s largest payer and provider customers\.
- Works across sales, customer success, product, and leadership at Redox on executive engagement, renewal strategy, expansion planning, and alignment of customer goals with Redox’s platform and roadmap\.
- Managed and scaled three Redox sales teams—Enterprise, Account Management, and SMB/Mid\-Market—totaling 18 sales representatives\.
- Drove 20% year\-over\-year sales growth as Sales Director at Redox by optimizing sales processes and team performance\.
- Generated 4x pipeline at Redox, materially expanding revenue opportunities\.
- Consistently met and exceeded sales quotas at Redox\.
- Developed Redox training programs that improved team efficiency and product knowledge\.
- Founded JLB Business Services LLC, supporting organizations with business and sales strategy, sales enablement, revenue expansion, operations, team development, HR optimization, and financial performance\.
- Led revenue\-growth strategy at Actuvi across new business development, customer expansion, sales operations, go\-to\-market execution, and pipeline generation\.
- Built, mentored, and scaled a sales organization at Actuvi with an emphasis on data\-driven decisions, predictable forecasting, and long\-term customer partnerships\.
- Led a cross\-functional DocuNav Solutions team of account managers, customer success managers, sales executives, and sales engineers\.
- Achieved consistent 15% year\-over\-year sales growth at DocuNav Solutions\.
- Earned the President’s Club award at DocuNav Solutions for outstanding performance\.
- Implemented data\-driven sales methodologies at DocuNav Solutions to improve pipeline visibility and forecasting accuracy\.
- Collaborated with marketing at DocuNav Solutions on targeted campaigns that increased lead generation by 20%\.
- Oversaw SW\-region sales operations at Exertis Pro AV Österreich, with responsibility for market\-share and customer\-base expansion\.
- Introduced new product lines at Exertis Pro AV Österreich, resulting in a 10% increase in annual revenue\.
- Collaborated with vendors at Exertis Pro AV Österreich on joint marketing initiatives that enhanced brand visibility\.
- Streamlined sales processes at Exertis Pro AV Österreich, reducing the sales cycle by 15%\.
- Sold enterprise data\-storage products at Horizon Technology to global IT leaders, VARs, and resellers across North America, EMEA, and APAC\.
- Built and managed a multimillion\-dollar pipeline at Horizon Technology through cold outreach, channel partnerships, and inbound demand\.
- Ranked among top\-performing Horizon Technology representatives and exceeded quarterly sales targets\.
- Developed Horizon Technology vendor relationships that contributed to preferred pricing and strategic deal wins\.
- Provided consultative support at Horizon Technology on hardware specifications and compatibility for large enterprise deployments\.

## Experience

- **SVP Payer and Provider at Redox** (2026\-02\-01–present) — I lead the enterprise expansion team at Redox, focused on growing and strengthening our relationships with our largest Payer and Provider customers\. My role centers on ensuring our enterprise partners realize long term value from Redox while identifying thoughtful, sustainable opportunities for expansion\. I work closely with sales, customer success, product, and leadership to align customer goals with Redox’s platform and roadmap\. This includes executive engagement, renewal strategy, expansion planning, and navigating complex, multi stakeholder healthcare environments\. I’m passionate about building high performing teams, creating clarity in complex sales motions, and scaling growth in a way that is customer first, data informed, and aligned with long term outcomes\.
- **Founder at JLB Business Services LLC** (2025\-08\-01–present) — At JLB Business Services LLC, we help organizations build scalable, efficient, and high\-performing operations\. Our focus is on developing and executing business and sales strategies that drive measurable growth, streamline operations, and maximize profitability\. We partner with companies to strengthen every aspect of their business — from sales enablement and revenue expansion to team development, HR optimization, and financial performance\. With experience across multiple industries, we bring a hands\-on, results\-driven approach that helps leaders turn strategy into action\. Whether your goal is to accelerate sales, refine your operational processes, or align your team for long\-term success, JLB Business Services LLC delivers the expertise and insight to get you there\.
- **Vice President of Sales at Actuvi** (2025\-08\-01–2026\-02\-01) — Actuvi is a platform that allows clinics to provide digital care to monitor and improve patient health\. • It integrates patient data sets, patient\-reported experiences, along with data from physiological devices and third\-party apps, all charted and to be monitored in one place, breaking down traditional data silos\. • I an leading Actuvi’s revenue growth strategy, overseeing all aspects of new business development, customer expansion, and sales operations\. • Drive go\-to\-market execution, pipeline generation, and cross\-functional alignment to achieve aggressive growth targets\. • Build, mentor, and scale a high\-performing sales organization with a focus on data\-driven decision\-making, predictable forecasting, and long\-term customer partnerships\. • Partner closely with product, marketing, and customer success to ensure seamless delivery of value to clients\. • Key Focus Areas: • Strategic sales planning and execution to accelerate revenue growth • Building scalable sales processes and perf
- **Vice President of Sales at DocuNav Solutions** (2024\-03\-01–2025\-08\-01) — DocuNav Solutions specializes in document management and workflow automation solutions\. • Lead a cross\-functional team comprising Account Managers, Customer Success Managers \(CSMs\), Sales Executives, and Sales Engineers\. • Achieved a consistent 15% year\-over\-year sales increase through strategic planning and execution\. • Recognized with the President’s Club award for outstanding performance\. • Implemented data\-driven sales methodologies, enhancing pipeline visibility and forecasting accuracy\. • Collaborated with marketing to develop targeted campaigns, resulting in a 20% increase in lead generation\.
- **Sales Director at Redox** (2021\-09\-01–2024\-03\-01) — Redox is a leading healthcare integration platform facilitating seamless data exchange\. • Focused on Provider sales and Payers\. • Managed and scaled three distinct sales teams: Enterprise, Account Management, and SMB/Mid\-Market, totaling 18 sales representatives\. • Drove a 20% year\-over\-year sales growth by optimizing sales processes and team performance\. • Achieved 4x pipeline generation, significantly enhancing revenue opportunities\. • Consistently met and exceeded sales quotas, demonstrating strong market penetration and client acquisition\. • Developed and implemented training programs, improving team efficiency and product knowledge\.
- **Sales Director at Exertis Pro AV Österreich \(formerly COMM\-TEC\)** (2016\-12\-01–2021\-09\-01) — Exertis \(JB&A\) is a value\-added distributor specializing in broadcast, post\-production, and professional AV technologies\. • ￼ • Oversaw sales operations for the SW region, focusing on expanding market share and customer base\. • Introduced new product lines, resulting in a 10% increase in annual revenue\. • Collaborated with vendors to develop joint marketing initiatives, enhancing brand visibility\. • Streamlined sales processes, reducing the sales cycle by 15%\.
- **Sr\. Account Executive at Horizon Technology** (2014\-06\-01–2016\-10\-01) — Horizon Technology was a global distributor specializing in data storage solutions, representing brands like Western Digital, Toshiba, Hitachi, and Seagate\. • Sold enterprise\-grade storage products to global IT leaders, VARs, and resellers across North America, EMEA, and APAC\. • Built and managed a multimillion\-dollar pipeline through cold outreach, channel partnerships, and inbound demand\. • Consistently ranked among top\-performing reps and exceeded quarterly sales targets\. • Developed strong vendor relationships, contributing to preferred pricing and strategic deal wins\. • Provided consultative sales support on hardware specs and compatibility for large enterprise deployments\.

## FAQ

### What does Jonathan do at Redox?

Jonathan is SVP of Payer and Provider at Redox\. He leads Redox’s enterprise expansion team, focused on strengthening relationships with the company’s largest payer and provider customers, delivering long\-term customer value, and identifying thoughtful, sustainable expansion opportunities\.

### What are Jonathan’s responsibilities in payer and provider enterprise expansion?

Jonathan partners with sales, customer success, product, and leadership to align customer goals with Redox’s platform and roadmap\. His work includes executive engagement, renewal strategy, expansion planning, and navigating complex, multi\-stakeholder healthcare environments\.

### What are Jonathan’s core strengths?

Jonathan is strongest in revenue growth, go\-to\-market strategy, sales leadership, pipeline development, forecasting, consultative selling, sales operations, customer expansion, customer retention, and building scalable teams\. He emphasizes customer\-first, data\-informed growth and long\-term outcomes\.

### What does Jonathan do through JLB Business Services LLC?

Jonathan founded JLB Business Services LLC\. The firm helps organizations build scalable, efficient, high\-performing operations through business and sales strategy, sales enablement, revenue expansion, team development, HR optimization, operational improvement, and financial\-performance work\.

### What did Jonathan do at Actuvi?

At Actuvi, Jonathan led revenue\-growth strategy across new business development, customer expansion, and sales operations\. He drove go\-to\-market execution, pipeline generation, and cross\-functional alignment built and mentored a sales organization and partnered with product, marketing, and customer success to deliver client value\.

### What is Actuvi, where Jonathan served as Vice President of Sales?

Actuvi is a digital\-care platform that enables clinics to monitor and improve patient health\. It brings together patient datasets, patient\-reported experiences, data from physiological devices, and third\-party\-app data in one monitored view to break down traditional data silos\.

### What were Jonathan’s sales priorities at Actuvi?

Jonathan’s stated focus at Actuvi included strategic sales planning, scalable sales processes and performance metrics, coaching sales talent, enterprise and channel strategies to expand market share, and strengthening customer retention and lifetime value\.

### What did Jonathan do at DocuNav Solutions?

At DocuNav Solutions, Jonathan led a cross\-functional team of account managers, customer success managers, sales executives, and sales engineers\. He led sales strategy, operations, and expansion across the United States for a company specializing in document management and workflow automation\.

### What did Jonathan accomplish at DocuNav Solutions?

Jonathan achieved consistent 15% year\-over\-year sales growth at DocuNav Solutions, earned a President’s Club award for outstanding performance, implemented data\-driven sales methodologies to improve pipeline visibility and forecasting accuracy, and collaborated with marketing on targeted campaigns that increased lead generation by 20%\.

### What did Jonathan do as Sales Director at Redox?

As Sales Director at Redox, Jonathan managed and scaled Enterprise, Account Management, and SMB/Mid\-Market sales teams totaling 18 representatives\. Redox is a healthcare integration platform that facilitates data exchange, and Jonathan’s work focused on provider sales and payers\.

### What did Jonathan accomplish as Sales Director at Redox?

Jonathan drove 20% year\-over\-year sales growth and 4x pipeline generation at Redox by improving sales processes and team performance\. He consistently met or exceeded quota, developed training programs that improved team efficiency and product knowledge, and demonstrated market penetration and client\-acquisition results\.

### What did Jonathan do at Exertis Pro AV Österreich?

At Exertis Pro AV Österreich, formerly COMM\-TEC, Jonathan oversaw sales operations for the SW region, with a focus on expanding market share and the customer base\. Exertis, also identified as JB&A in the record, is a value\-added distributor of broadcast, post\-production, and professional AV technologies\.

### What did Jonathan accomplish at Exertis Pro AV Österreich?

Jonathan introduced new product lines that produced a 10% increase in annual revenue, worked with vendors on joint marketing initiatives to improve brand visibility, and streamlined sales processes to reduce the sales cycle by 15%\.

### What did Jonathan do at Horizon Technology?

As a Senior Account Executive at Horizon Technology, Jonathan sold enterprise\-grade data\-storage products to global IT leaders, VARs, and resellers across North America, EMEA, and APAC\. Horizon Technology represented brands including Western Digital, Toshiba, Hitachi, and Seagate\.

### What did Jonathan accomplish at Horizon Technology?

Jonathan built and managed a multimillion\-dollar pipeline through cold outreach, channel partnerships, and inbound demand\. He ranked among top\-performing representatives, exceeded quarterly sales targets, developed vendor relationships that supported preferred pricing and strategic deal wins, and provided consultative support on hardware specifications and compatibility for large enterprise deployments\.

### Which industries and technologies has Jonathan worked across?

Jonathan’s technology and market experience spans B2B and SaaS sales, healthcare and healthcare analytics, life sciences, document management and workflow automation, professional AV and media technology, cybersecurity, e\-commerce, and enterprise storage technologies including NAS and SAN\.

### What commercial and operational skills does Jonathan bring?

Jonathan’s listed capabilities include sales strategy, strategic planning, go\-to\-market strategy, revenue analysis, sales analysis, forecasting, performance metrics, key performance indicators, market analysis, business\-process improvement, customer acquisition, lead generation, pipeline development, account management, new business development, direct sales, channel sales, and sales operations\.

### What team and relationship\-building skills does Jonathan bring?

Jonathan lists hiring, recruiting, coaching, national sales management, team building, team leadership, cross\-team collaboration, strategic partnerships, vendor partnerships, channel partners, strategic alliances, negotiation, relationship building, key\-account relationship building, customer engagement, client relations, customer service, and customer retention among his skills\.

### What tools and additional professional skills does Jonathan list?

Jonathan lists Amazon Web Services, generative AI, artificial intelligence, Salesforce\.com, Microsoft Office, Microsoft Word, Microsoft Excel, PowerPoint, presentations, public speaking, content management, asset management, information technology, analytical skills, decision\-making, strategic thinking, persuasion, problem solving, time management, reliability, teamwork, leadership, and entrepreneurship among his skills\.

### What language does Jonathan list?

Jonathan lists Spanish among his skills\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/jonathanbirdvp

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