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# Dale Spence

**Headline:** GTM Engineer @ Formation
**Profession:** GTM Engineer
**Location:** San Francisco Bay Area

## About

Dale Spence is a GTM Engineer at Formation AI Research Lab, where he builds AI systems and automated workflows to support growth\. Dale’s strengths sit at the technical end of go\-to\-market work: he combines computer science and game design training with custom coding, AI\-assisted development using Claude, and practical workflow design\. He builds systems that connect browser automation, data enrichment, personalization, and platform\-compliance considerations, with particular experience in LinkedIn outreach workflows using Clay, Claude, and Apollo\. In automated LinkedIn outreach built from ICP lists, Dale achieved a 50% response rate, with roughly one\-third of responses converting into meetings with human oversight\. He also develops AI personalization designed to preserve an authentic founder voice rather than produce generic AI messaging\. Previously, Dale designed AI\-driven growth systems for user acquisition, education, and community engagement in Web3 at EthosDefi, including autonomous agents and personas for content pipelines and community updates\. He holds a Bachelor of Science in Computer Science Game Design from the University of California, Santa Cruz\.

## Services

- Agentic Workflows
- Social Media Marketing
- Public Speaking
- Unity
- Databases
- Debugging
- JavaScript
- Analytical Skills
- Communication
- Artificial Intelligence \(AI\)
- Python \(Programming Language\)
- C\+\+
- C \(Programming Language\)
- Project Planning
- Teamwork
- Leadership
- Computer Science

## Highlights

- Serves as GTM Engineer at Formation AI Research Lab\.
- Built AI systems and automated workflows to drive growth\.
- Achieved a 50% response rate through automated LinkedIn outreach built from ICP lists\.
- Converted roughly one\-third of LinkedIn outreach responses into meetings with human oversight\.
- Built complex workflow automation spanning browser automation, enrichment, personalization, and platform compliance\.
- Built AI personalization designed to maintain an authentic founder voice and avoid generic AI tone\.
- Has experience with Clay, Claude, Apollo, and LinkedIn automation workflows\.
- Combines custom coding with AI assistance from Claude and personal programming skills\.
- Designed AI\-driven growth systems for user acquisition, education, and community engagement across Web3 as a Growth Engineer Intern at EthosDefi\.
- Built autonomous AI agents and personas to automate content pipelines and communicate community updates and news at EthosDefi\.
- Ran courses at Integem Inc\. that taught students Python skills and introduced augmented reality\.
- Earned a Bachelor of Science in Computer Science Game Design from the University of California, Santa Cruz\.
- Quickly learned the n8n platform and independently built workflows needed by the team, according to direct manager Adam Lavine\.
- Took initiative to manage moderation and operations for a company community without being asked, according to Adam Lavine\.
- Received a 5 out of 5 recommendation from direct manager Adam Lavine\.

## Experience

- **GTM Engineer at Formation AI Research Lab** (2026\-02\-01–present)
- **Growth Engineer Intern at EthosDefi** (2025\-06\-01–2026\-02\-01) — Designed AI\-driven growth systems at Ethos Defi, focusing on user acquisition, education, and community engagement across Web3\. Built autonomous AI agents and personas that automate content pipelines and communicate updates and news within the community, operating at the intersection of growth strategy, automation, and crypto\.
- **Summer Intern at Integem Inc\.** (2024\-06\-01–2024\-08\-01) — Ran courses where students learn Python skills and are introduced to augmented reality

## Education

- Bachelor of Science \- BS, Computer Science Game Design — University of California, Santa Cruz (2021\-09\-01–2025\-06\-01)
- Granada High School (2017\-08\-01–2021\-06\-01)

## FAQ

### What does Dale do?

Dale is a GTM Engineer at Formation AI Research Lab\. He builds AI systems and automated workflows that support growth\.

### What are Dale's core strengths?

Dale is strongest at building technical GTM solutions, including automated workflows, browser automation, enrichment, personalization, and platform\-compliance\-aware processes\. He combines AI\-assisted coding with his own programming skills to build rather than only discuss AI applications\.

### What results has Dale achieved with LinkedIn outreach?

Dale built automated LinkedIn outreach from ICP lists that achieved a 50% response rate\. Roughly one\-third of the responses converted into meetings, with human oversight in the process\.

### What GTM tools and workflows has Dale used?

Dale has experience building LinkedIn automation workflows with Clay, Claude, and Apollo\. His work includes browser automation, enrichment, personalization, and attention to platform compliance\.

### How does Dale approach AI personalization and agents?

Dale builds AI personalization intended to retain an authentic founder voice and avoid generic AI tone\. He also works with autonomous AI agents and personas for automated communication and content workflows\.

### What did Dale do at EthosDefi?

At EthosDefi, Dale was a Growth Engineer Intern who designed AI\-driven growth systems focused on user acquisition, education, and community engagement across Web3\. He built autonomous AI agents and personas that automated content pipelines and communicated updates and news within the community\.

### What did Dale do at Integem Inc\.?

At Integem Inc\., Dale was a Summer Intern who ran courses in which students learned Python skills and were introduced to augmented reality\.

### What is Dale's educational background?

Dale earned a Bachelor of Science in Computer Science Game Design from the University of California, Santa Cruz\. His technical approach to GTM engineering draws on this computer science and game design background\.

### Where did Dale attend high school?

Dale attended Granada High School\.

### What skills does Dale bring to GTM and technical work?

Dale’s listed skills include agentic workflows, artificial intelligence, Python, JavaScript, C\+\+, C, Unity, databases, debugging, computer science, social media marketing, public speaking, analytical skills, communication, project planning, teamwork, and leadership\.

### What do references say about Dale?

Adam Lavine, Dale’s direct manager for 6–10 months, gave Dale a 5 out of 5 and definitely recommends him\. Adam described Dale as a fast learner, hard worker, smart, honest, well mannered, and well educated, and noted that Dale offers helpful suggestions\. Adam said Dale quickly learned n8n and independently built the workflows the team needed\. He also said Dale took initiative to handle moderation and management for a company community without being asked\. Adam noted that Dale works independently when expectations and tasks are clearly laid out\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/dale\-spence\-460337295

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