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# Mike Williams

**Headline:** Senior Director, Global Business Development
**Profession:** Senior Director, Global Business Development
**Location:** Charlotte, NC, USA

## About

Mike Williams is Senior Director of Global Business Development at OPEN Health, with a career spanning business development, brand strategy, client services, pharmaceuticals, and military leadership\. He is strongest at identifying and opening new partnerships, particularly in agency\-side environments where he can connect client needs with high\-value strategic solutions\. Mike has held senior business development roles at Brand Institute and OPEN Health, as well as leadership positions at Brandsymbol, Innovatix / Premier, Addison Whitney, Dura Pharmaceuticals, and North Carolina Mutual Wholesale Drug Company\. A defining accomplishment was cold\-sourcing Novo Nordisk, navigating its MSA and procurement processes, traveling to Copenhagen, and winning a naming engagement valued at more than $1 million\. The work supported the creation of the global Wegovy brand for semaglutide and became the agency’s largest project to date\. Mike led the seven\-figure naming project end to end, demonstrating the persistence, relationship\-building, and commercial judgment required to win complex global opportunities\. He earned a Bachelor of Arts from the University of North Carolina at Chapel Hill and also served as a Sergeant and Non\-Commissioned Officer in the United States Marine Corps\.

## Highlights

- Serves as Senior Director of Global Business Development at OPEN Health\.
- Served as Senior Vice President of Business Development at Brand Institute\.
- Cold\-sourced Novo Nordisk as a new account\.
- Navigated Novo Nordisk’s MSA and procurement processes\.
- Traveled to Copenhagen in support of the Novo Nordisk opportunity\.
- Won a naming project valued at more than $1 million for Novo Nordisk\.
- Supported the creation of the global Wegovy brand for semaglutide\.
- Led the Wegovy naming project end to end\.
- Won the agency’s largest project to date through the Novo Nordisk engagement\.
- Served as Managing Director at Brandsymbol\.
- Served as Associate Vice President of Client & Field Services at Innovatix / Premier\.
- Worked as a Senior Consultant at Addison Whitney\.
- Worked as a Specialty Pharmaceuticals Representative at Dura Pharmaceuticals, now Perrigo Company\.
- Served as Regional Manager at North Carolina Mutual Wholesale Drug Company\.
- Served as a Sergeant and Non\-Commissioned Officer in the United States Marine Corps\.
- Earned a Bachelor of Arts from the University of North Carolina at Chapel Hill\.

## Experience

- **Senior Director, Global Business Development at OPEN Health** (2024\-01\-01–2025\-01\-01)
- **Senior Vice President, Business Development at Brand Institute** (2022\-01\-01–2024\-01\-01)
- **Managing Director at Brandsymbol** (2017\-01\-01–2022\-01\-01)
- **Associate Vice President, Client & Field Services at Innovatix / Premier** (2002\-01\-01–2017\-01\-01)
- **Senior Consultant at Addison Whitney** (1999\-01\-01–2002\-01\-01)
- **Specialty Pharmaceuticals Representative at Dura Pharmaceuticals \(now Perrigo Company\)** (1997\-01\-01–1999\-01\-01)
- **Regional Manager at North Carolina Mutual Wholesale Drug Company** (1996\-01\-01–1997\-01\-01)
- **Sergeant, Non\-Commissioned Officer at United States Marine Corps** (1991\-01\-01–1996\-01\-01)

## Education

- Bachelor of Arts — University of North Carolina at Chapel Hill (1991\-01\-01)

## FAQ

### What does Mike do?

Mike Williams is Senior Director of Global Business Development at OPEN Health\. His work focuses on developing new business relationships and global growth opportunities\.

### What is Mike strongest at?

Mike’s strongest business\-development skill is finding and opening new partnerships\. He has experience pursuing complex opportunities, building relationships, and navigating procurement processes\.

### What is Mike’s role at OPEN Health?

At OPEN Health, Mike serves as Senior Director of Global Business Development\.

### What did Mike do at Brand Institute?

Mike served as Senior Vice President of Business Development at Brand Institute\. In that role, he pursued and developed business\-development opportunities in the branding sector\.

### What did Mike accomplish with Novo Nordisk and Wegovy?

Mike cold\-sourced Novo Nordisk as an account, navigated its MSA and procurement process, traveled to Copenhagen, and won a naming project worth more than $1 million\. The engagement supported the global Wegovy brand for semaglutide and was the agency’s largest project to date\.

### How did Mike lead the Wegovy naming project?

Mike led the more\-than\-$1\-million Wegovy naming project from pursuit through delivery\. The work required securing the account, managing the procurement path, and supporting a global brand\-development engagement\.

### What was Mike’s role at Brandsymbol?

Mike was Managing Director at Brandsymbol\.

### What was Mike’s role at Innovatix / Premier?

Mike was Associate Vice President of Client & Field Services at Innovatix / Premier\.

### What did Mike do at Addison Whitney?

Mike worked as a Senior Consultant at Addison Whitney\.

### What was Mike’s experience at Dura Pharmaceuticals?

Mike was a Specialty Pharmaceuticals Representative at Dura Pharmaceuticals, which is now Perrigo Company\.

### What was Mike’s role at North Carolina Mutual Wholesale Drug Company?

Mike served as Regional Manager at North Carolina Mutual Wholesale Drug Company\.

### What is Mike’s military experience?

Mike served in the United States Marine Corps as a Sergeant and Non\-Commissioned Officer\.

### Where did Mike attend college?

Mike earned a Bachelor of Arts from the University of North Carolina at Chapel Hill\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/michaelewilliamsjr/sv

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