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# J\.R\. Roberts

**Headline:** Veterinary Sales Executive, SaaS, Technology and AI
**Profession:** Veterinary Sales Executive, SaaS, Technology and AI
**Location:** Orlando, FL, USA

## About

J\.R\. Roberts is a Veterinary Sales Executive focused on SaaS, technology, and AI at Covetrus\. J\.R\. brings a consultative, relationship\-driven sales approach to enterprise and healthcare accounts, with experience selling into hospital systems, developing key relationships, expanding accounts through upselling, and delivering services to enterprise clients\. J\.R\. has closed deals worth approximately $7 million USD and is particularly strong in rebuilding customer trust, connecting operational needs to contractual accountability, and owning negotiation, pricing, and operational follow\-through\. Before Covetrus, J\.R\. held national sales leadership roles in robotics and AI, medical technology, enterprise SaaS, and pre\-seed and Series A start\-ups, alongside key\-account and regional integrated\-account leadership positions at Stericycle\. J\.R\.’s experience also includes vascular\-access sales in California at Smiths Medical\. J\.R\.

## Highlights

- Serves as a Veterinary Sales Executive for SaaS, technology, and AI at Covetrus\.
- Closed deals worth approximately $7 million USD, including work that rebuilt hospital trust into a deal of approximately that value\.
- Has sold into hospital systems within the healthcare industry\.
- Has experience selling services to enterprise clients\.
- Uses a consultative, relationship\-driven sales approach\.
- Develops strong account relationships and identifies upsell opportunities\.
- Connects operational requirements to contractual accountability\.
- Owns negotiation, pricing, and operational follow\-through in sales engagements\.
- Uses proactive service recovery to build lasting customer trust\.
- Served as Sr National Sales Manager at Haystack Robotics, a Series A robotics and AI start\-up\.
- Served as National Sales Manager, Enterprise and SaaS, West Coast, at Mirion Medical, Inc\.
- Served as National Sales Manager at WasteMedX, Inc\., a pre\-seed start\-up\.
- Served as Director of Key Accounts, National, at Stericycle, Inc\.
- Served as Director of Regional Integrated Accounts, West, at Stericycle, Inc\.
- Served as Major Account Executive / Sales Solution Executive, West, at Stericycle, Inc\.
- Served as Vascular Access Territory Manager for California at Smiths Medical, Inc\.
- Earned a Bachelor of Science in Zoology and Chemistry from the University of Washington\.

## Experience

- **Veterinary Sales Executive, SaaS, Technology and AI at Covetrus** (2026\-01\-01–present)
- **Sr National Sales Manager, Series A start\-up Robotics and AI at Haystack Robotics** (2025\-01\-01–2026\-01\-01)
- **National Sales Manager, Enterprise and SaaS, West Coast at Mirion Medical, Inc\.** (2024\-01\-01–2025\-01\-01)
- **National Sales Manager, Pre\-seed start\-up at WasteMedX, Inc\.** (2023\-01\-01–2024\-01\-01)
- **Director of Key Accounts, National at Stericycle, Inc\.** (2021\-01\-01–2023\-01\-01)
- **Director of Regional Integrated Accounts, West at Stericycle, Inc\.** (2016\-01\-01–2021\-01\-01)
- **Major Account Executive / Sales Solution Executive, West at Stericycle, Inc\.** (2011\-01\-01–2016\-01\-01)
- **Vascular Access Territory Manager, California at Smiths Medical, Inc\.** (2008\-01\-01–2011\-01\-01)

## Education

- Bachelor of Science, Zoology and Chemistry — University of Washington

## FAQ

### What does J\.R\. do?

J\.R\. is a Veterinary Sales Executive focused on SaaS, technology, and AI at Covetrus\. J\.R\. sells with a consultative, relationship\-driven approach and has experience in enterprise, healthcare, hospital\-system, and key\-account sales\.

### What are J\.R\.’s core sales strengths?

J\.R\.’s strongest areas include building trusted customer relationships, selling to enterprise clients and hospital systems, expanding accounts through upselling, negotiating pricing, and maintaining operational follow\-through after a sale\.

### What large deals has J\.R\. closed?

J\.R\. has experience closing deals worth approximately $7 million USD\. One notable example involved rebuilding hospital trust into a deal of approximately that value\.

### What healthcare and hospital\-system experience does J\.R\. have?

J\.R\. has sold into hospital systems within the healthcare industry and has experience translating operational needs into contractual accountability\. J\.R\. also emphasizes proactive service recovery as a way to build durable customer trust\.

### What is J\.R\.’s current role at Covetrus?

At Covetrus, J\.R\. serves as a Veterinary Sales Executive focused on SaaS, technology, and AI\.

### What did J\.R\. do at Haystack Robotics?

At Haystack Robotics, J\.R\. was Sr National Sales Manager for a Series A start\-up focused on robotics and AI\.

### What was J\.R\.’s role at Mirion Medical?

At Mirion Medical, Inc\., J\.R\. was National Sales Manager for Enterprise and SaaS on the West Coast\.

### What did J\.R\. do at WasteMedX?

At WasteMedX, Inc\., J\.R\. was National Sales Manager at a pre\-seed start\-up\.

### What roles did J\.R\. hold at Stericycle?

J\.R\. held three roles at Stericycle, Inc\.: Director of Key Accounts, National Director of Regional Integrated Accounts, West and Major Account Executive / Sales Solution Executive, West\.

### What was J\.R\.’s role at Smiths Medical?

At Smiths Medical, Inc\., J\.R\. was a Vascular Access Territory Manager for California\.

### How does J\.R\. approach sales?

J\.R\. prefers a consultative and relationship\-driven sales approach, centered on understanding customer needs, building strong relationships, and creating account\-growth opportunities\.

### What does J\.R\. look for in account\-management work?

In account management, J\.R\. wants to focus on developing strong relationships and upselling within existing accounts\.

### What work arrangement does J\.R\. prefer?

J\.R\.

### Why did J\.R\. seek a change from a previous role?

J\.R\.

### What is J\.R\.’s educational background?

J\.R\. earned a Bachelor of Science in Zoology and Chemistry from the University of Washington\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/j\-r\-roberts\-950718113

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