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# Karen Kiscaden

**Headline:** GTM Enablement & Content Strategy Leader \| I Turn Complex Products into Clear Stories, Content & Experiences That Drive Action \| Sales, Partner & Customer Enablement
**Profession:** Founder \| Independent Contractor
**Location:** Rochester, Minnesota, United States

## About

Karen Kiscaden is the founder of Karen Kiscaden, LLC, where she works as an independent contractor, licensed substitute teacher for Pre\-K through adult learners, and 1:1 coach for adults\. She brings more than 15 years of experience translating complex products, programs, and ideas into clear content, enablement, training, digital experiences, and product\-launch materials for seller, partner, customer, and executive audiences\. Karen’s strengths include GTM and sales enablement, content strategy, messaging and storytelling, web strategy, program management, content analytics, and AI\-assisted content\. Across roles at Cisco, she connected Product, Marketing, Sales, and Customer Success led alignment across 7–15 teams for major launches and managed changing launch content through lifecycle tracking and prioritization\. Karen has improved content findability through reorganization, tagging, and evergreen resources, and she built an enterprise\-agreements sales hub that reached top\-3% adoption and 10,000 monthly asset views\. She leads through influence rather than direct people management and is seeking her first people\-management role supporting global enablement initiatives focused on consistency and scalability\.

## Highlights

- Brings 15\+ years of experience turning complex products, programs, and ideas into understandable, actionable content and enablement\.
- Led alignment across 7–15 teams for major product launches\.
- Managed complex product\-launch content through lifecycle tracking and prioritization amid changing requirements\.
- Built an enterprise\-agreements sales hub that achieved top\-3% adoption and 10,000 monthly asset views\.
- Improved content findability through content reorganization, tagging, and evergreen resources\.
- Used field advisory boards to gather feedback, validate adoption, and understand content needs\.
- Created playbooks and supporting content for sales teams\.
- Focused enablement programs on global consistency and scalability\.
- Connected Product, Marketing, Sales, and Customer Success to create clear stories, useful content, and action\-oriented experiences\.
- Held Cisco roles spanning Duo GTM enablement, content and user enablement, web and content enablement, cross\-functional enablement, training and development, strategy and operations, and solution architecture\.
- Generated revenue at Concur by qualifying executive\-level leads and supporting enterprise sales cycles\.
- Drove strategic sales initiatives at Concur through ADP and American Express partnerships\.
- Supported internal sales for insulin\-pump therapies at Medtronic while serving as a patient advocate and assisting with insurance claims\.
- Serves as founder and independent contractor at Karen Kiscaden, LLC\.
- Is licensed as a substitute teacher for Pre\-K through adult learners and provides 1:1 adult coaching\.
- Earned a BS in Marketing from the University of Minnesota Carlson School of Management\.

## Experience

- **Founder \| Independent Contractor at Karen Kiscaden, LLC** (2025\-09\-01–present) — Licensed substitute teacher for Pre\-K through Adult\. Extending my passion for learning, development, and enablement directly into the classroom\. Providing 1:1 coaching for adults\.
- **Product Manager \- Duo GTM Enablement at Cisco** (2023\-01\-01–2025\-10\-01)
- **Senior Program Manager \- Content & User Enablement at Cisco** (2021\-06\-01–2023\-01\-01)
- **Program Manager \- Web, Content & Enablement at Cisco** (2019\-05\-01–2021\-06\-01)
- **Strategic Programs Manager \- Cross Functional Enablement at Cisco** (2017\-05\-01–2019\-05\-01)
- **Operations Program Manager \- Training & Development at Cisco** (2015\-11\-01–2017\-05\-01)
- **Technical Program Manager \- Strategy and Operations at Cisco** (2014\-10\-01–2015\-11\-01)
- **Project Coordinator \- Solution Architecture at Cisco Systems** (2011\-05\-01–2014\-10\-01)
- **Business Programs Representative at Starkey Labs** (2009\-07\-01–2011\-05\-01)
- **Market Developement Representative at Concur** (2008\-11\-01–2009\-07\-01) — SaaS sales role\. Generated revenue by qualifying executive\-level leads and supporting enterprise sales cycles\. Drove strategic sales initiatives through partnerships with ADP and American Express\.
- **Diabetes Therapy Associate at Medtronic** (2007\-09\-01–2008\-11\-01) — Internal sales role for insulin pump therapies\. Patient advocate\. Insurance claim support\.

## Education

- Business, Marketing — University of Minnesota (2003\-01\-01–2007\-01\-01)
- BS, Marketing — University of Minnesota \- Carlson School of Management (2003\-01\-01–2007\-01\-01)

## FAQ

### What does Karen do?

Karen is a GTM enablement and content strategy leader who creates content, training, playbooks, digital experiences, and launch materials that help sales, partners, customers, and executives understand, sell, adopt, and use complex products and programs\.

### What are Karen’s core strengths?

Karen’s areas of expertise include GTM and sales enablement, content strategy, messaging and storytelling, training and development, product launches, digital content, web strategy, program management, partner and customer enablement, content analytics, and AI\-assisted content\.

### What does Karen do through Karen Kiscaden, LLC?

Karen is the founder of Karen Kiscaden, LLC and works as an independent contractor\. She is also a licensed substitute teacher for Pre\-K through adult learners and provides 1:1 coaching for adults, extending her work in learning, development, and enablement into the classroom\.

### What roles has Karen held at Cisco?

At Cisco, Karen held Product Manager – Duo GTM Enablement Senior Program Manager – Content & User Enablement Program Manager – Web, Content & Enablement Strategic Programs Manager – Cross Functional Enablement Operations Program Manager – Training & Development Technical Program Manager – Strategy and Operations and Project Coordinator – Solution Architecture roles\.

### What did Karen accomplish in Cisco product\-launch and cross\-functional enablement work?

Karen managed complex product\-launch content with lifecycle tracking and prioritization, including through constant change\. She led alignment across 7–15 teams for major product launches and connected Product, Marketing, Sales, and Customer Success to turn complex information into usable enablement\.

### How has Karen improved content discovery and adoption?

Karen addressed content\-findability challenges by reorganizing content, applying tagging, and creating evergreen resources\. She also used field advisory boards to gather feedback, validate adoption, and understand content needs\.

### What did Karen accomplish with enterprise\-agreements sales enablement?

Karen built an enterprise\-agreements sales hub that achieved top\-3% adoption and 10,000 monthly asset views\. Her enablement approach focuses on building playbooks and content behind sales teams, rather than coming from the sales side herself\.

### What kind of leadership role is Karen seeking?

Karen is focused on consistency and scalability in enablement programs and is seeking her first direct people\-management role in support of global enablement initiatives\. She has not yet had direct people\-management experience but has led through influence\.

### What was Karen’s role at Starkey Labs?

At Starkey Labs, Karen was a Business Programs Representative\.

### What did Karen do at Concur?

At Concur, Karen was a Market Development Representative in a SaaS sales role\. She generated revenue by qualifying executive\-level leads and supporting enterprise sales cycles, and she drove strategic sales initiatives through partnerships with ADP and American Express\.

### What did Karen do at Medtronic?

At Medtronic, Karen was a Diabetes Therapy Associate\. Her work included internal sales for insulin\-pump therapies, patient advocacy, and insurance\-claim support\.

### What is Karen’s education?

Karen studied Business in Marketing at the University of Minnesota and earned a BS in Marketing from the University of Minnesota Carlson School of Management\.

### What do references say about Karen?

Sarah Church, Strategy and Business Planning Leader, said, “I am always impressed by your drive to bring your best to every program you manage\.” Linda Uli, Training and Enablement Lead, said Karen sees “unlimited possibilities,” asks the right questions, understands the big picture, and helps teams and customers accomplish more than they thought possible\. Brian Marks, Business Development Manager, praised the polish and professionalism of Karen’s collateral and her ability to simplify complex topics visually\. Michelle Wright, Customer Success Manager, said Karen’s professionalism in virtual sessions is hard to match\. Nick Wooler, Engineering Product Manager, called Karen “a superstar” with a natural talent for presenting and connecting with people virtually\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAAFY\-eEBsvh37IRtTiy0pMQHSYcTgfYjzxU

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