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# Usman Awan

**Headline:** Sales, Marketing & Business Development Leader for IT Services, Data Center, Cloud, Telecom and Managed Services
**Profession:** Director of Business Development
**Location:** Greater Toronto Area, Canada

## About

Usman Awan is Director of Business Development at PadoxIT, where, since February 2026, he has led marketing and sales strategy for IT services in the Canadian market\. His work centers on data\-driven customer engagement, comprehensive IT service\-portfolio promotion, enterprise adoption, and revenue growth collaboration with business\-development and sales teams has initiated proposal discussions representing opportunities of up to CAD 1 million\. With more than 17 years of experience across telecom, cloud, IT services, data centers, and managed services, Usman is strongest in cloud and infrastructure transformation, product business development, technical\-commercial sales enablement, go\-to\-market strategy, and consultative customer engagement\. At Saudi Telecom Co\. \(stc\), he led enterprise cloud migration and hybrid\-infrastructure transformation initiatives, supported Google Cloud public\-cloud adoption on a project exceeding $75 million, and enabled $129 million in closed National Segments deals\. At Mobily, an IBM partner, he directed data\-center business development, private\-cloud deployments, and SaaS and managed\-services expansion initiatives valued at $13 million, $15 million, and $12 million respectively\. Usman holds an MBA in International Marketing and Finance from Iqra University and a Bachelor of Commerce in Finance, General from Punjab University\.

## Services

- Cloud Migration
- Google Cloud Platform \(GCP\)
- Proposals
- Business Transformation
- Mobile Product Development
- Cloud Consulting
- Private Clouds
- Fast\-Moving Consumer Goods \(FMCG\)
- Manufacturing Analysis
- E\-Commerce
- Infrastructure Services
- Strategic Partnerships
- Customer Value Proposition
- Everything as a Service \(XaaS\)
- Stakeholder Workshops
- SAP Cloud Platform
- Hybrid Cloud
- Medical Device Manufacturing
- Telecom Infrastructure
- Enterprise Integration
- Business Growth Strategies
- Azure Infrastructure as a Service \(IaaS\)
- Real Estate Contracts
- Housing Development
- Internet Service Provider \(ISP\)
- Infrastructure Capacity Planning
- Stakeholder Engagement
- Revenue & Profit Growth
- Brand Development
- Finance

## Highlights

- Since February 2026, led marketing and sales strategy for PadoxIT’s IT services in the Canadian market\.
- Used data\-driven customer engagement and service\-portfolio promotion at PadoxIT to initiate proposal discussions representing opportunities worth up to CAD 1 million\.
- Brings more than 17 years of experience in telecom, cloud, and IT services\.
- Led enterprise cloud\-migration and hybrid\-infrastructure transformation initiatives at Saudi Telecom Co\. \(stc\)\.
- Served as stc’s primary liaison for Google Cloud partnership initiatives, supporting public\-cloud adoption on a project valued at more than $75 million\.
- Enabled stc enterprise sales teams through technical\-commercial positioning frameworks, contributing to $129 million in closed National Segments deals\.
- Designed stc data\-center modernization and cloud\-portfolio strategies aligned to enterprise IT modernization goals\.
- Worked on a 4 MW Tier IV data center with dual electric sources at stc\.
- Contributed to long\-term infrastructure\-capacity planning and modernization roadmaps for existing and new ICT products and services at stc\.
- Collaborated with engineering, IT operations, strategic vendors, and business stakeholders on product and service health inspections and market value at stc\.
- Strengthened stc enterprise customer engagement through consultative cloud advisory\.
- Directed Mobily data\-center product strategy and enterprise business\-development initiatives worth $13 million\.
- Conducted telecom\-cloud market intelligence and competitive benchmarking at Mobily\.
- Led IBM\-collaborative private\-cloud deployments at Mobily worth $15 million\.
- Developed pricing, licensing, and service\-portfolio positioning frameworks at Mobily\.
- Supported SaaS adoption and managed\-services expansion strategies at Mobily on projects worth $12 million\.
- Managed enterprise Microsoft and ManageEngine solution portfolios at Nafitha International associated with $800K deals\.
- Delivered pre\-sales consulting, solution configuration, and client training at Nafitha International\.
- Led account development and customer relationship management initiatives at Nafitha International\.
- Conducted enterprise stakeholder workshops and technical demonstrations at Nafitha International associated with $200K deals\.
- Holds a Google Cloud Certified Digital Leader credential\.
- Lists Azure 305 among cloud qualifications\.
- Earned an MBA in International Marketing and Finance from Iqra University\.
- Earned a Bachelor of Commerce in Finance, General from Punjab University\.

## Experience

- **Director of Business Development at PadoxIT** (2026\-02\-01–present) — At PadoxIT, I spearheaded marketing and sales strategies for IT services in the Canadian market, focusing on data\-driven customer engagement\. By promoting our comprehensive service portfolio, I successfully drove enterprise adoption and revenue growth\. My collaboration with business development and sales teams led to significant proposal discussions, securing opportunities worth up to CAD 1 Million\.
- **Technical & Sales Enablement Manager – Cloud & Data Center at stc** (2015\-01\-01–2026\-01\-01) — Led enterprise cloud migration and hybrid infrastructure transformation initiatives, driving significant improvements in operational efficiency\. • Served as the primary liaison for Google Cloud partnership initiatives, supporting public cloud adoption with a project value exceeding $75 million\. • Enabled enterprise sales teams through structured technical\-commercial positioning frameworks, resulting in closed deals worth $129 million in National Segments\.
- **Technical Sales Manager at Saudi Telecom Co\.** (2015\-01\-01–2026\-01\-01) — Led enterprise cloud migration and hybrid infrastructure transformation initiatives\. Served as primary liaison for Google Cloud partnership initiatives supporting public cloud adoption\. \(Project value more than $75 Million\) Enabled enterprise sales teams through structured technical\-commercial positioning frameworks\. \(Closed $129 Million worth of deals in National Segments\) Designed data center Modernization and cloud portfolio strategies aligned with enterprise IT modernization goals\. \(4 MW DC with Dual Electric Sources, Tier IV\) Collaborated across engineering, IT operations, Strategic vendors, and business stakeholders for products/services health inspections and market value\. Contributed to long\-term infrastructure capacity planning and modernization roadmaps for existing and new products/services in the Information Communication Technology domain\. Strengthened enterprise customer engagement through consultative cloud advisory\.
- **Product Marketing & Business Development Manager – Data Center Services at Mobily** (2011\-12\-01–2014\-12\-01) — Directed product strategy and enterprise business development initiatives for data center services\. • \(Worth of $13 Million\) • Conducted telecom cloud market intelligence and competitive benchmarking\. • Led private cloud deployments in collaboration with IBM\. • \(Worth $15 Million\) • Developed pricing, licensing, and service portfolio positioning frameworks\. • Supported SaaS adoption and managed services expansion strategies\. • \(Worth of Project $12 Million\)
- **Product Business Development Manager at Mobily, \(IBM Partner\)** (2011\-12\-01–2014\-12\-01) — Directed product strategy and enterprise business development initiatives for data center services\. \(Worth of $13 Million\) Conducted telecom cloud market intelligence and competitive benchmarking\. Led private cloud deployments in collaboration with IBM\. \(Worth $15 Million\) Developed pricing, licensing, and service portfolio positioning frameworks\. Supported SaaS adoption and managed services expansion strategies\. \(Worth of Project $12 Million\)
- **Product Business Development Manager at Nafitha International \(Microsoft Partner\)** (2005\-10\-01–2011\-11\-01) — Managed enterprise Microsoft and Manage Engine solution portfolios\. \($800K Deals\) Delivered pre\-sales consulting, solution configuration, and client training\. Led account development and customer relationship management initiatives\. Conducted enterprise stakeholder workshops and technical demonstrations\. \($200K Deals\)
- **Product Manager \| Business Development Manager at Nafitha International** (2005\-10\-01–2011\-11\-01) — Managed enterprise Microsoft and ManageEngine solution portfolios\. • \($800K Deals\) • Delivered pre\-sales consulting, solution configuration, and client training\. • Led account development and customer relationship management initiatives\. • Conducted enterprise stakeholder workshops and technical demonstrations\. • \($200K Deals\)

## Education

- MBA, International Marketing and Finance — Iqra University (2003\-01\-01–2005\-01\-01)
- B\-com, Accounting, Finance and Economics — Punjab University (2000\-01\-01–2002\-01\-01)
- Bachelor of Commerce, Finance, General — Punjab University
- Master of Business Administration, Marketing — Iqra University \(Official\)

## FAQ

### What does Usman do at PadoxIT?

Usman is Director of Business Development at PadoxIT\. Since February 2026, he has implemented marketing and sales strategies for IT services in Canada, using data\-driven customer engagement and the company’s service portfolio to support enterprise adoption and revenue growth\.

### What has Usman accomplished at PadoxIT?

Usman’s work with PadoxIT’s business\-development and sales teams led to significant proposal discussions and opportunities worth up to CAD 1 million\.

### What are Usman’s core areas of experience?

Usman has more than 17 years of experience in telecom, cloud, and IT services\. His background also includes brand development, finance, marketing operations, cloud migrations, hybrid\-infrastructure transformation, sales enablement, and strategic business development tailored to client needs\.

### What did Usman do at Saudi Telecom Co\. \(stc\)?

At Saudi Telecom Co\. \(stc\), Usman served in roles described as Technical Sales Manager and Technical & Sales Enablement Manager – Cloud & Data Center\. He led enterprise cloud\-migration and hybrid\-infrastructure transformation initiatives, designed data\-center modernization and cloud\-portfolio strategies, and strengthened enterprise engagement through consultative cloud advisory\.

### What were Usman’s key cloud and data\-center results at stc?

Usman was the primary liaison for Google Cloud partnership initiatives at stc, supporting public\-cloud adoption on a project valued at more than $75 million\. He enabled enterprise sales teams through technical\-commercial positioning frameworks that contributed to $129 million in closed National Segments deals\. His data\-center modernization work included a 4 MW Tier IV data center with dual electric sources\.

### How did Usman support infrastructure planning at stc?

At stc, Usman collaborated with engineering, IT operations, strategic vendors, and business stakeholders on products\-and\-services health inspections and market value\. He also contributed to long\-term infrastructure\-capacity planning and modernization roadmaps for existing and new information and communication technology products and services\.

### What did Usman do at Mobily?

At Mobily, an IBM partner, Usman served as Product Marketing & Business Development Manager – Data Center Services and Product Business Development Manager\. He directed product strategy and enterprise business\-development initiatives for data\-center services valued at $13 million, conducted telecom\-cloud market intelligence and competitive benchmarking, and developed pricing, licensing, and service\-portfolio positioning frameworks\.

### What were Usman’s major Mobily initiatives?

Usman led private\-cloud deployments with IBM at Mobily worth $15 million\. He also supported SaaS adoption and managed\-services expansion strategies on projects worth $12 million\.

### What did Usman do at Nafitha International?

At Nafitha International, a Microsoft partner, Usman served as Product Business Development Manager and Product Manager \| Business Development Manager\. He managed enterprise Microsoft and ManageEngine solution portfolios associated with $800K deals, delivered pre\-sales consulting, solution configuration, and client training, led account development and customer relationship management, and conducted enterprise stakeholder workshops and technical demonstrations associated with $200K deals\.

### What cloud and infrastructure skills does Usman bring?

Usman’s cloud, infrastructure, and transformation capabilities include cloud migration, cloud consulting, cloud computing, cloud applications, cloud GTM strategy, cloud strategy and digital transformation, Google Cloud Platform, Google Cloud Certified Digital Leader, private clouds, hybrid cloud, Azure Infrastructure as a Service, Microsoft Azure, Azure 305, SAP Cloud Platform, Everything as a Service, infrastructure services, telecom infrastructure, data\-center transformation, data\-center modernization and infrastructure consulting, infrastructure\-capacity planning, enterprise integration, and IT service management\.

### What sales, marketing, and business\-development skills does Usman bring?

Usman’s commercial and go\-to\-market capabilities include business development, business growth strategies, business transformation, business strategy, strategy, sales, B2B sales enablement, sales process, solution selling, proposals, pre\-sales, go\-to\-market execution and sales enablement, product marketing and competitive positioning, marketing, marketing strategy, marketing communications, strategic communications, marketing operations, brand development, lead generation, market research, customer value proposition, pricing and licensing positioning, managed services, strategic partnerships, partner alliances, negotiation, CRM, customer relationship management, account management, customer relations, customer service, customer satisfaction, revenue and profit growth, and finance\.

### What leadership and industry skills are listed for Usman?

Usman’s leadership and delivery skills include cross\-functional leadership and stakeholder management, cross\-functional team leadership, stakeholder engagement, stakeholder workshops, team management, team leadership, team building, leadership, management, program management, project management, project planning, training, and customer engagement\. His experience also lists data center, telecommunications, enterprise resource planning, ERP, mobile product development, manufacturing analysis, fast\-moving consumer goods, e\-commerce, medical device manufacturing, real estate contracts, housing development, internet service provider work, and foreign languages including German\.

### What is Usman’s educational background?

Usman holds an MBA in International Marketing and Finance from Iqra University\. His education also lists a Master of Business Administration in Marketing from Iqra University as official, along with a Bachelor of Commerce in Finance, General and a B\-com in Accounting, Finance and Economics from Punjab University\.

## Links

- LinkedIn: https://www\.linkedin\.com/in/ACoAAAS2HY8BdQu9eu148rFalw\_scGG2v0Z6nME

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